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365 DEGREE TOTAL MARKETING

 * : 800.697.5568
 * : info@365degreetotalmarketing.com
 * 153 Follins Lane, St. Simons Island, GA 31522 | Contact


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153 Follins Lane, St. Simons Island, GA 31522

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 * Branding
 * Overview
 * Philosophy & Process
 * Marketing Campaigns
 * Logo Development
 * Product Portfolio

 * Print Marketing
 * Community Guides
 * Magazines
 * Visitors Guides
 * Custom Printing

 * Digital Marketing
 * Websites / Mobile
 * Search Engine Optimization (SEO)
 * Advanced Lead Generation
 * Paid Online Advertising
 * Interactive Maps
 * Social Media
 * E-Mail Marketing
 * Reputation Management
 * Apps
 * Digital Kiosks

 * Photography & Video
 * Photography
 * Video Production

 * About Us
 * About Us
 * Meet the Team
 * Testimonials & Awards
 * FAQ
 * Contact Us


BRANDING YOUR IDEAS INTO SOMETHING GREAT!

 * Overview
 * Philosophy & Process
 * Marketing Campaigns
 * Logo Development
 * Product Portfolio


BRANDING

--------------------------------------------------------------------------------


BRANDING IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU LEAVE THE ROOM, SO WHY NOT GIVE
THEM SOMETHING AMAZING TO TALK ABOUT?

Our team of researchers, writers, public relations specialists, and designers
will help you brand yourself successfully and position your business or
community for the future with memorable messaging, logos, ad design and more!

Branding is one of the areas in which 365 Degree Total Marketing truly shines.
In fact, the brand we developed for the Coweta County (GA) Chamber of Commerce
earned our client the top national branding award from the Association of
Chambers of Commerce Executives (ACCE). We continue to be the agency of record
for several of our branding clients long after the branding process is
completed.

Whether your branding need is a simple logo or a full community profile and
marketing campaign, the 365 Degree Total Marketing team wants to apply our
creativity and branding expertise help your community or business stand out from
the crowd.


COWETA COUNTY COMMUNITY
COWETA COUNTY, GA

* CHALLENGE
  
  Located on the southwest side of Atlanta, Coweta County’s geographic location
  was once perceived as a negative factor for the area. While north of Atlanta,
  Gwinnett, Fulton, and Cobb counties were experiencing rapid growth in
  population and business, Coweta County grew at a more relaxed pace.

* CRITICAL INSIGHT
  
  The community strengths included proximity to state highways and Interstate
  85, the airport, developable land with infrastructure in place, and a location
  only 20 miles from the Hartsfield-Jackson Atlanta International Airport, all
  of which pointed to future prosperity.

* BRANDING RESULTS
  
  Coweta County is now known as “Prosperity’s Front Door,” a county that stands
  on its own as a place where businesses, families, and professionals prosper
  and have all the attributes in place to ensure future growth.


PORT WENTWORTH CHAMBER & CVB
CHATHAM COUNTY, GA

* CHALLENGE
  
  Port Wentworth is a quaint city just outside of Savannah. It has beautiful
  natural resources and a sweet, small-town atmosphere. However, Port
  Wentworth’s assets have yet to be optimized for tourism. There are no boat
  ramps for the river. There are no public visiting hours or tours for the Ford
  Plantation. And there are no kayak tour companies.

* CRITICAL INSIGHT
  
  With 12 comfortable, reasonably priced hotels, Port Wentworth is a convenient
  location for budget-conscious Savannah visitors, which total almost 14 million
  per year. Over 8 million of these visitors stay overnight. Acquiring a small
  percentage of that market would have Port Wentworth hotels consistently booked
  at full capacity.

* BRANDING RESULTS
  
  The brand capitalizes on proximity to “Savannah”. By describing Port Wentworth
  as the FRONT porch of Savannah, we are tagging the location as visible and
  extremely convenient. It also establishes Port Wentworth as the perfect
  vantage point for taking in the area’s natural resources. Graphics include a
  porch with a rocking chair, lemonade and sweet tea - which the welcome center
  actually serves.


