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PRODUCT CAROUSEL

Highlight your product on results and item pages for similar or relevant
products.


BUY BOX

Highlight your product on results and item pages for similar or relevant
products.

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WALMART SPONSORED PRODUCTS


WALMART SPONSORED PRODUCTS




SIMPLE TO USE. SEEN BY MILLIONS. PROVEN RESULTS.

Already selling on Walmart.com?

Start Advertising

New to Walmart Marketplace?

Join Marketplace



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ACCELERATE YOUR WALMART.COM GROWTH WITH SPONSORED PRODUCTS

Sponsored Products ads help highlight your brand in front of millions of Walmart
customers, in turn driving more discovery, sales, and growth. These ad units
help customers discover relevant products as they search and browse Walmart.com.
And because they’re cost-per-click ads, you only pay when someone actually
clicks on your ad.


KEEP THEIR EYES ON YOUR PRIZE


SCALE UP

Reach our 150 million unique customers per week. Our site and app are important
parts of real people’s everyday lives.


CUSTOMIZABLE CONTROL

Make fast decisions based on reliable data and choose how hands-on you want to
be with fully customizable, automated, and self-serve tools.


PROVEN RESULTS

Easily track how your campaigns increase product sales and get a summary of your
return on ad spend (ROAS).




HELP TURN OUR SEARCHERS INTO YOUR SHOPPERS


SEARCH IN-GRID

Highlight your product on the first page of results when customers search
relevant keywords.






LET’S GET STARTED

Check your product eligibility requirements and set measurable campaign goals
that support your business objectives and help determine which campaigns to
create.

Select your campaign type — either manual or automatic. Determine the type of
campaign you should run based on your specific campaign goals.

Pick products and relevant keywords, then launch. Be sure to give your campaign
time to perform after launch.

Start Advertising



MAKE SPONSORED PRODUCTS WORK HARD FOR YOU

There are two types of campaigns to match up with the various levels of
expertise sellers have when it comes to digital advertising.

You can run:

Manual campaigns allow for greater control as you have the opportunity to add
new keywords, match types and adjust bids accordingly. These campaigns work best
for those who consider themselves advertising experts and already know the
keyword bidding best practices for their products.

Automatic campaigns serve your ads in relevant search results and product pages
related to your offer. They often work better for anyone just getting started
with the CPC advertising and help you get the best ad placements with a minimum
effort.





THERE ARE TWO WAYS TO ENGAGE

SELF-SERVE

Manage campaigns yourself using our Sponsored Products portal.

PARTNER

Work with one of Walmart’s Platform Partners to get expert support and to access
additional features.




FREQUENTLY ASKED QUESTIONS



WHY SHOULD I USE SPONSORED PRODUCTS?

Sponsored Products can help you increase visibility and sales of your products
by displaying ads when customers are looking for products like yours. There are
no monthly fees; you pay only when customers click your ad, which takes them to
the product detail page where your offer is listed. Consider using Sponsored
Products for product visibility and increase sales.

WHERE WILL MY ADS BE PLACED?

Different types of placements are available:

 * Search In-grid: your products will show on the first page of results when
   customers search relevant keywords.
 * Product carousel: your products will show on results pages and on item pages
   for similar or relevant products.
 * Buy Box: your product will appear in a premium, high-visibility placement on
   item pages for similar products.

HOW MANY ADS SHOW UP IN SEARCH RESULTS?

Ads appear on the first three pages of the search results in top slots 1-12, mid
slots 13-20 and bottom slots 21-40. No more than two ads serve at one time per
section, with a maximum of 6 ads per page.

HOW DO THE ITEMS QUALIFY FOR SEARCH IN-GRID AD SLOTS?

A sponsored item must:

 * Can rank equal to, higher, or lower than its organic search ranking
 * Product must be relevant to the query
 * Win the Buy Box
 * Be in published status
 * Be in stock
 * Be in the same category the customer is searching

WHY AREN’T MY ADS SHOWING?

