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THE DEFINITIVE EVENT FOR ANYONE IN PRESALES


OCTOBER 4, 2023 | SAN FRANCISCO


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UNLOCKING THE POWER OF PRESALES

As organizations strive to stay competitive and efficient, PreSales teams are
uniquely positioned to bring critical, technical insights together to drive a
more effective go to market motion. UNXPCTD is the first in-person event
entirely dedicated to unlocking the power of PreSales. Join us in San Francisco
to get inspired, network, and learn about the latest strategies and technologies
driving PreSales.

Take home a playbook to win new business and use it immediately. What metrics
does that CRO care about? How can AI speed up your teams? What’s the new role of
PreSales in impacting product and post-sales?

Sharpen your ability to partner with the sales team and help them close business
in a challenging market environment. Get hands-on learning opportunities and
bring back data-driven insights to your team.

Get a look at what exciting and cutting-edge updates are coming to the Vivun
platform. You’ll have direct access to our team to answer product questions and
get personalized training onsite. 


2023 FEATURED SPEAKERS

 


NICK DIIORIO

Division VP, PreSales


BRIAN OEHLING

Global Head Presales, SMB


TYLER MARCOUX

VP of Sales Engineering Strategy and Operations


BRIAN CHRISTIANSEN

Senior Vice President, Global Solution Engineering & Value Consulting


BRIAN COTTER

SVP Sales Engineering and Value Consulting at Seismic


HENRY SOWELL

VP Solutions Engineering Operations


DESANKA ALEKSOV

Global Head of Solutions and Sales Enablement


ARNI KHANNA

Head of Solutions Engineering


DAVID ALDRICH

Director of Sales Engineering


CHRIS BROWNE

Sr Director, Solutions Consulting


MAX VERMA

Head of Presales Strategy and Innovation


MATT DARROW

Co-founder & CEO


CATCH THE HIGHLIGHTS FROM LAST YEAR

 


STORYTELLING FOR SOLUTIONS CONSULTANTS

Watch Now


ALIGN THE FIELD AND R&D WITH THE VOICE OF THE BUYER

Watch Now


PUSH & PULL: HOW TO PARTNER WITH SALES

Watch Now




LOCATION


THE PEARL


601 19TH STREET, SAN FRANCISCO, CA 94107

The Pearl is a modern multi-level event space where art, nature, and the
industrial history of San Francisco’s Dogpatch neighborhood come together.

FIND OUT MORE


THE VENUE



The Pearl is a modern multi-level event space where art, nature, and the
industrial history of San Francisco’s Dogpatch neighborhood come together.

601 19th Street

San Francisco

CA 94107

The Pearl is easily accessible by public transportation (T-Third Street Light
Rail; 22 and 48 Muni Bus Routes; 22nd Street Caltrain Station), and by car via
Highway 280, Mariposa Street Exit.

GET DIRECTIONS


WHY ATTEND? 

Join us in San Francisco and connect with industry leaders, gain valuable
knowledge, and enhance your skills as a PreSales expert.

 * Network with 200+ peers and share your experiences in-person

 * Get insights from PreSales practitioners at the cutting-edge of the industry

 * Learn how AI and new technologies are changing PreSales for good

 * Get practical training for what PreSales does today

Space is limited—don't miss out on your chance to learn, network, and stay ahead
of the curve in the evolving world of PreSales!



NEED SOME HELP WITH JUSTIFICATION?

Download a pre-drafted letter template to send to your boss.

 

Buy Tickets


AGENDA

 

All Dates
   

 * October 4
   
   6:30 pm – 7:15 pm GMT+2
   
   
   MOMENTUM FOR PRESALES
   
   Every company is in the midst of massive transformation driven by a need for
   greater efficiencies, product fit in a rapidly changing world, and the
   adoption of artificial intelligence to give them a competitive edge. As
   leaders wrestle with these changes, an unexpected department in their
   business – PreSales – is positioned to deliver incredible impact. Learn how
   PreSales momentum is being applied to businesses in order to rethink the ways
   they build and sell their products; the archetypes of the most effective
   PreSales change agents and why PreSales will never be replaced; including a
   special announcement from Vivun on the future of PreSales technology.
   