ADVENTURE LODGES - CORAL HOSPITALITY
NAPLES, FL

* CHALLENGE
  
  Georgia State Parks/Coral Hospitality were seeking to increase profitability
  and visitor loyalty at their properties, especially Amicalola Falls State Park
  and Lodge and Unicoi State Park and Lodge. In order to do this, they needed to
  change public perception from an ordinary state park experience as day-trip
  locales to an unforgettable vacation in a destination.

* CRITICAL INSIGHT
  
  To reach millennials, who spend approximately $200 billion a year on travel,
  the state parks needed to package an experience for the public much like a
  cruise line packages an entire vacation for its passengers.

* BRANDING RESULTS
  
  Amicalola Falls State Park and Lodge and Unicoi State Park and Lodge were
  branded the “Adventure Lodges of Georgia.” The brand captures the essence of
  places where families, corporate groups, and daredevils alike discover
  extraordinary parks and excitement through such activities as zip lining,
  archery, survival camping, and more. A tagline was developed that serves as a
  descriptor and a call to action: “Begin your adventure today!”


THOMASVILLE COMMUNITY
DAVIDSON COUNTY, NC

* CHALLENGE
  
  Thomasville was seeking to bring higher-paying jobs to the area since
  Thomasville Furniture moved overseas. The community wanted to create a brand
  that reinforced the furniture-making heritage since knowledge of the history
  is so widespread, while also attracting a younger culture to the area.

* CRITICAL INSIGHT
  
  To create a vibrant economy, Thomasville needs to attract a work age market of
  25-45. Before that can happen, the community needs to attract higher paying
  jobs by capitalizing on its resources including a strategic location and
  educated workforce.

* BRANDING RESULTS
  
  Thomasville was branded the “Seat of global opportunity.” The brand captures
  the essence of the furniture-making heritage and the fact that Thomasville’s
  strategic location and available resources make the community a major player
  in global economic development. A secondary tagline was developed that serves
  as a call to action: “Thomasville GO!” The tagline appeals to a younger
  culture and spurs the brand’s momentum throughout the community, region,
  state, and nation.


CAMDEN CONNECTION, GA

* CHALLENGE
  
  Camden Connection works to pair community members with services they need,
  such as housing, food, healthcare, and preventative care resources. The
  organization had low brand awareness and no distinct campaigns to drive the
  organization and several grant-funded initiatives. Our team was tasked with
  raising the organizations awareness and developing creative campaigns to
  inform and attract residents to the services available in the community.

* CRITICAL INSIGHT
  
  Since Camden Connection works as a conduit for area residents to access
  resources, the word “together” was a clear choice for branding the
  organization and initiatives. With the base word in place, our team explored
  the demographic targets of the campaigns to craft images and messaging that
  would resonate with the intended audiences.

* BRANDING RESULTS
  
  Using the organization’s mission, our team developed the tagline “Stronger
  Together” for the overall brand. The “Stand Together” initiative tagline was
  created to represent the mission of Camden Connection’s Suicide Prevention
  Project, while the “Thrive Together” tagline is used for the organization’s
  Youth Alcohol & Substance Abuse Prevention Program. 365’s graphic design team
  employed consistent elements across all campaigns to create a cohesive brand
  identity.


CLAYTON COUNTY, GA

* CHALLENGE
  
  Located just 12 miles from downtown Atlanta, Clayton County, Georgia had not
  experienced the same levels of development – both economic and residential –
  as other metro counites had in the past decade plus. The county seal had
  effectively served as the logo for several years and there was no clear
  branding to reflect the current state or future aspirations of the county and
  its diverse population.

