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Solutions


 * Industries
 * Brands
   
   Launch and accelerate your mobile channel growth

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   Stay ahead of the latest mobile gaming trends

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   Inform investment and strategic decisions

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   Identify and target the best leads for your solution

 * Use Cases
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   Optimize every element of your combined UA strategy

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   Refine your search for market-expanding prospects

 * Marketing
   
   Allocate your mobile budget for maximum impact

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Products

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 * Sensor Tower
 * Ad Intelligence
   
   Streamline campaigns with network and creative data

 * App Intelligence
   
   Build mobile growth with key competitive analysis

 * Consumer Intelligence
   
   Analyze granular, true-to-life mobile usage data

 * Store Intelligence
   
   Generate deep insights with accurate app store data

 * Usage Intelligence
   
   Map industry-based spend across digital ad channels

 * Integrations & API
   
   Improve the way your application talks

 * Game Intelligence
   
   Drill down into mobile gaming strategies

 * Pathmatics
 * Pathmatics
   
   Reveal insights about your market, competition, and customers

 * Dashboard
   
   Marketing intelligence that helps marketers make smarter decisions

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   Digital ad intelligence data to power your systems, tools, and models

 * Retail Media Insights
   
   See how your competitors are investing in retail media networks

 * Audience Insights
 * Audience Insights
   
   Target audiences based on what they actually do.

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Pre-register: State of Mobile 2025Get Early Access


NEXT LEVEL INSIGHTS.


DATA.AI IS NOW PART OF SENSOR TOWER

Sign Up - FreeRequest Demo Now


TRUSTED BY GLOBAL DIGITAL LEADERS





BETTER DATA COMES FROM


REAL PEOPLE

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RESPONSIBLY SOURCED DATA

YOUR DATA'S ORIGIN STORY MATTERS

Not all data is created equally. You already have great enterprise data that you
collect from the inside looking out at the market. We augment your enterprise
data with data we collect from the outside looking in, using our global
statistical panel. Our data is better than anyone else's for several reasons,
including:

 * We're hyper-focused on building our data estate organically from real
   people—not synthetically from an AI

 * Privacy and security are core principles we're transparent with our customers
   about—plus we have the SOC seal to prove it

 * Our panel portfolio spans the global digital economy, letting us see things
   other providers can't


Learn More


SENSOR TOWER DATA IS REGULARLY CITED BY





ENGAGE WITH THE


MODERN DIGITAL CONSUMER

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UNCOVER OPPORTUNITIES FOR GROWTH

Equip your teams with accurate data on top competitors and industry leaders to
accelerate your UA strategy. Plus, see the trends, news cycles and updates that
are affecting the digital landscape overall.


DIVE INTO THE MIND OF THE MOBILE USER

Understand what kind of users are attracted to certain mobile apps by key
demographics. Zoom in to see how those users form habits around certain mobile
apps, and how they stay engaged long-term.


OPTIMIZE YOUR DIGITAL ADVERTISING SPEND

With the world of digital advertising expanding rapidly, examine the ad networks
and creatives that make a successful digital strategy. Analyze post-IDFA data
signals that drive advertising trends.


TRUSTED BY LEADING BRANDS ACROSS EUROPE, MIDDLE EAST AND AFRICA





ANDREW NAM, LEAD MANAGER, STRATEGY AND BUSINESS OPERATIONS, DUOLINGO

"Sensor Tower's become a core part of our industry and competitive analysis,
providing visibility into the global mobile landscape, as well as many
international markets of interest."


GAIN VALUABLE INSIGHTS ON


THE GREATER APP ECONOMY

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STORE INTELLIGENCE

IDENTIFY RISING MARKET TRENDS

With highly accurate real-time global data from the App Store and Google Play,
detect changes in the downloads and installs that drive the mobile app economy.
Segment performance metrics by country, device, and more, and contextualize
growth with Sensor Tower’s Revenue Per Download (RPD) and Average Revenue by
Daily Active User (ARPDAU) views.

Learn More


USAGE INTELLIGENCE

ASSESS CRITICAL USER ENGAGEMENT

Built on a cutting-edge data science model, Sensor Tower’s Usage Intelligence
delivers key metrics on mobile app retention, demographics, and engagement
across all markets. Analyze the growth of Daily Active Users (DAU) of any given
app to measure stickiness. Then, dive deeper and break down retention by total
sessions and time spent to understand the demographic characteristics of users
that engage with certain apps and which users of one app may be more likely to
use another.

