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HOOVERS BUYS VISIBLE PATH; LAUNCHES HOOVER'S CONNECT


By Mark 'Rizzn' Hopkins  on January 30, 2008
Share on Facebook (opens in a new window) Share on Twitter (opens in a new
window) Share on Flipboard (opens in a new window)

Credit:

Hoover's(Opens in a new tab) today launched officially the Hoover's Connect
social network, a very highly engineered social network for businessmen intent
on networking and establishing relationships with targeted prospects. The launch
announcement comes hand in hand with confirmation of the rumored agreement
Hoovers has made to acquire Visible Path, a company responsible for powering
Hoover's Connect in it's beta last year.



Visible Path is a service that provides connections for businesses, mapping a
company’s social graphs. Or, as Kristen put it in her review last month, "a
custom LinkedIn for just your company, and the peripheral contacts outside of
the company that are made through individual connections."

Credit:

Visible Path scans desktop applications like Outlook, and keeps an up-to-date
graph those in your immediate network, detailing who you're strongest and most
numerous connections are. Hoovers Connect takes the functionality of Visible
Path and adds to it the layers of privacy protection they've been working on in
the system allowing the users to have full control over who to invite into their
network and to whom they want to grant others access within their network. Users
have the option to either stay cloaked or identify themselves.




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