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Baguette Engineering
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WE HELP YOU CRAFT AMBITIOUS TECH PRODUCTS,
FROM IDEA TO CUSTOMER DELIGHT.

Hello!

We're Julien and Bastien, 2 senior Product Managers. We both have 15 years of
experience with SaaS and B2B startups.

We've created applications chosen by many key accounts (L'Oréal, LG, Virgin
Mobile, Orange, Kérastase, Clarks, Ducati, ...), including customers in the
luxury industry (Dior, Fendi, Givenchy, Kenzo, Tag Heuer, ...)

If your team needs help in Product Management, we could be the right people for
the job. Our strongest skills:

 1. Discovery
 2. Prioritization
 3. Design
 4. Delivery
 5. Communication


LATEST MISSIONS

Our latest Product Management missions:

September 2022 to May 2023 (8 months)


JOIN

join-stories.com



JOIN is a startup editing an application for creating web stories. It's used by
Carrefour, Veepee, Garnier, Bouygues Telecom, and many e-commerce websites.

Bastien was the Product Manager of the team, which grew from 12 to 27 members in
2022.

Discover the mission (in French)

July 2022 to July 2023 (12 months)


DECATHLON

decathlon.fr



Decathlon Digital is a technical team of 5,000 people. They manage and secure
180M customer accounts in 60+ countries, with 500 client applications involved.

Julien was the Product Manager in charge of the consent management platform.

Discover the mission (soon)

Discover 8 previous missions (in French).

“Always caring and rigorous, Bastien brought his product expertise to our teams
and drove customer projects forward from discovery to delivery.”
Nicolas Goudemant


Co-founder @JOIN

Read full recommendation

How we can help


OUR SKILLS

We help you manage your entire product lifecycle to achieve your business goals:




1. DISCOVERY

Collect user requirements. Investigate data sources. Find possible solutions and
create prototypes to test their potential. Involve technical teams and customers
in research. Document feedback and conclusions.

With: Your customers, account managers, data analysts, engineers.

Objective: Identify the opportunities that generate enthusiasm among your users
- and stakeholders!

No board used in practice, but instead: Miro, Notion, Figjam, Jira Discovery.



For confidentiality reasons, the projects and customers in this section are
fictitious.


2. PRIORITIZATION

Help you define your product vision and objectives. Centralize requests.
Document expressions of interest. Investigate the potential and feasibility of
each idea. Prepare and facilitate regular decision-making by product committees.

With: Your executives, technical and sales managers.

Objective: Focus effort where it has the greatest impact on the company's
objectives.




3. DESIGN

Come up with intuitive and engaging solutions. Involve users and developers from
the start. Make demos to all stakeholders and iterate on their feedback. Create
as required: user stories, diagrams, functional specifications, interactive
prototypes, videos, ...

With: Your UX/UI designers, developers.

Objectif: Find effective solutions that balance strategic, operational and
technical constraints.





We love Linear, and also use Github Issues, Basecamp, Jira.


4. DELIVERY

Drive each major feature with pilot customers. Break the vision into small,
rapidly deliverable steps. Put new features in front of customers as early as
possible, and adjust the vision based on their feedback. Conduct usability
tests. Test, measure, iterate.

With: Your technical teams.

Objective: Satisfy customers by continuously delivering features that meet their
needs.







5. COMMUNICATION

Communicate on product improvements. Prepare demos highlighting benefits. Create
release notes illustrated with screenshots and videos. Deliver sales-ready
features to marketing, backed up with enthusiastic pilot customers.

With: Your marketing and sales managers.

Objective: Give marketing the resources to fully exploit the potential of each
innovation.





... and start again!

“Julien is a detail-oriented and highly effective problem solver. He excels in
understanding complex technical topics and translating them into practical
solutions.”
Thibault D'Angelo


Product Manager at Decathlon

Read full recommendation

Let's talk about you


YOUR CHALLENGES



Fast-growing startup?

It's an environment we're used to. We were Head of Product and COO at
Leadformance, a startup acquired in 2014 by Solocal Group.

Enterprise customers?

