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* About * Services * Work * Blog * Career * Contact 中文 Startups PROFESSIONAL COMMUNICATIONS SUPPORT CONNECTING STARTUPS WITH THEIR STAKEHOLDERS AT EVERY STAGE Explore Startups CREATING INFLUENCE FOR INNOVATORS. INFLUENCE MATTERS. Explore International EFFECTIVE COMMUNICATIONS IN ASIA FOR B2B TECHNOLOGY COMPANIES Explore International China HYPER-LOCAL EXPERTISE IN CONNECTING INNOVATORS INNOVATORS WITH CHINESE B2B STAKEHOLDERS Explore China INDONESIA EFFECTIVE B2B TECH COMMUNICATIONS FOR GLOBAL AND LOCAL COMPANIES IN INDONESIA Explore INDONESIA Startups PROFESSIONAL COMMUNICATIONS SUPPORT CONNECTING STARTUPS WITH THEIR STAKEHOLDERS AT EVERY STAGE Explore Startups CREATING INFLUENCE FOR INNOVATORS. INFLUENCE MATTERS. Explore * 1 * 2 * 3 * 4 * 5 THE INFLUENCE MATTERS ADVANTAGE. * Efficient & Dynamic * Multicultural & Passionate * Innovative & Impactful EFFICIENT & DYNAMIC A modern, fast, flexible strategic PR firm in Asia with a startup-like approach to service, making a real impact for our clients. MULTICULTURAL & PASSIONATE A multicultural team of entrepreneurial talents passionate about innovation and building bridges between Asia and the world. INNOVATIVE & IMPACTFUL The Holmes Report nominated us for 2016 and 2017 Best New APAC PR Consultancy of the Year, the only finalist based in China both times. + WITH YOU FROM GOAL TO RESULTS. + * OBJECTIVE * STRATEGY * STORY * AUDIENCE * CONTENT * DELIVERY * RESULTS * OBJECTIVE * STRATEGY * STORY * AUDIENCE * CONTENT * DELIVERY * RESULTS OBJECTIVE We dissect your business objectives so we can identify various ways we can support them with highly targeted campaigns * Raising capital, launching a product, developing a new market, recruiting, changing the world... are some of the goals we help you approach independently * Our modular approach to campaigns allows you to allocate efforts and shift budget towards the most pressing goal almost in real time STRATEGY We solve your challenges with effective and innovative, performance-driven influence building ideas * Our strategies shift people's ideas, plant new concepts in minds and influence whole ecosytems with your innovations * We are experts at building and running seamless cross-border communication strategies across Asia STORY We build narratives that tell everybody why your innovations will make the world a more interesting place * We focus on building the story that will make markets truly understand why your technology is so important, so you can focus on inventing and perfecting it * We are storytellers, geeks and dreamers above all, a combination of skills that sparkles in front of your possibilities AUDIENCE We map your ecosystem of influence with great accuracy thanks to our deep expertise and experience navigating circles of influence * We research and evaluate your whole ecosystem of influence so we can focus on targeting key stakeholders efficiently * We are connectors of people and ideas with a knack for delivering awareness that supports business objectives CONTENT Our Content Hub is your high powered PR and marketing content function, putting your story into compelling material for people to share * Our content team understands the value of stories well told and the needs of each channel in each of your Asian markets * We are at the crossroad of strategy and editorial, making content work for your objectives DELIVERY We know exactly how information flows from you to your audience, so we can deliver the influence to people that matter for your business via the most efficient channels * We connect with the press, work with event organizers, and use social media like no other agency * We ensure no good content is wasted, delivering maximum awareness in targeted groups efficiently with our optimized delivery system RESULTS We constantly evaluate results against business objectives to fine tune all strategies, increasing the reach and efficiency of your influencer engagement efforts * We focus on efficient strategies that will deliver short and long term results within your relevant ecosystem for influence * We are your partners, working together to help you achieve success where you need it + October 2021 LA FRENCH TECH La French Tech needed assistance to tailor their communication