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* Courses
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Digital Marketing IntensiveOnline Course — Delivered Live
on
Feb 22 - Mar 3Apr 12 - Apr 21May 24 - Jun 2
Feb 22 - Mar 3
* Feb 22 - Mar 3
* Apr 12 - Apr 21
* May 24 - Jun 2
Save 15%
Early bird price: $1,595 $1,875 USD
Request syllabus Book now
Offer expires 11 Days
Course menu
* Introduction
* Course overview
* Key benefits
* How it works
* Programme
* Upcoming dates
* Schedule & Times
* Testimonials
* Our trainers
* FAQs
Book now Request a call back
Talk to us
0203 435 5755
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview
Book on this intensive two-day workshop to get fully briefed on the key
ingredients that form a successful digital marketing strategy. Gain expert
guidance from the front-line and best practice insight from recent case study
examples. Leave the session with hands-on skills, ready to put your knowledge
into play.
Key benefits
Take these learning outputs away with you:
* Develop a successful digital strategy
Proven strategy frameworks
* Learn SEO fundamentals
Tap into link building, keyword research and SEO strategy
* Build AdWords and social media campaigns
Deliver unbeatable marketing and advertising results
HOW IT WORKS
LIVE, TRAINER-LED CLASS
Join a programme of live classes that emulate a classroom experience and
overcome the hurdles often experienced with pre-recorded videos, webinars &
quizzes.
INTERACTIVE GROUP EXERCISES
Each live class will include an opportunity to take part in group exercises with
fellow course participants.
ONE-TO-ONE MENTORSHIP
Take advantage of personal one-to-one time with the course trainer and establish
clear steps to improve your work.
Course programme
Gain everything you need to transform your digital marketing campaigns to the
next level with this essential online class. Master your overall strategy as
well as deliver more compelling content. Discover how to use SEO to boost your
search rankings, amplify your message with social media and continue to benefit
from the reliable opportunities offered by email.
Also maximise advertising opportunities with Google AdWords and across social
media, and boost results further with Content Rate Optimisation tips and
techniques. End the course with a clear picture of how to measure success across
social media and with Google Analytics.
Class One
Digital Marketing Strategy
* Benefits to your business: Discover how digital marketing provides new
business opportunities
* Develop a coherent plan: Build a clear framework to underpin your digital
marketing strategy
* Set clear objectives: Provide focused goals for your digital marketing
Content Strategy
* Content’s critical role: How it’s an essential plank in any successful
digital marketing campaign
* Messaging: Gain clear understanding into its role in delivering success
* Storytelling: Expert tips and techniques to capture – and hold on to – your
audience’s attention through building narratives and story arcs
* Strike the right chord: How to make sure your content is relevant and
resonates with your audience
* Amplify your message: Maximise your content’s reach by giving it the
‘shareability’ touch
* The sales funnel: Discover the critical part content can play in helping to
close the deal with your prospects
* What, when and how much to post: Find out which content marketing resources
can help your content flow optimally
Class Two
Search Engine Optimisation
* Strategic approach: Complete overview of the different structured SEO
strategies and when to use them
* SEO primer: Find out what drives your search engine ranking and how they work
* Find the best keywords: Expert tips to help you plan and research the best
keywords
* Build a site for SEO: All the critical components you need to optimise your
website for search engines
* Link building: Complete overview of how SEO and link building go together
* Stay on top of Google: How to plan for and adapt to the latest Google
algorithm changes
Social Media Strategy
* Preparation: Get your tactics spot on by developing a successful plan
* Choose the right platforms: Determine the best social fit for your brand or
client with a strategy that focuses attention in the right places
* Social listening: Discover how to monitor and improve your reputation on
social media
* Active engagement: Build a community organically and find out how to best
engage with it – including how to manage negative situations
* Paid boost: Supplement organic growth by leveraging the best paid-for options
to boost your community further
Email Marketing
* Business prospects: Discover how email marketing remains a key part of any
digital marketing programme
* Checklist of opportunities: Tactical breakdown of what email can deliver
* Email marketing strategy: Find out which tactics to employ to engage and
delight your subscribers
* Opt-in marketing: Best-practice guidance on the dynamics of permissions-based
marketing
* Acquiring new customers: Complete breakdown of the channels and acquisition
methods available through email
