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YERBAÉ TO AWARD $10,000 IN TUITION TO ONE LUCKY WINNER!

New Sweepstakes Launches to Award One Lucky College Student $10,000 in Tuition
Funding


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Yerbaé x Happy Valley United Exclusive Branded Product (Photo: Business Wire)

   
   

 * Yerbaé x Happy Valley United Exclusive Branded Product (Photo: Business Wire)
   
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January 04, 2024 08:07 AM Eastern Standard Time

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX:
YERBF), a plant-based energy beverage company, today launched a new sweepstakes
for college students, with a grand prize of $10,000 in tuition, as part of its
newly-announced partnership with Happy Valley United the NIL provider for Penn
State University student athletes.

> “We’re excited to be part of a new initiative around supporting
> student-athletes. Offering a cash prize to help offset tuition is another way
> for us to show our commitment to helping college students achieve great
> things”
> 
> Post this

“We’re excited to be part of a new initiative around supporting
student-athletes. Offering a cash prize to help offset tuition is another way
for us to show our commitment to helping college students achieve great things,”
said Todd Gibson, co-founder and chief executive officer, Yerbaé.

To enter, contestants can apply at yerbae.com/happyvalleyunited, where they can
register and also preorder Yerbaé Happy Valley Blue Razz. Happy Valley Blue Razz
is an exclusive plant-based energy drink in a new iconic custom can that
celebrates the spirit of the Happy Valley community and supports the HVU
mission. The partnership directs a portion of the proceeds from each order to
Happy Valley United in support of the Penn State student athletes.

About Yerbaé

Yerbaé Brands Corp., (TSXV: YERB.U; OTCQX: YERBF) makes great-tasting energy
beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé
energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher,
keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in
Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace
by offering a no-compromise energy solution, with input and support from its
recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us
@DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at
https://yerbae.com.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements relating to the Company.
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding beliefs, plans,
expectations or intentions regarding the future, including: the anticipated use
of proceeds of the Offering; that Yerbaé will receive the necessary approvals
from the TSXV or otherwise for the closing of the Offering and the Media
Specialists Agreement; that Yerbaé will deliver consistent growth; and Yerbaé’s
ability to be a leading player in the plant-based functional energy beverage
industry. Forward-looking statements are based on assumptions and are subject to
a number of risks and uncertainties, many of which are beyond our control, which
could cause actual results to differ materially from those that are disclosed in
or implied by such forward-looking statements. The material assumptions
supporting these forward-looking statements include, among others, that the
Company will receive the necessary final approval for the Offering and the Media
Specialists Agreement; that the demand for the Company’s products will continue
to significantly grow; that the past production capacity of the Company’s
co-packing facilities can be maintained or increased; that there will be
increased production capacity through implementation of new production
facilities, new co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers; that there
will be an expansion in geographical areas by national retailers carrying the
Company’s products; that the Company’s brokers and distributors will continue to
sell and prioritize the Company’s products; that there will not be interruptions
on production of the Company’s products; that there will not be a recall of
products due to unintended contamination or other adverse events relating to the
Company’s products; and that the Company will be able to obtain additional
capital to meet the Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales activity. Actual
results could differ from those projected in any forward-looking statements due
to numerous factors. Such factors include, among others, governmental
regulations being implemented regarding the production and sale of energy
drinks; the fact that consumers may not embrace and purchase any of the
Company’s products; additional competitors selling energy drinks reducing the
Company’s sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current agreements
and/or not satisfy increased production quotas; the potential for supply chain
interruption due to factors beyond the Company’s control; the fact that there
may be increases in costs and/or shortages of raw materials and/or ingredients
and/or fuel and/or costs of co-packing; the fact that there may be a recall of
products due to unintended contamination; the inherent uncertainties associated
with operating as an early stage company; changes in customer demand and the
fact that consumers may not embrace energy drink products as expected or at all;
the extent to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing relationships with
retailers, brokers, and distributors; the Company’s ability to raise the
additional funding that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the industry in which
the Company operates and market conditions.

These forward-looking statements are made as of the date of this news, and the
Company assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those projected in the
forward-looking statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the Company believes
that any beliefs, plans, expectations and intentions contained in this
presentation are reasonable, there can be no assurance that any such beliefs,
plans, expectations or intentions will prove to be accurate. Readers should
consult all of the information set forth herein and should also refer to the
risk factors disclosure outlined in greater detail under “Risk Factors” in the
Company’s Information Circular dated November 15, 2022 available on SEDAR at
www.sedar.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts responsibility
for the adequacy or accuracy of this release.


CONTACTS

For investors, investors@yerbae.com or 480.471.8391

To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391


YERBAÉ BRANDS CORP.

TSX VENTURE:YERB.U


#HASHTAGS

 * #mate
 * #HappyValleyUnited
 * #zerocalories
 * #HVU
 * #zerosugar
 * #energydrinks
 * #TSX
 * #plantbased
 * #NIL
 * #CPG
 * #retail
 * #WeAre
 * #ESG
 * #yerbamate
 * #investing
 * #goodenergy


$CASHTAGS

 * $YERBF
 * $YERB.U


SOCIAL MEDIA PROFILES

 * Yerbaé on Facebook
 * Yerbaé on Twitter
 * Yerbaé on Linkedin
 * Yerbaé on Instagram
 * Yerbaé on TikTok




MORE NEWS

 * April 08, 2024
   Largest Grocery Chain in U.S. Adds Yerbaé Across the Country
 * March 27, 2024
   Yerbaé Introduces Two New On Trend Flavors: Peachy Mimosa Twist & Raspberry
   Sorbet
 * March 25, 2024
   Yerbaé Secures New Retailers in Pennsylvania


CONTACTS

For investors, investors@yerbae.com or 480.471.8391

To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391




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