and messaging for NEXT TECH CHINA, a one-week hybrid market discovery event for French startups. Influence Matters developed a full PR and social plan to attract participating startups and attendees. + September 2023 RISKIFIED Riskified aims to increase awareness and understanding among Chinese cross-border merchants in a highly competitive market environment. + June 2023 COMMUNICATION STRATEGY AMPERE COMPUTING Benchmarking against a lagging but very famous competition + October 2020 MEDIA RELATIONS & HYBRID EVENTS SOITEC The cancellation of offline events created challenges for Soitec to continue building their brand & communicating with stakeholders in China. Influence Matters team leveraged its creativity & expertise in developing COVID19 world-friendly communication plans to maximize Soitec’s brand awareness in China. + September 2023 RISKIFIED Riskified raised a huge funding round to enter and grow fast in China, they needed a like minded agency. + 2021/2022 BROWZWEAR Browzwear is a veteran of the 3D fashion design industry, but never built its brand in China, where aggressive competitors were emerging.. Influence Matters proposed a full scale communication strategy, building brand awareness through corporate comms media relations, and social media and events activities targeting young designers. + June 2015 KAITERRA Launching a Groundbreaking new Air Quality Monitor in Style + January 2024 WINBOND Winbond hopes to have a team in mainland China to assist in organizing high-quality offline technology forums and provide comprehensive support. + September 2023 ADP ADP felt its thought leadership was not demonstrated well enough by its previous agency. + 10/19 STARTUP PR ACTIVATION PROGRAM XCALIBYTE Xcalibyte, a new startup in cybersecurity was looking to build a strong reputation fast to reach potential clients and investors in China. + July 2021 PROPHESEE Prophesee wanted to leverage its funding announcement to strengthen its business development activities in China. Influence Matters assisted Prophesee in planning and organizing a hybrid press event supported by social media activities. + Sep 2023 COMMUNICATION STRATEGY THUNES Building trust for a digital cross-border payment solution provider in China + February 2020 CHINA PR & MARKETING DEVELOPMENT EVERLEDGER Everledger, a technology company helping businesses surface and converge asset information needed professional assistance to develop a communication strategy in building brand awareness in China. Influence Matters team developed in-depth analysis in identifying opportunities and objectives to position Everledger as the leader in digital transparency and trust. + 06/19 CHINA PR ACTIVATION PROGRAM ECO-COUNTER Eco-Counter had been exploring the Chinese market for several years, but found converting leads challenging due to a lack awareness. + WINBOND Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition. Influence Matters team developed a comprehensive multi-channel strategy introducing Winbond’s technologies to the engineer-based audiences. + December 2021 WINBOND Winbond was looking for a platform to promote its product technology and corporate culture through video in China Influence Matters developed a BiliBili strategy to post engaging videos regularly and collaborate with influencers + December 2017 UBISOFT Turning Ubisoft into a jobseekers’ main choice in China + 09/19 AWARENESS PR PROGRAM MACKEVISION Mackevision needed to establish its leading industry position for CGI in China and demonstrate its superior technical capabilities. + July 2020 RISKIFIED Riskified was looking for an experienced PR agency in China to build brand awareness & strong communication around its anti-fraud technology in China’s eCommerce industry. + 04/16 EVENT SUPPORT LA FRENCH TECH They needed to change the way China perceived French innovation. + Dec 2023 COMMUNICATION STRATEGY CRIMSONLOGIC CrimsonLogic planned to leverage CIIE to announce its re-branding and elevate its brand image as one of the industry leaders in cross-border trade digital solution in China. + May 2023 WINBOND Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition. Influence Matters ran a technical webinar on leading media platform Elecfans to connect directly with developers, introduce its capabilities and exchange