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UNDERSTANDING WHAT GUIDES US


WE ARE IGT.


OUR BRAND IS THE SPARK THAT DRIVES US. IT IS WHO WE ARE AND THE PATH WE FOLLOW
TO COMMUNICATE WITH OUR CUSTOMERS, OUR PLAYERS, AND OURSELVES.

Global Brand Marketing is committed to providing you with the tools you need to
deliver the IGT Brand. A successful brand is dependent on being precise in
delivery and being consistent in how we talk about and show our brand regardless
of format. Our hope is that with Brand Central you’ll find everything you need
to successfully deliver your marketing strategies. That said, we look forward to
your feedback about how we can improve the site and additional tools you may
need. We will be adding to the site regularly so be sure to check in on an
ongoing basis.



UNDERSTANDING WHAT GUIDES US


OUR PURPOSE


DELIVERING ENTERTAINING AND RESPONSIBLE EXPERIENCES FOR PLAYERS EVERYWHERE.

We see opportunity in change and embrace new technology and create new
innovations to ensure we're bringing players the best gaming experiences today
and in the future. This is what our customers expect of us and what utilizes our
collective strengths.

UNDERSTANDING WHAT GUIDES US


OUR PROMISE


DELIVERING UNRIVALED GAMING EXPERIENCES THAT ENGAGE PLAYERS AND DRIVE GROWTH.

In an ever-evolving industry we believe we’re uniquely positioned to help our
customers anticipate what’s coming and to help them grow their business. We see
opportunity in change and embrace new technology and new innovations to create
new gaming experiences and business opportunities every day.

UNDERSTANDING WHAT GUIDES US


PLAYER-CENTRICITY


THIS IS THE THREAD BETWEEN IGT, OUR CUSTOMERS AND THE PLAYER. WHEN CONNECTED, WE
CAN DELIVER WORLD CLASS GAMING EXPERIENCES.


THE VALUES THAT SHAPE OUR CULTURE


WE ARE RESPONSIBLE

We are respectful of others by being personally accountable for achieving our
goals, keeping our promises, and following through with our actions. We are
reliable and accomplish high-quality work results regardless of complexity, each
and every time. We work hard to earn the trust of our colleagues, our customers,
our regulators, and society at large.


WE ARE AUTHENTIC

We are honest, real people who strive to deliver excellence by showing up as our
most authentic selves. We do this through open, transparent, and timely
communications. We are open to new ideas and new ways of working to encourage
candid dialogue and information sharing. We do this by respecting others.


WE ARE COLLABORATIVE

We put the needs of our people first and strive to create lasting and sustained
partnerships with our customers – both inside and outside of the organization.
We continually seek out new opportunities by building collaborative
relationships, listening to the needs of others, and developing, maintaining,
and strengthening our relationships.


WE ARE PIONEERING

We are innovative, entrepreneurial, and ingenious, blending imagination with
pragmatism and determination. We don’t copy; we transform our ideas to create
new and alternative solutions that are pioneering and push the industry forward
to create value. We continuously learn and develop to maximize our skills and
capabilities – and we transfer this knowledge to others.


WE ARE PASSIONATE

Our passion for gaming is paramount to our customers' success and an essential
part of who we are. Everything we do, we do with conviction and pride in our
work. We are positive and resilient – even in front of change and obstacles. As
trusted advisors to our customers, we proactively identify needs and provide
solutions for today and the future.



Contact Us/FAQ
 * The IGT Brand Understanding what guides us.
 * Our Brand in Action  
 * IGT Brand Identity System Putting it all together.
 * Assets and Downloads Tools to tell the IGT story.
 * IGT Creative Team Meet the team behind the IGT Brand.
 * The Look Book Design showcase and inspiration.
   


UNDERSTANDING WHAT GUIDES US THE IGT BRAND

Explore the philosophy of the IGT brand and our player-focused approach to
gaming experiences. Learn about our purpose, our promise, how we operate as
individuals, and as a company.


PUTTING IT ALL TOGETHER IGT BRAND IDENTITY SYSTEM

Learn how to our visual and emotional brand come together to create a cohesive
experience. Here you'll find information about how to apply Logos, Typography,
Colors, and more.


TOOLS TO TELL THE IGT STORY ASSETS AND DOWNLOADS

All the tools you need to tell the IGT story and deliver the IGT brand. Here
you'll find logos, approved images, and templates to get your started. You'll
also find posters and printable brand graphics to spruce up your IGT office
space.


MEET THE TEAM BEHIND THE IGT BRAND IGT CREATIVE TEAM

Here you can meet the creative team behind the IGT Brand.


DESIGN SHOWCASE AND INSPIRATION THE LOOK BOOK

Looking for inspiration? Browse our design showcase and see the IGT Brand in
action through stunning visuals, videos, articles, and more.