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MESSAGING PRIVACY POLICY




This Messaging Program Privacy Policy explains how Blade collects and uses
information about you in relation to its text message marketing program (the
“Messaging Service”). We use Attentive to provide the Messaging Service to you.
For the purposes of the Messaging Service, Attentive acts as our service
provider and data processor of your information.


COLLECTION OF INFORMATION

We collect various information on our behalf from and about you, including
information you directly provide when you use the Messaging Service. For
example, we collect the phone number and email address you provided when signing
up for the Messaging Service. When you send messages via the Messaging Service,
we will also collect your messaging history and any information included in
those messages.

We may also collect information about you using cookies or similar technologies.
Cookies are pieces of information that are stored by your browser on the hard
drive or memory of your device. Cookies enable personalization of your
experience on the Messaging Service (e.g., sending you personalized text
messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey
associated with the Messaging Service, we will collect basic contact information
and any other information you choose to provide in connection with these
activities. We will also collect your contact information if you contact us with
questions about the Messaging Service or for customer service.


USE OF INFORMATION

We use your information to deliver, analyze, maintain and support the Messaging
Service. We may also use your information to enhance the Messaging Service
features and customize and personalize your experiences on the Messaging
Service.


SHARING OF INFORMATION

We may share, transfer, or disclose your information, if you consent to us doing
so, as well as in the following circumstances:

Service Providers. We may share your information with third parties to help us
provide the Messaging Service to you. Legal Requirement and Protection of
Attentive and Others. We may disclose your information as we believe such
disclosure is necessary or appropriate to: (i) comply with applicable law and
legal processes; (ii) respond to requests from public and government
authorities, including public and government authorities outside your country of
residence; (iii) enforce a contract with us; (iv) protect our rights, privacy,
safety, or property, and/or that of our affiliates, you or others; and (v) allow
us to pursue available remedies or limit the damages that we may sustain.

From time to time, we may share aggregate or de-identified information about use
of the Messaging Service and such aggregated or de-identified information may be
shared with any third party, including advertisers, promotional partners, and
sponsors.


PROTECTION OF INFORMATION

We take a variety of physical, technical, administrative, and organizational
security measures based on the sensitivity of the information we collect to
protect your information against accidental or unlawful destruction or
accidental loss, alteration, unauthorized disclosure or access. Unfortunately,
no online activity can be guaranteed to be 100% secure. While we strive to
protect your information against unauthorized use or disclosure, we cannot
ensure or warrant the security of any information you provide. We do not accept
liability for unintentional disclosure.


RETENTION OF INFORMATION

We retain your information for as long as you participate in the Messaging
Service or as needed to comply with applicable legal obligations. We will also
retain and use your information as necessary to resolve disputes, protect us and
our customers, and enforce our agreements.


CHOICES AND CONTROLS

Consent to receive automated marketing text messages is not a condition of any
purchase. You can opt-out of receiving further commercial text messages via the
Messaging Service by responding to any of our text messages with any of the
following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional
opt-out information, please review our Terms.


CUSTOMER CARE

If you are experiencing any problems with the Messaging Service, please visit
https://support.attentivemobile.com/help/ and submit the form with details about
your problem or your request for support, or email support@attentivemobile.com.


MAIN PRIVACY POLICY

By signing up to receive text messages from us, you also agree to our main
Privacy Policy.
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