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Training - Hybrid


GAMING 360 – INSTRUCTOR LED TRAINING


Sep 14, 2023 / 1:00 pm – 4:00 pm EST

--------------------------------------------------------------------------------

$199 - Member (In-Person/Virtual)
$299 - Non-Member (In-Person/Virtual)
Register


 * Overview
 * Speakers & Moderators
 * About the Venue
 * Sponsors & Partners

 * Overview
 * Speakers & Moderators
 * About the Venue
 * Sponsors & Partners


OVERVIEW

Two-thirds of Americans are now regular video game players (ESA, 2022) proving
that gaming has entered the mainstream. This large, highly engaged, and
receptive audience represents a significant opportunity for savvy marketers.

To help marketers capitalize on this channel, IAB has developed its newest
course – Gaming 360. This timely training will equip you with the knowledge and
skills to successfully integrate gaming into your marketing strategy.

Join us for the inaugural presentation of IAB’s Gaming 360 course, after which
you’ll be able to:

 * Overcome common misperceptions held about gaming advertising
 * Understand the breadth of the gaming ecosystem and available advertising
   opportunities
 * Understand gaming audiences, and their motivations and drivers
 * Understand how to apply media planning, buying, measurement, and creative
   principles & tactics in gaming advertising

This session will also feature a panel of industry experts discussing the
current challenges and opportunities in gaming advertising.

Attendees may register to join this training virtually or in-person.
Afternoon snacks and refreshments will be provided for in-person attendees.
Registrants will also receive complimentary access to the eLearning version of
Gaming 360 upon its launch.

The venue has a maximum capacity of 40 attendees. Virtual option also available.
Register Now



SPEAKERS & MODERATORS


SPEAKERS & MODERATORS

CAROLINA ALONSO

Associate
BakerHostetler
BakerHostetler - Associate
View bio

CAROLINA ALONSO

Associate
BakerHostetler
BakerHostetler - Associate
Close bio


Creative and innovative, Carolina Alonso uses her cross-contextual experiences
(from in-house, for-profit and industry-pacing to nonprofit, regulatory,
policy-making and academic) to address issues from all sides and tailor the
appropriate practical and forward-looking outcome for domestic and international
clients.

Carolina Alonso’s practice is focused on privacy, data protection and
advertising. She has a range of experience, from international privacy and
advertising compliance to data security issue spotting to business deals,
including acquisition due diligence and contract drafting and negotiation. She
is also skilled in a variety of coding languages, including Python and HTML.

Carolina encourages companies to self-regulate and guides them in using best
practices to facilitate future privacy trends. Carolina is the founder and
leader of the video game law working group at the firm, which connects clients
to the firm’s team of attorneys with video game experience, including those who
are gamers themselves. She is also a
member of the Video Game Bar Association. In addition to counseling business
leaders in the video game and mobile app game industries, Carolina’s passion for
gaming translates to an in-depth understanding of the challenges associated with
XR technologies and multiverse platforms.

Carolina has experience with children’s and student data, including COPPA
compliance and FERPA application, as well as biometric and genetic data,
including BIPA and CUBI analysis. She also advises clients on certain
advertising issues, including children’s advertising and CARU enforcement.
Additionally, she has general experience in intellectual property issues, having
advised companies and individuals on copyright infringement and fair use.

Before joining BakerHostetler, Carolina worked in law and policy at a number of
technology-centric organizations, including the Future of Privacy Forum, Public
Knowledge, Yahoo and Facebook. She also has basic reading and writing skills in
Japanese.

Close bio

DON MCLEAN

Director
dentsu Gaming
dentsu Gaming - Director
View bio

DON MCLEAN

Director
dentsu Gaming
dentsu Gaming - Director
Close bio

Close bio

DEREK J. SMITH

Senior Specialist, Experience Center
IAB
IAB - Senior Specialist, Experience Center
View bio

DEREK J. SMITH

Senior Specialist, Experience Center
IAB
IAB - Senior Specialist, Experience Center
Close bio


Derek J. Smith comes to IAB with over twenty years of experience in the
educational and nonprofit industries. As an Experiential Educator, Derek has
utilized the classroom and nonprofit spaces to encourage innovation through the
creation of technology-forward programs, leadership development workshops,
writing and teaching curricula, organizational operations, and serving others!
Most recently, Derek was an Adjunct Professor at the University of New Haven,
where he taught Esports Basics, an introductory course to the world of esports.
Previous positions also include an Educator for Teach For America; a Guidance
Counselor for Texas public schools, and Executive Director for A House on
Beekman.

Derek has a Bachelor’s in Communication, a Master’s in Educational Counseling,
and will attain a Master’s in Esports Business and Management from the
University of New Haven next summer. Derek enjoys spending time with his three
children, designing bowties, and simracing (virtual car racing) on the weekends.

Close bio

JONATHAN STRINGFIELD

Vice President, Global Business Research and Marketing
Activision Blizzard Media
Activision Blizzard Media - Vice President, Global Business Research and
Marketing
View bio

JONATHAN STRINGFIELD

Vice President, Global Business Research and Marketing
Activision Blizzard Media
Activision Blizzard Media - Vice President, Global Business Research and
Marketing
Close bio


Jonathan Stringfield is VP Global Business Research & Marketing at Activision
Blizzard and the author of Get In The Game: How to Level Up Your Business with
Gaming, Esports, and Emerging Technologies. At Activision Blizzard he oversees a
global team responsible for crafting legendary marketing experiences, conducting
rigorous science to substantiate the unique power of gaming to advertisers, and
supplying partner teams with evidence-based insights that drive innovation.

Previously, Jonathan was Director, Marketing Insights and Analytics at Twitter
where he was responsible for all measurement and ad effectiveness research for
the US advertising business. Prior to that, Jonathan was an early member of
Facebook’s measurement solutions research team and led demographic research for
Nielsen’s TV and media research services. Jonathan holds a PhD in Sociology,
where his NSF-funded research focused on identity and audience conceptions among
users of social media technologies.

Close bio


CARY TILDS

Chief Strategy and Advocacy Officer
Frameplay
Frameplay - Chief Strategy and Advocacy Officer
View bio

CARY TILDS

Chief Strategy and Advocacy Officer
Frameplay
Frameplay - Chief Strategy and Advocacy Officer
Close bio


Cary Tilds is the Chief Strategy and Advocacy Officer for Frameplay and is
responsible for leading strategic planning and industry advocacy. Prior to
Frameplay, Cary was the SVP, Corporate Strategy for FordDirect focused on
digital strategy and operations. Cary also held leadership roles as GroupM’s
Chief Innovation Officer and led Digital Media Operations for Mindshare.

Close bio



ABOUT THE VENUE

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THANK YOU FOR YOUR INTEREST IN IAB.

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the United Kingdom.



Please visit the IABs in the EEA for industry-leading events in Europe and
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