www.heritage.org Open in urlscan Pro
2606:4700:10::ac43:1f74  Public Scan

URL: https://www.heritage.org/trade/report/un-conference-trade-and-development-part-4-the-biasimpeding-third-world-growth
Submission: On November 27 via api from US — Scanned from US

Form analysis 3 forms found in the DOM

GET /search

<form action="/search" method="GET">
  <div class="search-form__input-wrapper">
    <input type="text" id="search_overlay_input" class="search-form__input" name="contains" placeholder="Start typing">
    <button type="submit" class="search-form--input-submit"><span>Submit</span><i class=" heritage-icon-search_desktop"></i></button>
  </div>
</form>

<form id="mktoForm_2024" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Arial, Verdana, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 261px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Email Address:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="Enter email address" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFAcquisitionURL" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFAcquisitionCampaign" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFAcquisitionContent" class="mktoField mktoFieldDescriptor mktoFormCol" value="thf-homepage" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFAcquisitionDateAdded" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFAcquisitionMedium" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFAcquisitionSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFThisWeekatHeritageSubscriber" class="mktoField mktoFieldDescriptor mktoFormCol" value="TRUE" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="heritageFoundationSubscriber" class="mktoField mktoFieldDescriptor mktoFormCol" value="TRUE" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="tHFSubscriber" class="mktoField mktoFieldDescriptor mktoFormCol" value="TRUE" style="margin-bottom: 5px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative" style="margin-left: 110px;"><button type="submit" class="mktoButton">Subscribe</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="2024"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="824-MHT-304">
</form>

<form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Arial, Verdana, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;">
</form>

Text Content

Skip to main content
Heritage Foundation "U.N. Conference on Trade and Development, Part 4: The
BiasImpeding Third World Growth"
Back to Top
Submit

Frequently Searched

 * Critical Race Theory
 * Life
 * Index of Economic Freedom
 * China
 * The Kevin Roberts Show
 * Budget and Spending


The Heritage Foundation
Open Navigation Open Search
Donate



SECONDARY NAVIGATION

 * About Heritage
 * Events
 * Renew
 * Press
 * Contact

Donate
Explore Issues
open search

Top Issues

 * China
 * Election Integrity
 * Border Security
 * Life
 * Big Tech


SECONDARY NAVIGATION

 * About Heritage
 * Events
 * Renew
 * Press
 * Contact

Political Thought

 * American History
 * Conservatism
 * Progressivism

Domestic Policy

 * Big Tech
 * Education
 * Government Regulation
 * Health Care Reform
 * Welfare

National Security

 * Border Security
 * Cybersecurity
 * Defense

Government Spending

 * Budget and Spending
 * Debt
 * Taxes

International

 * China
 * Europe
 * Global Politics
 * Middle East

Energy & Environment

 * Climate
 * Energy
 * Environment

Legal and Judicial

 * Courts
 * Crime and Justice
 * Election Integrity
 * Gun Rights
 * The Constitution

Culture

 * Gender
 * Life
 * Marriage and Family
 * Religious Liberty

Economy

 * International Economies
 * Markets and Finance
 * Trade




"U.N. CONFERENCE ON TRADE AND DEVELOPMENT, PART 4: THE BIASIMPEDING THIRD WORLD
GROWTH"

Report Trade


"U.N. CONFERENCE ON TRADE AND DEVELOPMENT, PART 4: THE BIASIMPEDING THIRD WORLD
GROWTH"

June 4, 1985 20 min read Download Report
Stanley J.
Distinguished Fellow
...
Copied

Select a Section 1/0


Toggle open close

(Archived document, may contain errors)



