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ABOUTSAVE MORE TOMORROW
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WORK WITH US

People have a really hard time managing their finances.  If you are passionate
about improving financial decision making using behavioral economics insights,
while speeding up the change using digital technology, contact us to start
moving the needle together.

Behavioral Economics Consulting

My team and I are passionate about putting behavioral economics research to
practice.  Below are sample outcomes from our real-world experiences:

·  The US Department of Defense – designed a digital nudge that was 100x more
effective than the control
·  Acorns – used mental accounting to increase sign-ups by 4x
·  idomoo – applied personalization and visualization to boost engagement by 25x
·  Personal Capital – optimized the information architecture to decrease
spending by 15%
·  Voya Financial – implemented visual cues to boost savings by 10%

If you are an established financial institution, or a fintech company passed the
A round, and you are interested in our insights for your business, please get in
touch.

Nudging Technology

People are different. That’s a basic fact of human nature. Consider loss
aversion. On average, losses hurt twice as much as gains feel good, a behavioral
principle with important implications. However, this average conceals a large
amount of variation, with one third of individuals showing much higher levels of
loss aversion and one third showing much lower levels.

To help people make better financial decisions, I’ve developed a series of
personalized finance tools that can measure individuals across a range of
important behavioral preferences and traits, from loss aversion to present bias.
Based on the findings of these assessment tools, financial institutions can
deliver customized portfolios and overall financial plans that reflect who
people really are and what they really want.

If you are intrigued by our technology solutions, don't hesitate to reach out.

Academic Advisors

In developing these impactful behavioral interventions and tools, I gratefully
benefit from the knowledge and expertise of a diverse group of colleagues who
serve as academic advisors to my company:

·  David Faro, London Business School
·  Hal Hershfield, UCLA
·  Katy Milkman, Wharton
·  John Payne, Duke
·  Richard Thaler, University of Chicago, Nobel Laureate

Public Speaking

If you’d like to book me for a talk, feel free to get in touch.


GET IN TOUCH:

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