giantpartners.com Open in urlscan Pro
35.163.47.17 Public Scan

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Submitted URL:
https://email.giantpartners.com/rd/9z4zmpfdk3kv0jc1ss8c5ck9ukqkruing10003j4mqo_rp2ash2s8gb2sbgeppef9t76iq37cbgegp72stl69r779hnmm...
Effective URL:
https://giantpartners.com/email-marketing/?utm_source=email&utm_medium=image&utm_campaign=em12&id=700641
Submission: On April 24 via api (April 24th 2024, 9:46:30 pm UTC) from US — Scanned from DE

Form analysis
2 forms found in the DOM

GET https://giantpartners.com/

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  <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:">
</form>

POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/4536250/4de83072-75ee-4506-8b09-922a64619db6

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  data-test-id="hsForm_4de83072-75ee-4506-8b09-922a64619db6" data-hs-cf-bound="true">
  <fieldset class="form-columns-1">
    <div class="hs-dependent-field">
      <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-4de83072-75ee-4506-8b09-922a64619db6" class="" placeholder="Enter your Email" for="email-4de83072-75ee-4506-8b09-922a64619db6"><span>Email</span><span
            class="hs-form-required">*</span></label>
        <legend class="hs-field-desc" style="display: none;"></legend>
        <div class="input"><input id="email-4de83072-75ee-4506-8b09-922a64619db6" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
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  <fieldset class="form-columns-2">
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        for="firstname-4de83072-75ee-4506-8b09-922a64619db6"><span>First name</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="firstname-4de83072-75ee-4506-8b09-922a64619db6" name="firstname" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
    </div>
    <div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field smart-field"><label id="label-lastname-4de83072-75ee-4506-8b09-922a64619db6" class="" placeholder="Enter your Last name"
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      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="lastname-4de83072-75ee-4506-8b09-922a64619db6" name="lastname" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
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  <fieldset class="form-columns-2">
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      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="company-4de83072-75ee-4506-8b09-922a64619db6" name="company" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value=""></div>
    </div>
    <div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field smart-field"><label id="label-phone-4de83072-75ee-4506-8b09-922a64619db6" class="" placeholder="Enter your Phone"
        for="phone-4de83072-75ee-4506-8b09-922a64619db6"><span>Phone</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="phone-4de83072-75ee-4506-8b09-922a64619db6" name="phone" placeholder="" type="tel" class="hs-input" inputmode="tel" autocomplete="tel" value=""></div>
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  <div class="hs_submit hs-submit">
    <div class="hs-field-desc" style="display: none;"></div>
    <div class="actions"><input type="submit" class="hs-button primary large" value="FREE CONSULTATION"></div>
  </div><input name="hs_context" type="hidden"
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</form>

Text Content

 * LIVE CHAT WITH ADVISOR
 * (800) 547-8080

 * Databases
 * Marketing
   * Email Marketing
     * Email Databases
     * Broadcast Service
     * Enterprise Email Marketing
   * Social Media Marketing
   * Google / YouTube
 * Services
   * Branding
   * Websites
   * SEO
   * Content
   * Lead Generation
 * Resources
   * Data Visualization
   * Blog
   * Infographic
   * Training
 * About
   * Team
   * Careers
   * Principles
   * History
   * FAQ
 * Pricing

Select Page
 * Databases
 * Marketing
   * Email Marketing
     * Email Databases
     * Broadcast Service
     * Enterprise Email Marketing
   * Social Media Marketing
   * Google / YouTube
 * Services
   * Branding
   * Websites
   * SEO
   * Content
   * Lead Generation
 * Resources
   * Data Visualization
   * Blog
   * Infographic
   * Training
 * About
   * Team
   * Careers
   * Principles
   * History
   * FAQ
 * Pricing
 * LIVE CHAT WITH ADVISOR
 * (800) 547-8080




EMAIL MARKETING: DIRECT LINK TO THE CUSTOMER MIND

by

By Jeremy Koenig | April 2, 2024



Email marketing is at the heart of customer communications and represents a
direct link between your products, services and brand to the mind of customers.
Email marketing is more important that ever before as social media channels
continue to clutter, paid search costs continue to rise, and advertising
algorithms remain in flux. Email is the secret weapon that top brands use to
consistently unleash marketing performance from promotion-to-promotion. Email
data can be collected slowly over time, appended to existing customer records,
and modeled from scratch.

