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ResourcesCorporate Philanthropy Engages 70% of Via Employees


CORPORATE PHILANTHROPY ENGAGES 70% OF VIA EMPLOYEES

Via

Information Technology & Services | 800 employees

USED OFFERINGS

 * Impact reporting
 * Volunteering
 * Donations
 * Charity vetting

Request demo


CHALLENGE 

It is clear: companies that help employees donate and volunteer attract more
talent and retain more talent; companies that do not attract less talent and
retain less talent.

Corporate philanthropy programs are a crucial source of employee recruitment,
engagement, and loyalty.

Via – the world’s most powerful digital infrastructure for public transportation
– and its People team realized this new reality before others.

> Employees were asking for opportunities to give back. Candidates interviewing
> to join Via would also ask during the hiring process.
> 
> And it’s only increased — candidates now regularly ask how Via gives back.
> 
> It makes sense; we tend to attract like-minded candidates that have some level
> of social impact on their mind.
> 
> Sarah Chivers, People Ops

Understanding that workplace philanthropy is now a critical source of
competitive differentiation with Millennial and GenZ talent, Via wanted to
proactively create a culture of giving.

The problem was, like many young, fast-growing companies, Via had to start from
scratch.

> Culture is a top priority for Via to attract and retain talent, and we focus
> on being a company that wants to give back and be part of the community. But
> Via didn’t have anything in place, and social impact is a whole job in itself.
> 
> Sarah, People Ops

Faced with needing to formalize a corporate philanthropy program but lacking the
tools or time to do so effectively, Via turned to Percent Pledge – the social
impact experts for fast-growing technology companies.


PERCENT PLEDGE’S CORPORATE PHILANTHROPY SOLUTION

Via purchased the entire suite of Percent Pledge offerings, which includes:

 1. Employee Giving Assessment + Company-Wide Report
 2. Nonprofit Vetting
 3. Matching Donations
 4. Employee volunteering
 5. Impact Reporting

Their decision to implement Percent Pledge’s entire suite of offerings has
returned incredible results: 70% of Via’s employees engage in its workplace
philanthropy program.

And to further explain what has led to this great success, Via’s People Team
shared how they have benefited most from partnering with Percent Pledge. 


“OUR PROGRAM IS CUSTOMIZED TO VIA.”

To build a social impact program unique to Via’s values and community, Percent
Pledge began by administering its proprietary Employee Passion Assessment.
Starting here:

 * Makes programs employee-driven, which leads to far better engagement and
   inclusion 
 * Provides invaluable insights into how employees give back and what they care
   about most

And once Via employees took 5 minutes to complete the Passion Assessment,
Percent Pledge created the Via Passion Report. 

> I really liked the Passion Report. It tailored our program to what employees
> are interested in. It showed that social impact is something all of our
> employees are behind, which was really helpful and cool to see. It was also
> encouraging to see my co-workers have the same values.
> 
> Sarah, People Ops

The report shared that employees do have the same values:

 * 94% of employees felt having ways to give back would improve their employee
   experience
 * 70% of employees prefer to give back in multiple ways (donating and
   volunteering) 

Percent Pledge used the Passion Report as a blueprint to customize Via’s
corporate philanthropy program, especially when it came to employee
volunteering. 

> Maureen [Director of Customer Success at Percent Pledge] researches different
> organizations very thoroughly. In all of our events, the organizations are
> aligned with our values and ideals, taking all of Via’s offices into
> consideration. The events show Percent Pledge’s flexibility with different
> ways we can involve different people at different levels. This is really
> helpful and unique.
> 
> Sarah, People Ops

Percent Pledge has curated 12 team volunteer events for Via over two years. 


“PERCENT PLEDGE’S TECHNOLOGY AND TEAM ARE FLEXIBLE.”

In addition to making its social impact program customized, Via noted the
flexibility of Percent Pledge’s technology and team as a leading driver for the
success of its program. 

First, Via employees are now empowered with choice in how they give back:

> I’m always amazed by the variety of options of organizations to support when
> something happens in the world. I really like that Percent Pledge makes it
> easy for employees and Via to get involved.
> 
> Sarah, People Ops

The variety of options Sarah refers to relates to the nonprofit vetting built
into Percent Pledge’s model. In addition to the searchable database with 1.5M+
charities, Percent Pledge also offers vetted Cause Portfolios. 

Cause Portfolios are filled with vetted nonprofits that impact a cause
wholistically. These range from Core Portfolios (Racial Equity, LGBTQ+, Disaster
Relief, etc.) to customized Company Portfolios (Via Gives Cause Portfolio -
filled with employee and brand-aligned nonprofits). 

Another example of this flexibility is highlighted by the evolution of Via’s
matching donation program. 

Via’s first matching donation campaign initiated the week after George Floyd’s
murder. Employees and the People team immediately contacted Percent Pledge to
create a Racial Equity campaign. Within 24 hours, the campaign was live,
matching all donations to the Percent Pledge Racial Equity Portfolio or any
nonprofit associated with the cause in June 2020. 

In May 2021, Via launched a second matching donation campaign supporting Asian
American Pacific Islander Heritage Month. 

Via completed two matching donation campaigns, engaging 36% of employees as
donors with an average donation size of $161. 

After seeing the results and hearing more calls from employees, in June 2021,
Via implemented a formal annual matching donation program that provides every
employee $300 in matching donations. And coming off the success of the first two
matching campaigns, the People team was able to get this formal program approved
in just a few days.

After implementing the matching donation program (vs. campaign), donations grew
by 77%.


“PERCENT PLEDGE SAVES US TIME.” 

+ makes the Via People teams’ jobs a lot easier. 

> You all save us so much time. I know many companies hire a single person to do
> all of this work, which is a lot! So it’s just easier to go through Percent
> Pledge since you do more than just one person could. From the Portal to
> working with the organizations directly – it’s a good investment.
> 
> Gories Kwong, Employee Experience

> I would recommend Percent Pledge because you’re so organized. You have a very
> quick turnaround and responses when we want to do something further. I love
> the aspect that every communication is customized to Via as well.
> 
> Anna Jewett, People Ops

In addition to the Passion Assessment, Via’s People team noted how Percent
Pledge goes above and beyond with customization by sending monthly
communications. This helps companies and employees support communities in need,
whether a rapid response effort for a recent disaster or an upcoming cause
holiday.

> Folks are lucky to work with Percent Pledge. You all are unbelievably
> organized, with several recommendations in your back pocket at all times. And
> the monthly communications sent are so helpful. It’s a really, really, really
> great aspect and makes our jobs a lot easier because you all do a lot of the
> work.
> 
> Gories, Employee Experience

Percent Pledge continues to provide its easy-to-use technology & social impact
experts for Via's global team to make a positive impact every day. 


RESULTS

$300 matching budget per employee
4 volunteer events per year
70% employee engagement
77% increase in donations with matching
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REQUEST DEMO

Want to customize the perfect Workplace Giving Program for your company and
employees?

Request demo



WHY COMPANIES PARTNER WITH US:

 * One platform for donations, volunteering, and reporting.
 * Easy to manage for you, easy to use for your employees.
 * A searchable database of more than 1.5 million verified charities.
 * Field, skills-based, and virtual volunteering events.
 * Personalized monthly impact reports delivered on a per-employee and
   company-wide level. Plus, real-time impact dashboards.



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