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DIRECT MARKETING – DALLAS MAILING & DIGITAL SOLUTIONS


FROM CELINA TO WAXAHACHIE - FROM ROANOKE TO ROCKWALL


REACH UP TO 900,000 DALLAS HOUSEHOLDS EVERY MONTH

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Home » Local » Valpak of Dallas


DALLAS DIRECT MAIL SOLUTIONS

Dallas boasts one of the most diverse business communities in the country, with
dozens of Fortune 500 and 1000 companies headquartered in the metro area and
small businesses that keep the heart of Big D beating strong. They all must
utilize marketing strategies that will help them grow.

Whether you own an oil & lube shop in Flower Mound, a beauty salon in Coppell or
a restaurant in Wylie, Valpak of Dallas is the full-service advertising agency
that businesses from all industries and sizes can count on to deliver excellent
ROI with proven direct mail and digital marketing solutions.


TARGETED DIRECT MAILING TO DALLAS HOUSEHOLDS

Valpak is recognized as the national direct mail leader with 140 office
locations and more than 430 million Blue Envelopes mailed last year. Whether you
own a small tech startup in Dallas, run a family-owned retail shop in
Duncanville or manage a wellness center in Grand Prairie, your advertising must
reach consumers looking to spend money with your business. We take pride in our
long-standing reputation in the advertising space and work hard to ensure your
ads reach the right audience.

A large percentage of Dallas’ population are millennials and Gen Xers – the 2
generations with the most purchasing power. In the past 30 days, 31% of
millennials and 33% of Gen Xers responded to ads in their mailboxes and 84% of
Valpak households use our coupons once a month or more. Valpak direct mail is
the advertising channel that puts your ad directly into the hands of the
targeted consumers most likely to do business with you.

Our dedication to providing exceptional ROI and service to clients is clear:
Valpak’s design testing and improvements produce a 93% open rate and 82% of
Valpak consumers look at every ad inside the envelope. Every month, we reach
900,000 consumers in Dallas who earn 31% more income and hold 34% more
purchasing power than the local average. Across Texas, we mail to 2.45 million
households monthly, including cities like Austin, Fort Worth, Houston and San
Antonio.


DIRECT MAIL PRODUCTS

Valpak stands out from other Dallas direct mail companies as a one-stop shop for
quality print products. Our design team creates ads with one image and one
best-practice offer per ad. This enables consumers to identify the value of your
offer at first look.

All our high-end products are printed, packaged and distributed at our
state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC)
uses the latest automated system advancements to produce over 16 billion direct
mail ad inserts a year. This impressive output makes it possible for Valpak to
pass cost savings on to clients, unlike other Dallas ad agencies that outsource
their printed products and charge as high as 30 cents per mailing. With Valpak,
you pay as little as pennies per household.

Valpak’s direct mail marketing solutions for Dallas businesses include:

 * Direct mail coupons – Our signature product since 1968, direct mail coupons
   feature a lean ad design and give local audiences a reason to try your
   business.
 * Flyers – Larger print format of direct mail coupons, ideal for businesses
   that need more advertising space for promoting menus and special sales
   events.
 * Specialty formats – An alternative to designing a custom app for companies
   with loyalty programs. Unique barcodes can be printed on each cardstock piece
   to track responses and verify one-time use.
 * Valpak neighborhood-targeted postcards – Dominate the areas where your best
   sales are coming from (and where your competition is most likely having
   success too) with PlusOne. These limited inventory postcards include
   everything you need – from audience targeting to postage – at one low rate!
 * Customizable postcards – A postcard product 100% customized for companies
   looking for specialized marketing efforts, solo direct mail postcards arrive
   in targeted homes based on chosen demographics, including household size and
   income.


DIGITAL MARKETING PRODUCTS FOR THE DALLAS AREA

While Valpak has been an innovator in the direct mail space for more than 50
years, its expertise in digital marketing is just as formidable. Valpak of
Dallas is a local digital marketing agency that businesses of all sizes and
industries can partner with to improve their digital footprints. Some Dallas
marketing agencies focus on outdated techniques like QR codes and personalized
URLs, which are ineffective. However, Valpak utilizes up-to-date best practices
and is recognized as a Google Premier Partner for developing and maintaining
successful online ad campaigns.

