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Don’t miss Dreamforce 2024 | September 17-19 | San Francisco, CA & Salesforce+.

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SALESFORCE ARTIFICIAL
INTELLIGENCE

Salesforce AI delivers trusted, extensible AI grounded in the fabric of our
Einstein 1 Platform. Utilize our AI in your customer data to create
customizable, predictive, and generative AI experiences to fit all your business
needs safely. Bring conversational AI to any workflow, user, department, and
industry with Einstein.

Watch Demos
Talk to an expert



THESE COMPANIES ARE INVESTING IN THE FUTURE OF WORK WITH AI SOLUTIONS.

  






WHAT CAN YOU DO WITH EINSTEIN?

Drive productivity and personalization with predictive and generative AI across
the Customer 360 with Salesforce Einstein. Create and deploy assistive AI
experiences natively in Salesforce, allowing your customers and employees to
converse directly with Einstein to solve issues faster and work smarter. Empower
sellers, agents, marketers, and more with AI tools safely grounded in your
customer data to make every customer experience more impactful.

Einstein Copilot Einstein Prompt Builder


GENERATE TRUSTED CONTENT GROUNDED IN CUSTOMER DATA.

Experience AI built into the flow of work, for any workflow, user, department,
and industry.


SALES AI

Sell faster with trusted AI for sales. Ask Einstein to write emails enriched
with customer data, generate concise summaries of sales calls, and use
actionable insights to inform conversations. Use real-time predictions to guide
sellers to close deals, automate sales process, and build stronger relationships
with Sales AI.

Learn more




CUSTOMER SERVICE AI

Deliver more personalized and impactful customer service experiences while
boosting agent productivity. Leverage Salesforce AgentForce to surface relevant
information during customer support interactions, helping your agents solve
issues faster and delight customers. Utilize AI Agents to automatically
summarize case resolutions and build a knowledge base, empowering your agents,
scaling service operations, and driving immediate value.




MARKETING AI

Drive personalization and productivity at scale with predictive and generative
AI built directly into your marketing platform. Use insights to boost
engagement, build highly personalized customer journeys and automatically
customize outreach. Delight your customers with interactions powered by
Einstein.

Learn more




COMMERCE AI

Personalize every buyer and merchant experience with the most trusted and
flexible ecommerce AI tools. Automatically generate product descriptions,
recommend relevant products, and create seamless buying experiences. Innovate
faster and increase conversions with Einstein.

Learn more








BUILD AND CUSTOMIZE A CONVERSATIONAL AI ASSISTANT FOR CRM.

Einstein Copilot is your AI assistant for CRM built into the user experience of
every Salesforce application. Empower teams to get work done faster with
intelligent actions, deploy conversational AI with built-in trust, and extend a
unified copilot with clicks.

Learn more Read the story


EINSTEIN 1 STUDIO

Build and extend AI for CRM. Configure actions, prompts, and models to customize
Einstein Copilot for your specific business needs. Enable users to engage with
AI using natural language to execute tasks.




COPILOT BUILDER

Extend Einstein Copilot with actions composed of familiar platform features like
Flows, Apex code, Mulesoft APIs, and more. Turn workflows into copilot actions
and test those interactions in a seamless user interface to monitor and govern
your copilot.




PROMPT BUILDER

Help employees finish tasks faster by creating prompt templates that summarize
and generate content with clicks. Create more relevant prompts grounded in your
business data from CRM, Data Cloud, and external sources to augment every
business task. Build prompts once and reuse them everywhere in Einstein Copilot,
Lightning pages, and flows.




MODEL BUILDER

Build or bring your own predictive AI models and LLMs into Salesforce and to the
Einstein Trust Layer. Use no-code ML models in Data Cloud and seamlessly manage
your AI models in a unified control plane.








DEPLOY AI YOU CAN TRUST.

Unleash the benefits of generative AI while protecting the privacy and security
of your data, improving the accuracy of your results, and promoting responsible
use of AI tools across your organization. Built natively into the Salesforce
Platform, the Einstein Trust Layer includes best-in-class features and
guardrails designed to help you deploy AI you can trust.