The Resurgence of Email Marketing (Opens, Clicks and Conversions)

The effectiveness of email marketing is witnessing a notable resurgence, and
three primary variables are driving this trend:

1—The cacophony of social media advertising has reached a fever pitch, with
platforms becoming overcrowded and attention spans dwindling. In contrast,
emails provide a direct and intimate channel for communication, allowing brands
to cut through the noise and engage with their audience on a more personal
level.

2—The exorbitant costs associated with Google and YouTube advertising have
rendered these platforms increasingly inaccessible for businesses with
constrained budgets. Email marketing offers a cost-effective alternative,
enabling companies to reach their target audience without breaking the bank. By
reallocating resources from expensive paid advertising to email campaigns,
businesses can achieve comparable, if not superior, results at a fraction of the
cost.

3—The Marketing Rule of 7 remains as pertinent as ever in today’s digital
landscape. This principle posits that consumers need to be exposed to a brand
communication at least seven times before they are compelled to take action.
Email marketing provides the perfect platform for delivering these essential
touchpoints, allowing organizations to nurture leads, build trust, and
ultimately drive conversions.

Crafting Compelling Email Content (Rarely Salesy)

In order to capitalize on the resurgence of email marketing, businesses must
prioritize the creation of compelling and engaging content. Unlike traditional
advertising, which often bombards consumers with sales pitches, successful email
campaigns are educational, entertaining, and occasionally humorous. By eschewing
overt sales tactics and instead focusing on providing value to email recipients,
businesses can cultivate stronger relationships and foster brand loyalty.

Moreover, email content should seamlessly integrate with other advertising
channels, reinforcing brand messaging and facilitating cross-channel engagement.
By aligning email broadcasts with social media and paid advertising efforts,
businesses can create a cohesive and immersive brand experience that resonates
with consumers across multiple touchpoints. Additionally, email marketing tools
offer sophisticated tracking and analytics capabilities, allowing businesses to
measure the impact of their campaigns and optimize accordingly.

Building Targeted Email Databases (Collect, Append, Model)

A crucial aspect of email marketing success lies in the construction of targeted
email databases. Businesses must identify and segment their target audience
based on demographics, financials, interests, and purchasing behavior to ensure
that email content resonates with recipients. By leveraging data-driven
insights, companies can create highly personalized campaigns that speak directly
to the needs and preferences of individual email recipients.

Furthermore, businesses can harness the power of lookalike audiences to expand
their reach and attract new customers. By analyzing the characteristics of
existing customers and identifying prospects who share similar traits,
businesses can effectively target a vastly expanded email  audience with
precision. This approach enables companies to maximize the impact of their email
marketing efforts and drive measurable results.

Conclusion (Have Big Email Marketing Plan)

Email marketing is vital and every company should have a big email marketing
plan to accelerate leads, grow sales, and drive ROI. Email rarely works by
itself, but combining email marketing campaigns with digital advertising is a
tried and true recipe for success. Giant Partners database marketing advisers
are ready to connect with you and help strengthen your email marketing strategy.
We can help you to grow your customer database, append emails to existing
customer records, and build new marketing databases of qualified prospects for
you to reach with compelling email communications. On one end of the spectrum,
GP has the ability and expertise to deploy hyper targeted local email outreach
campaigns—On the other end of the spectrum, GP has the ability to deploy
enterprise email marketing campaigns that send tens of millions of messages to
nationwide audiences of qualified prospects.

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20 years. 5000 customers. Giant Partners is America’s #1 data driven marketing
agency. We accelerate campaign performance with custom audience data, brand
management, website development, CRM integration, email marketing, and
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