8 438 June 4, 1985 U.N. CONFERENCE ON TRADE AND DEVELOPMENT PART 4 THE BIAS
IMPEDING THIRD WORLD GROWTH INTRODUCTION The United Nat ions Confere.nce on
Trade and Development UNCTAD)* is a Geneva-based agency of the General Assembly
of the United Nations. With a staff of 448 and a two-year budget of $57 million,
of which $14.1 million is supplied by the United States, UNCTAD was create d in
1964 to foster the economic development of Third World nations through increased
trade. Instead of this however, UNCTAD actually has undermined the Third World's
poten tial growth by spearheading the drive to create a New International
Economic Order N IEO One-sided agendas, a lack of respect for due process,
double standards, politicization of issues, selective attention, and forays into
politically loaded but ungermane issues 3re charac teristics that UNCTAD shares
with many other United Nations insti t utions. UNCTAD has been a trend setter,
however, in the extent to which its secretariat has increasingly reflected the
political culture and the ideological orientation of the U.N.'s most radical
members UNCTAD's monthly Bulletin reveals a research agenda and a set of
conclusions consistently critical of private entrepreneur- ship and the use of
market forces to foster development. intensive analysis of UNCTAD studies
reveals that these conclusions flow from a set of biases that predetermines
which subject s are A more This paper is the fourth in a series on UNCTAD.
Heritage Foundation Backgrounder No. 348 tCheating the Poor," April 30 1984;
Backgrounder No. 374 Blocking Economic Growth August 20, 1984 and Backgrounder
No. 394 The Truths UNCTAD Will Not Face November 26 1984 It was preceded by 2
chosen for study, what information will be collected or neglected and how the
selected information will be interpreted,.

By relying upon a series of Ilunscholarly sleights of hand,"

UNCTAD studies all too frequently lldocumentll conclusions that have been
determined before the research in question is undertaken. The 0 Cl Cl a 0 Cl six
most notorious biases are the following The bias of minimization and
glorification, whereby the benefits of private enterprise are min imized or
ignored, and the benefits of collectivist schemes are maximized or over-
estimated.

The bias of incomplete assessment, whereby "balance sheets are juggled to ignore
costs or benefits depending upon the conclusions UNCTAD researchers seek to
support.

The bias of Orwellian language, whereby different phrases are used to describe
identical or essentially similar prac tices or activities.

The bias of. the floating yardstick, whereby different stan dards of evaluation
are applied to identical or similar practices or activities.

The bias against pluralism, the private sector, and individual free choice.

The bias of silence, whereby activities, practices, or trends that would
undercut the ideology of UNCTAD are just not studied.

These biases reveal politicization of UNCTAD that lies far beyond the political
processes of the Organization's decision making structures, namely the Trade and
Development Board and the plenary Conferences, that have been held every f.our
years. These bi a ses reveal a politicization of the very professional staff
that was created to serve all of the members of UNCTAD. Unless i these biases
are deleted from UNCTAD studies, the professional staff must be viewed not as
international civil servants but as a se c retariat for the Organization's Third
World majority. More important, unless these biases are ended, nations will not
be able to rely upon UNCTAD as a source of information about what works and what
does not work in helping Third World countries grow and d evelop THE BIAS OF
MINIMIZATION AND GLORIFICATION This bias leads UNCTAD researchers to minimize
activities by Western governments or private corporations, while maximizing and
dramatizing the effects of UNCTADIs collectivist schemes or pro- posals. This i
s illustrated in a recent study by the UNCTAD 3 secretariat on export processing
free zones (EPZs) in developing c0untries.l EPZs are enclaves into which
corporations can import raw materials duty free and transform them into
manufactured goods for export . The first EPZ in a developing country was
established in India in 19

65. Five years later there were eight such zones and by 1980, some 55 EPZs were
operating in 30 developing countries and territories while another 33 were being
planned or developed Giv en the increasing number of zones in the developing
world, UNCTADls secretariat decided that "it [was] time to ask two questions.
What is the experience with EPZs in terms of their contribution to export and
industrial development in the developing countr ies? And what are the possible
conclusions which may be drawn from past experience regarding the usefulness of
EPZs as instruments of trade and development?"

