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1-10 of 43




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An apparel company wishes to promote its new line of high-end baby clothes. It
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Vendors we use for this purpose130 vendor(s)

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1-10 of 130




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Vendors we use for this purpose127 vendor(s)

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1-10 of 127




Measure advertising performanceOff

Information regarding which advertising is presented to you and how you interact
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of a publisher. The publisher wants to have reports to understand how often a
specific ad placement within the app, and notably the “international
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order to help the publisher and its partners (such as agencies) optimise ad
placements.

Vendors we use for this purpose77 vendor(s)

 * 6sense
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 * Adelaide
 * Adform
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1-10 of 77




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Reports can be generated based on the combination of data sets (like user
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the average age and the male/female distribution of each category. Data relating
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and combined with other such data to produce these statistics.

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platforms, across different devices. This comparison reveals to the advertiser
that its ad audience is mainly accessing the adverts through mobile devices and
is likely in the 45-60 age range.

Vendors we use for this purpose27 vendor(s)

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 * Amazon Ad Server
 * Amobee (Nexxen)
 * Appier
 * AudienceProject
 * Bombora
 * Clinch
 * Crimtan
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 * Google Ads

1-10 of 27




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A technology platform working with a social media provider notices a growth in
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connecting through mobile connections. It uses a new technology to deliver ads
that are formatted for mobile devices and that are low-bandwidth, to improve
their performance.

An advertiser is looking for a way to display ads on a new type of consumer
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kind of device to determine whether it can build a new mechanism for displaying
advertising on this type of device.

Vendors we use for this purpose50 vendor(s)

 * 6sense
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 * AdGear
 * Adelaide
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1-10 of 50




Below, you will find a list of the features for which your data is being
processed. You may exercise your rights for special features using the toggles
below.
Features
Match and combine data from other data sources

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

Vendors we use for this purpose107 vendor(s)

 * 6sense
 * A.Mob
 * AdGear
 * AdTheorent
 * Adara (Rate Gain)
 * Adelaide
 * Adex (Virtual Minds)
 * Admixer
 * AdsWizz
 * Amazon Ad Server

1-10 of 107




Link different devices

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household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

Vendors we use for this purpose108 vendor(s)

 * 6sense
 * A.Mob
 * AcuityAds
 * AdElement Media Solutions
 * AdGear
 * AdTheorent
 * Adara (Rate Gain)
 * Adex (Virtual Minds)
 * Adform
 * Adikteev

1-10 of 108




Identify devices based on information transmitted automatically

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purposes exposed in this notice.

Vendors we use for this purpose126 vendor(s)

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 * A.Mob
 * Aarki
 * AdElement Media Solutions
 * AdGear
 * AdKernel
 * AdSpirit AdServer
 * AdTheorent
 * Adacado
 * Adara (Rate Gain)

1-10 of 126




Special features
Use precise geolocation dataOff

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

Vendors we use for this purpose64 vendor(s)

 * A.Mob
 * AdElement Media Solutions
 * AdGear
 * AdKernel
 * AdTheorent
 * Adacado
 * Admixer
 * Adrule mobile
 * AdsWizz
 * Amnet GmbH

1-10 of 64




Actively scan device characteristics for identificationOff

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

Vendors we use for this purpose23 vendor(s)

 * A.Mob
 * AdKernel
 * AdTheorent
 * Adcell (Firstlead)
 * Amnet GmbH
 * Cheq
 * Fraudlogix
 * Human
 * Hybrid
 * InMobi

1-10 of 23




Below, you will find a list of vendors processing your data and the purposes or
features of processing they declare. You may exercise your rights for each
vendor based on the legal basis they assert.
ConsentLegitimate interest
IAB TCF vendors
6senseIAB TCFOff

6sense stores cookies with a maximum duration of about 730 Day(s). This vendor
also uses other methods like "local storage" to store and access information on
your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device400 day(s)Create
profiles for personalised advertising400 day(s)Use profiles to select
personalised advertising400 day(s)Use limited data to select advertising400
day(s)Measure advertising performance400 day(s)Develop and improve services400
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors400 day(s)Deliver and present advertising and content400 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Data categoriesIP addressesProbabilistic identifiersBrowsing and interaction
dataNon-precise location dataUsers’ profiles

A.MobIAB TCFOff

A.Mob stores cookies with a maximum duration of about 395 Day(s). This vendor
also uses other methods like "local storage" to store and access information on
your device.