* Automate your campaigns: Discover how to introduce automation into your email
marketing
* Up your content game: Expert tips and techniques to improve your copywriting
and email design to best-practice levels
Class Three
Google AdWords
* Latest updates: Complete review of Google AdWords products and developments
* Structure your campaign: Best-practice AdWords campaign setup for maximum
returns
* Search or Display: Choose the right network for your campaign using a smart
decision-based framework
* Budget appropriately: Expert advice for settings the right budget for your
campaign
* Keyword bids: Develop the best keyword-bidding strategy to match your
campaign targets
* Quality Score checklist: Improve your Google Quality Score
* Write successful ad copy: Increase ad click-through rates with a clear
outline of which methodologies work best
Social Media Advertising
* Facebook: Best-practice targeting advice to maximise your results on the
world’s biggest social media platform
* Twitter: How to get noticed through Promoted Tweets and Accounts
* LinkedIn: Expert advice for targeting its users on B2B and B2C levels
* Media-friendly platforms: Everything you need to know about advertising on
Instagram, Pinterest and YouTube
Class Four
Conversion Rate Optimisation
* Business opportunity: Discover how CRO can increase ROI
* Increase conversions: Optimise your value proposition to boost returns
* Audit website conversions: Review your site’s performance
* A/B testing: Experiment and measure results with a split-testing programme
Analyse and Measure Campaigns
* Account setup: Complete guide to Google Analytics account and profile
configuration
* Metrics: Choose the best metrics to track campaign performance
* Goal setting: Pick the right targets to fit your business objectives
* Choose your KPIs: Understand KPI fundamentals and build a robust measurement
framework
* Metric selection: How to measure your social campaigns
* Integrate Google Analytics: Best-practice guidance for setting it up to
measure social performance
* Native measurement: Make use of each platform’s own analytics tools
* Third-party tools: Extend and deepen measuring insights through the best free
and paid-for tools
Request a detailed syllabus
Request syllabus
Upcoming dates
Take a look at the next dates coming up:
Feb 22 – Mar 03
Wed - Fri
16:00 – 18:30
$1595 $1875
Apr 12 – Apr 21
Wed - Fri
16:00 – 18:30
$1595 $1875
May 24 – Jun 02
Wed - Fri
16:00 – 18:30
$1595 $1875
Class schedule and times for Schedule & Times
PST – Pacific Standard Time – GMT-8:00MST – Mountain Standard Time – GMT-7:00CST
– Central Standard Time – GMT-6:00EST – Eastern Standard Time – GMT-5:00GMT –
Greenwich Mean Time
PST – Pacific Standard Time – GMT-8:00
* PST – Pacific Standard Time – GMT-8:00
* MST – Mountain Standard Time – GMT-7:00
* CST – Central Standard Time – GMT-6:00
* EST – Eastern Standard Time – GMT-5:00
* GMT – Greenwich Mean Time
The course is split over four 2.5 hour sessions – held on Wednesdays and Fridays
– running over two weeks.
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
00:00 - 00:00
Class 2
00:00 - 00:00
Week 2
Class 3
00:00 - 00:00
Class 4
00:00 - 00:00
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
00:00 - 00:00
Class 2
00:00 - 00:00
Week 2
Class 3
00:00 - 00:00
Class 4
00:00 - 00:00
Post training support
We put a lot of attention into our post training support, ensuring you have
access to the materials and expert guidance you need to put your learnings into
practice:
* Digital Petra Certification
Upon successful completion of your course you will receive a certificate of
attendance.
* Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours
after a training session, with full access to training content and course
notes.
* Ongoing support
Just get in touch: Digital Petra’s specialists are on hand following the
course to help with any questions or challenges you might have.
Past attendees feedback
* Course rating
An average course rating of 9 out of 10 from FTSE 100 companies.
* 9/10 Trainer score
Our expert trainers score 9.2 out of 10 on average in feedback from course
attendees.
* Highly recommended
92% of past attendees would recommend Digital Petra.
Amanda Kim
Midpeninsula Regional Open Space District
Even though I've worked in marketing for over a decade, the training helped me
think strategically about the digital front and what that means today and
tomorrow. Our trainer was extremely good at delivering the workshop contents and
applying them to our real-world settings and challenges. He was exceptionally
knowledgeable and able to answer our many ranging questions, but also helped us
to keep focus on our value proposition and objectives.
Suitable for all levels
Nothing beats a traditional classroom environment to fully engage with a topic
and learn from an expert course trainer.
Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge.
No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the
outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult
the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a
meaningful and engaging way.
