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 * Platform
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 * Solutions
   Predictive Campaign ROAS Predict the lifetime value of customers acquired by
   each campaign to make fast, confident decisions and spend efficiently.
   Live demo: Predictive analytics in action Get a personalized tour of Pecan.
   User acquisition
   Marketing Mix Modeling MMM completes your marketing measurement strategy and
   guides optimal budget decisions.
   Predictive Campaign ROAS Predict ROAS early in the campaign lifecycle and
   focus campaigns on the highest-value audiences.
   Campaign Optimization Using SKAN Regain granular understanding of user
   activity for more effective campaigns.
   Campaign Optimization Reach more of the audiences you want at a lower cost
   with predictive events.
   Lead Scoring with Predictive Analytics Let AI identify leads most likely to
   convert and optimize your revenue-generating strategies.
   Customer engagement
   Customer Churn Get proactive and retain customers before it’s too late.
   Customer Winback Drive customer re-engagement and personalize offers
   efficiently.
   Upsell & Cross-Sell Predict who’s interested in buying what and when to guide
   offers.
   Supply chain
   Demand Forecasting Streamline operations, reduce costs, and deliver products
   efficiently to satisfy customers.
 * Customers
   E-Commerce Website Doubles upsell conversions
   Major U.S. Company Uses MMM to save millions on marketing
   Wellness Services Provider Prioritizes customer outreach
   Fast Fashion Retailer Cuts overstock by 50% and improves sales
   High-Tech Manufacturer Reduces costs for specialized products
   All customer stories →
 * Resources
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   Predictive Analytics for Digital Marketing
   Maximize Your Marketing Budget With AI & ML
   The Data Analyst’s Guide to AI
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Sign up for free Book a demo →

For marketing teams For data teams


OPTIMIZE YOUR MARKETING BY PREDICTING CUSTOMERS' FUTURE WITH AI

OUR AUTOMATED AI PROVIDES ACTIONABLE PREDICTIONS OF CUSTOMER ACTIVITY, PROVEN TO
GUIDE BUSINESS DECISIONS FOR BETTER RESULTS. FAST, SIMPLE INTEGRATION WITH YOUR
EXISTING TECH.

Predict churn, LTV, and more
Use resources efficiently
No data scientists or coding
Messy data OK
Get a demo ->
Marketing Mix Modeling ↗
Complete your marketing measurement and optimize budget
Predictive Campaign ROAS ↗
Predict ROAS early to focus on high-value audiences
Campaign Optimization ↗
Reach target audiences at a lower cost
Customer Churn ↗
Proactively retain customers before it’s too late
Lead Scoring ↗
Let AI identify leads most likely to convert and optimize your
revenue-generating strategies
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Trusted by teams at




GUIDANCE FROM START TO FINISH ON YOUR AI JOURNEY

No data scientists, engineering, or coding skills required

Use your existing customer and transaction data and current tech stack

Our automation gets your data ready for AI, even if it’s messy




ACTIONABLE PREDICTIVE GUIDANCE FOR MARKETING DECISIONS

Measure and simulate all channels’ impact with marketing mix modeling

Invest efficiently by predicting customer lifetime value from every campaign

Optimize campaigns with ML-generated predictive events




KEEP YOUR CUSTOMERS AND BUSINESS GROWING WITH FUTURE-PROOF MODELING

Don’t waste marketing spend or miss growth opportunities

Build proactive, cost-effective strategy based on what will happen in the future

Make decisions fast with better information about customers’ future, even if
data availability changes





FAST BUSINESS IMPACT

Our predictive models are ready in just weeks, not months, for faster
time-to-market than internal data teams, agencies, or consultants.


MESSY DATA WELCOME

No one’s data is perfect. We’ve built AI automation that tidies up your messy
data before building models you can trust.


YOUR AI GUIDE FOR CONFIDENT DECISIONS

BI tools show you what happened in the past. That’s no way to plan. Build better
short- and long-term strategy by knowing the future.




TRANSFORMING DATA ANALYSTS INTO AI ANALYSTS

LEVEL UP YOUR TEAM’S SKILLS AND IMPACT WITH MACHINE LEARNING. START YOUR TEAM’S
AI JOURNEY TODAY.

Zero data engineering
No data scientists needed
Coding optional
Sign up for free ->

Trusted by teams at




A REAR-VIEW MIRROR ISN’T ENOUGH TO DRIVE GROWTH TODAY

Get proactive with predictive analytics, instead of focusing on the past with BI

Predict customer lifetime value, churn, upsell/cross-sell, and more with our
ready-built model templates

Build proactive, cost-effective strategy based on understanding the future




THE DETAILED PREDICTIONS YOU NEED, WITHOUT THE HEAVY LIFTING

Automated data prep and feature engineering get your data ready for AI with ease

Model building, evaluation, deployment, and monitoring are all handled behind
the scenes

View predictions in easy-to-use, intuitive dashboards, or send to your BI tools
or business systems for seamless integration





GUIDED OR DIY

Use our flexible model templates or customize your own with just SQL. Explore
predictions in our dashboards or your preferred BI tool.