Learn More


AD INTELLIGENCE

OPTIMIZE AD STRATEGY

Analyze the top-performing trends in creatives and ad networks across all mobile
categories to develop an iterative, agile paid campaign strategy. Assess
traditional mobile ad networks like AdWords or AppLovin, or dive into the
effectiveness of advertising on Facebook, Snapchat, TikTok and more. Sensor
Tower’s IDFA-free data signals offer key insights into the best way to develop
paid advertising on mobile devices.

Learn More


CONSUMER INTELLIGENCE

ANALYZE TRUE MOBILE BEHAVIOR

Developed via our proprietary first-party panel, Consumer Intelligence zooms in
on user behavior trends among the biggest apps in the digital world. Obtain
granular, unfiltered audience data to help set critical usage benchmarks, and
assess real impact and retention over critical time periods.

Learn More


APP INTELLIGENCE

DRIVE ORGANIC GROWTH

Sensor Tower provides rich market insights into the trends shaping businesses in
the global digital economy. Our data scientists and algorithms process trillions
of aggregated data points from a variety of proprietary research panels, to
craft our unique breed of market intelligence. Our insights augment our
customers’ market understanding, with industry benchmarks, leaderboards and
enhancing their ability to identify disruptive shifts, not visible in their
enterprise data.


Develop a customized dashboard that tracks your daily downloads, delivers
regular revenue reports, alerts to changes on user sentiment, and gives insights
into how your competitors are performing over time.

Learn More


DIGITAL INTELLIGENCE PLATFORM LEVERAGED BY TOP MARKETERS





MARKETING INTELLIGENCE TO HELP YOU


OUTSMART YOUR COMPETITION

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PATHMATICS DASHBOARD

GET INSIGHTS ACROSS THE DIGITAL ADVERTISING ECOSYSTEM

Pathmatics Dashboard by Sensor Tower, brings visibility into the digital
advertising ecosystems throughout the US, Brazil, Canada, France, Germany,
Italy, Mexico, Spain, UK, Australia, and New Zealand. With Pathmatics Dashboard
you’ll get access to ads, spend and impression estimates, and insight into
brands’ advertising strategies across: Facebook, Instagram, Twitter, YouTube,
display, video, mobile, and OTT.

LEARN MORE


RETAIL MEDIA INTELLIGENCE

SEE HOW YOUR COMPETITORS ARE INVESTING IN RETAIL MEDIA NETWORKS

Discover how and when competitors’ products are being promoted on retail
channels and view spend and impression data to determine where and how you
should be investing. Access granular details on how competitors’ are
representing themselves to retail audiences in their ad campaigns across ad
channels

Learn More


PATHMATICS CONNECT

THE DIGITAL ADVERTISING INTELLIGENCE DATA FEED TO POWER YOUR SYSTEMS AND MODELS

Pathmatics Connect by Sensor Tower is a data feed that brings digital
advertising data from Facebook, Instagram, Twitter, TikTok, Snapchat, OTT,
display, video, and more, straight to you. Our automated data feed delivers
large volumes of data so you can create your own dashboards, reports, and data
visualizations in a format that works best for you.

Learn More


SENSOR TOWER BLOG



Q3 2024 DIGITAL MARKET INDEX: CONSUMER SPEND ON MOBILE RACED PAST $100 BILLION
IN RECORD TIME IN 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than
12% year-over-year globally. Digital advertising also achieved double-digit
growth in the United States with ad spend up 10% YoY.

STATE OF DIGITAL ADVERTISING 2024: US DIGITAL AD SPEND REACHED $117 BILLION OVER
THE PAST 12 MONTHS

Digital advertising continued its rise into 2024, with double-digit
year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: NETFLIX VENTURES INTO LIVE SPORTS AS SPORTSBOOK APPS SPIKE AHEAD OF BOXING
MATCH

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also
created the second-highest DoD spike in US downloads across the top sportsbook
apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity,
while creative text analysis finds that most of the top sportsbook apps barely
promoted the fight across their digital channels.

ENGLISH

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