with them. + March 2020 VIRTUAL PRESS EVENT AMPERE COMPUTING They needed to make a big announcement despite travel bans! + June 2023 CHINA PR & MARKETING DEVELOPMENT UHNDER Uhnder was seeking to expand its business and increase brand awareness for its digital radars in China among Chinese tier-1 auto OEMs and partners. + Aug 2023 COMMUNICATION STRATEGY CHECKOUT.COM Rapidly growing Checkout.com’s reputation as a cross-border payments leader + November 2019 ADJUST Position Adjust as the New Force in Mobile Marketing Analytics + 05/11 HARTING HARTING was looking to generate more awareness and strengthen Its brand image as industry standard setter in industrial connectors + Sep 2023 COMMUNICATION STRATEGY PAXOS Building trust for a regulated digital asset infrastructure platform in China + July 2020 GLOBAL MARKETING REVAMP SOI INDUSTRY CONSORTIUM The SOI Industry Consortium needed professional expertise to revamp their marketing & communication, generate interests to their mission, and attract new members. Influence Matters tailored the Consortium’s brand presentation and developed media relations and social plans to engage stakeholders more systematically. + November 2019 FYBER Bringing New Monetization Technology to Chinese App Publishers + 2016 MEDIA RELATIONS ENCHANTVC Making the headlines at two top tech events in Greater China! + 2017 GLISPA Raising awareness of a foreign mobile ad-tech veteran to a competitive level in China! + 2017 MEDIA RELATIONS OUTFIT7 Putting a foreign game atop Chinese app stores. + FOLLOW US ON * * * * SIGN UP TO OUR NEWSLETTER. Keep up to date with what’s going on at Influencer Matters with our monthly newsletter * Your email BLOG 18 Jul ELECTRONICA CHINA 2024: HOW TO ALIGN WITH INDUSTRY'S EVOLVING NEEDS This summer has seen the successful conclusion of several important industry events, including MWC, WAIC 2024, Vision China and electronica China. These events have provided international players with a wider vision and an excellent opportunity to collaborate in China's rapidly evolving technology landscape. As the premier electronics industry event in China, electronica China continues to captivate the attention of industry leaders, media, and attendees. Hosted annually, this comprehensive exhibition serves as a strategic platform for international B2B players to stay... READ MORE 04 Jul CAPITALIZING ON CHINA'S TECH BOOM: INSIGHTS FROM MWC SHANGHAI 2024 The 2024 edition of the Mobile World Congress (MWC) Shanghai has just concluded, attracting a lot of attention from tech leaders in China as well as internationally. As a leading B2B tech communication agency, the Influence Matters team was on the ground to observe the key trends and developments shaping China's rapidly evolving digital landscape. Our on-site experts witnessed first-hand the scale and pace of China's technological transformation, from the rollout of ubiquitous 5G networks to the application of cutting-edge... READ MORE 28 Jun JUNE 2024 NEWSLETTER BY INFLUENCE MATTERS Message from Simon Dear friends, As we reach the midpoint of 2024, I extend warm wishes and happy holidays for those of you taking a mid-year break. As always, I'm happy to share that our team has successfully delivered impactful client work this month in partner event management, media relations, and cross-regional communication across China and the Asia-Pacific. We continue to help our clients achieve their business goal across Asia with our strategic communication strategies and activities. Numerous industry events... READ MORE 12 Jun WHAT TO EXPECT AT MWC SHANGHAI 2024? A GLIMPSE INTO THE FUTURE OF TECHNOLOGY AND COMMUNICATION Cover image: ©2023 GSMA/MWC The 2024 edition of the Mobile World Congress (MWC) Shanghai promises to glimpse the technologies and trends. Under the guiding theme of "Future First", this year's event is poised to be a forward-looking experience that showcases the latest advancements from leading Chinese tech companies. Our IM team has attended MWC Shanghai for years and witnessed industry innovators. This year, we expect the show to feature cutting-edge launches from prominent Chinese companies. As a trusted communication partner,... READ MORE 03 Jun MAY 2024 NEWSLETTER BY INFLUENCE MATTERS Message from Simon Dear friends, Happy May! As we near the