MESSY DATA WELCOME

No one’s data is perfect. We’ve built AI automation that tidies up your messy
data before building models you can trust.


EMPOWER YOUR TEAM

AI adoption is accelerating — keep up with the competition (or get an edge) now.


Partnered with the largest ad tech and data platforms


“We improved forecast accuracy in our seasonal business, and we have a deeper
understanding of the variables that may influence a consumer demand signal.”
Bertrand Klehr

VP Supply Chain, Consumer Health North America


“Pecan allows us to be more profitable and invest better. We are definitely able
to buy smarter than we used to, and it's becoming a competitive edge.”
Evyatar Livny

VP Marketing Technologies at SciPlay


"Pecan’s predictions informed our marketing efforts, helping us reach out to the
right customers and allocate spend in the right places. The models were accurate
in identifying which customers would more likely respond to our offers and make
new purchases."
John Sherwin

CEO


"The platform is very simple and easy to use. All I have to do is check or
uncheck specific variables I want to include in the modeling process. If I need
to bring in more data and build more datasets and connections, I can do that
easily."
Debasmita Biswal

Lead Data Scientist


"The pLTV modeling allowed us to explore and test campaigns with machine
learning targeting options. Our next step is to reproduce and use this approach
on a larger scale, hopefully across all our campaigns."

Ricky Leung

CEO


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FAQ

Which kinds of machine learning models can I build using Pecan?

Pecan’s platform provides ready-made predictive modeling templates for common
business concerns, like customer churn, retention, conversion, subscription
renewal, upsell/cross-sell, high-value customer identification, and lifetime
value. These templates guide you step-by-step through creating predictive models
and generating predictions. In more technical terms, Pecan can build binary and
multiclass classification models and regression models. Those types of models
can address lots of business questions. You can use Pecan to build a custom
model if one of our templates doesn’t suit your needs.

How long does it take to build models with Pecan?

Not long at all! You can connect with your data fast using our pre-built
integrations, then quickly identify relevant data for the model template you
select. While you can spend more time fine-tuning if you want, you can also
quickly iterate and experiment, thanks to our fast modeling capabilities that
prepare and train models in 15 minutes or less. Most users who select a modeling
template and can use one of our existing integrations should arrive at a first
finished model in an hour.

Can I trust automated predictive analytics?

You sure can. Automated approaches to predictive modeling are now widely
accepted and used by even the most sophisticated data scientists, who rely daily
on AutoML tools to quickly build, evaluate, and select the right predictive
algorithms. We’ve tried and tested our automated methods for data cleansing,
feature engineering, and model building with thousands of models for hundreds of
customers. We’re confident in the results, and you can be, too.

How does Pecan handle automated data preparation and feature engineering?

Pecan’s automated processes detect common issues in data quality — such as
missing data, outliers, or duplicated data — and fix them. The platform also
looks for relationships in your data to identify new features to build, such as
aggregations, trends, and other key data points. From hundreds or even thousands
of potential features, Pecan identifies the features that really matter for
accurate predictions (spoiler: all that is done automatically, too!). These
automated steps eliminate much of the tedious, time-consuming work required to
create an AI-ready dataset. This preparation also improves models’ performance
and helps you get the most value from your data. 

How does Pecan choose the best machine learning algorithm?

Pecan first automatically trains hundreds of predictive models using a variety
of algorithms known to perform well on the kinds of data businesses usually
have. Then, the models are all tested and compared behind the scenes. Pecan has
the unique capability of allowing analysts to control the business metric that
will be used to choose the model so that it answers your business needs. The
best-performing model is selected for you to examine and refine in the Pecan
interface and to deploy when you’re ready.


ENTERPRISE-LEVEL SECURITY FOR ALL

PECAN TAKES PRIVACY AND SECURITY SERIOUSLY.
SECURING YOUR DATA AND ADHERING TO COMPLIANCE ARE OUR TOP PRIORITIES.




LATEST NEWS


PECAN WINS 2023 DIGIDAY TECHNOLOGY AWARD

The 2023 Digiday Technology Awards today announced the selection of Pecan AI as
the Best Marketing Analytics Platform.


Read more →


PECAN AI RECOGNIZED AS META BUSINESS PARTNER

Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep
expertise and experience in supporting Meta advertisers.

Read more →


REINVENTING MARKETING MIX MODELING WITH MACHINE LEARNING

Marketing mix modeling has come a long way from its 1950s roots. Pecan's CEO
Zohar Bronfman maps the new territory of ML + MMM.


Read more →


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