The answer to the secretariat's first question was "disappoint inglt--llat least
if their economic impact is measured against the rather ambitious objectives
pursued by many developing countries in establishing EPZs On the basis of these
Iladmittedly ambi tious objectives the report made the following criticisms many
of the raw materials are imported t he production processes are Ifin the hands
of ver tically integrated transnational enterprises the production output "is
heavily geared to demand conditions in the developed countries a large
proportion of the trade is intra-firm the producers llchoose lo cally produced
inputs only in cases where these exist and can be supplied at world market
prices the pay is low by Western standards and few management personnel are
local, marketing and production planning are carried out abroad by the parent
company.

On the basis of these criticisms, the UNCTAD researchers called for a careful
monitoring of the EPZs, and warned developing countries Itnot to give EPZs undue
weight in the manufacturing sectors of their economies Stresses the summary
appearing in the UNCTAD Bulletin: "In particular, small countries have to I
"Export Enclaves How Much Benefit for Developing Countries UNCTAD Bulletin,
March 1984, and TD/B/C.2/211. 4 avoid the danger that industrial and export
growth becomes.depen- dent on what are mere assembl y operations."

These criticisms contain an implicit set of criteria against which the EPZs
should be evaluated. Even a cursory examination of these implicit criteria
reveals a utopian set of standards In fact, if nations adopted these implicit
standards as guides EPZs probably would not be in the interests of developing
nations.

For example, what developing country would want to encourage private investors
to build plants with materials that do not exist locally in order to produce
goods for which there ar e no ready and assured markets not be "heavily geared
to demand conditions in the developed countries1' when the main purpose of
establishing the EPZ is to produce goods that can be exported to developed
countries for hard currency the corporations and th e developing countries.
corporations need cheap labor to cut costs and increase profits.

The developing countries have a surplus of cheap labor and can benefit from the
jobs and foreign exchange that result from export platforms. To expect more from
these limited joint ventures merely serves to minimize the very real benefits
that EPZs provide exchange produced by the EPZs, the authors again employ the
bias of minimization. Despite UNCTAD's usual practice of estimating and
predicting, for instance, the rep o rt never estimates the amount of foreign
exchange generated by the zones. Instead, the authors imply that the
exchange'generated is likely to be small because of investment costs of the
EPZs, the small share of domestic value added 25 percent or less and t he fact
that firms repatriate the profits they make from the zones minimize an important
contribution of the EPZs UNCTAD bulletin summary For example, how could the EPZ
output EPZs exist in order to serve narrowly restrictive needs of The
multinational Wh e n the UNCTAD report does focus on the jobs and foreign i On
the question of jobs created, UNCTAD researchers again According to the The
study points out that employment in all EPZs located in developing countries is
currently estimated to be slightly less than one million persons, or 2.6 percent
of the totally registered work force in the developing countries.

For a relatively new development to provide 2.6 percent of the Third World's
manufacturing jobs is an extraordinary accomplish- ment.

No one would know this, however, from UNCTADIs statement.

Along with other data in the report, this figure on jobs created makes it
possible to estimate a range of foreign exchange generated by the EPZs.
According to the study, wages per day in the EPZs vary considera bly, from a low
of fifty cents to $1.00 a day to a high of $10 to $20 a day. fall into the $1 to
$3 range. Most of the countries cited 5 By taking the low wage range and
assuming a 300-day work year and a total labor force of one million workers, it
seems that between $300 and $900 million per year is generated by EPZs This
figure, of course, does not subtract any foreign exchange costs in creating the
EPZs. On the other hand, this estimate also is based upon the assumption that
the expenditures of the cor p orations in the EPZs go only for labor, an
assumption that is surely invalid and thereby underestimates the amount of
foreign exchange generated In the abstract, a sum of $300 to $900 million may be
disap pointing to UNCTAD bureaucrats. In perspective, ho w ever, it is
considerable. The annual foreign exchange generated by the Generalized System of
Tariff Preferences GSP by comparison, is about $500 to $800 million annually.
This led UNCTAD Secretary General Gamani Corea to hail the GSP as one of
UNCTADIs ac h ieve ments Yet the roughly equal, if not greater, foreign exchange
generated by the private entrepreneurship of the EPZs is described by UNCTAD
researchers as I'disappointing THE BIAS OF INCOMPLETE ASSESSMENT The bias of
incomplete assessment occurs when U NCTAD re searchers draw up balance sheets
magnifying costs and ignoring gains. By focusing only upon costs, UNCTAD
researchers are able to support one of the most important ideological tenets of
the organization's Third World majority--the argument that n et "re sourcesll
are flowing from the developing countries to the developed countries and that
these nations are increasingly impoverished because funds that could be employed
for development projects are Itextractedlt by the developed countries.

