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READY FOR THE ADDRESSABLE FUTURE

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THE ULTIMATE GUIDE TO COMMERCE MEDIA

Learn the what, why, and how of the category reshaping digital advertising.
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TURN GOALS INTO RESULTS

Want more customers? More sales? Increased lifetime value?
Criteo has solutions for a variety of business goals.

Awareness
Generate interest in your products and services by promoting your brand across
video and display ads.
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Consideration
Get people to start considering your products or services by increasing traffic
to your site and store.
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Conversions
Encourage consumers to make purchases online on your website or app and in your
store.
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THE STORIES THAT KEEP US GOING (AND GROWING)

See how others have realized their goals by partnering with Criteo.

 * Small & Medium
 * Enterprise
 * Publisher
 * Agency
 * Retail Media

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VIVARA

How Vivara boosted ROAS with Automated Bidding

Read More
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WIBER

How Wiber Rent a Car drives reservations with automated bidding

Read More
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WÜRTH ITALIA

How Würth Italia assembled their growing digital presence

Read More
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AMBIENDO

German retailer Ambiendo accelerates performance with Criteo

Read More
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VINO75

How VINO75’s digital marketing helps customers channel their inner sommelier

Read More
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ANACAPRI

Anacapri boosts revenue and ROI with Automated Bidding

Read More
Read More ⟶



ANSWEAR.COM

Answear.com expands their reach to a wider audience

Read More
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BEMOL

Bemol increases return on ad spend with Automated Bidding

Read More
Read More ⟶



CASA.IT

How Casa.it supported home buyers and sellers during the Coronavirus outbreak

Read More
Read More ⟶



ENDO.PL

How Endo.pl reaches and inspires new customers

Read More
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FINE WINES

Fine Wines increases sales with web conversion campaign

Read More
Read More ⟶



FLO RETAILING

How Flo Retailing drove traffic and sales for 8.5x ROAS

Read More
Read More ⟶



GRAHAM & BROWN

How Graham & Brown shortens the consumer journey with Criteo and SingleView

Read More
Read More ⟶



LA MAISON CONVERTIBLE

How La Maison Convertible reached new niche customers using Criteo’s shopping
data

Read More
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LITORALULROMANESC.RO

How Litoralulromanesc.ro maximizes profitability with automated bidding

Read More
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ŁÓŻKOHOLICY

How Łóżkoholicy reaches new users during the COVID-19 pandemic

Read More
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MR. BLUE

Webtoon platform Mr. Blue engages new and existing users across the entire
customer journey

Read More
Read More ⟶



PAU A PIQUE

Pau a Pique drives traffic and sales for a double-digit ROI

Read More
Read More ⟶



VIVARA

How Vivara boosted ROAS with Automated Bidding

Read More
Read More ⟶



WIBER

How Wiber Rent a Car drives reservations with automated bidding

Read More
Read More ⟶



WÜRTH ITALIA

How Würth Italia assembled their growing digital presence

Read More
Read More ⟶



AMBIENDO

German retailer Ambiendo accelerates performance with Criteo

Read More
Read More ⟶



VINO75

How VINO75’s digital marketing helps customers channel their inner sommelier

Read More
Read More ⟶



ANACAPRI

Anacapri boosts revenue and ROI with Automated Bidding

Read More
Read More ⟶



ANSWEAR.COM

Answear.com expands their reach to a wider audience

Read More
Read More ⟶



BEMOL

Bemol increases return on ad spend with Automated Bidding

Read More
Read More ⟶



CASA.IT

How Casa.it supported home buyers and sellers during the Coronavirus outbreak

Read More
Read More ⟶



ENDO.PL

How Endo.pl reaches and inspires new customers

Read More
Read More ⟶



FINE WINES

Fine Wines increases sales with web conversion campaign

Read More
Read More ⟶



FLO RETAILING

How Flo Retailing drove traffic and sales for 8.5x ROAS

Read More
Read More ⟶



GRAHAM & BROWN

How Graham & Brown shortens the consumer journey with Criteo and SingleView

Read More
Read More ⟶



LA MAISON CONVERTIBLE

How La Maison Convertible reached new niche customers using Criteo’s shopping
data