 * Search engine marketing (SEM) – Helps your site move up search results pages
   through paid, targeted ads. Valpak of Dallas will handle every step of your
   SEM campaign, from setup to optimization. We’re proud to wear the Google
   Partner badge – signifying we’ve met an extensive list of Google
   requirements, including passing Google Ads certification.
 * Social media advertising – Elevates brand awareness and encourages customer
   engagement online. Valpak will assist in building your follower bases by
   providing ad programs that come in two forms: Reach & Offers and Reach &
   Leads.
 * Web design – Our team can optimize your current business website so it is
   user and mobile friendly or build a brand new site for your business. We’ll
   use the most current practices for website enhancements to make your webpages
   easy to navigate across all devices (laptops, desktops, tablets and
   smartphones).
 * Display advertising – Guides local audiences to your business website through
   eye-catching digital ads that target mobile devices based on intent, interest
   and location.


BUSINESSES IN METRO DALLAS THAT WE WORK WITH

Local businesses that advertise with Valpak are seeing results. Check out the
Dallas businesses that advertise with Valpak by visiting our local coupons page,
including these companies you see below:



The marketing experts at Valpak of Dallas are committed to providing top-tier
consultation when it comes to your next advertising campaign. Our staff has
decades of experiencing helping businesses in the Dallas area achieve maximized
marketing return on investment.

“Valpak is one of our top performing media partners. It definitely had
measurable and trackable revenue, and it was in the top, right behind some of
our own channels.” – Jennifer Schuder, Senior Vice President of Marketing, State
Fair of Texas


DIGITAL AND DIRECT MARKETING COMBINE FOR AN INCREASED ROI


Does your current advertising include what you need? Combining print and digital
marketing campaigns will give you an edge over your competition: 34% of
consumers made an online purchase in the past 6 months in response to a direct
mail ad.1


Small businesses in the Dallas area now have a marketing network encompassing a
reach of over 58 million mobile consumers, an impressive following of consumers
both online and in print and experts with more than 50 years of experience to
help walk you through your entire advertising campaign. Now make a smart
decision for your local business by advertising with Valpak.

Connect with Valpak of Dallas on Facebook and contact us today to reach up to
900,000 top households in consumers in Dallas, Plano, Addison, Richardson,
Frisco, Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower
Mound and surrounding communities.

 

Source: 2018 AudienceSCAN®. Valpak® Readership Study, April 2021. Claritas data
with current year projections, February 2020 (compared to the average Dallas
consumer).


REACH YOUR TARGET AUDIENCE

BLUE ENVELOPE

Our signature product – the best value in marketing – the perfect way to try
direct mail advertising.

LEARN MORE

POSTCARD ADVERTISING

From targeted postcards to 1-to-1 custom designs, everything you need to create
a mailbox moment.

LEARN MORE

DIGITAL MARKETING

Robust digital marketing solutions, including web design and SEM, from a Google
Premier Partner.

LEARN MORE

“Valpak is one of our top performing media partners. It definitely had
measurable and trackable revenue, and it was in the top, right behind some of
our own channels.”

JENNIFER SCHUDER, SENIOR VICE PRESIDENT OF MARKETING, STATE FAIR OF TEXAS


MAILING AREAS

Contact your Valpak of Dallas advertising agency today for a free marketing
consultation. We’ll walk you through how you can reach as many as 900,000
qualified households in Dallas, Plano, McKinney, Carrollton, Lewisville, Flower
Mound, Little Elm and surrounding North Texas communities.


