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Relationshop announces merger with Mercatus and stor.ai
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January 9, 2024 | Emi Takeda
LinkedIn Twitter Facebook


RELATIONSHOP TO MERGE MERCATUS TECHNOLOGIES AND STOR.AI, CREATING A CONNECTED
COMMERCE ECOSYSTEM FOR GROCERY RETAILERS OF ALL SIZES

THE COMBINED CAPABILITIES OF THE NEW GLOBAL COMPANY WILL HELP REGIONAL GROCERS
AND INDEPENDENTS COMPETE AGAINST LARGE NATIONAL CHAINS AND MASS RETAILERS

HOUSTON – Jan. 9, 2024 – Relationshop, a provider of digital engagement
solutions for supermarkets and other retail chains, announced today that it has
finalized a merger between two leading providers of eCommerce solutions for
regional grocers and independents: Mercatus Technologies, based in Toronto, and
Stor.ai, operating out of Tel Aviv. The newly merged company will be called
Mercatus, a testament to the equity the eCommerce brand has achieved in the
grocery sector, and will operate as a wholly owned subsidiary of Relationshop
Inc.

The strategic merger combines Mercatus’ enterprise eCommerce platform with
Relationshop’s expertise in unifying first-party data and powering personalized
digital engagement. This transaction comes on the heels of Relationshop
acquiring Stor.ai, an eCommerce solution for independent grocers, in Jan. 2023.
The combined capabilities of all three companies will create a connected
commerce ecosystem with robust shopper engagement, personalization and loyalty
solutions scaled for retailers of all sizes in North America, Europe and the
Middle East.



This merger comes at a time when regional grocers and independents face stiff
headwinds from larger national chains and mass retailers, such as Walmart. In
Nov. 2023, research from Brick Meets Click and sponsored by Mercatus showed mass
merchants surpassed supermarkets to become the primary retail format that most
households relied on for their grocery purchases during the month, whether
online or in-store.

The merged company sets a new global standard in delivering a unified,
personalized and convenient first-party digital shopping experience that
attracts customers, grows sales online and in-store, strengthens customer
retention and enhances loyalty.

The company’s client base now extends across more countries and continents with
over 1,800 regional grocery chain stores in the United States and more than 400
independent grocery stores globally, including locations in the United Kingdom,
France and Canada. Noteworthy supermarket customers include Albertsons, United
Supermarkets, Big Y Foods, Buehler’s Fresh Foods, Carrefour, East of England
COOP and Vallarta Supermarkets. The roster also features Stater Brothers
Markets, Winn Dixie, Weis Markets, Harvey’s Supermarkets, WinCo Foods, Strack &
Van Til, and C&S Wholesale’s Piggly Wiggly Midwest, among others. Additionally,
the company has a commanding presence in the Israeli market, representing 90% of
grocers that manage their own first-party eCommerce platforms.

With the merger, several Mercatus executives will take on key roles within the
expanded organization. Sylvain Perrier, newly appointed president of North
America and global COO, said, “Mercatus has been at the forefront of serving the
digital commerce needs of regional grocers and supermarkets for over 15 years.
This merger increases our capability to deliver unprecedented value to our
clients by combining our proven technology and eCommerce expertise with the
innovative shopper engagement and personalization solutions from Relationshop.”

Galen Walters, a visionary leader, founder and CEO of Relationshop with five
decades of grocery retail experience, will serve as the new CEO of Mercatus.

“The senior leadership team at Mercatus, backed by our board, is wholeheartedly
devoted to advancing the connected commerce requirements of grocery retailers,”
he said. “Grocery retailers need flexible, automated solutions capable of
addressing the competitive threat posed by national chains and the loss of
control that comes from relying on third-party delivery providers. As we look to
the future, we are excited to join forces, enhancing our offerings to uniquely
satisfy the evolving demands of supermarkets and our customers worldwide.”

Piper Sandler and Solomon Partners acted as financial advisors to Relationshop
and Mercatus, respectively. Details of the transaction are undisclosed. To learn
more about the merged company, visit mercatus.com.


ABOUT RELATIONSHOP

Relationshop is a leading provider of customer engagement solutions for retail.
Our experienced team is comprised of experts in retail operations, marketing and
technology and is passionate about helping our retail clients build connected,
profitable relationships with shoppers by leveraging data, personalizing
engagement, and delivering a unified, seamless shopping experience from online
to in-store.


ABOUT MERCATUS

Mercatus helps leading grocers get back in charge of their eCommerce experience,
empowering them to deliver exceptional retailer-branded, end-to-end online
shopping, from store to door. Our expansive network of more than 60 integration
partners allows grocers to work with their partners of choice, on their terms.
Together, we enable clients to create authentic digital shopping experiences
with solutions to drive shopper engagement, grow share of wallet and achieve
profitability, while quickly adapting to changes in consumer behavior.


ABOUT STOR.AI

Stor.ai, a Relationshop company, empowers regional chains and grocers with the
first of its kind, unified iCommerce platform, combining operational excellence
with data analytics and omni-channel engagement capabilities to increase
transactions, enhance loyalty and grow sales. The platform offers grocers true
omnichannel engagement and personalization tools for health and nutrition,
loyalty and reward programs, email and SMS marketing, digital circulars, and
data analytics for online, offline and hybrid customers.

Media Contact:

Jenna Jordan

Ketner Group Communications (for Mercatus)

jenna@ketnergroup.com

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