Einstein Trust Layer


DYNAMIC GROUNDING

Improve the accuracy and relevancy of your results with context about your
organization – from both structured and unstructured data sources – without
compromising safety, security, or privacy.




SENSITIVE DATA MASKING

Protect the privacy and security of your company and customers by masking the
sensitive data included in AI prompts.




ETHICS AND INCLUSIVITY

Deploy AI with Ethics by Design. The Salesforce Ethics team has created ethical
and humane use guiding principles for our teams to intentionally embed in the
design, development, and delivery of software. Our unique ethical AI policies
ensure that our products align with our principles.









THE FUTURE OF WORK IS CRM + AI + DATA + TRUST.


AI BUILT ON TRUST.

AI solutions have the power to transform your business. But it can also put your
data at risk. Einstein is built on a powerful Trust Layer that safeguards your
company’s sensitive customer data. So you can use any AI model — and keep your
data locked down tight.

See our ethical guidelines


POSSIBILITIES ARE WIDE OPEN.

Einstein is built on an open platform. You can safely use any large language
model (LLM). Ours, yours, or any other you choose. Salesforce Research has
developed its own domain-specific LLMs. And Einstein lets you work with any
model in an ecosystem of industry-leading LLM platforms.

Learn about Salesforce AI Research




EVERYTHING YOU NEED TO MAXIMIZE ROI.

From support, expert guidance, and resources to our trusted partner ecosystem,
we're here to help you get more value from Salesforce in the AI era.

Learn more


> "THE COMBINATION OF AI, DATA, AND CRM ALLOWS US TO HELP BUSY PARENTS SOLVE THE
> ‘WHAT’S FOR DINNER’ DILEMMA WITH PERSONALIZED RECIPE RECOMMENDATIONS THEIR
> FAMILY WILL LOVE."
> 
> Heather Conneran
> Director, Brand Experience Platforms, General Mills

Read the story




LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.






KEEP UP WITH THE LATEST AI TRENDS, INSIGHTS, AND CONVERSATIONS.

Cheatsheet


SEE OUR QUICK GUIDE TO SALESFORCE EINSTEIN.

Get the guide
Blog


AI IS EVERYWHERE — BUT ARE YOU BUILDING IT RESPONSIBLY?

Read the blog
Customer Story


SEE HOW NONPROFITS CAN BOOST EFFICIENCY WITH AI-DRIVEN INSIGHTS.

See the story
Article


SEE WHY SALESFORCE IS INVESTING THE FUTURE OF AI.

Read the article
See all resources


READY TO TAKE THE NEXT STEP WITH THE WORLD’S #1 CRM FOR AI?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter




EINSTEIN FREQUENTLY ASKED QUESTIONS


WHAT IS SALESFORCE EINSTEIN?

Salesforce Einstein is the #1 Trusted AI for CRM that delivers AI-powered
predictions and generated content. Einstein provides conversational UI for AI in
every app or workflow, delivered on an extensible and trusted suite of builders
for customizing prompts, skills, and models on our metadata-driven Salesforce
Platform. Built on the Einstein Trust Layer, Einstein enables you to benefit
from AI without introducing risk, juggling different AI vendors, or locking
yourself into one model provider. CRM and Data Cloud data enrich and provide
context to Einstein for more accurate and relevant outputs.


IS SALESFORCE EINSTEIN GENERATIVE AI?

Salesforce Einstein includes, but is not limited to, generative AI capabilities
such as generating sales emails, customer service replies, and more.


WHAT ARE THE BENEFITS OF EINSTEIN?

Einstein generative AI helps businesses achieve increased productivity and
reduced costs by reducing the time it takes to complete manual tasks and
improving the personalization and relevance of content. Einstein also helps
companies to maintain trust with their customers by keeping their customers'
data safe.


HOW DOES EINSTEIN WORK?

Einstein is natively embedded into the Salesforce Platform and leverages data
from CRM and external applications to provide insights, predictions, and
generated content directly in the flow of work.


WHAT ARE AI AGENTS?

Salesforce Agentforce allows AI Agents to be quickly configured, enabling them
to proactively support your employees and customers 24/7.

Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of
Jerusalem / CMGWorldwide.





NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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