To make t his point UNCTAD studies dwell constantly on the costs or ltlossesll
to the developing countries that accrue from repatriated profits, transfers of
technology, trademarks, patents advertising, tied aid, and debt servicing. In
compiling their tallies, howe v er UNCTAD bureaucrats frequently ignore or
minimize the benefits resulting from productive investment, such as the greater
supplies of goods and services that are produced, the jobs that are created, and
the other spill-overs that flow into the rest of th e economy.

This penchant is clearly illustrated in a recent UNCTAD study of the brain drain
or what at times is termed "the reverse transfer of technology.Il3 In this
study, UNCTAD researchers illustrate the costs of the brain drain by drawing
upon a study of the United States, Britain, and Canada UNCTAD Bulletin, No. 205,
September 1984.

The Reverse Transfer of Technology, TD/B/C.6/47. 6 Between 1961 and 1972, these
three countries transferred about 80 billion in official and private resources
to the deve lop ing countries. During this same period, UNCTAD researchers
allege that these three countries experienced an influx of profes sional and
skilled people from the developing countries, who would earn approximately 42
billion over their working lives.

From these two figures, the UNCTAD researchers conclude that: the exclusion of
these resource transfers implicit in skill flows from the international balance
sheet of resource flows has meant that the developed countries' contribution to
developing count r ies has tended to be overestimated to the extent of 50
percent To rectify this flow of what UNCTAD calls "foreign aid" from the poor
countries to the rich countries, the report examines three policy proposals 1)
mandatory contributions from the developed c ountries in which the skilled
workers now live and work 2) the levying of a "modest supplementary tax on
incomes of developing country skilled migrants in developed countries and 3)
Itproposals for an extension of the IMF's compensatory financing facility to
take account of fluctuations in migrants remittances I In discussing these
alternatives, the report estimates that the revenue raising potential of tax
sharing arrangements would yield 500 million if the developed countries gave the
developing countrie s one-third of the taxes paid to the developed countries by
skilled migrants; if one-fourth or one-fifth of the revenue were shared, the
transfers would amount to 300 million or $250 million respectively UNCTAD's
study of the brain drain illustrates method o logical and evaluative biases that
appear repeatedly throughout the organization's studies. The UNCTAD researchers,
for instance, look at only the gross rather than the net costs of the brain
drain. While the study alludes to the fact that migrants transf er some of their
income back to their home countries, no attempt is made to estimate the amount
of such remittances. Yet India, for example, has been able to close its foreign
exchange gap through such remittances.

Instead, UNCTAD estimates the llcostsll o f the brain drain to developing
countries. This estimate, however, is not based upon what it actually cost the
developing countries to educate the skilled personnel; nor is it based upon what
it would have cost the developed countries to educate the perso n nel. Rather,
the alleged cost of the brain drain to the developing countries is based upon
estimates of what the skilled personnel will earn over their lifetimes as
doctors, surgeons, and engineers in the developed countries. Such an estimate
has no basis in accepted economic or accounting practices. It is completely
fictional useful only in lending support to arguments about a brain drain.