Sponsored Products are selected based on a combination of relevancy and bid.
Relevancy plays a key role in qualifying products and the bids will enable
qualifying products to compete for better ad slots. Sponsored Products must also
meet the following eligibility criteria:

 * Win the buy box
 * Advertisement must be relevant to the query
 * Rank higher than, lower than, or equal to organic search ranking for that
   product
 * Have any product type relevant to the search query

 

If your ad is not showing, it is likely because of one or more of the following
reasons:

 * Campaign has no budget
 * Item is newly published
 * Item is OOS
 * Item is losing the buy box
 * Competitor has higher budget
 * Product is not relevant to the query

HOW DO I FORECAST THE SEARCH BUDGETS?

Your advertising budget should be in line with the size of your portfolio,
revenue, and margins. We recommend you run a test campaign for one to two weeks
and use up all your daily spend. This way you will be able to know how much you
are able to spend daily and forecast the budget.

CAN I ADVERTISE NEW PRODUCTS?

Yes, new products can be advertised. However, they must be relevant to the query
and have historical performance. Relevancy signals include, but are not limited
to, contextual relevancy, customer intent, historical performance, and more. It
is recommended that you wait for 30-60 days before starting a Sponsored Products
campaign for new products and run it as an automatic bid campaign.

CAN THE SAME SKU SHOW UP IN ORGANIC RESULTS AND IN SPONSORED PLACEMENT?

Yes.

WHAT SHOULD MY BIDDING STRATEGY BE IF AN ITEM IS BEING ADVERTISED IN AN
AUTOMATIC AND MANUAL CAMPAIGN?

If you are promoting the same/similar item in both an automatic and manual
campaign, we recommend having bids set 20%-30% higher in manual campaigns.

WHAT TYPES OF CAMPAIGNS CAN I CREATE?

You can create automatic bidding campaigns and manual keyword bidding campaigns.
If you are new to the PPC advertising, we recommend starting with the automatic
campaigns. More advanced advertisers can benefit from manual keyword bidding
campaigns. Many experienced sellers run automatic and manual campaigns
simultaneously to optimize results.

WHAT TYPE OF REPORTS ARE AVAILABLE?

A variety of downloadable reports is available, including but not limited:

Daily Performance: default report which provides the performance of your
campaign daily.

Ad Group Performance: performance of the individual ad groups in your campaign

Page Type Performance: performance of which types of pages are the items in your
campaign are serving on

Item Keyword Performance: This report indicates which keywords your advertised
items are being served against, and how well the advertised items are performing
for those keywords. This information can help you improve current and future
Sponsored Products campaigns.

Item Performance report: This report provides key performance metrics for the
items in all of your campaigns. In addition, this report also breaks down Click
attribution for you items based on their fulfillment type, Shipping vs Curbside
pickup and delivery. This information can help you improve current and future
Sponsored Products campaigns. Note: Non-eligible curbside pickup and delivery
advertisers will not see any data in the Curbside pickup and delivery
attribution columns.

Keyword Performance: This report indicates which keywords your advertised items
are being served against. This information can help you optimize keyword bids
(available for Manual campaigns only).

Placement Performance Report: This report provides key performance metrics for
your manual campaign by the placement the ads are served in. This information
can help you to improve current and future Sponsored Products campaigns
(available for Manual campaigns only).

WHAT ARE MY PRODUCT ELIGIBILITY REQUIREMENTS?

To advertise with Sponsored Products, you must be a Walmart Supplier or
Marketplace Seller. As a Walmart Supplier, you’ll create and use a Walmart.com
account to access the platform. As a Marketplace Seller, you’ll use your Seller
Center credentials. For details on how to apply to be a Walmart Supplier, visit
https://supplier.walmart.com. For details on how to apply to be a Marketplace
Seller, visit https://marketplace.walmart.com.

Walmart.com eligibility requirements

 * Product must be in stock (may vary by store)
 * Product must win the Buy Box
 * Product can be any item type relevant to the search query


RESOURCES


LEARN MORE ABOUT WALMART SPONSORED PRODUCTS



TRAINING VIDEOS

 * Walmart Connect Video Library

PARTNERS

 * Walmart Connect Partners

INSIGHTS

 * Walmart Connect Insights




ABOUT WALMART.COM

Walmart Inc. (NYSE: WMT) helps people around the world save money and live
better – anytime and anywhere – in retail stores, online, and through their
mobile devices. Each week, approximately 220 million customers and members visit
approximately 10,500 stores and clubs under 48 banners in 24 countries and
eCommerce websites. With fiscal year 2021 revenue of $559 billion, Walmart
employs 2.2 million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.

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