Privacy policy

PurposesRetentionStore and/or access information on a device395 day(s)Use
limited data to select advertising395 day(s)Create profiles for personalised
advertising395 day(s)Use profiles to select personalised advertising395
day(s)Measure advertising performance395 day(s)Understand audiences through
statistics or combinations of data from different sources395 day(s)Develop and
improve services395 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation dataActively scan device characteristics
for identification

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersAuthentication-derived identifiersBrowsing and interaction
dataUser-provided dataNon-precise location dataPrecise location dataUsers’
profilesPrivacy choices

ADventoriIAB TCFOff

ADventori stores cookies with a maximum duration of about 90 Day(s). These
cookies may be refreshed. This vendor also uses other methods like "local
storage" to store and access information on your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device400 day(s)Use
limited data to select advertising90 day(s)Use profiles to select personalised
advertising90 day(s)Measure advertising performance400 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors400 day(s)Deliver and present advertising and content400 day(s)

Data categoriesIP addressesDevice identifiersProbabilistic identifiersBrowsing
and interaction dataUser-provided dataNon-precise location data

AarkiIAB TCFOff

Aarki uses methods like "local storage" to store and access information on your
device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device365 day(s)Use
limited data to select advertising365 day(s)Create profiles for personalised
advertising3650 day(s)Use profiles to select personalised advertising3650
day(s)Measure advertising performance1500 day(s)Develop and improve services365
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors365 day(s)Deliver and present advertising and content365 day(s)

FeaturesIdentify devices based on information transmitted automatically

Data categoriesIP addressesDevice characteristicsDevice identifiersUser-provided
dataNon-precise location data

AcuityAdsIAB TCFOff

AcuityAds stores cookies with a maximum duration of about 365 Day(s). These
cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Create
profiles for personalised advertising180 day(s)Use profiles to select
personalised advertising180 day(s)Use limited data to select advertising180
day(s)Measure advertising performance180 day(s)Develop and improve services180
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors180 day(s)Deliver and present advertising and content180 day(s)

FeaturesLink different devices

Data categoriesIP addressesDevice characteristicsDevice
identifiersAuthentication-derived identifiersBrowsing and interaction
dataNon-precise location dataUsers’ profilesPrivacy choices

AdElement Media SolutionsIAB TCFOff

AdElement Media Solutions stores cookies with a maximum duration of about 365
Day(s). These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Use
limited data to select advertising180 day(s)Create profiles for personalised
advertising90 day(s)Use profiles to select personalised advertising90
day(s)Measure advertising performance180 day(s)Understand audiences through
statistics or combinations of data from different sources90 day(s)Develop and
improve services180 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors180 day(s)Deliver and present advertising and content180 day(s)

FeaturesLink different devicesIdentify devices based on information transmitted
automatically

Special featuresUse precise geolocation data

Data categoriesIP addressesDevice characteristicsDevice identifiersBrowsing and
interaction dataUser-provided dataNon-precise location dataPrecise location
dataUsers’ profilesPrivacy choices

AdGearIAB TCFOff

AdGear stores cookies with a maximum duration of about 395 Day(s). This vendor
also uses other methods like "local storage" to store and access information on
your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device395 day(s)Create
profiles for personalised advertising395 day(s)Use profiles to select
personalised advertising395 day(s)Use limited data to select advertising395
day(s)Measure advertising performance395 day(s)Understand audiences through
statistics or combinations of data from different sources395 day(s)Develop and
improve services395 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors395 day(s)Deliver and present advertising and content395 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation data

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersAuthentication-derived identifiersBrowsing and interaction
dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices

AdKernelIAB TCFOff

AdKernel stores cookies with a maximum duration of about 18 Day(s). These
cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Create
profiles for personalised advertising180 day(s)Use profiles to select
personalised advertising180 day(s)Understand audiences through statistics or
combinations of data from different sources180 day(s)Develop and improve
services180 day(s)Use limited data to select advertising180 day(s)Measure
advertising performance180 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors180 day(s)Deliver and present advertising and content180 day(s)

FeaturesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation dataActively scan device characteristics
for identification

Data categoriesIP addressesDevice identifiersNon-precise location dataPrecise
location dataUsers’ profiles

AdSpirit AdServerIAB TCFOff

AdSpirit AdServer stores cookies with a maximum duration of about 30 Day(s).
These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device60 day(s)Use limited
data to select advertising14 day(s)Create profiles for personalised
advertising60 day(s)Use profiles to select personalised advertising60
day(s)Measure advertising performance14 day(s)Understand audiences through
statistics or combinations of data from different sources60 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors60 day(s)Deliver and present advertising and content60 day(s)

FeaturesIdentify devices based on information transmitted automatically

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersBrowsing and interaction dataNon-precise location dataUsers’
profilesPrivacy choices

AdTheorentIAB TCFOff

AdTheorent stores cookies with a maximum duration of about 730 Day(s). These
cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device365 day(s)Use
limited data to select advertising365 day(s)Create profiles for personalised
advertising365 day(s)Use profiles to select personalised advertising365
day(s)Measure advertising performance365 day(s)Understand audiences through
statistics or combinations of data from different sources365 day(s)Develop and
improve services365 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation dataActively scan device characteristics
for identification

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersNon-precise location dataPrecise location dataPrivacy choices

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TECHNOLOGY


JUST HOW OLD CAN HE GO?