This dubious estimate is then subtracted from the public and 7 private resources
transferred from the developed to th e developing world drain cancelled out all
of the foreign aid that the developing countries received from the United
States, Britain, and Canada from 1961 to 1972 Thus, the researchers conclude
that the cost of the brain What UNCTAD ignores, others wisely have examined. In
its World Development Report for 1983, World Bank economists estimated that
workers of all types from developing countries-skilled and unskilled-=remitted
about $24 billion to their home countries in 1980 alone. The inclusion of annual
a mounts of this sum would clearly have undercut UNCTAD's dramatization of the
"brain drain problem. This $24 billlon, trivializes the $500 million that would
be raised by a brain drain tax.

THE BIAS OF ORWLLIAN LANGUAGE UNCTAD's study of the brain drain ill ustrates
another bias in the organization's studies--the use of different sets of phrases
for similar practices or activities. When trends or activities take place among
developing countries or between developing countries and Soviet bloc states, a
positi ve set of terms is used. When the same trends or activities take place
between developed Western countries or multinational corporations and developing
countries, negative labels are used.

Since the rise of OPEC, for example, oil rich countries have been i mporting
cheap, but skilled labor from other developing countries. In UNCTAD's study,
this South to South migration is not referred to as a "brain drain but as
Ilskill flows,Il and the phrase I'reverse transfer of technologyll is replaced
with the phrase, Ilco-operative exchanges of skills among developing coun tries.
II When the balance sheet on such I'co-operative exchanges" is drawn up in this
part of the document, a whole series of benefits for "skill exporting
countriesi1 appears For the skill-exporti n g countries, 'possible advantages
might consist of: short-term relief from unemployment and underemployment; the
generation of foreign exchange earnings in the form of remittances from migrants
abroad or of capital transfers in a cooperative arrange- ment ; maximization of
the education system potential and the possibility that professionals who have
migrated might return home Nowhere are these benefits included in the study's
section assessing the cost of the brain drain to developing countries THE BIAS
OF THE FLOATING YARDSTICK This bias consists of floating criteria for
evaluation.

Standards applied to the activities of the developed democracies 8 or
multinational corporations are almost always utopian or perfec tionist. When the
behavior of Soviet bloc c ountries is examined however, a different set of
standards is employed. Indeed UNCTAD studies appear to hold the Soviet bloc
countries to no standards at all. Instead, there is a presumption that efforts
by Soviet bloc countries are always beneficial and highly motivated.

Union and its allies have done little for developing countries in terms of trade
or aid. In 1976, for example, seventeen of the developed Western countries
transferred $17 billion in official development assistance to the developing
count ries, while private voluntary agencies from those countries provided
additional grants of $1.35 billion. In contrast, the Soviet Union and its
Eastern European allies provided a total of $1.4 billion in economic aid in
1976, a figure only slightly higher t han that provided by private, charitable
organizations in the developed countries. That same year, the private sector in
the developed countries provided another $22 billion in investment funds loans,
and investment credits for the developing nations. Thi s means that in 1976, the
ratio of aid was almost 29 to 1 in favor of the developed countries over the
Soviet bloc.4 This uncritical posture is very puzzling because the Soviet
Despite this vast disparity, the developed countries are frequently chided in U
N CTAD circles for not doing enough in the area of aid, while the Soviet and
Eastern bloc countries are frequently described in UNCTAD documents as "partners
in develop- ment." Even more ironic, one UNCTAD document viewed the
ilsocialistii countries as alli es in the struggle to eradicate the existing
international order, an order that makes transfers of such magni tudes possible
The Socialist countries and the developing countries constitute important
segments of the world economy.

