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Machine Learning Driven Mobile User Acquisition
Machine Learning Driven Mobile User Acquisition
A Value First Company.
Persona.ly creates innovative state of the art data-driven solutions for the
mobile marketing and market research industries, designed to drive growth and
extend reach.
We offer machine learning-driven user acquisition, consumer insight sampling,
and a variety of monetization solutions.
Trusted by:

Trusted by:
Parsing Data Into Value
Machine learning driven mobile user acquisition & re-targeting.
Persona.ly offers a programmatic & fully transparent service, from playable and
dynamic creative generation to driving scale outside of traditional acquisition
channels and providing actionable marketing insights.
While processing over 500,000 ad requests per second, our machine learning
models allow us to focus our bidding and target specific audiences while
considering each applications’ nuances in a variety of verticals, from gaming to
e-commerce and services, allowing marketers to diversify their spend and examine
the options outside of traditional platforms to expand their reach.
Our Data-driven Process
Exploration

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Basic logic level

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Unique classification model

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Engagement optimization

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Scaling
Learn More

Data-Driven Sample Providers
Data-Driven Sample Providers
Quickly gain global insights for your products or brand.
Persona.ly provides market research sampling solutions, delivering quality data
at scale from diverse audiences.
Using machine learning algorithms, we’re able to match surveys to users based on
aggregated behavioral data and improve results for both users and agencies.

Feasibility & Cost

Multi-Language Support

API Integration

Learn More

Exceptional Monetization
Archieved by using advanced technology & encouraging user interactivity.
Persona.ly provides a variety of interactive and engaging ads that transcend the
traditional formats, allowing developers to enjoy premium eCPMs while
maintaining an immersive and positive user experience.
Learn More


Our Partners

Here’s what they have to say about us.

 * Alexander Cherpak,
   Senior UA & Marketing Lead @ GOAT Games
   Working with Persona.ly is a pleasure. Their dedicated, and efficient team is
   always ready to outreach our goals. In our campaign, we saw an incredibly
   fast growth both in volume, and ROAS, which makes Persona.ly one of the best
   DSP platforms on the market
   Read the Case Study
 * Belinda Lee
   Senior BD @ Alibaba
   We have been working with Persona.ly for almost a year. They have very good
   WW traffic and help us a lot in user acquisition of our apps especially in
   Tier 1 GEOs. We have very pleasant and satisfying cooperation with
   Persona.ly.
 * Cameron Micomonaco
   Head of Growth @ Clipwire Games
   Working with Persona.ly has been a treat. Their team is responsive and
   data-driven. Their dashboard and reporting tools are easy to use. We quickly
   got installs through their campaigns that met our objectives.
   Read the Case Study
 * Ramalingam Subramanian
   CMO @ CoinDCX
   We wanted to promote our recent promotional offer programmatically through
   Persona.ly. During the experiment stage we were able to scale up the campaign
   very quickly at effective CPIs with still having room to experiment. We are
   very confident that the platform can be scaled up quickly while keeping the
   important metrics in check.
   Read the Case Study
 * Diogo Martins
   Associate User Acquisition Manager @ Tilting Point
   The team at Persona.ly is super responsive, which is helpful when there are
   sudden shifts in strategy. When it came to testing new optimization methods
   for LAT campaigns on Cat Game, their team was quick to adapt to our specific
   needs.
   Read the Case Study
 * Gabi Castellan
   Head of User Acquisition @ Ilyon
   Persona.ly has a highly professional team that has gained our trust very
   quickly. We were thrilled with the good results and transparency they have
   provided.
   Read the Case Study
 * Lucas Rossi
   Growth Marketing Specialist @ Ubisoft
   Persona.ly allows us to diversify our media marketing mix and shows a similar
   learning curve as other big social network ad platforms. The team has offered
   a very personalized and responsive support since day one, with a very sound
   analytics approach to performance.
   Read the Case Study
 * Juhan Lee
   Marketing Creative Division / Director @ 4:33
   The Persona.ly team performed satisfactorily in terms of quick feedback and
   campaign performance. We experienced good performance with Boxing Star in the
   US for our long term goals. In addition, Their dashboard is simple and makes
   things easy to control and track.
   Read the Case Study
 * Olga Smirnova
   UA Manager @ Kefir!
   The team at Persona.ly had repeatedly shown that they are good at what they
   do and responded promptly to all changes. We were always confident that we
   would receive the necessary information with detailed explanations. A team of
   professionals and campaigns that achieved the required KPIs – what else could
   one ask for?
   Read the Case Study
 * Mr. Keun Young Kim
   Marketing Intelligence Team Leader @ Zempot
   The Persona.ly team delivered both in ROAS and user retention rate. Their
   dashboard is clear and easy to use and enabled us to track not only spend and
   income but the performance of each individual channel and creative.
   Read the Case Study
 * Mirko Bertoletti
   UA Manager @ GamePoint
   Persona.ly was great to work with, they are set about achieving the pre-set
   KPI’s in an efficient manner, and on top of that, they were extremely
   responsive to any request. The trust we built led us to promote more games
   from our portfolio with them.
   Read the Case Study
 * Anna Peng
   Channel Manager @ U.LU Games
   Working with the Persona.ly team is an excellent experience. They are very
   professional and responsible so that they performed well in ROAS. Their
   dashboard is very clear and easy to use. We can clearly see how much we spend
   and get for each campaign
   Read the Case Study
 * Roman Hitibashvili
   Senior UA Manager @ Jelly Button Games
   The Playable ad that Persona.ly created delivers the game experience in the
   best way possible, and we are very happy with the results. The retention rate
   is extremely high, and so is the number of FTDs.
 * Scientific Games
   UA Manager @ Scientific Games
   Persona.ly has been a great UA partner for our Jackpot Party app. Not only
   have they been absolutely great and easy to work with, the spend performance
   backs it up. We’ve more than tripled our spend with them quickly and don’t
   plan on stopping. The users they bring in are projected to bring in more than
   27% higher LTV. Highly recommend working with them.
 * Cindy Kong
   Senior Product Associate @ Animoca Brands
   It was a pleasure working with the Persona.ly team. They would share and
   discuss the plan of achieving our goals and ensure that we were crystal clear
   about every step. During the campaign, they reviewed the performance
   consistently and made optimizations in order to exceed our target ROAS.
   Read the Case Study
 * Raz Ariel
   Media Manager @ Ladbrokes Coral Group
   Our Group owns and operates multiple gambling and betting brands, Such as
   Eurobet, Ladbrokes Sportsbook, and much more. We are very happy with our
   cooperation with Persona.ly and the trust that was established in our years
   of cooperation. Persona.ly has provided us with quality traffic for all our
   brands and was even able to reduce our eCPA in some cases.
 * Alexander Cherpak,
   Senior UA & Marketing Lead @ GOAT Games
   Working with Persona.ly is a pleasure. Their dedicated, and efficient team is
   always ready to outreach our goals. In our campaign, we saw an incredibly
   fast growth both in volume, and ROAS, which makes Persona.ly one of the best
   DSP platforms on the market
   Read the Case Study
 * Belinda Lee
   Senior BD @ Alibaba
   We have been working with Persona.ly for almost a year. They have very good
   WW traffic and help us a lot in user acquisition of our apps especially in
   Tier 1 GEOs. We have very pleasant and satisfying cooperation with
   Persona.ly.
 * Cameron Micomonaco
   Head of Growth @ Clipwire Games
   Working with Persona.ly has been a treat. Their team is responsive and
   data-driven. Their dashboard and reporting tools are easy to use. We quickly
   got installs through their campaigns that met our objectives.
   Read the Case Study
 * Ramalingam Subramanian
   CMO @ CoinDCX
   We wanted to promote our recent promotional offer programmatically through
   Persona.ly. During the experiment stage we were able to scale up the campaign
   very quickly at effective CPIs with still having room to experiment. We are
   very confident that the platform can be scaled up quickly while keeping the
   important metrics in check.
   Read the Case Study

