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MARCH 2023

Opinion


IS THE SPACE INSURANCE MARKET FOR LEO SUSTAINABLE?

Found inPartner Content


MACHINE CONNECTIVITY ENTERS A DECISIVE, CRITICAL PHASE ENABLED BY SATELLITE

As satellite technology continues to advance, industries like agriculture, oil
and gas, first responders, and logistics are beginning to view satellite as
essential to their connectivity requirements.

Mark Holmes

February 22, 2023



As satellite technology makes huge advances, industries such as mining,
agriculture, forestry, and construction are evaluating their relationships with
the satellite industry. The modern world runs on data, and the ever more digital
world demands more and more connectivity. This extends to rural and remote as
more industries recognize the value of reliable and resilient connectivity and
how it leads to efficiencies in their businesses.

As satellite technology continues to advance in both space and ground
infrastructure, industries like agriculture, oil and gas, first responders, and
logistics are beginning to view satellite as essential to their connectivity
requirements versus being viewed as just a last resort.

“The only constant connectivity is satellite, and more and more people are
seeing this,” says Liz Ingle, vice president of Sales and Marketing for
satellite service provider Expedition Communications. “The first responder
community is really preaching constant connectivity. If you have a primary and
secondary fiber and LTE, and both of those fail, what is left? It’s satellite.”

First responders, for example, need high-speed communications at a moment’s
notice. They may be responding in areas where terrestrial networks are down due
to natural disaster, or outside the reach of cellular coverage. Life-saving
applications, like using AI to detect smoke and flames, require high levels of
bandwidth, which isn’t always available.

Companies like Intelsat with its FlexMove connectivity solution support
Comms-on-the-Move (COTM) and Comms-on-the-Pause (COTP) applications. This offers
compelling reasons for businesses and organizations to invest in
satellite-enabled solutions that provide real benefits for connecting equipment,
applications and people on the move where and when other connectivity options
are not available.

Intelsat works with a network of service providers like Expedition
Communications and Network Innovations to serve their customers and their needs.
These service providers have the depth of expertise to design, build, and
execute successful technology solutions for the unique needs of their customers.

There is a generational shift at play, where people expect connectivity
everywhere. Customers don’t ask how it happens, they just want the connectivity,
says Frank Czulo, vice president of Networks for Network Innovations. “People
think — Why can’t I do here what I do over there? If I can stream on my cell
phone, why can’t I stream live video from a tractor or mine, for example?
Expectations are higher.”

Agriculture is another example. Connectivity is crucial to transmit the vast
amount of data collected on farms in order to understand and maximize crop
yield.

Expedition’s Ingle highlights a conversation she had with a farming customer
recently, who was looking for a connectivity service that they could use across
any of their farm locations for a product that monitors water consumption and
sunlight availability of crops to maximize growth. “These aren’t people sitting
out at the farms, but machines that are reporting back to the company. I think
we are only going to see more use cases like that,” she says.

The U.S. Department of Agriculture has identified rural broadband as a major
driver of the digitalization of farms, but many parts of rural America remain
unconnected and fiber deployment is costly. A 2019 report found that ubiquitous
broadband and adopting precision agriculture technologies could lead to $18
billion to $23 billion in economic benefits for the agriculture industry.

Major companies like John Deere see the benefits of always-on connectivity for
agriculture, and are turning to satellite for the solution. The company recently
announced a plan to work with satellite companies to equip thousands of machines
with always-on connectivity, which will also enable autonomous farming in the
future.




FROM IOT TO FULL SERVICE

In the past, mobile satellite service was limited to low data rate messaging
services that could transport byte sized messages for telematics . But with
advances in satellite technology, remote users can access a true broadband
connection with service levels in the mbps, enabling enhanced applications
including video and cloud services, on the move, says Joel Schroeder, Director
of Land Mobile for Intelsat.

“A solution like FlexMove opens the door for key larger amounts of data to be
sent back from mobile operations. We are seeing OEMs and customers send gigabits
of data from their operations,” Schroeder says. “FlexMove is perhaps the only
network that can support that with its dedicated high throughput service.
Customers are realizing it is a viable option to connect critical assets no
matter where you are operating. FlexMove enables that with its high-speed
broadband service.”