Read More
Read More ⟶



LITORALULROMANESC.RO

How Litoralulromanesc.ro maximizes profitability with automated bidding

Read More
Read More ⟶



ŁÓŻKOHOLICY

How Łóżkoholicy reaches new users during the COVID-19 pandemic

Read More
Read More ⟶



MR. BLUE

Webtoon platform Mr. Blue engages new and existing users across the entire
customer journey

Read More
Read More ⟶



PAU A PIQUE

Pau a Pique drives traffic and sales for a double-digit ROI

Read More
Read More ⟶



VIVARA

How Vivara boosted ROAS with Automated Bidding

Read More
Read More ⟶



WIBER

How Wiber Rent a Car drives reservations with automated bidding

Read More
Read More ⟶



WÜRTH ITALIA

How Würth Italia assembled their growing digital presence

Read More

Read More ⟶



6THSTREET

How fashion retailer 6thStreet drives high ROI app installs on Black Friday

Read More
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AD COUNCIL

The Ad Council uses CTV to increase awareness around mental health during the
pandemic

Read More
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BUKALAPAK

How ecommerce site Bukalapak doubled its app average order value

Read More
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CORSAIR INTERNATIONAL

Corsair International lands new clients with upper and lower funnel focus

Read More
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CYRILLUS

Cyrillus drives 3.3M€+ revenue in omnichannel sales in 3 months with Advalo and
Criteo

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FBS

How Forex broker FBS doubled year-over-year conversions

Read More
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FNAC DARTY

Fnac Darty drives 400K new site visitors with Criteo Commerce Audiences

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GOODS.RU

Online marketplace goods.ru drives new customers to their site

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GRADEUP

Gradeup engages aspiring test takers across their user journey

Read More
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HOMELANE

How home furnishing company Homelane grew leads for less

Read More
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IMMOBILIARE

Immobiliare expands its app reach and optimizes the cross-channel journey

Read More
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KALYAEV

KALYAEV reaches new audiences with Criteo’s web traffic solution

Read More
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LA REDOUTE

How La Redoute drives 130% ROAS with In-App Advertising

Read More
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LAMPS PLUS

Lamps Plus finds new customers and increases sales with OTT and CTV advertising

Read More
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LG U+

Korean telecom company LG U+ uses interest-based targeting to boost engagement

Read More
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LINIO

How Linio streamlined performance with automated bidding

Read More
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MICROMANIA

Leading French video game retailer, Micromania, increases online ROAS targeting
store customers

Read More
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O'NEILL

How California lifestyle brand O’Neill drives revenue and efficiency at scale

Read More
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PUMA

PUMA drives omnichannel growth in Russia

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SEAT

How SEAT uses Criteo to find new prospects and convert them to leads through the
funnel

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SEPHORA

Sephora Germany grows new website traffic with a Similar Audiences campaign

Read More
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TMON

Tmon drives app installs and sales with Criteo’s full-funnel app solutions

Read More
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TRIP.COM

Trip.com grows their brand internationally with App Advertising

Read More

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WETTERONLINE

WetterOnline doubles app revenue with Criteo Direct Bidder

Read More
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BURDAFORWARD

BurdaForward implements Criteo Direct Bidder for AMP and sees 40% increase in
revenue from Criteo

Read More
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SPIEGEL MEDIA

SPIEGEL MEDIA implemented Criteo Direct Bidder to directly connect with Criteo’s
unique demand, and saw a 41% increase in yield

Read More

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FLUID COMMERCE

Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with
online advertising

Read More
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INTARGET

intarget drives client success with Criteo Partners

Read More
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PLAYD

How digital advertising agency PlayD drives sales while laying foundation for
long-term growth

Read More
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QUERYO

How digital agency Queryo stays competitive with the Criteo Partners Program

Read More
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ROCKET DIGITAL

How ROCKET DIGITAL and Criteo built a strong and efficient digital strategy for
Conforama

