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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+
marketers to find out.

Read the report
 * · Forrester Wave 2024
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   Digital Marketing Trends 2025
   
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 * Consumer Intelligence
   
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 * Social Media Management
   
   Formerly the Falcon suite

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   Formerly Paladin

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UNDERSTAND AND ENGAGE AT THE SPEED OF SOCIAL

2/3 of the Forbes 100 most valuable brands trust Brandwatch, the social suite
built for our fast-moving world.

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Explore our suite



CONSUMER INTELLIGENCE

Understand your consumers, your brand, and your market.

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SOCIAL MEDIA MANAGEMENT

Engage with consumers across social platforms and grow your brand.

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INFLUENCER MARKETING

Discover influencers and manage campaigns with our end-to-end solution.

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NEWS

BRANDWATCH NAMED A LEADER IN IDC MARKETSCAPE: WORLDWIDE SOCIAL MARKETING
SOFTWARE FOR LARGE ENTERPRISES 2024 VENDOR ASSESSMENT

Read the excerpt


All-in-one suite for all your social media channels


TRUSTED BY THOUSANDS OF THE WORLD’S BIGGEST BRANDS




A COMPLEMENTARY SUITE
OF SPECIALIZED, BEST IN CLASS TOOLS

CONDUCT DEEP RESEARCH



Bring structure and meaning to billions of voices with game-changing
AI solutions



MONITOR YOUR BRAND



Survive and thrive in a fast-moving digital landscape by keeping your finger on
the pulse of consumer opinion



CREATE WINNING CONTENT



Grow your brand with a data-driven content strategy all managed in one
collaborative social content calendar



ENGAGE WITH CONSUMERS



Deliver exceptional customer experience by engaging with the right people in the
right place at the right time





REACT TO THE TRENDS THAT MATTER

Access the world’s largest archive of consumer opinion and leverage advanced
proprietary and generative AI to discover new trends before anyone else and make
smarter decisions.

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COLLABORATE ON DATA-DRIVEN CONTENT

Manage channels, teams, workflows, approvals, and campaigns and ensure brand
alignment and stellar quality in one collaborative content calendar.

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SHIELD YOUR BRAND FROM THREATS

Monitor emerging threats across over 100m sources and set up smart, real-time
alerts to respond with speed and confidence before problems develop.

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MANAGE ALL CHANNELS WITH EASE

Take the stress out of community management and customer support. Engage
customers and prospects with one social inbox for all your networks.

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GET BETTER RESULTS AND ROI

When your social strategy is executed well and informed by robust, unique
insights you’ll get a competitive edge that produces measurable results. Don’t
just take our word for it, see how some of our other clients did it.

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BETTER AUDIENCE ENGAGEMENT

Virgin Holidays brought award-winning innovative content discovery to the travel
industry to achieve excellent readership results.

Read More


TAKE THE LEAD

OnePlus use Brandwatch to add context to their social insights and become the #1
premium smartphone in their market

Read More


DOUBLE THE ROI

Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher
landing rate on its webpage, and a 144% higher conversion rate.

Read More


TURN CRISIS INTO OPPORTUNITY

Bimbo took a crisis and turned it into a business opportunity that saw a social
campaign generate $580,000 in sales.

Read More


“MY FAVOURITE THING ABOUT BRANDWATCH IS THE ABILITY TO REALLY CUSTOMIZE THE
DATA. WE’RE ABLE TO CUSTOMIZE WHAT WE’RE LOOKING FOR AND THE AUDIENCES
WE’RE SPEAKING TO.”

Jaya Deshpande, Principal Social Analyst, BBC


A SOLUTION THAT FITS

Select your job role, your industry or your use case and we’ll show how
Brandwatch can help.

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USE CASES

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Explore


INDUSTRIES

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Explore


ROLES

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THE #1 TRUSTED ENTERPRISE SOLUTION

Brandwatch solutions are consistently recognized as leaders by industry analysts
and the customers who rely on them to better understand and engage with their
consumers.

Read the Forrester Wave



BOOK A MEETING
TO GET STARTED

Speak to an expert to find out how Brandwatch will change the way you work.

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 * Our Suite
   
   * Consumer Intelligence
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   * Influencer Marketing
   * Media Intelligence & Insights
   * APIs

 * Resources
   
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 * The Brandwatch Bulletin
   
   All our latest data stories and insights straight to your inbox
   
   Sign up
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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via
the login menu on the top right of the page.New customer?You'll find the former
Falcon products under 'Social Media Management' if you go to 'Our Suite' in
the navigation.


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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is
part of Brandwatch's Social Media Management solution.Want to access your
Paladin account?Use the login menu at the top right corner.


Continue to brandwatch.com