Machine connectivity is becoming vital for companies as they look to save money
and boost efficiency. One area this comes into play is predictive maintenance.
“By having machines and operations connected, companies can accurately forecast
and predict when there will be a breakdown of the machine or they can conduct
repairs in advance. This reduces the potential costs of having to shut down an
operation that can be far more expensive than having a connectivity solution
installed in advance,” Schroeder says.

For instance, if a mining site shuts down for a day because of a broken
excavator, it can cost millions of dollars. But if the machines are connected
for predictive maintenance, this scenario can be avoided at a fraction of the
cost.

Machine connectivity is the future in a number of different ways, and it is the
backbone of the Fourth Industrial Revolution, or Industry 4.0, in which
connected machines will enable real-time AI and analytics.

“As we are going through the stage of Industry 4.0, we are going into complete
digitalization where everything needs to be connected,” Schroeder says. “The
next stage with machine connectivity is AI. That will ultimately mean vehicles
being connected all the time, learning how to respond to situations and becoming
as efficient as possible for customers. People will still play an important role
— but machines will ultimately be the ones driving efficiencies for companies.”

The autonomous era expands beyond agriculture to rail and mining, as companies
see the benefit of autonomous vehicles. Autonomous vehicles can reduce the
number of stoppages, improve fuel efficiency, decrease the wear and tear of the
vehicles, and reduce cost and improve productivity and efficiency in moving
goods. New applications and analytics will emerge in the area of machine
connectivity.

Companies in land mobile can send gigabits of data via multiple modes of
transport — not just satellite. “Satellite can form part of that backhaul. If
you have a mining or oil & gas site connected through a LoRa network, they will
backhaul that data through cellular or to remote locations. They can do this
through satellite,” Schroeder says.

FlexMove can also allow customers to backhaul high quality imagery from
anywhere. Schroeder has seen an increased interest in closed circuit TV, and
FlexMove can serve that need.

“We all talk about IoT. But, IoT here is about on the move,” Czulo says. “There
is a lot of sensory data being pulled up. The vehicle is not only autonomous in
its driving but in its efficiency and operation. I see it as inevitable, and
connectivity is a huge part of anything autonomous.”

In the future, a mining operation could be completely managed from the surface,
without any humans below ground, Czulo says. “If you look at recent history in
oil & gas, connectivity allows the horizontal drillers to no longer be located
on the rigs. They sit in offices with monitors and control the drill head. I
think a few years now it will be required in those fields. It is an exciting
time. We have a real need that needs to be answered,” he says.


THE FUTURE OF MACHINE CONNECTIVITY

There is so much optimism looking toward the future of connected machines.
Intelsat is working to meet that demand through its unified network, combining
its ground network with a multi-layer, multi-orbit space-based network for
seamless connectivity.

“The aim for Intelsat and FlexMove is to be the connectivity provider for Tier 1
service providers and heavy industry OEMs. That could involve FlexMove service
running on both GEO and MEO or LEO satellites to best meet user requirements, as
well as potentially integrating an LTE service,” Schroeder says. “We are a
connectivity provider and we can provide the equipment manufacturers solutions
to their connectivity problems, wherever they are. They will have one
connectivity provider and we can service a ‘Networks of Networks’ approach, all
operating within a 5G standard.”

This is all possible now. “We have the capability and a price point that works
for people,” Czulo adds. “When you can provide a solution for people and the
solution doesn’t cost more than the problem, then it starts to be a driving
force. That is where we are now.”

Satellite technology has progressed, overcoming pre-conceived notions from the
past.

“When people think of Ku-band, they think of larger dishes and slower speeds.
This has really changed so we need to overcome that and then at the same time,
there is a large percentage of prospects and customers out there that have seen
the shift and acceleration in the evolution of satellite and the applications
for it across IOT,” Ingle of Expedition Communications says. “We are seeing this
acceleration in technology that we were forced as a society to do because of
COVID. We had to do this. We were not in the workplace every day. Innovation was
a good thing. We are seeing the benefits of that now.” VS

Interested in how FlexMove can connect your business? Reach out to Intelsat or
your service provider for more information.






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