* CRITICAL INSIGHT
  
  The home of Hartsfield-Jackson Atlanta International Airport, Clayton County
  also has excellent access to major interstates, making it a pre-eminent
  location for high-tech logistics and distribution companies and a hub for many
  airport-related enterprises and support businesses.
  While Clayton is a largely suburban community that maintains a small-town
  feel, it offers all the amenities of a major metropolitan area. Residents
  enjoy affordable housing options, low cost of living, excellent parks and
  recreation amenities, along with ample business and employment opportunities.

* BRANDING RESULTS
  
  Visually, the new Clayton County logo utilizes an array of colors, reflecting
  the area’s diverse population. Graphically, the “C” icon looks like a globe
  and an airplane icon is featured prominently to show the county’s connection
  to the global economy. The font for the county name under the icon is one-of a
  was created by in-hour by our design team. The tagline, “Cc: Clayton
  connected” address further Clayton’s premier physical location for
  transportation, access to global markets, and proximity to Atlanta. While
  “Cc:” can stand for Clayton connected, it is a play on the common email
  feature to carbon copy, or “Cc:” someone else in a message. This marketing
  slogan “Where the World Lands & Opportunities Take Off,” serves two distinct
  purposes. First, it serves as a notifier or reminder that Hartsfield-Jackson,
  the world’s busiest airport, is in Clayton County. Second, it takes an
  optimistic view for opportunities of all types.


EPWORTH BY THE SEA
SAINT SIMONS ISLAND, GA

* CHALLENGE
  
  A Methodist retreat on St. Simons Island along Georgia’s coast, Epworth by the
  Sea was unable to break into other markets outside of their traditional church
  retreat group. While the organization could count on youth and adult religious
  groups, the campus is open to bookings by secular groups for conferences,
  weddings, and events, as well a small groups, families, and individual
  vacationers. Based on the client’s existing marketing, there was a distinct
  need to connect with younger generations of group bookers and also showcase
  the campus as a coastal respite for travelers of all ages.

* CRITICAL INSIGHT
  
  With a strong track record as a brand and many generations of visitors,
  Epworth by the Sea needed to jump into the 21st Century with it image and
  website. Our team worked to find a balance between the memories that had been
  created on the campus and the opportunity for new memories to be made by
  families and individual vacationers or secular and religious groups.

* BRANDING RESULTS
  
  With the mission of harnessing the heritage of the campus yet pushing it into
  the future, our team created a logo and graphic identity that spoke to an
  expanded target market, while inserting subtle allusions to the Methodist
  mission of the organization. We made sure to use colors that were inviting,
  but not flashy. In addition to the branding, the organization’s website was
  cleaned up and modernized for clarity and improved user experience.


COWETA COUNTY COMMUNITY
COWETA COUNTY, GA

* CHALLENGE
  
  Located on the southwest side of Atlanta, Coweta County’s geographic location
  was once perceived as a negative factor for the area. While north of Atlanta,
  Gwinnett, Fulton, and Cobb counties were experiencing rapid growth in
  population and business, Coweta County grew at a more relaxed pace.

* CRITICAL INSIGHT
  
  The community strengths included proximity to state highways and Interstate
  85, the airport, developable land with infrastructure in place, and a location
  only 20 miles from the Hartsfield-Jackson Atlanta International Airport, all
  of which pointed to future prosperity.

* BRANDING RESULTS
  
  Coweta County is now known as “Prosperity’s Front Door,” a county that stands
  on its own as a place where businesses, families, and professionals prosper
  and have all the attributes in place to ensure future growth.


PORT WENTWORTH CHAMBER & CVB
CHATHAM COUNTY, GA

* CHALLENGE
  
  Port Wentworth is a quaint city just outside of Savannah. It has beautiful
  natural resources and a sweet, small-town atmosphere. However, Port
  Wentworth’s assets have yet to be optimized for tourism. There are no boat
  ramps for the river. There are no public visiting hours or tours for the Ford
  Plantation. And there are no kayak tour companies.