We have delivered SaaS solutions for 100+ major brands (LG, Orange, Virgin
Mobile, Clarks, Oxbow, Euromaster, Ducati, … ). We know how to manage projects
with many stakeholders.

Remote engineering team?

We have created applications with developers based in England, Poland, Austria,
Slovenia, Latvia, Ukraine, India.

Large-scale projects?

We have experience of projects with substantial scale, like the deployment of a
solution in 5 languages for the 40,000 point of sales of Kérastase (L'Oréal
Group).

International stakeholders?

We were in charge of a development team in India for 1.5 years. We have
experience of working with clients in the US. We know how to adapt our
communication to the requirements of different contexts.

High-level standards?

We have master's degrees in interactive product design from Gobelins, and worked
for clients in the luxury sector (Dior, Fendi, Givenchy, Tag Heuer, ...). You
can trust our attention to details.

“They are highly competent in design, engineering, and project management.
Everything they produce is super clean and they respect the deadlines. ”
Pierre-André Pochon


CEO - Co-Founder - GTRsuite

Read full recommendation

Why trust us


EXPERIENCE

We have more than 15 years of experience designing digital products together.
Our collaboration began when we were studying for a Master's degree in digital
product design at Gobelins.

We played key roles in the success of the SaaS startup Leadformance, from its
creation to its acquisition by Solocal Group. We were the first 2 employees in
2008. When we left in 2015, the company had:

 * A product used by 300,000 stores in 100+ countries
 * A client list of 180 leading brands covering every industry, including: Dior,
   L'Oréal, Kérastase, Clarks, Minelli, Panasonic, LG, Orange, SFR, Virgin
   Mobile, Oxbow, Quiksilver, Timberland, Subaru, Ducati, Midas, Euromaster ...
 * 60 employees

See our LinkedIn pages for more details.


BASTIEN

LinkedIn

Baguette Engineering

2017 - 2023
6 years

Co-founder and Product Manager

Leadformance

2009 - 2015
7 years

Head of Product

Driving the product strategy using the feedbacks from operations and sales.
Building the platform with a team of designers and back-end developers.

2008 - 2009
1.5 years

Managing Director - India
Product Designer

in Chennai, India

SEO / SEA agency

2005 - 2008
3 years

Product Manager

2003 - 2005
2 years

Web Designer / Developer


JULIEN

LinkedIn

Baguette Engineering

2017 - 2023
6 years

Co-founder and Product Manager

Leadformance

2009 - 2015
7 years

Chief Operating Officer

Managing the customer lifecycle, from onboarding to support, with a team of
project managers and front-end developers.

2008 - 2009
1.5 years

Product Manager

in Chennai, India

SEO / SEA agency

2006 - 2008
2 years

Projet Manager

Public institution

2003 - 2005
2 years

Multimedia designer / Web developer

What makes the difference

We're 2 Product Managers :

1. With a technical know-how  

We fit in well in a technical environment. We are comfortable investigating
obscure APIs with Postman, extracting data with jq, or diving into a data lake
with Redshift. We believe that this minimum level is necessary to interact with
engineering teams, and get things done without constantly needing assistance.

2. Methodical - but not too much!  

We share the spirit of the original Agile manifesto, and have a fair amount of
Scrum experience. We also know how harmful it can be when following Scrum
becomes a goal in itself, and what motivates alternatives. If your team is happy
and productive with Scrum, we'll definitely use it, but we have no passion for a
process. We care about the quality of the solutions produced, commercial
success, and customer satisfaction.

3. Dynamic  

We enjoy interacting with customers, founders, developers, sales people, account
managers, and marketers. We are comfortable in chaotic environments, dealing
with problems that require creative solutions. We drive projects forward with
enthusiasm.

“Bastien knew how to engage the various stakeholders on each feature, to bring
them to a successful delivery on time.”
Damien Deutschlé


Team Lead Account Executive @JOIN

Read full recommendation

Tell us about your challenges


LET'S TALK!





We're based in the south-east of France, near Lyon, Grenoble and Geneva. Paris
is only 3 hours away by high-speed train.

Contact us to discuss your product challenges and find out how we can help:
hello@baguette.engineering.

Contact us