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RED ALERT


RED LOBSTER CEO SPEAKS OUT AS ABRUPT POLICY CHANGE AFTER 14 YEARS SHOCKS
INDUSTRY & EXPERTS WARN IT’S ‘A VERY BAD SIGN’


 * Elizabeta Ranxburgaj

 * Published: 15:48 ET, Sep 23 2023
 * Updated: 16:26 ET, Sep 23 2023

 * Click to share on X/Twitter (Opens in new window)
 * Click to share on Facebook (Opens in new window)

RED Lobster's new CEO has spoken out following an industry shock.

Horace Dawson was appointed as CEO on Thursday following the shock resignation
of his predecessor, Kelli Valade.

2
Horace Dawson spoke out after his appointment as CEO this weekCredit: Red
Lobster Seafood Co.
2
Red Lobster dealt with a series of CEO shifts after its longtime leader, Kim
Lopdrup, retired after 14 years in chargeCredit: Getty

Red Lobster has had a tumultuous period of leadership after its longtime CEO,
Kim Lopdrup, retired after 14 years, according to Restaurant Dive.



Then, her successor Kelli Valade quit her job just eight months after taking the
role, in a decision that worried industry experts. 

Restaurant analyst John Gordon said the quick departure was “very, very, very
bad,” according to the Orlando Sentinel.

Gordon added: “No CEO anywhere wants to be on board a company only eight
months.”


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Restaurant Dive commented on the recent new leadership of the chain.

They said: “Despite these leadership shifts, owner Thai Union Group, which
bought the chain in 2020, has been working to improve the chain.



“The company plans to offer additional food and beverage items, like alcoholic
beverages, and refresh its restaurants to provide a more polished appeal.

“The company made its 'ultimate endless shrimp,' which was a summer limited-time
offer, available all the time to help grow traffic.”


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FANS MOURN DISCONTINUED KITKAT CANDY BAR - BUT BRAND OFFERS AN ALTERNATIVE

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HILTON ADDS AUTOMATIC FEE TO 584 HOTELS AND HITS BACK AFTER CUSTOMER COMPLAINTS

Dawson spoke out about his new appointment in a positive manner.

He said: “This is an important time for our brand.

"We are continuing to evolve our menu and guest experience to give our guests
more of what they want every time they visit one of our restaurants."

Dawson was the company's executive vice president and general counsel. 



He led the chain's communications, legal affairs, risk management, and
government relations.

Red Lobster has promoted Paul Kenny as the restaurant chain’s chairman of the
board, as he previously acted as the liaison between the brand's leadership and
board.

This news comes as The US Sun previously reported on recent location closures.

At least ten Red Lobsters have closed down in recent months, including locations
in Naples, Florida, and San Jose, California.



The restaurant chain explained some of these closures in a statement to The U.S.
Sun.

A Red Lobster representative said: "We regularly review our restaurant
portfolios as part of the normal course of business.


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"As a result, we made the difficult decision to close locations that were no
longer right for Red Lobster.

"As you mention, in some locations, the decision was reached when we could not
reach an amendable lease agreement with the landlord."




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RED ALERT


RED LOBSTER CEO SPEAKS OUT AFTER ABRUPT POLICY CHANGE SHOCKS INDUSTRY





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