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 * How to Build a Startup

FREE COURSE


HOW TO BUILD A STARTUP

The Lean LaunchPad

Start Free Course

RELATED NANODEGREE PROGRAM


INTRODUCTION TO PROGRAMMING



Get a Nanodegree certificate that accelerates your career!

ABOUT THIS COURSE

In an introduction to the basics of the famous Customer Development Process,
Steve Blank provides insight into the key steps needed to build a successful
startup.

The main idea in this course is learning how to rapidly develop and test ideas
by gathering massive amounts of customer and marketplace feedback. Many startups
fail by not validating their ideas early on with real-life customers. In order
to mitigate that, students will learn how to get out of the building and search
for the real pain points and unmet needs of customers. Only with these can the
entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model
that the entrepreneur thinks will work, but rather, a search for the actual
business model itself.


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COURSE COST

FREE

TIMELINE

APPROX. 1 MONTHS

SKILL LEVEL

INTERMEDIATE

INCLUDED IN PRODUCT

Rich Learning Content

Interactive Quizzes

Taught by Industry Pros

Self-Paced Learning

JOIN THE PATH TO GREATNESS

Udacity's Intro to Programming is your first step towards careers in Web and App
Development, Machine Learning, Data Science, AI, and more! This program is
perfect for beginners.

FREE COURSE

HOW TO BUILD A STARTUP

Enhance your skill set and boost your hirability through innovative, independent
learning.



NANODEGREE PROGRAM

INTRODUCTION TO PROGRAMMING

Udacity's Intro to Programming is your first step towards careers in Web and App
Development, Machine Learning, Data Science, AI, and more! This program is
perfect for beginners.

Learn More
 
 

COURSE LEADS


STEVE BLANK

Instructor


KATHLEEN MULLANEY

Instructor

WHAT YOU WILL LEARN

LESSON 1


WHAT WE NOW KNOW

 * History of the Corporation
 * Startups Are Not Smaller Versions of Large Companies
 * Waterfall Development
 * Customer vs. Product Development
 * Entrepreneurial Education

LESSON 2


BUSINESS MODELS AND CUSTOMER DEVELOPMENT

 * Value Proposition
 * Customer Segments
 * Revenue Streams
 * Key Resources
 * Customer Development Processes
 * Minimum Viable Product
 * Market Opportunity Analysis

LESSON 3


VALUE PROPOSITION

 * Value Proposition and the Minimum Viable Product
 * Customer Archetype
 * MVP Physical && Web/Mobile
 * Common Mistakes With Value Proposition

LESSON 4


CUSTOMER SEGMENTS

 * Product Market Fit
 * Rank and Day in the Life
 * Multiple Customer Segments
 * Market Types Introduction: Existing, Resegmented, New, Clone
 * Consequences of Not Understanding a Market

LESSON 5


CHANNELS

 * Distribution Channels Overview
 * Web Distribution
 * Physical Distribution
 * Direct Channel Fit
 * Indirect Channel Economics
 * OEM Channel Economics

LESSON 6


CUSTOMER RELATIONSHIPS

 * Paid Demand Creation
 * Earned Demand Creation
 * Get Physical
 * Viral Loop
 * Web Customer Acquisition Costs

LESSON 7


REVENUE MODELS

 * How Do You Make Money
 * Revenue Streams and Price
 * Direct and Ancillary Models
 * Common Startup Mistakes
 * Market Types and Pricing
 * Single and Multiple Side Markets
 * Revenue First Companies
 * Market Size and Share

LESSON 8


PARTNERS

 * Partner Definition
 * Partner Resources
 * Partner Types
 * Greatest Strategic Alliance
 * Joint Business Development

LESSON 9


RESOURCES, ACTIVITIES AND COSTS

 * Four Critical Resources
 * Financial Resources
 * Human Resources
 * Qualified Employees and Culture
 * Intellectual Property Overview

PREREQUISITES AND REQUIREMENTS

This class involves no programming. The characteristics of a budding
entrepreneur: passion, tenacity, and a willingness to work hard, are essential.

We also recommend you join the class with at least a rough idea of a business
model for a startup you would like to work on throughout this class.

See the Technology Requirements for using Udacity.

WHY TAKE THIS COURSE

You will learn the business skills it takes to bring your idea from conception
to market. These include:

 * Actively listening and engaging your customers to find out what exactly they
   want in your product and how you should deliver it to them

 * Gathering, evaluating and using customer feedback to make your product,
   marketing, and business model stronger

 * Engaging your customers through the three phases of the customer relationship
   management lifecycle: get, keep, and grow

 * Identifying key resources, partners, activities, and distribution channels
   required to deliver your product to your customer

 * Calculating your direct and indirect costs for delivering your product



WHAT DO I GET?

 * Instructor videos
 * Learn by doing exercises
 * Taught by industry professionals

WHAT YOU WILL LEARN

LESSON 1


WHAT WE NOW KNOW

 * History of the Corporation
 * Startups Are Not Smaller Versions of Large Companies
 * Waterfall Development
 * Customer vs. Product Development
 * Entrepreneurial Education

LESSON 2


BUSINESS MODELS AND CUSTOMER DEVELOPMENT

 * Value Proposition
 * Customer Segments
 * Revenue Streams
 * Key Resources
 * Customer Development Processes
 * Minimum Viable Product
 * Market Opportunity Analysis

LESSON 3


VALUE PROPOSITION

 * Value Proposition and the Minimum Viable Product
 * Customer Archetype
 * MVP Physical && Web/Mobile
 * Common Mistakes With Value Proposition

LESSON 4


CUSTOMER SEGMENTS

 * Product Market Fit
 * Rank and Day in the Life
 * Multiple Customer Segments
 * Market Types Introduction: Existing, Resegmented, New, Clone
 * Consequences of Not Understanding a Market

LESSON 5


CHANNELS

 * Distribution Channels Overview
 * Web Distribution
 * Physical Distribution
 * Direct Channel Fit
 * Indirect Channel Economics
 * OEM Channel Economics

LESSON 6


CUSTOMER RELATIONSHIPS

 * Paid Demand Creation
 * Earned Demand Creation
 * Get Physical
 * Viral Loop
 * Web Customer Acquisition Costs

LESSON 7


REVENUE MODELS

 * How Do You Make Money
 * Revenue Streams and Price
 * Direct and Ancillary Models
 * Common Startup Mistakes
 * Market Types and Pricing
 * Single and Multiple Side Markets
 * Revenue First Companies
 * Market Size and Share

LESSON 8


PARTNERS

 * Partner Definition
 * Partner Resources
 * Partner Types
 * Greatest Strategic Alliance
 * Joint Business Development

LESSON 9


RESOURCES, ACTIVITIES AND COSTS

 * Four Critical Resources
 * Financial Resources
 * Human Resources
 * Qualified Employees and Culture
 * Intellectual Property Overview

POPULAR FREE COURSES

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