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By Steve Lohr

 * Dec. 27, 2004

Ray Kurzweil began his dinner with a pill. "A starch blocker," he explained,
"one of my 250 supplements a day."

The risk of encountering starchy food seemed slight indeed at the vegetarian
restaurant in Manhattan he had selected, where the fare was heavy with kale,
seaweed, tofu, steamed broccoli and bean sprouts. But Mr. Kurzweil, a renowned
inventor and computer scientist, has strong views on dietary matters.

His regimen for longevity is not everyone's cup of tea (preferably green tea,
Mr. Kurzweil advises, which contains extra antioxidants to reduce the risk of
heart disease and cancer). And most people would scoff at his notion that
emerging trends in medicine, biotechnology and nanotechnology open a realistic
path to immortality -- the central claim of a new book by Mr. Kurzweil and Dr.
Terry Grossman, a physician and founder of a longevity clinic in Denver.

"I am serious about it," said Mr. Kurzweil, a wiry man with few lines on his
face for a 56-year-old. "I think death is a tragedy. I think aging is a tragedy.
And going beyond our limitations is what our species is all about."



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The study of human biology, he said, is increasingly intersecting with his main
field of expertise -- computing. Mr. Kurzweil points to the advances in medicine
and genetics as leading toward a view of biology as a kind of computation.

The chemical units in DNA, which are designated by the letters A, G, C and T,
are assembled and recombined, as if computer code.

"Genes are sequential programs," he said. "We are learning how to manipulate the
programs inside us, the software of life. And personally, I really believe that
what I'm doing is reprogramming my biochemistry."

His new book shows a different side of Mr. Kurzweil's continuing fascination
with the connection between humans and computers. In "The Age of Spiritual
Machines," published in 1999, Mr. Kurzweil made the case for why computers will
exceed human intelligence within a few decades.

Provocative and controversial, that book struck skeptics as extreme and wildly
optimistic about the gains technology can make anytime soon. The same criticism
can be made of his new book, "Fantastic Voyage: Live Long Enough to Live
Forever" (Rodale, 2004), published last month. But then, Mr. Kurzweil's success
as an inventor has been based partly on ignoring conventional wisdom and a
willingness to pursue ideas that may seem extreme.



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He has few qualms about technology, which he says is "the continuation of
evolution by other means." Just as the boundaries of computing will soon seem
limitless, Mr. Kurzweil insists that improving knowledge and technology will
make death avoidable.



The book describes three stages -- the authors call them "bridges" -- over the
next 20 to 25 years. By the late 2020's, Mr. Kurzweil predicts, the fruits of
artificial intelligence and nanotechnology, a technology that permits changes to
the body at the cellular level, will really kick in so that science will enable
people to rebuild their bodies, any way they want to. In 15 to 20 years, he
contends that advances in the understanding of gene processes will make it
possible for biotechnology therapies to turn off and reverse disease and aging.
But only "a small minority of older boomers will make it past this impending
critical threshold," write the authors, both graying boomers themselves.

In the meantime, the best that can be done, the authors say, is to reprogram
one's body to live a healthier life to have a fighting chance to be around when
the nanotech breakthroughs come to the rescue.

Mr. Kurzweil's thinking on health and aging is the result of both a personal and
an intellectual journey. Like his grandfather, his father died in his 50's of
heart disease, and Mr. Kurzweil , who is married with two children, was
diagnosed with diabetes at 35. Life, clearly, had dealt him a bad genetic hand.

Mr. Kurzweil reacted poorly to insulin, gaining weight. So he immersed himself
in the research literature on diabetes, stopped taking insulin, and proceeded to
devise his own program of diet, exercise and the use of some nutritional
supplements. He lost 40 pounds, and brought his blood sugar and cholesterol
levels down to healthy levels.



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That thinking went into Mr. Kurzweil's earlier health book, "The 10 Percent
Solution for a Healthy Life: How to Eliminate Virtually All Risk of Heart
Disease and Cancer," which was published in 1993 and advocated a diet with fat
accounting for only 10 percent of total calories consumed daily, far below the
standard public health recommendations of 30 percent.

Mr. Kurzweil's research soon extended to aging and longevity, and he has
continued at it ever since, consulting doctors and scientists along the way. His
blood, metabolism and fitness are monitored regularly. The results appear
encouraging. His biological age, using tests like high-frequency hearing, memory
and lung capacity, is about 40. "In a sense, I treat myself as a laboratory," he
said.