* CRITICAL INSIGHT
  
  With 12 comfortable, reasonably priced hotels, Port Wentworth is a convenient
  location for budget-conscious Savannah visitors, which total almost 14 million
  per year. Over 8 million of these visitors stay overnight. Acquiring a small
  percentage of that market would have Port Wentworth hotels consistently booked
  at full capacity.

* BRANDING RESULTS
  
  The brand capitalizes on proximity to “Savannah”. By describing Port Wentworth
  as the FRONT porch of Savannah, we are tagging the location as visible and
  extremely convenient. It also establishes Port Wentworth as the perfect
  vantage point for taking in the area’s natural resources. Graphics include a
  porch with a rocking chair, lemonade and sweet tea - which the welcome center
  actually serves.


ADVENTURE LODGES - CORAL HOSPITALITY
NAPLES, FL

* CHALLENGE
  
  Georgia State Parks/Coral Hospitality were seeking to increase profitability
  and visitor loyalty at their properties, especially Amicalola Falls State Park
  and Lodge and Unicoi State Park and Lodge. In order to do this, they needed to
  change public perception from an ordinary state park experience as day-trip
  locales to an unforgettable vacation in a destination.

* CRITICAL INSIGHT
  
  To reach millennials, who spend approximately $200 billion a year on travel,
  the state parks needed to package an experience for the public much like a
  cruise line packages an entire vacation for its passengers.

* BRANDING RESULTS
  
  Amicalola Falls State Park and Lodge and Unicoi State Park and Lodge were
  branded the “Adventure Lodges of Georgia.” The brand captures the essence of
  places where families, corporate groups, and daredevils alike discover
  extraordinary parks and excitement through such activities as zip lining,
  archery, survival camping, and more. A tagline was developed that serves as a
  descriptor and a call to action: “Begin your adventure today!”


THOMASVILLE COMMUNITY
DAVIDSON COUNTY, NC

* CHALLENGE
  
  Thomasville was seeking to bring higher-paying jobs to the area since
  Thomasville Furniture moved overseas. The community wanted to create a brand
  that reinforced the furniture-making heritage since knowledge of the history
  is so widespread, while also attracting a younger culture to the area.

* CRITICAL INSIGHT
  
  To create a vibrant economy, Thomasville needs to attract a work age market of
  25-45. Before that can happen, the community needs to attract higher paying
  jobs by capitalizing on its resources including a strategic location and
  educated workforce.

* BRANDING RESULTS
  
  Thomasville was branded the “Seat of global opportunity.” The brand captures
  the essence of the furniture-making heritage and the fact that Thomasville’s
  strategic location and available resources make the community a major player
  in global economic development. A secondary tagline was developed that serves
  as a call to action: “Thomasville GO!” The tagline appeals to a younger
  culture and spurs the brand’s momentum throughout the community, region,
  state, and nation.


CAMDEN CONNECTION, GA

* CHALLENGE
  
  Camden Connection works to pair community members with services they need,
  such as housing, food, healthcare, and preventative care resources. The
  organization had low brand awareness and no distinct campaigns to drive the
  organization and several grant-funded initiatives. Our team was tasked with
  raising the organizations awareness and developing creative campaigns to
  inform and attract residents to the services available in the community.

* CRITICAL INSIGHT
  
  Since Camden Connection works as a conduit for area residents to access
  resources, the word “together” was a clear choice for branding the
  organization and initiatives. With the base word in place, our team explored
  the demographic targets of the campaigns to craft images and messaging that
  would resonate with the intended audiences.

* BRANDING RESULTS
  
  Using the organization’s mission, our team developed the tagline “Stronger
  Together” for the overall brand. The “Stand Together” initiative tagline was
  created to represent the mission of Camden Connection’s Suicide Prevention
  Project, while the “Thrive Together” tagline is used for the organization’s
  Youth Alcohol & Substance Abuse Prevention Program. 365’s graphic design team
  employed consistent elements across all campaigns to create a cohesive brand
  identity.


