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FSA BESPOKE RESEARCH

Data is at the heart of Last Word. Since the launch of the business we would
carefully look at all the data we gathered from our readers and use it to try to
provide relevant editorial content and more focused events.
by Fund Selector Asia 1 January 20208 September 2021

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We gather both qualitative and quantitative data from face-to-face meetings,
telephone interviews, delegate voting at events, and country-specific targeted
polls to subsets of our readers. A vast majority of our research has up to four
years’ worth of data (and up to ten for some fund managers), we are building an
active trend base for our community and we’ll be rolling out new and exciting
research projects.

The emphasis on data has grown rapidly to dominate our strategic thinking. We
have been collating fund selector’s forward-looking investment sentiment since
2010. That allows us to track when fund selectors in different countries change
their attitude to different asset classes and strategies.

All the data that Bonhill gathers gives us a deep insight into the changing
moods of professional investors. Not only do we use that to drive our editorial
direction, but it also gives us a great commercial advantage when providing the
best platform for our marketing partners to work with us. Bonhill takes these
learnings and applies our research philosophies to the Asset Management and
Discretionary Wealth Manager communities around the globe with the aim of
providing investment intelligence for our partners.



Asset managers wanting to find out more about our  research programmes and
bespoke projects, please contact:

Gareth Wilde
Managing Director, Asia
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Fund Selector Asia provides up-to-the minute news, tools and professional
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