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WHAT CAN WE DO FOR YOU?

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team.
From its start as a product data storehouse, we now offer a full...

READ MORE


BIGCOMMERCE PLUGIN AVAILABLE NOW

Joining the line up of SEMA Data eCommerce plugins is the latest one for
websites built on the BigCommerce platform.

We're excited that the BigCommerce eCommerce plugin is now out of Beta and is
live and available for everyone. The plugin is the third one released by SE...

READ MORE


DATA EXCELLENCE SURE LOOKS GOOD!

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with
us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data
Excellence in 2021, and asked y...

READ MORE
VIEW ALL NEWS


MANUFACTURER INFORMATION

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

Learn More


RESELLER INFORMATION

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry,
FREE to SEMA Members

Learn More


RESOURCES


LIFE CYCLE CODES AND THEIR IMPORTANCE TO YOUR CUSTOMERS

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog
Manager  

We are often asked about the best way to release new product announcements and
how to manage that in the datasets sent out to resellers.

At our last SEMA Data... READ MORE


FIND OUT WHAT DATA YOUR CUSTOMERS NEED WITH RESELLER SCORECARDS

With PartsHub's Reseller Scorecards, you can find out what data your customers
need before you send. 

Know that your content is complete and ready to be sent, before you send it.
Toggle between different reseller specific scorecards to review the data
fields... READ MORE




AUTO CARE ACES UPDATE FOR TRUCKS

Auto Care updated the VCdb for bed type configuration table. 

As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration
Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for
your parts). The database is updated... READ MORE


WHO YOU GONNA CALL

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or
concerns with either creating or getting product data. Outlined below is contact
information to each of our team leads.... READ MORE







FREQUENTLY ASKED QUESTIONS (FAQ)

We address a few of the more commonly asked questions.

Below you'll find answers to the questions we get asked the most often about the
SEMA Data services. As always, we are happy to talk one-on-one with anyone
interested in learning more about SEMA Data. To submit additio...

READ MORE


DIWM – DO-IT-WITH-ME DATA SERVICES

Want a little extra help building or updating your product data?

SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist
with any step in the data management process, whether it be starting from
scratch or refining existing content to improve data quality for...

READ MORE



KEYWORDS ARE NOT DEAD

The term ‘keyword’ is broad and perplexing, there may still be misconceptions in
the Aftermarket as to why they are, in fact, relevant in promoting and selling
products. Let’s debunk the myth.

READ MORE


ABOUT SEMA DATA

SEMA understands what a challenge it can be to manage product data, whether it
is weights and measures, accurate descriptions, current pricing, UPC codes or
application data to power vehicle specific parts look-ups. That’s why we have
undertaken this challenging project to create the defini...

READ MORE



VIEW ALL RESOURCES


MANUFACTURERS


WHAT CAN WE DO FOR YOU?

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team.
From its start as a product data storehouse, we now offer a... READ MORE


DATA EXCELLENCE SURE LOOKS GOOD!

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with
us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data
Excellence in 2021, and asked... READ MORE




LIFE CYCLE CODES AND THEIR IMPORTANCE TO YOUR CUSTOMERS

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog
Manager  

We are often asked about the best way to release new product announcements and
how to manage that in the datasets sent out to resellers.

At our last SEMA Data... READ MORE


FEATURED PRODUCTS FROM DATA EXCELLENCE BRANDS

Featuring this month's SEMA Data Excellence level brands' products from BBK,
Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced... READ MORE




VIEW ALL MANUFACTURER NEWS


RESELLERS


WHAT CAN WE DO FOR YOU?

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team.
From its start as a product data storehouse, we now offer a full...

READ MORE


BIGCOMMERCE PLUGIN AVAILABLE NOW

Joining the line up of SEMA Data eCommerce plugins is the latest one for
websites built on the BigCommerce platform.

We're excited that the BigCommerce eCommerce plugin is now out of Beta and is
live and available for everyone. The plugin is the third one released by SE...

READ MORE



FEATURED PRODUCTS FROM DATA EXCELLENCE BRANDS

Featuring this month's SEMA Data Excellence level brands' products from BBK,
Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hit...

READ MORE


NEW BRANDS AVAILABLE FOR DOWNLOAD

Get your fresh, hot data files today! The following brands are now LIVE and
available for exports: 

 * FFP Customs - Specializing in Mustang drag racing parts, FFP
   manufacturers Bolt On & Go parts to make a driver more comfortable in his/her
   race car ...

READ MORE



VIEW ALL RESELLER NEWS

Supplying our partners with accurate and complete data is an integral part of a
successful relationship with our distribution partners and, ultimately, selling
more parts to the customer. Prior to joining the SDC it was always a cumbersome
and time consuming effort to get this data to our partners and make it fit into
their template, which were always different. Now with the SDC, we have one place
that we can keep our data organized and up to date while giving our partners one
convenient and easy place to obtain it, which has eliminated a barrier and
gotten our information and products out to more customers.

MAHLE Engine Components USA, Inc.

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