CLAYTON COUNTY, GA

* CHALLENGE
  
  Located just 12 miles from downtown Atlanta, Clayton County, Georgia had not
  experienced the same levels of development – both economic and residential –
  as other metro counites had in the past decade plus. The county seal had
  effectively served as the logo for several years and there was no clear
  branding to reflect the current state or future aspirations of the county and
  its diverse population.

* CRITICAL INSIGHT
  
  The home of Hartsfield-Jackson Atlanta International Airport, Clayton County
  also has excellent access to major interstates, making it a pre-eminent
  location for high-tech logistics and distribution companies and a hub for many
  airport-related enterprises and support businesses.
  While Clayton is a largely suburban community that maintains a small-town
  feel, it offers all the amenities of a major metropolitan area. Residents
  enjoy affordable housing options, low cost of living, excellent parks and
  recreation amenities, along with ample business and employment opportunities.

* BRANDING RESULTS
  
  Visually, the new Clayton County logo utilizes an array of colors, reflecting
  the area’s diverse population. Graphically, the “C” icon looks like a globe
  and an airplane icon is featured prominently to show the county’s connection
  to the global economy. The font for the county name under the icon is one-of a
  was created by in-hour by our design team. The tagline, “Cc: Clayton
  connected” address further Clayton’s premier physical location for
  transportation, access to global markets, and proximity to Atlanta. While
  “Cc:” can stand for Clayton connected, it is a play on the common email
  feature to carbon copy, or “Cc:” someone else in a message. This marketing
  slogan “Where the World Lands & Opportunities Take Off,” serves two distinct
  purposes. First, it serves as a notifier or reminder that Hartsfield-Jackson,
  the world’s busiest airport, is in Clayton County. Second, it takes an
  optimistic view for opportunities of all types.


EPWORTH BY THE SEA
SAINT SIMONS ISLAND, GA

* CHALLENGE
  
  A Methodist retreat on St. Simons Island along Georgia’s coast, Epworth by the
  Sea was unable to break into other markets outside of their traditional church
  retreat group. While the organization could count on youth and adult religious
  groups, the campus is open to bookings by secular groups for conferences,
  weddings, and events, as well a small groups, families, and individual
  vacationers. Based on the client’s existing marketing, there was a distinct
  need to connect with younger generations of group bookers and also showcase
  the campus as a coastal respite for travelers of all ages.

* CRITICAL INSIGHT
  
  With a strong track record as a brand and many generations of visitors,
  Epworth by the Sea needed to jump into the 21st Century with it image and
  website. Our team worked to find a balance between the memories that had been
  created on the campus and the opportunity for new memories to be made by
  families and individual vacationers or secular and religious groups.

* BRANDING RESULTS
  
  With the mission of harnessing the heritage of the campus yet pushing it into
  the future, our team created a logo and graphic identity that spoke to an
  expanded target market, while inserting subtle allusions to the Methodist
  mission of the organization. We made sure to use colors that were inviting,
  but not flashy. In addition to the branding, the organization’s website was
  cleaned up and modernized for clarity and improved user experience.


COWETA COUNTY COMMUNITY
COWETA COUNTY, GA

* CHALLENGE
  
  Located on the southwest side of Atlanta, Coweta County’s geographic location
  was once perceived as a negative factor for the area. While north of Atlanta,
  Gwinnett, Fulton, and Cobb counties were experiencing rapid growth in
  population and business, Coweta County grew at a more relaxed pace.

* CRITICAL INSIGHT
  
  The community strengths included proximity to state highways and Interstate
  85, the airport, developable land with infrastructure in place, and a location
  only 20 miles from the Hartsfield-Jackson Atlanta International Airport, all
  of which pointed to future prosperity.