Our trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
Ursula Strauss
Dia Wilson
Trainer
Irma Karsten
Trainer
Keisha Mayhew-Ferreira
Trainer
Alex Holden
Trainer
Sonja Crystal Williams
Trainer
Rupert Hughes
Lead Trainer
T-shaped trader with experience across a wide range of industries (eCommerce,
FMCG, Finance, B2B, Media, Logistics, Luxury Goods, Telecoms) with clients based
across the globe across platforms and channels. Markets/Clients/Platforms (Full
Google Stack/Xander/ Facebook for Business/ Linked In For Business) BNLX : Air
France, Tupperware, HP Printers, Red Cross Germany, Donald Duck Weekblad APAC:
INTI University, OCBC Bank, Camilla, Viewqwest COMESA: Checkers, Shoprite, GAME,
Direct Axis, Sanlam, Old Mutual, Coke, Adidas, Colgate, P&G, Volvo
URSULA STRAUSS
COURSES TAUGHT
* Training Workshops
* Digital Marketing Foundation
* Online Training
* Digital Marketing Intensive
Dia has developed her Digital Marketing skills through formal education as well
as over 17 years of professional experience. She spent many years working in a
corporate environment before taking on entrepreneurship in the eCommerce space
and most recently becoming a Digital Marketing Consultant. Dia has a keen focus
on analytics and believes that successful online businesses are driven by data!
DIA WILSON
Trainer
COURSES TAUGHT
* Training Workshops
* Social Media Marketing Immersive
* Digital Marketing Foundation
* Online Training
* Digital Marketing Intensive
* Social Media Marketing Intensive
A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this role,
she serves as an avid trainer and facilitator for all things digital and
marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on all
social media platforms and across all industries. She specialises in marketing
strategy, social media marketing, digital marketing foundation courses (e.g.
Google and email marketing) as well as CRM and sales training. Her courses are
informative and with her sense of humour added into the mix while she presents,
it is no wonder that entrepreneurs, marketing managers and executives have all
attended Irma’s training sessions.
IRMA KARSTEN
Trainer
COURSES TAUGHT
* Training Workshops
* Social Media Marketing Immersive
* Google Analytics Immersive
* Digital Marketing Foundation
* Online Training
* Digital Marketing Intensive
* Google Analytics 4 (GA4) Intensive
* Social Media Marketing Intensive
Keisha is an accomplished digital marketing and CRM specialist with over 20
years’ experience gained from working on several well-loved brands across
multiple industries. Her specialties are consumer journey mapping, data led
digital marketing and CRM strategy and insight driven reporting. She values the
power of relationships and results driven work. She knows her steak tarter from
her tartar sauce, as a bit of a foodie, and loves cats (who doesnt?) but isn't a
crazy cat lady (not yet anyway).
KEISHA MAYHEW-FERREIRA
Trainer
COURSES TAUGHT
* Training Workshops
* Google Analytics Immersive
* Digital Marketing Foundation
* Online Training
* Digital Marketing Intensive
* Google Analytics 4 (GA4) Intensive
Alex has been training businesses and marketers since 2011 for Constant Contact,
SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes
his drive for digital marketing to the classroom where he continues to help
businesses grow.
ALEX HOLDEN
Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Marketing Intensive
* Google Analytics 4 (GA4) Intensive
Sonja is the Co-Founder and Director of Marketing of a digital marketing firm, a
role she has held since 2008. She helps Atlanta’s business community develop
integrated marketing and social media campaign strategies that provide real
results.
SONJA CRYSTAL WILLIAMS
Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Marketing Intensive
* Google Analytics 4 (GA4) Intensive
Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing. Since 2015, Rupert has proven to deliver outstanding Digital Petra’s
workshops across the UK and has worked with the team as content editor.
RUPERT HUGHES
Lead Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Product Management
* User Experience Design & Testing
* Digital Marketing Intensive
* Digital Product Management Intensive
* Google Analytics 4 (GA4) Intensive
* User Experience Design & Testing Intensive
* RUPERT HUGHES
LEAD TRAINER
Rupert is the managing consultant of his own digital marketing business. A
keen focus on the customer experience, he has built up a wide range of
experience in User Experience and Information Architecture, SEO, web
analytics and email marketing. Since 2015, Rupert has proven to deliver
outstanding Digital Petra’s workshops across the UK and has worked with the
team as content editor.
* URSULA STRAUSS
T-shaped trader with experience across a wide range of industries (eCommerce,
FMCG, Finance, B2B, Media, Logistics, Luxury Goods, Telecoms) with clients
based across the globe across platforms and channels.