halfway point of 2024, our team remains deeply committed to our work. This month saw the conclusion of the Beijing Auto Show, and we were able to share valuable insights from the event, including key takeaways for international B2B players. We also have some great news to share - we welcomed our new Account Director, Sally Yu, who has joined our Beijing team and will be overseeing some of... READ MORE 15 May UNVEILING OPPORTUNITIES AND CHALLENGES: KEY TAKEAWAYS FROM THE BEIJING AUTO SHOW 2024 FOR B2B PLAYERS The 2024 Beijing International Automotive Exhibition, also known as the Beijing Auto Show 2024, concluded this month, marking the end of its impressive 10-day run. This highly anticipated event served as a platform for unveiling cutting-edge trends and innovations within the automotive industry. As a prominent B2B tech communication agency, we had the privilege of closely observing the exhibition and have identified several crucial points that will significantly impact B2B players in the industry. Drawing from our extensive media observations... READ MORE 29 Apr CHINESE EV COMPANIES SET THEIR SIGHTS ON SOUTHEAST ASIA'S THRIVING MARKET Cover image: Liu Xueliang, General Manager of BYD Asia-Pacific, speaks during a launch ceremony in Jakarta, Indonesia, January 18, 2024. REUTERS/Willy Kurniawan The Beijing Auto Show serves as a significant event for the automotive industry. This month's auto show is highly anticipated, as it presents an opportunity for Chinese and overseas companies to showcase the latest innovations and advancements in the automotive sector. Chinese companies have been focusing their efforts on EVs and are striving to establish themselves as global... READ MORE 18 Apr BUILDING A SYSTEMATIC APPROACH TO PRESS RELATIONS FOR STARTUPS Getting the story to potential investors, customers, and partners is a crucial part in the early stage of growing a startup. Owned channels such as a website and social media accounts provide platforms for announcements, but media will broadcast to a much larger audience, allowing target stakeholders that you don't have direct access to to discover and get interested. Dealing with the press can be time consuming, but very manageable once the startup team invests in a lean system. Here... READ MORE 17 Apr BREAKING BOUNDARIES: XIAOMI'S SU7 AND NEW OPPORTUNITIES FOR THE INTERNATIONAL AUTOMOTIVE SUPPLY CHAIN IN THE CHINESE MARKET Last month, the highly anticipated EV car from Chinese brand Xiaomi, the SU7, was officially launched, gaining attention from various industries. As the Chinese saying goes, outsiders watch the excitement while insiders watch the doorway. Both domestic and foreign automotive manufacturers and suppliers are seizing the opportunity presented by the success of Xiaomi's entry into the automotive market to further explore development opportunities in China. Looking at the configuration of the Xiaomi SU7, its lineup of core component suppliers is... READ MORE 11 Apr UNLOCKING THE POWER OF PRESS FOR YOUR STARTUP: A STRATEGIC GUIDE Once a startup has meticulously crafted its narrative—complete with a clearly defined mission, vision, product details, and an engaging team introduction—it’s time to unveil this compelling story to the world. But how do you ensure that your startup’s voice resonates beyond your immediate circle? The answer lies in leveraging the most powerful channel available: the press. 1. Understand the Press as Trusted Validators When it comes to introducing your startup to the world, the press plays a pivotal role. Journalists... READ MORE 18 Jul electronica China 2024: How to Align with Industry's... 04 Jul Capitalizing on China's Tech Boom: Insights from MWC... 28 Jun June 2024 Newsletter by Influence Matters 12 Jun What to expect at MWC Shanghai 2024? A... 03 Jun May 2024 Newsletter by Influence Matters 15 May Unveiling Opportunities and Challenges: Key Takeaways from the... 29 Apr Chinese EV Companies Set Their Sights on Southeast... 18 Apr Building a Systematic Approach to Press Relations for... 17 Apr Breaking Boundaries: Xiaomi's SU7 and New Opportunities for... 11 Apr Unlocking the Power of Press for Your Startup:... * About * Services * Work * Blog * Career * Contact 中文 Copyright © 2017 Influence Matters Design & Development by flow.asia Notifications