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 * Passion
 * Methodology
 * Experience
 * Expertise
 * Character
 * Contact


 * Passion
 * Methodology
 * Experience
 * Expertise
 * Character
 * Contact

 * 
 * 
 * 
 * 




GREG
DE KOKER






DEVELOPING CULTURES. INSPIRING EMPLOYEES. ELEVATING STRATEGY.







“CUSTOMERS WILL NEVER LOVE A COMPANY UNTIL THE EMPLOYEES LOVE IT FIRST.”

 


– SIMON SINEK





PASSION





“CULTURE EATS STRATEGY FOR BREAKFAST”

 


– PETER DRUCKER

Whether I am engaged as a consultant or a member of the Senior Leadership Team,
my passion is to help companies develop cultures that inspire and engage
employees – and elevate their business strategy.

Corporate culture is the way your employees cooperate – the way they think, act
and interact. Most companies spend a ton of time and money developing their
business strategy but all too often their culture is left to chance.  As a
result, their culture doesn’t support their strategy.



A company’s culture ultimately drives employee engagement, satisfaction,
retention and productivity – as well as customer satisfaction, loyalty and
profitability. These elements working together in a powerful, integrated way is
how culture elevates strategy.





METHODOLOGY





“SO GOES THE CULTURE, SO GOES THE COMPANY.”

 


– SIMON SINEK



Don’t leave your culture to happenstance.  I created a disciplined methodology,
The Culture Compass Program™, to lead companies through a culture transformation
that will truly inspire their employees – so that they thrive and successfully
execute the strategy, whether they’re working from the office or home.






THE CULTURE COMPASS PROGRAM – OVERVIEW





BELOW ARE THE OBJECTIVES FOR EACH STAGE OF THE CULTURE COMPASS PROGRAM:



01. BRAND AUDIT

To understand who the company is within its market category.

02. CULTURE AUDIT

To determine where the company’s culture is now.

03. SHARED PURPOSE

To determine the company’s Shared Purpose, Beliefs and Behaviors.

04. CULTURE COMPASS:

To define the company’s Desired Culture as well as the road map to get there.

05. CULTURE IN ACTION:

To define, develop, implement and measure the key strategies, tactics and
training to move from the company’s current culture to their Desired Culture.



DOWNLOAD CULTURE COMPASS PROGRAM OVERVIEW





EXPERIENCE




“PEOPLE WANT TO BE PART OF DECISIONS THAT AFFECT THEM.”



– NEIL DE KOKER



HERE’S AN OVERVIEW OF MY CAREER AND MY EVOLUTION FROM MARKETING TO BRAND
STRATEGY TO EMPLOYEE ENGAGEMENT TO CULTURE TRANSFORMATION.




EVOLATION
2012 – PRESENT
FOUNDER & CHIEF EXPERIENCE OFFICER

Key Accomplishment – Accora Village

 * Transformed the organization from a tired brand and culture to one that
   became a magnet for employees and residents (validated by pre and post
   surveys)

Other Clients – Fiera Properties, Flight Center, Salmon Lodge, Camp Bonaventure,
eCircle Academy




SANDBOXX
2017 – 2020
CO-FOUNDER & CHIEF ENGAGEMENT OFFICER

Key Accomplishment – Raymond James

 * Created an award-winning app that significantly increased the success of
   mentor/mentee matching at Raymond James, a company that viewed its internal
   mentorship program as essential to elevating the performance of its employees
   (post survey showed 100% satisfaction from mentor and mentee respondents)

Other Clients – Microsoft, Telus International, Harris Computer




INSTINCT BRAND EQUITY COACHES
2006 – 2012
MANAGING PARTNER

Key Accomplishment – Cherishome Living

 * Created and implemented a culture that successfully supported the leadership
   succession from the founder to the next generation in a family business

Other Clients – Canadian Tire, Manulife, Kinross Gold, IAMGOLD, AtlasCare,
Workopolis, Nelson Education, Quadrangle, Revera, beerbistro