MAILING SCHEDULE


Mail DatesEstimated
In-Home DateCopy DeadlineHouseholds ReachedJan. Schedule2022 Mail DatesJan. 12
2022Estimated In-Home DateJan. 15 2022Copy DeadlineDec. 28 2021Households
Reached890,000Feb. Schedule2022 Mail DatesFeb. 9 2022Estimated In-Home DateFeb.
12 2022Copy DeadlineJan. 25 2022Households Reached890,000Mar. Schedule2022 Mail
DatesMar. 9 2022Estimated In-Home DateMar. 12 2022Copy DeadlineFeb. 22
2022Households Reached890,000Mar. Schedule2022 Mail DatesMar. 30 2022Estimated
In-Home DateApr. 2 2022Copy DeadlineMar. 15 2022Households Reached890,000Apr.
Schedule2022 Mail DatesApr. 20 2022Estimated In-Home DateApr. 23 2022Copy
DeadlineApr. 5 2022Households Reached890,000May. Schedule2022 Mail DatesMay. 11
2022Estimated In-Home DateMay. 14 2022Copy DeadlineApr. 26 2022Households
Reached890,000Jun. Schedule2022 Mail DatesJun. 8 2022Estimated In-Home DateJun.
11 2022Copy DeadlineMay. 24 2022Households Reached890,000Jul. Schedule2022 Mail
DatesJul. 13 2022Estimated In-Home DateJul. 16 2022Copy DeadlineJun. 28
2022Households Reached890,000Aug. Schedule2022 Mail DatesAug. 10 2022Estimated
In-Home DateAug. 13 2022Copy DeadlineJul. 26 2022Households Reached890,000Sep.
Schedule2022 Mail DatesSep. 12 2022Estimated In-Home DateSep. 15 2022Copy
DeadlineAug. 25 2022Households Reached890,000Oct. Schedule2022 Mail DatesOct. 12
2022Estimated In-Home DateOct. 15 2022Copy DeadlineSep. 27 2022Households
Reached890,000Nov. Schedule2022 Mail DatesNov. 9 2022Estimated In-Home DateNov.
12 2022Copy DeadlineOct. 25 2022Households Reached890,000Dec. Schedule2022 Mail
DatesDec. 3 2022Estimated In-Home DateDec. 6 2022Copy DeadlineNov. 16
2022Households Reached890,000


VALPAK’S DIRECT MAIL MARKETING CAN WORK FOR YOU

 

Guy New, franchisee of Dickey’s Barbecue Pit in Rowlett and in Mabank, has
advertised with Valpak since 2011. Guy cites Valpak’s flexibility as one of the
biggest advantages of advertising in The Blue Envelope®. He also says his
locations benefit from targeting local households and the ability to choose
which zones he mails to. Guy continues to advertise with Valpak because he knows
consumers look forward to receiving it every month. Using unique codes to track
his coupons, Guy says the number of Valpak ads returned to his restaurants is
"always at the top." For successful Dallas direct mail marketing, Choose Valpak
of Dallas to help your business grow and increase your bottom line.


VALPAK IN DALLAS FAQ

HOW MUCH DOES IT COST TO ADVERTISE WITH VALPAK IN DALLAS?

The cost to advertise with Valpak in Dallas starts at 3 to 5 cents per household
(2-3 cents for food-related businesses). This can vary based on where you mail,
how often you mail, the type of business you own, current promotional offers,
the print format you choose and any add-on digital marketing. Your Valpak media
consultant in the Dallas area will help you identify your target audience and
create a custom marketing campaign based on your business needs.

WHERE DOES VALPAK MAIL IN DALLAS AND HOW OFTEN?

Up to 900,000 top households in Dallas, Plano, Addison, Richardson, Frisco,
Allen, McKinney, The Colony, Carrollton, Lewisville, Little Elm, Flower Mound
and surrounding communities receive Valpak each month. You can also reach up to
2.45 million households across Texas, in cities like Austin, Fort Worth,
Houston, San Antonio and more. View the map and schedule for the area.

WHAT ARE SOME OF THE BEST ADVERTISING OPTIONS AVAILABLE IN DALLAS?

If you’re looking to advertise your business in Dallas on a budget, start with
targeted direct mail marketing from Valpak. It’s the affordable way to reach
thousands of potential customers that provides a great return on what you spend.
Any advertising agency in Dallas, including Valpak, will recommend incorporating
digital marketing into your campaign to maximize response too.

WHY IS VALPAK THE BEST WAY TO ADVERTISE WITH DIRECT MAIL IN DALLAS?

With an open rate of 93% among households that receive it, Valpak’s return on
investment is one of the most attractive for small and medium size businesses.
Our Blue Envelope and neighborhood-targeted postcards reach consumers in Dallas
with 26% more income than the national average. To explore additional targeting
options and direct mail formats for Dallas area businesses, visit our
customizable postcards page.

DOES VALPAK IN DALLAS WORK?

Yes! Dallas businesses that choose Valpak for advertising get custom marketing
campaigns focused on specific marketing goals like sales, brand awareness and
ROI. And we can measure the success of each effort, showing you exactly how well
your advertising is performing at any given time. See some of our success
stories on how Valpak has driven response for all types of businesses.

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