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Effective URL: https://www.numerator.com/
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Press Alt+1 for screen-reader mode, Alt+0 to cancelAccessibility Screen-Reader Guide, Feedback, and Issue Reporting Skip to content NUMERATOR Menu * Solutions * * * SOLUTIONS Unlock the deepest understanding of your consumers! * * EXPLORE NUMERATOR SOLUTIONS * Insights Single-sourced consumer insights in an easy-to-use platform * Promotions Comprehensive trade promotions tracking and analysis * Surveys Verified buyer research when and how you need it * * * TruView Omnichannel market share with consumer context * Data Feeds Comprehensive data sets for ultimate flexibility * Media Solutions First party purchase data for improved targeting and optimization * * * Consulting Services Build consumer-centric strategies and meet your unique business goals * International Solutions Industry-leading Canadian solutions * Use Cases * * * USE CASES Learn how different roles and industries utilize Numerator to achieve their goals. * * * By RoleOpen menu * Shopper Insights * Consumer Insights * Category Management * Brand Management * Innovation * Data Science * Ecommerce * * * IndustryOpen menu * Consumer Package Goods * Enterprise CPG * Emerging CPG Brands * Beverage & BevAlc * Health & Beauty * Food * Retail * Mass & Grocery * Convenience Stores * Drug Stores * General Merchandise * Consumer Electronics * Home Improvement * Housewares * Gaming * Restaurants * Limited Service Restaurants * Financial Services * Buy Side * Agencies & Media * Agencies * Media * Consumer Data * * * CONSUMER DATA Access fast and actionable consumer insights in a changing market. * * * The Numerator Omnipanel Evolve with the modern consumer and provides a single source for omni insights and understanding. * Total Commerce Panel Understand a total commerce view of the consumer — click and collect, brick and mortar, online or third-party delivery providers * Survey Panel Engage with your most qualified consumers without lengthy screeners or the risk of recall bias. * * * Measurement Panel Get omnichannel share measurement, demographic share measurement, opportunity sizing and more. * Test Panel Get fast answers from consumers during uncertain times. * Resources * * * RESOURCES See the latest & greatest research published by the Numerator team. * * * By TypeOpen menu * See All * Articles * Case Studies * Interactive Insights * Reports * Webinars * White Papers * Brand & Retailer Snapshots * * VIRTUAL EVENT * Join us for a fast-paced 75-minute session showcasing hot topics like Cannabis, GLP-1, TikTok, and Retail Sales Events, to pioneering research on Gen Alpha, and so much more. Register Today * * TRENDING * GENERATIONS HUB Numerator’s Generations Hub provides generational insight on Gen Z, Millennials, Gen X and Boomers shopping trends, the size of each group, and how consumer behavior changes across them. Learn More * Company * * * COMPANY Numerator is a data and tech company reinventing the market research industry with first-party, consumer-sourced data. * * * AboutOpen menu * Leadership * Engineering Blog * Press * Newsroom * Contact * * * Work With UsOpen menu * Apply at Numerator * Careers * Life at Numerator * * * Security & PrivacyOpen menu * Consumer Data Privacy * Privacy Policy * Terms of Use When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures. * User Login Open menu * Insights * Promotional Schedule a demo * User Login Open menu * Insights * Promotional When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures. Schedule a demo WE’VE RAISED THE BAR FOR CONSUMER PANELS — AGAIN. SINGLE DATA SOURCE. INFINITE CONSUMER INSIGHTS. Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets. LEARN MORE UNLOCK THE DEEPEST UNDERSTANDING OF YOUR CONSUMERS. UNDERSTAND Go deep on the purchase actions taken by consumers both in-store and online — and the promotions that influence them. OMNIPANEL INTERACT Engage with verified buyers to uncover how attitudes, opinions and experiences affect their decisions to buy. SURVEY MEASURE Enrich the results of consumers’ actions to drive growth for your brand and business. TRUVIEW CONNECT Securely connect our first-party consumer data with your data sets for even richer insights. DATA FEEDS PANEL DATA FEEDS Numerator’s first-party consumer data does the work of multiple data sources to unlock insights others miss. EXPLORE DATA FEEDS CASE STUDY BIMBO BAKERIES Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio. LEARN MORE CASE STUDY RISE BREWING COMPANY Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf. LEARN MORE CASE STUDY WATERPIK Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs. LEARN MORE CASE STUDY BIMBO BAKERIES Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio. LEARN MORE CASE STUDY RISE BREWING COMPANY Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf. LEARN MORE CASE STUDY WATERPIK Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs. LEARN MORE CASE STUDY BIMBO BAKERIES Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio. LEARN MORE * 1 * 2 * 3 CASE STUDY Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Rise Brewing Company Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque. LEARN MORE Previous slide Next slide A MODERN PANEL FOR INSIGHT INTO MODERN CONSUMERS. The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics. EXPLORE PANELS 1B+ SHOPPING TRIPS CAPTURED 44K+ RETAILERS TRACKED 2,500+ PSYCHOGRAPHIC & MEDIA CONSUMPTION ATTRIBUTES TO EVALUATE A CONSUMER PANEL, YOU NEED TO UNDERSTAND HOW ITS DATA IS COLLECTED. STAY IN THE KNOW WITH THE LATEST FROM NUMERATOR. Case Study TOP 50 CPG COMPANY PARTNERS WITH NUMERATOR TO QUANTIFY MARKETING ROI Learn how this manufacturer matched their CRM data against Numerator’s panel in a privacy safe clean room to verify the… Learn more Article WHAT’S THE DEAL WITH POPTART BUYERS? CONSUMER PURCHASING & CONSUMPTION HABITS Unlock the secrets of pop tart consumers: Who loves them, how they're enjoyed, and why nostalgia plays a big role… Learn more Webinar SPRING BLACK FRIDAY 2024: EVENT PERFORMANCE Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, including Gardening & Lawn Care,… Learn more OVER 1,300 MANUFACTURERS, RETAILERS AND AGENCIES TRUST NUMERATOR TO KNOW MORE ABOUT THEIR CONSUMERS. FIND OUT HOW NUMERATOR CAN HELP YOUR BRAND GROW MORE. Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets. * Work Email: * First Name: * Last Name: * Job Title: * Company Name: * Country: CountryCanadaUnited StatesOther This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Submit THANK YOU! A member of our team will get back to you within 24 hours. 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