Acting together within the framework of international cooperation, the two
groups of countries can contribute more effectively to rectifying the adverse
effects of the inequitable operations of the international market and thus pave
the way for the restructuring of the present int e rnational economic order.5
UNCTAD's floating yardstick is further illustrated in a document, Trade and
economic co-operation among African countries and the SO svnthesized a series of
studies on trade relations between various Akcan and Eastern European c ountries
benevolencei1 is immediately apparent in the fact that the Eastern The
Ilpresumption of The above figures are taken from Michael P. Todaro, Economic
Development in the Third World (New York: Longman, 1981 pp. 409-411.

Ways and means of expanding t rade and economic relations between countries
having different social systems, TD/B/AC.38/2. 9 European countries are
continually referred to as llpartnerstt and the economic interactions were
continually referred to as "partner ships It In this document, data on the trade
relationships between the developing African countries and the communist
countries of Eastern Europe are presented for the years 1970 through 1980.

During this decade, African exports to Eastern Europe increased from $779
million in 1970 to $3,460 million in 1980, and African imports from Eastern
Europe increased from $997 million to $4,291 million. While these figures
represent an absolute increase in two-way trade, the data also reveal that
Eastern Europe has been buying a declining sh a re of Africa's exports. In 1970,
the Eastern European countries took 6.5 percent of Africa's exports by 1980 the
Eastern European countries were taking only 3.7 percent. The data also reveal
that the Africans have been running continual and increasingly l arge deficits
in their trade with their Eastern European "partners.ll A deficit of $218
billion in 1970 has soared to $831 million in 1980.

In UNCTAD's discussion immediately following the presentation of these figures,
the absolute increases in trade are magnified by turning them into percentage
increases, while the negative trends are ignored. Notes the report Exports from
Africa to the.socialist countries of Eastern Europe rose during the decade
1970-1980 by 340 percent,from US $779 to $US 3,460 million . In the same period,
imports by African countries from the socialist countries of Eastern Europe rose
from $US 997 million to US 4,291, or by 330 percent.

Nothing is said about the declining shares of Eastern European imports as a
percentage of Africa's total exports, and the increas ing trade deficits
experienced by African nations is gingerly treated in a paragraph at the end of
the document.

Other data presented in the study reveal a ltneocolonialll pattern to the trade
relationships among the partners . When the total trade is analyzed by flows of
particular commodities, it becomes apparent that the African countries are
exchanging increas ing amounts of primary products (crude materials, crude
fertilizers mineral fuels and lubricants) for Eastern Euro p ean manufactured
and finished goods (chemical products, manufactured goods, machi nery, and
transport equipment It was precisely to end such so-called neocolonial
relationships between the developing and developed Western countries that UNCTAD
was first c reated in 19

64. Yet when such relationships between communist and develop ing countries a re
institutionalized and increase, they are referred to as llpartnerships THE BIAS
AGAINST PLURALISM AND THE PRIVATE SECTOR To a large extent, the bias of the
floating yardstick reflects a more fundamental bias that runs through UNCTAD
studies--a bias 10 against private economic activity UNCTAD study, The role of
trademarks in developing countries.

According to the authors of this study, trademarks are not devices to reward and
encourage innovation but are largely instruments of theft, mechanisms that enha
nce "market powerii and thereby allow owners to charge higher prices and earn
higher profits. According to UNCTADIs researchers, the main benefit of
trademarks lies in their use to product rating services. The report notes "that
privately operated product rating and reporting services--like Consumer Re orts
in the United States and Which in the United provided by trademarks.Il6 In the
main, however, the report concludes that the Ilsocial costs exceed social
benefits and the new over-all impact [of trademar k s is negative in a number of
key sectors. II marks lead to "market poweri1 which can result in higher prices
and, therefore in higher profits. Write the authors This is a clear indication
of misallocation of resources.Il Second, when such "higher profits a re made by
foreign firms, the misallocation is compounded even further In this way, the
misallocation of resources in favor of foreigne,rs and particularly
transnational corporations is reflected either in the balance-of-payments burden
implied in the rem i ttance of profits under different headings or in the
availability of greater resources to finance their business expansion within the
country.a Typical of this bias is the Kingdom-cou d not operate were it not for
the identification First among the negati ves is UNCTAD's assertion that trade
States the report Such reasoning reveals UNCTADIs fundamental hostility to
private economic activity.

