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TRUMP MEDIA SHARES ARE IN FREE FALL

By Matt Egan, CNN
3 minute read
Updated 10:16 AM EDT, Fri June 21, 2024
Link Copied!
A phone screen displays the Truth Social app in Washington, DC, on February 21,
2022.
Stefani Reynolds/AFP/Getty Images
New York CNN  — 

Truth Social owner Trump Media & Technology Group has gone ice-cold.

The conservative social media company has lost roughly half its market value
since May 30, the day former President Donald Trump was convicted of 34 felony
counts in a hush money trial. Trump Media’s volatile share price (DJT) tumbled
another 5% on Friday , leaving it down by a staggering 50% in the span of just
three weeks.

The severe selloff has erased nearly $3 billion from the estimated net worth of
Trump, the controversial company’s leading shareholder and chairman.

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The weeks-long selloff accelerated in recent days as Trump Media announced it
received approval from regulators for a move that threatens to water down the
holdings of shareholders.

Despite the tumbling share price, some experts are warning Trump Media remains
vulnerable to further losses.

“The stock is still wildly overpriced,” said Jay Ritter, a finance professor at
the University of Florida who has studied capital markets for the past four
decades.

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The problem is that even after the recent selloff, Trump Media is still valued
in the billions of dollars, and yet it generates very little revenue.

Trump Media recorded revenue of just $770,500 in the first quarter, the
second-straight quarter of sub-$1 million revenue. Not only that, but Truth
Social remains a tiny player in social media, dwarfed by Elon Musk’s X (formerly
Twitter), Reddit and even Instagram’s Threads.

“This is a development-stage company with a multi-billion-dollar valuation,”
said Matthew Kennedy, senior IPO market strategist at Renaissance Capital.

That’s why some experts have dismissed Trump Media as a meme stock similar to
GameStop and AMC that trades on momentum and hype, not fundamentals.

“When a company’s stock drops significantly, you typically start to see value
investors take interest, but that’s not the case with meme stocks,” said
Kennedy.

Trump Media was already having a bad June, and then it got even worse when the
company announced the Securities and Exchange Commission approved its
registration statement. The green light from regulators clears the way for early
investors to exercise warrants they hold in the company to buy more shares.

The move was long-expected, and it could raise nearly $250 million for Trump
Media — cash the company can use to build its nascent ad platform or buy a
smaller firm.

“Today marks another milestone for Truth Social,” Trump Media CEO Devin Nunes
said in a statement on Tuesday. “With our S-1 declared effective, we’re
expecting to be well positioned to energetically pursue TV streaming, other
enhancements to the platform, and potential mergers and acquisitions.”

However, the exercising of the warrants will also likely dilute the holdings of
existing shareholders by dramatically increasing the supply of shares
outstanding in the company. Trump Media can issue 21.5 million additional
shares.

“The price of these meme stocks is determined by supply and demand – something
that is true for any stock but more so for when a stock is trading so far above
its fundamental value,” said Ritter, the finance professor.

Trump is the dominant shareholder in the company, owning 114.75 million shares,
or nearly 65%. His stake was bumped up in late April when a bonus, known as
earnout shares, was triggered by the company’s share price staying above certain
levels.

Trump’s stake, which can’t be sold in the near-term, is now valued at about $3.1
billion. That’s down from $6 billion as recently as May 30.


Related







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