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WIN-LOSS ANALYSISCHURN ANALYSISCUSTOMER STORIES


EXPLORE OUR PROVEN WIN-LOSS SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.

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SOLUTIONS




SOLUTIONS

WIN-LOSS ANALYSISCHURN ANALYSIS CUSTOMER STORIES

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SOLUTIONS

CLOZD PLATFORMOUR CONSULTANTS

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BLOGLEARN WIN-LOSSWIN LOSS WEEKWIN LOSS 101

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WIN-LOSS ANALYSIS

Eliminate guesswork. Act on truth. Increase win rates.



WIN-LOSS ANALYSIS BY CLOZD

Clozd provides world-class consulting and technology for win-loss analysis. We
help our clients design and execute effective win-loss programs that uncover the
real reasons they win and lose—so they can start winning more.




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CUSTOMIZED PROGRAM DESIGN

Clozd consultants design customized win-loss programs based on the unique needs
and goals of each client. We'll help you hone your win-loss strategy, ask the
right questions, target the right accounts, leverage the right data sources,
engage your key stakeholders, and more.




PROBING, ADAPTIVE INTERVIEWS

Clozd goes straight to the source—actual decision makers—to find out why you win
and lose. Our talented consultants conduct probing, adaptive interviews with
each buyer to uncover the critical themes and factors that drove their decision
to buy or not buy.

Clozd has been a great partner in our win-loss journey. They were flexible in
developing a methodology that worked for our needs. They feel like an extension
of our team.

Alissa Lydon
‍Product Marketing Manager



TECH-ENABLED PROCESSES

Clozd leverages cutting-edge tools and tech to optimize and streamline each
program, including interview scheduling, transcription, incentivization,
analysis, and more. Then, we publish the insights in real-time to stakeholders
across your org via our innovative software.



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ROBUST ANALYTICS & REPORTING

Clozd consultants carefully analyze and tag themes for each interview, enabling
robust analytics and reporting over time. Our innovative platform makes it easy
to track and share key themes, drill-down into key business segments, and access
custom reports built by your consultant.


MEANINGFUL OUTCOMES

Clozd dedicates experienced, full-time consultants to each client account to
oversee program design and execution. Over time, we'll help you calibrate your
approach, sharpen your focus, adopt key findings, and drive meaningful outcomes
for your business—like higher win rates.



Clozd gave us insights into the
"why" we were winning deals.
Ike Nwabah | VP of Marketing
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Outstanding means of understanding why you win and lose.
Tripp R. | Global Competitive Insights Manager
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Depth of knowledge we could never achieve on our own.
Gary C. | VP of Product Marketing
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