IMAGINE THAT! COMMUNICATIONS
1993 – 2018
FOUNDER & CEO

Key Accomplishment – Bombardier Commercial Aircraft

 * Agency of Record for over 25 years, leading the branding, marketing and
   advertising for Bombardier’s Commercial Aircraft division, making it one of
   the most successful manufacturers in the global aircraft marketplace

Other Clients – Canon, KingSett Capital, Macquarie Financial, Sun Microsystems,
Suzy Shier, Stitches, Sirens





EXPERTISE



“UNIQUE ABILITY IS THE ESSENCE OF WHAT YOU LOVE TO DO AND DO BEST. IT’S YOUR OWN
SET OF NATURAL TALENTS AND THE PASSION THAT FUELS YOU TO CONTRIBUTE IN THE WAYS
THAT MOST MOTIVATE YOU.”



– DAN SULLIVAN




HERE ARE MY UNIQUE ABILITIES

Expertise

 * Ability to articulate the essence of a company into a powerful story that
   guides the transformation of its culture and brand
 * Ability to connect, engage and unify teams in creating a shared purpose and
   high-performing culture
 * Ability to translate and simplify complex thoughts and insights into key
   actions that make a difference
 * Ability to draw out the inherent and powerful value of anything
 * Ability to create highly differentiated and effective brands




CHARACTER





“IT WAS CHARACTER THAT GOT US OUT OF BED, COMMITMENT THAT MOVED US INTO ACTION,
AND DISCIPLINE THAT ENABLED US TO FOLLOW THROUGH.”

 


– ZIG ZIGLAR



Below is a selection of quotes from people in my life that know me well –
clients, business partners, strategic partners and friends.




“Greg is a genuine extrovert. He has a finely tuned awareness of the emotions of
others in the room. He also has a logical sense of thought processes and a
strong ability to articulate them.”

Chris Sproles Investor in Sandboxx Corp & Lifetime Friend

“Greg’s interpersonal skills are the best I’ve ever seen. He is able to teach
people how to get along and connect with people who are different than
themselves. Greg is a natural people first leader. In a world where people
before profits is the trend, Greg is leading the way.”

Jamie Cohen Client & Strategic Partner

“Greg has infectious positivity and always recognizes the gifts in others. He
understands what brand and culture really are and how it affects the success of
any organization. He brings good people together and knows how to connect the
dots.”

Emile Studham Strategic Partner

“Greg is driven to get it right rather than to be right. His ego is rarely
involved in a conversation and never gets in the way. Greg is always truly
interested in what I have to say and I always feel valued in my conversations
with him.”

Ian Chamandy Strategic Partner

“Greg is very flexible and willing to view things from different perspectives –
to get what is meant rather than what you expect or want it to be. He is also
warm-hearted and wildly compassionate.”

Sara Moncrief Business Partner

“Greg is a genuine extrovert. He has a finely tuned awareness of the emotions of
others in the room. He also has a logical sense of thought processes and a
strong ability to articulate them.”

Chris Sproles Investor in Sandboxx Corp & Lifetime Friend

“Greg’s interpersonal skills are the best I’ve ever seen. He is able to teach
people how to get along and connect with people who are different than
themselves. Greg is a natural people first leader. In a world where people
before profits is the trend, Greg is leading the way.”

Jamie Cohen Client & Strategic Partner





CONTACT



If you’d like to discuss how to inspire and engage your employees, develop a
high-performing culture and elevate your business strategy, please contact me.
 I’d love to connect with you to explore synergies, possibilities and
opportunities.



CONNECT WITH ME

WEB (YOU’RE HERE!)
GregDeKoker.com

GIVE ME A SHOUT
+1 416-219-5799

REACH OUT
greg@gregdekoker.com






DEVELOPING CULTURES. INSPIRING EMPLOYEES. ELEVATING STRATEGY.