   Read More
   
   20231004T093000Z20231004T101500ZAmerica/Los_AngelesMomentum for PreSalesYou
   can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   7:15 pm – 7:45 pm GMT+2
   
   
   HOW SEISMIC FOUND AN UNXPCTD HERO IN PRESALES
   
   Details coming soon
   
   
   20231004T101500Z20231004T104500ZAmerica/Los_AngelesHow Seismic Found an
   UNXPCTD Hero in PreSalesYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   8:30 pm – 9:10 pm GMT+2
   
   
   THE REAL IMPACT OF AI ON PRESALES
   
   Advancements in artificial intelligence over the past year have completely
   transformed the way that product and go-to-market organizations execute,
   making it significantly harder for PreSales to translate product capabilities
   into customer value. How can technical selling and product storytelling
   evolve to fit these new realities? In this session, Arni and Desanka will
   discuss how PreSales must adapt to the emergence of generative AI, and how
   leaders can enable their teams to keep up with a rapidly evolving product
   landscape.
   
   Read More
   
   20231004T113000Z20231004T121000ZAmerica/Los_AngelesThe Real Impact of AI on
   PreSalesYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   8:30 pm – 9:10 pm GMT+2
   
   
   FROM DEMO JOCKEY TO EXECUTIVE ADVISOR, AND DRIVING C-SUITE CHANGE
   
   PreSales leaders often find themselves in the position of justifying the
   value of their teams—but many C-level leaders see PreSales as demo jockeys
   instead of a strategic lever that drives value. How do you change the
   conversation? In this session, Brian will share his perspective on how to
   effectively communicate PreSales impact to the executive team, and create a
   culture where the value of PreSales is undisputed. 
   
   Read More
   
   20231004T113000Z20231004T121000ZAmerica/Los_AngelesFrom Demo Jockey to
   Executive Advisor, and Driving C-Suite ChangeYou can access the event landing
   here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   9:15 pm – 9:45 pm GMT+2
   
   
   EVOLVING YOUR APPROACH TO PRODUCT-FIELD ALIGNMENT
   
   PreSales is perfectly positioned to gather product feedback from buyers and
   customers—but without a consistent way to prioritize and organize that
   feedback, R&D has nothing to act on—and your company gets left behind by the
   competition. How can PreSales establish the right dialogue between the
   go-to-market and product organizations on what to build? Join this session to
   hear Henry discuss how establishing product-field alignment in companies is
   critical for efficient revenue growth, the kinds of PreSales data that can be
   used to start conversations with R&D, and how Cloudera has evolved their
   approach to identify over $80M in product-related revenue opportunities.
   
   Read More
   
   20231004T121500Z20231004T124500ZAmerica/Los_AngelesEvolving Your Approach to
   Product-Field AlignmentYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   9:15 pm – 9:45 pm GMT+2
   
   
   THE SOLUTIONS TEAM IS THE KEY TO PRODUCT-LED GROWTH
   
   Product-Led-Growth (PLG) doesn't mean products sell themselves, or that you
   don't need salespeople—providing expert guidance at every step of the
   customer journey is the most reliable way to turn free users into paying
   customers. Why should the Solutions team stop at the technical win? Join this
   session to hear Tyler share his perspective on what's needed for companies to
   successfully run consumption-based and product-led growth models, and how
   PreSales teams are positioned to fundamentally change the way their companies
   go to market.
   