* BRANDING RESULTS
  
  Coweta County is now known as “Prosperity’s Front Door,” a county that stands
  on its own as a place where businesses, families, and professionals prosper
  and have all the attributes in place to ensure future growth.
‹›


All
EDA
CVB
Chamber
Business
Government
Non-Profit
<Previous Page 1 of 2 Next>


 * CAMDEN CONNECTION, GA
   
   Branding
   
   non-profit
   ENLARGE


 * CLAYTON COUNTY, GA
   
   Branding
   
   Government
   ENLARGE


 * EPWORTH BY THE SEA
   
   Branding
   
   Non-Profit
   ENLARGE


 * GLYNN COUNTY
   ANIMAL CONTROL
   
   Branding
   
   Government
   ENLARGE


 * DOWNTOWN CAMDEN
   SOUTH CAROLINA
   
   Brand Execution
   
   CVB
   LEARN MORE


 * CAMDEN SPACEPORT
   GEORGIA
   
   Brand Development & Execution
   
   EDA/Government
   LEARN MORE


 * CANDLER COUNTY IDA
   GEORGIA
   
   Brand Execution
   
   EDA
   LEARN MORE
   


 * COLUMBIA COUNTY CVB
   GEORGIA
   
   Brand Development & Execution
   
   CVB / EDA
   LEARN MORE


 * ADVENTURE LODGES -
   CORAL HOSPITALITY
   FLORIDA & GEORGIA
   
   Brand Development & Execution
   
   Business
   LEARN MORE


 * COWETA COUNTY COMMUNITY
   GEORGIA
   
   Brand Development & Execution
   
   Chamber
   LEARN MORE


 * DOUGLAS-COFFEE COUNTY CHAMBER
   GEORGIA
   
   Brand Development & Execution
   
   Chamber / EDA
   LEARN MORE


 * FRANKLIN COUNTY
   CHAMBER & IBA
   GEORGIA
   
   Brand Development & Execution
   
   Chamber / CVB / EDA
   LEARN MORE


 * GEORGIA EMC
   CHAMBER & IBA
   GEORGIA
   
   Logo Development
   
   EDA
   LEARN MORE


 * HOUSTON COUNTY EDA
   GEORGIA
   
   Brand Development & Execution
   
   EDA
   LEARN MORE


 * CITY OF JESUP DDA
   GEORGIA
   
   Brand Development & Execution
   
   EDA
   LEARN MORE


 * KAYA VINEYARD & WINERY
   GEORGIA
   
   Brand Development & Execution
   
   Business
   LEARN MORE


 * PEACH COUNTY COMMUNITY
   GEORGIA
   
   Brand Development & Execution
   
   Government / CVB
   LEARN MORE


 * PERRY-HOUSTON COUNTY AIRPORT
   HOUSTON COUNTY, GA
   
   Brand Development & Execution
   
   Government
   LEARN MORE


 * PORT WENTWORTH CHAMBER & CVB
   GEORGIA
   
   Brand Development & Execution
   
   Chamber / CVBA
   LEARN MORE


 * RICHMOND HILL CVB
   GEORGIA
   
   Brand Execution
   
   CVB
   LEARN MORE


 * TAYLOR COUNTY COMMUNITY
   GEORGIA
   
   Brand Development & Execution
   
   Government / Chamber / EDA
   LEARN MORE


 * THOMASVILLE COMMUNITY
   NORTH CAROLINA
   
   Brand Development & Execution
   
   Government / CVB / Chamber
   LEARN MORE


 * WHITE COUNTY CHAMBER & CVB
   GEORGIA
   
   Brand Execution &
   Tagline Development
   
   Chamber / CVB
   LEARN MORE

Filter By:
All EDA CVB Chamber Business Government
<Previous Page 1 of 2 Next>


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 * 800.697.5568
 * info@365degreetotalmarketing.com
 * 153 Follins Lane, St. Simons Island, GA 31522
   

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