His experimental bent was evident even before he went to college at the
Massachusetts Institute of Technology. In 1965, as a teenager, he appeared on
the television program, "I've Got a Secret," hosted by Steve Allen, for having
written a computer program that composed piano music.

Mr. Kurzweil's inventions mainly center on the use of artificial intelligence
technology to teach computers to recognize patterns, a task far easier for
humans than machines. His creations include an early
optical-character-recognition program; a text-to-speech voice synthesizer for
the blind; the first commercial speech-recognition system that could handle many
words; and sophisticated computer-based instruments, a project in collaboration
with Stevie Wonder, the singer and musician.

His inventions have earned him many awards over the years including the $500,000
Lemelson-M.I.T. Prize, the nation's largest award for invention and innovation,
and the government's National Medal of Technology. Over the years, he has
licensed or sold his technologies to larger companies, like Xerox, which bought
his optical-character-recognition technology in 1980. He is now chairman of
Kurzweil Technologies Inc., in Wellesley Hills, Mass., and his instinct for
commercial invention has made him a wealthy man, free to pursue the ideas that
interest him.



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In the artificial intelligence field, he is known more as a practical inventor
than as a pure scientist. "Ray Kurzweil seems to have this knack for defining a
problem so that he can attack it in a way that is useful and it actually works,"
said Raj Reddy, a computer science professor at Carnegie Mellon University, who
is a leading artificial intelligence scholar. "And his work is guided by
high-quality research. He always does his homework."

It is clear that plenty of homework went into "Fantastic Voyage." The book, with
452 pages, has more than 900 footnotes. There is a research rationale for each
recommendation, backed up by some 2,000 scientific citations. "We started from a
perspective of, 'What does the medical literature show?"' said Dr. Grossman, the
book's co-author and founder of the Frontier Medical Institute, a longevity
clinic. "We can defend everything we say."

The authors offer no silver bullet, no single nostrum, or even a handful, that
will insure a long and healthy life. "It's a complex case," Mr. Kurzweil said.
"That's why it takes a book to make it."

The authors advocate eating less than you need, with diets that are very low in
carbohydrates and fat, high in vegetables and low in dairy products. Daily
aerobic exercise is part of the formula. The authors are also big believers in
the health value of antioxidants, like vitamins A, C and E. They can combat
oxidation processes that release free radicals, which are wayward molecules that
damage cells and increase the risk of disease and the pace of aging.

Traditionally, the medical profession has focused on treating disease. But
disease prevention is increasingly a theme of medical research and practice as
it becomes clear that ailments like heart disease and cancer are strongly
influenced by diet and lifestyle.



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"People are coming from a number of directions to these same truths," said Dr.
Joseph Zibrak, an assistant professor at Harvard Medical School. "The science
behind much of what Kurzweil and Grossman are talking about is becoming
conventional."

Mr. Kurzweil, however, recommends far more than the standard preventative
counsel to eat a healthier diet and get more exercise. Moderation is not his
counsel for the radical reprogramming of the body. For example, Mr. Kurzweil and
Dr. Grossman advocate taking large doses of vitamins and minerals and letting
your body sort out what it needs -- an approach that some experts say is extreme
and perhaps risky.

"They have totally bought into mega-dosing on vitamins by accepting scanty
evidence too early, before it's been properly evaluated," said S. Jay Olshansky,
a professor in the school of public health at the University of Illinois at
Chicago.

Mr. Olshansky points to a recent study, by an epidemiologist at Johns Hopkins
University, that found taking high doses of vitamin E may slightly increase the
risks of dying earlier. "Mega-dosing could be mutagenic; it could cause
problems," Mr. Olshansky said. "If you follow Ray and Terry's advice, you could
die sooner. Kurzweil is asking people to be guinea pigs."

Mr. Kurzweil and Dr. Grossman say there is a market for their ideas, beyond just
their book. They have set up a small side business selling supplement pills,
"Ray & Terry's Total Daily Care," which is a pared-down version of Mr.
Kurzweil's vitamin and nutrient program. For people 50 or over, they recommend
six pills a day, which cost $1.25 a day, and fewer pills for younger people.

Mr. Kurzweil, however, is going further. He is sticking to his 250 pill-a-day
regimen, though he adjusts his routine if his research suggests improvements. In
this research, Mr. Kurzweil is both the scientist and the laboratory. "I've
tried to approach this as an inventor," he said. "That's how I approach
problems, constantly measuring, testing and searching for the best ideas."


A version of this article appears in print on Dec. 27, 2004, Section C, Page 1
of the National edition with the headline: TECHNOLOGY; Just How Old Can He Go?.
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