Read More
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THEY.PL

How digital marketing agency They.pl drives ROAS for clients with digital
advertising

Read More
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WEBRANKING

Criteo Partner Agency, Webranking, drives full-funnel results for clients

Read More

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ROWENTA

How Rowenta stands out to shoppers with Retail Media by Criteo

Read More
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SPORTSCHECK

How SportScheck is innovating a new future for sporting goods

Read More
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MYTOYS

How myToys generates new revenue streams with Criteo’s Retail Media solution

Read More
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STELLA FIETSEN

Stella Fietsen pedals their way to a 30% lower CPA

Read More
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WARBURTONS

Warburtons sees 443% ROI with Criteo Sponsored Products

Read More
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VALMANO

Valmano drives 15% more sales from previously unknown shoppers with Criteo
Customer Acquisition

Read More
Read More ⟶



ANHEUSER-BUSCH INBEV

Anheuser-Busch sees 650% ROAS with Criteo Sponsored Products

Read More
Read More ⟶



DYNACRAFT

Bicycle retailer Dynacraft rides home up to 1,000% ROAS during the holidays with
Criteo Sponsored Products

Read More

The technology


PUTTING INTELLIGENCE TO WORK

Commerce-focused AI and data work together to help brands, retailers, and
publishers deliver smarter consumer experiences.

1



AI ENGINE

The brains behind each commerce media campaign, ensuring the right ad, right
place, right time, every time.

 * Lookalike Audiences
 * Product Recommendations
 * Dynamic Creative Optimization+
 * Predictive Bidding

Blog
Contextual Targeting in 2021: Everything You Need to Know Before Cookies
Disappear
2



SHOPPER GRAPH

Connect consumers across devices and find behavior patterns and intent signals
with the world’s largest open set of shopper data.

 * Identity Graph
 * Interest Map

Learn more:
Shopper Graph
3



AUDIENCES

Find the right people whenever they’re ready to buy using the power of your
customer data in combination with commerce data.

 * Automated audiences
 * Customizable audiences

Learn more:
Audiences
4



PRODUCT RECOMMENDATIONS

Get more engagement and sales with recommendations based on a shopper’s overall
browsing behavior—not just on what was last viewed or is a best seller.

 * Attract first-time shoppers
 * Encourage repeat purchases

Learn more:
Product Recommendations
5



DYNAMIC CREATIVE OPTIMIZATION+

Generate personalized ads in real-time for every individual.

 * Dynamic
 * Showcase
 * Adaptive

Learn more:
DCO+
6



PREDICTIVE BIDDING

Accurately forecast the value of every shopper and place the right bid for each
impression to make the most of your budget.

 * Flexible optimization
 * Smarter bids

Learn more:
Predictive Bidding

START GROWING YOUR BUSINESS TODAY!

Criteo’s Commerce Media Platform helps brands, retailers, and publishers meet
their business goals.

Get Started ⟶


THE LATEST CONSUMER TRENDS

Stay up to date on consumer behavior across more than 600 product categories and
20 countries based on the $2.5B worth of transactions we see every day.

Indexed Unit Sales By Product, Electronics, United States
Fullscreen
Indexed Unit Sales By Product, Food, Beverages & Tobacco, United States
Fullscreen
Indexed Unit Sales By Product, Sporting Goods, United States
Fullscreen
Indexed Unit Sales By Product, Apparel & Accessories, United States
Fullscreen
Indexed Unit Sales By Product, Electronics, United States
Fullscreen
Indexed Unit Sales By Product, Food, Beverages & Tobacco, United States
Fullscreen
Indexed Unit Sales By Product, Sporting Goods, United States
Fullscreen
Indexed Unit Sales By Product, Apparel & Accessories, United States
Fullscreen
Indexed Unit Sales By Product, Electronics, United States
Fullscreen
Indexed Unit Sales By Product, Food, Beverages & Tobacco, United States
Fullscreen
Indexed Unit Sales By Product, Sporting Goods, United States
Fullscreen



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