Markets/Clients/Platforms (Full Google Stack/Xander/ Facebook for Business/
Linked In For Business) BNLX : Air France, Tupperware, HP Printers, Red Cross
Germany, Donald Duck Weekblad APAC: INTI University, OCBC Bank, Camilla,
Viewqwest COMESA: Checkers, Shoprite, GAME, Direct Axis, Sanlam, Old Mutual,
Coke, Adidas, Colgate, P&G, Volvo
* DIA WILSON
TRAINER
Dia has developed her Digital Marketing skills through formal education as
well as over 17 years of professional experience. She spent many years
working in a corporate environment before taking on entrepreneurship in the
eCommerce space and most recently becoming a Digital Marketing Consultant.
Dia has a keen focus on analytics and believes that successful online
businesses are driven by data!
* IRMA KARSTEN
TRAINER
A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this
role, she serves as an avid trainer and facilitator for all things digital
and marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on
all social media platforms and across all industries. She specialises in
marketing strategy, social media marketing, digital marketing foundation
courses (e.g. Google and email marketing) as well as CRM and sales training.
Her courses are informative and with her sense of humour added into the mix
while she presents, it is no wonder that entrepreneurs, marketing managers
and executives have all attended Irma’s training sessions.
* KEISHA MAYHEW-FERREIRA
TRAINER
Keisha is an accomplished digital marketing and CRM specialist with over 20
years’ experience gained from working on several well-loved brands across
multiple industries. Her specialties are consumer journey mapping, data led
digital marketing and CRM strategy and insight driven reporting. She values
the power of relationships and results driven work. She knows her steak
tarter from her tartar sauce, as a bit of a foodie, and loves cats (who
doesnt?) but isn't a crazy cat lady (not yet anyway).
* ALEX HOLDEN
TRAINER
Alex has been training businesses and marketers since 2011 for Constant
Contact, SCORE, Microsoft and more. He has trained over 6000 people so far.
Alex takes his drive for digital marketing to the classroom where he
continues to help businesses grow.
* SONJA CRYSTAL WILLIAMS
TRAINER
Sonja is the Co-Founder and Director of Marketing of a digital marketing
firm, a role she has held since 2008. She helps Atlanta’s business community
develop integrated marketing and social media campaign strategies that
provide real results.
* RUPERT HUGHES
LEAD TRAINER
Rupert is the managing consultant of his own digital marketing business. A
keen focus on the customer experience, he has built up a wide range of
experience in User Experience and Information Architecture, SEO, web
analytics and email marketing. Since 2015, Rupert has proven to deliver
outstanding Digital Petra’s workshops across the UK and has worked with the
team as content editor.
* URSULA STRAUSS
T-shaped trader with experience across a wide range of industries (eCommerce,
FMCG, Finance, B2B, Media, Logistics, Luxury Goods, Telecoms) with clients
based across the globe across platforms and channels.
Markets/Clients/Platforms (Full Google Stack/Xander/ Facebook for Business/
Linked In For Business) BNLX : Air France, Tupperware, HP Printers, Red Cross
Germany, Donald Duck Weekblad APAC: INTI University, OCBC Bank, Camilla,
Viewqwest COMESA: Checkers, Shoprite, GAME, Direct Axis, Sanlam, Old Mutual,
Coke, Adidas, Colgate, P&G, Volvo
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Frequently asked questions
FAQs
Have some questions for us? Take a look at some of those that we are most
typically asked, along with our responses. We'd love to hear from you if there
is anything else we can help with.
* Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on
request.
* How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
* Will the same trainer be leading each class?
Yes, the same trainer will run each of the classes related to this online
course.
* When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to
join the Online Learning course seven days prior to the first class.
* Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most
other delegates joining you on the class. However, it is completely up to you
as to whether you share your own video.
* What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate
in group exercises.
You are booking on:
Digital Marketing Intensive Online
1. Date:
Feb 22 - Mar 3Apr 12 - Apr 21May 24 - Jun 2
Feb 22 - Mar 3
* Feb 22 - Mar 3
* Apr 12 - Apr 21
* May 24 - Jun 2
Wednesdays + Fridays /
4 classes in total / 2 weeks of instructor-led learning
2. Add your delegates:
* DIGITAL MARKETING INTENSIVE (ONLINE) – FEBRUARY 2023
Sale! $1,875.00 $1,595.00
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REASONS TO TRAIN WITH LYDIAN STONE
* UP-TO-DATE COURSE SYLLABUS
Our curriculum is created by a team of industry experts and kept constantly
up-to- date in line with developments.
* EXPERT TRAINERS
Our training faculty consists of first-rate digital experts, with first-hand
experience working at the front-line.
* A RICH BASE OF EXPERIENCE
Lydian Stone has trained over 15,000 business professionals, from large
corporates to small businesses and start-ups.
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