To be sure, a number of experts have criticized multinational corporations for
repatriating their profits and not inv esting them locally UNCTAD, however, has
it both ways blasts them for leaving profits in the developing country to
finance business expansion.Il foreign corporations on both counts and in the
same sentence. the corporations repatriate the profits, they mi sallocate
resources If they invest profits locally, that, too, is a misallocation of
resources.

In UNCTAD's view, more fundamental evils of trademarks lie in the kind of
products that trademarks promote--'Imanufactured products that do not meet the
basic n eeds of developing countries and the ways in which these products are
promoted--Ilpersuasive advertising According to the report it blasts
multinationals for repatriating profits and Perhaps only UNCTAD could criticize
If The Role of Trademarks in Develop ing Countries TD/B/C. 6/AC. 3/3/Rev. 1 p.
32.

Ibid I L( Ibid .l p. 36.

Foreign subsidiares through their marketing efforts modify consumption patterns
and local tastes in order to sell their products. Instead of adapting the
products to the local needs, t hey adapt the local needs to their products, and
this is mostly done through advertising Foreign subsidiaries and licensees are
leading factors in the creation and re-creation of consumption patterns in favor
of advertised products bearing trademarks.

Adv ertising plays a role in shaping values, tastes, and attitudes which, on the
whole, contribute to consolidate what could be called a consumption ideology.
This ideology is not only shared by the elites of developing countries who can
afford expensive patt e rns of consump tion, but it also extends to sectors of
lower income.y These evils, according to UNCTAD researchers, lead consumers,
especially poor consuqers in developing countries, to purchase items that are
advertised instead of items that are "needed. "

According to this study The basic negative consequence of such a process is that
the structure of consumption and production is particularly ill-suited to meet
the basic needs of the population of developing countries in terms of shelter
food, me,dical a ssistance, entertainment, and transport. The leading
trademarked products are generally not designed to meet such needs, but rather
the needs of the affluent sectors of the population p ersuasive advertising
leads to a misallocation of resources. This mis allocation is reflected in the
increase in consumption expenditures at the expense of savings and in
superfluous consumption at the expense of basic consumption.

Thus, the report comes down against individual intelligence individual decision
making, and th e individual's freedom to buy or not to buy in the marketplace. I
I But what is the alternative to the marketplace and Ilpersuasive advertising?"
Who will protect the poor from !!the consumption I ideology?Il Who will ensure
that the poor do not develop a taste for Coke or Pepsi, Lyonls Main ice cream or
Cadbury's chocolate bars, Lactogen or Clucorin, Peugeots or Mercedes, these
examples taken from a list in one of the document's Ilsupportingll footnotes?
Who will ensure that people's resources are used on ly for shelter, IIgoodIl
food, medical assistance, the right kind of entertainment, I and basic
transport? I Ibid.

I" Ibid. 12 UNCTAD researchers never answer these evidently for them, the answer
is obvious questions because Who else could curtail the righ cs of individuals
and plan their lives and environments for them=-who else but government planners
and civil servants.

Yet, what UNCTAD monograph has ever ventured to compare the ltcostslt of
persuasive advertising and consumption goods with the costs incurred by Third
World planners and bureaucrats through corruption, waste, and ill-advised
development schemes?