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Attribution partners:
Analytics integrations:

The Weekly Retention

Get the latest insights, updates and tips on our blog.

Meet Nina Cui - Country Manager, China
Yael Nussbaum • October 24, 2021
Reporting Dashboard - Improved Campaign Data Visualizations
Joseph Iris • August 1, 2021
Persona.ly Achieves D7 Retention 5x Higher Than Organic For Mamboo Games’ Fish
Idle
Joseph Iris • July 4, 2021
Persona.ly Exceeds Papaya Gaming’s ROAS KPIs by 90%
Joseph Iris • June 16, 2021
Persona.ly’s Programmatic Bidder Exceeds CoinDCX KPIs
Joseph Iris • May 31, 2021

Upcoming Events

White Nights
08-12.02 - Europe (Online)
08-12.02
SampleCon
11.02 - Insights Landscape (Online)
11.02
Mobile Growth Association
04.03 - Mobile Games Online
04.03
MAU Vegas
03-07.05 - MAU Connect (Online)
03-07.05
Schedule a Meeting
Our Headquarters
Main Office
 * Israel
 * Meir Wiesgal 2
 * Science Park,
 * Rehovot

Business Units
 * New York, NY - USA
 * Tokyo - Japan
 * Seoul - South Korea
 * Beijing - China

info@persona.ly

Persona.ly is a tech product company driving mobile user acquisition for brands
and app developers. By leveraging our proprietary Machine Learning algorithms,
we help advertisers eliminate the risk involved in diversifying their marketing
spend away from Facebook and Google.
Our Story

Ready to Go?
Let's take your app to the next level
Get Started
Solutions
 * Programmatic UA
 * Re-targeting
 * Market Research
 * Monetization

Resources
 * Blog
 * UA Glossary
 * Case Studies
 * Knowledge Base
 * Context Distance Calculator

About
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 * Our Offices
 * Contact Us
 * Information Security
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 * +1-888-724-8205

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We’re excited to share that we were ranked amongst the fastest-growing mobile
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