   Read More
   
   20231004T121500Z20231004T124500ZAmerica/Los_AngelesThe Solutions Team is the
   Key to Product-Led GrowthYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   11:10 pm – 11:40 pm GMT+2
   
   
   SCALING PRESALES IMPACT AND UNLOCKING EFFICIENCY
   
   Companies that drive revenue efficiently are rewarded far more than those
   that pursue growth at any cost. Revenue leaders constantly turn the sales
   organization upside-down looking for ways to do more with less, but they've
   overlooked the PreSales team. There's potential for increased leverage,
   optimized support ratios, more accurate forecasting, and better results — but
   how? In this panel, you'll hear how Vivun customers are scaling PreSales
   impact, helping their partners in Sales win revenue more efficiently, and
   surfacing insights that inform company-wide strategic changes.
   
   Read More
   
   20231004T141000Z20231004T144000ZAmerica/Los_AngelesScaling PreSales Impact
   and Unlocking EfficiencyYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   11:45 pm – 12:30 am GMT+2
   
   
   VIVUN'S DEVS ON STAGE: UNVEILING THE LATEST INNOVATIONS IN PRESALES
   
   Come see the Developers and Product team present to you the latest product
   innovations coming from Vivun. More than a Demo galore, this session will
   highlight, in a fun and lighthearted way, the many ways we make being a
   PreSales and PreSales leader the Hero in your org, you always wanted to be.
   
   Read More
   
   20231004T144500Z20231004T153000ZAmerica/Los_AngelesVivun's Devs on Stage:
   Unveiling the latest Innovations in PreSalesYou can access the event landing
   here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/
   

 * October 5
   
   12:30 am – 1:00 am GMT+2
   
   
   CLOSING REMARKS
   
   
   20231004T153000Z20231004T160000ZAmerica/Los_AngelesClosing RemarksYou can
   access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 5
   
   1:00 am – 3:00 am GMT+2
   
   
   CLOSING RECEPTION
   
   
   20231004T160000Z20231004T180000ZAmerica/Los_AngelesClosing ReceptionYou can
   access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/


SPONSORSHIP OPPORTUNITIES

We’re opening a small number of sponsorship opportunities to companies and
organizations who offer innovative, professional solutions, and services to
support PreSales. As a founding sponsor, you will gain access to an intimate
gathering of handpicked industry experts, thought leaders, and potential
partners. You'll develop valuable connections with the best minds in PreSales
with the opportunity to demo the latest product advancements to this unique and
growing community.

CONTACT US: UNXPCTD@VIVUN.COM


FAQS

 


HOW DO I GET TO THE EVENT?

 UNXCPTD will take place at  The Pearl (601 19th St, San Francisco, CA 94107) in
the Dogpatch/Mission Bay neighborhood in San Francisco. There are several
convenient ways to access The Pearl:

 * Ride Sharing: Easy drop off right in front of the Pearl

 * Parking: There is street parking around the venue and two nearby public
   pay-to-park lots, one at Illinois & 18th Street and the other at Crane Cove
   Park.

 * Public Transit: There is a MUNI stop at 20th and 3rd, about a 1/2 block from
   The Pearl. The T line is easily accessible from Union Square/Market St.


IS THERE A PREFERRED HOTEL?

We have negotiated a discounted hotel block that all attendees will receive
information about once they've registered for UNXPCTD. Rooms must be booked
before the cut off date on September 10, 2023. A limited number of rooms will be
available on a first come first served basis until September 12, 2023; all rooms
subject to availability.

The two hotels in the area we recommended are Via Hotel and San Francisco
Proper.


WILL THERE BE FOOD SERVED?

There will be pastries and coffee in the morning, an elevated boxed meal for
lunch, and light bites served at the cocktail hour.


ARE TICKETS REFUNDABLE OR TRANSFERABLE?

Tickets are non-transferable and non-refundable – all ticket sales are final.
Please reach out to our team unxpctd@vivun.com if you have any questions about
registration


IS THERE A DRESS CODE?

No dress code; Feel free to wear what you’re most comfortable in.


I HAVE DIETARY RESTRICTIONS. HOW CAN I ALERT THE CONFERENCE ORGANIZERS?

When registering for a ticket, make sure to select your dietary preferences.

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