UNCTAD'S BIAS OF #SILENCE The most damaging bias of UNCTADIs researchers is
probably the bias of silence it results from subjects not studied and questions
not raised. There is in fact a whole agenda of topics that never will be
investigated because they may raise embarrass ing questions and provoke doubts
about the collectivist ideology of UNCTAD's majority and its secretariat. Topics
that would b e appropriate and valuable for UNCTAD to address--and thus far have
been ignored=-are National Planning in Developing Countries Successes and
Failures Disincentives to Agricultural Productivity in Developing Countries Uses
of Funds Transferred by the Gene r alized System of Tariff Preferences GSP) in
Selected Developing Countries A Study in Priorities: Expenditures for Defense
and Basic Needs in Developing Countries Indigenous Causes of Emigration from
Developing Countries After Nationalization: Experience w i th Corporations
Expropriated from Foreign Investors Economic Diversification in Cuba, 1959-1985
Agricultural Development in Mozambique UNCTAD backers probably would argue that
such studies cannot be undertaken because they would Itviolate the sovereignty o
f member states The weakness of this argument about sovereignty, however, lies
in the fact that this is a world of alternatives. The alternative to trademarks
and persuasive advertising is not some utopian fantasy but statism, planning,
and controls. Unle s s the results of the first alternative are compared against
the realities of the second, an informed assessment can never be made. The bias
of silence, however, ensures that this informed assessment will never be made.
13 UNCTAD'S RESEARCH AGAINST DEVELOP M ENT The biases that pervade UNCTAD's
research efforts do no service either to the organization's Third World majority
or to the confidence that member states have in the integrity of the
organization No nations benefit when research efforts systemati call y suppress
truths that some nations do not want to hear No nations gain when existing
practices are compared and evaluated against utopian standards that have never
appeared anywhere No nations benefit when there are different criteria of
evaluation for di fferent types of countries--when, for example, the burden of
proof always lies with advocates of markets and pluralism and a presumption of
proof lies with advocates of statist planning economic controls, and the
regulation of markets.

The politicization o f UNCTAD, then, is not restricted to the activities of its
member states and the radical leaders of the Group of 77; the politics that the
West faces in UNCTAD also are grounded in a collectivist ideology that pervades
the studies and reports of the secre t ariat. What is studied; from what angle;
on the basis of what criteria; and with what data--all of these questions are
answered by members of the UNCTAD secretariat from a set of perspectives that
belies opposition to the principles of the existing intern a tional order and
ensures support for a set of principles that at best retard development and at
worse could undo much of the progress that has taken place in many developing
countries The ultimate problem with the ideological nature of UNCTAD studies is
n o t that they have always led to anti-Western conclu sions. The real tragedy
of UNCTAD studies is that they affirm approaches to development that have failed
and at great human costs, and they minimize and proscribe approaches that have
successfully fostere d development in both the developed and developing world.
In this sense, UNCTAD studies work against trade and development policies that
work.

Prepared for The Heritage Foundation by Stanley J. Michalak Professor of
Government Franklin and Marshall College


AUTHORS

Stanley J.

Distinguished Fellow

Read Full Report


EXCLUSIVE OFFERS

5 SHOCKING CASES OF ELECTION FRAUD

Read real stories of fraudulent ballots, harvesting schemes, and more in this
new eBook.

Get your FREE eBook

THE HERITAGE GUIDE TO THE CONSTITUTION

Receive a clause-by-clause analysis of the Constitution with input from more
than 100 scholars and legal experts.

Get your FREE eBook

THE REAL COSTS OF AMERICA’S BORDER CRISIS

Learn the facts and help others understand just how bad illegal immigration is
for America.

Get your FREE eBook
More on This Issue


TRADE

COMMENTARY 3 min read

The Art of the Tariff Deal—Another Way Trump Can Boost Our Economy

COMMENTARY 3 min read

A U.S.-U.K. Free Trade Agreement Is Long Overdue. It’s Win-Win for Both Nations.

COMMENTARY 4 min read

Renew This Trade Program That Creates Jobs and Saves Americans Money


SECONDARY NAVIGATION

 * About Heritage
 * Events
 * Renew
 * Press
 * Contact

English
English Français Deutsch Italiano Español

Subscribe to email updates

*
Email Address:













Subscribe

Follow us

Privacy Policy Copyright

© 2024, The Heritage Foundation