www.adexchanger.com Open in urlscan Pro
2606:4700:3030::6815:923  Public Scan

Form analysis
3 forms found in the DOM

GET https://www.adexchanger.com/

<form method="GET" action="https://www.adexchanger.com/">
  <input type="text" name="s" placeholder="" value="" class="text-search"><span class="icon-search"></span>
</form>

GET https://www.adexchanger.com/

<form role="search" method="get" id="searchform" action="https://www.adexchanger.com/">
  <div class="row collapse">
    <div class="small-8 columns">
      <input type="text" value="" name="s" id="s" placeholder="Search">
    </div>
    <div class="small-4 columns">
      <input type="submit" id="searchsubmit" value="Search" class="prefix button">
    </div>
  </div>
</form>

GET https://www.adexchanger.com/

<form role="search" method="get" id="searchform" action="https://www.adexchanger.com/">
  <div class="row collapse">
    <div class="small-8 columns">
      <input type="text" value="" name="s" id="s" placeholder="Search">
    </div>
    <div class="small-4 columns">
      <input type="submit" id="searchsubmit" value="Search" class="prefix button">
    </div>
  </div>
</form>

Text Content

This site uses cookies to optimize your experience including more relevant
content and messaging. To learn more about disabling cookies in your browser,
click here. By continuing to use this site, you accept our use of cookies. For
more information, view our updated Privacy Policy.
I Consent
 * Industry Preview//
 * Programmatic Power Players//
 * Newsletter Sign-up
 * Log in



 * Topics
   * News
   * AdExplainer
   * Advertisers
   * Publishers
   * Platforms
   * Mobile
   * Data
   * Commerce
   * TV and Video
 * Opinion
   * Data-Driven Thinking
   * The Sell Sider
   * On TV and Video
   * Content Studio
   * Comic Strip
   * Exclusive Reports
 * About Us
   * Advertise
   * About Us
   * Contact Us
   * Contributor Guidelines
 * Events
   
   * BACK
   
   * Events
   * Industry Preview
   * Programmatic I/O Las Vegas
   * Programmatic I/O New York
   * All Events
   * Other Events
 * Podcasts
   
   * BACK
   
   * Podcasts
   * AdExchanger Talks
   * The Big Story
 * Membership
   
   * BACK
   
   * Membership
   * Member Exclusives
   * Sign Up
 * Search
   

 * 
 * 
 * 
 * 

×
 * Log in
 * Topics
   * News
   * AdExplainer
   * Advertisers
   * Publishers
   * Platforms
   * Mobile
   * Data
   * Commerce
   * TV and Video
 * Opinion
   * Data-Driven Thinking
   * The Sell Sider
   * On TV and Video
   * Content Studio
   * Comic Strip
 * Become A Member
   * Sign Up
 * Events & Awards
   * Industry Preview
   * Programmatic I/O Las Vegas
   * Programmatic I/O New York
   * AdExchanger Awards
   * All Events
 * Podcasts
   * AdExchanger Talks
   * The Big Story
 * About Us
   * Advertise
   * About Us
   * Contact Us
   * Contributor Guidelines

 * Twitter
 * Facebook
 * LinkedIn
 * RSS


»WE COULDN'T FIND THAT


FILE NOT FOUND. THE PAGE YOU ARE LOOKING FOR MIGHT HAVE BEEN REMOVED, HAD ITS
NAME CHANGED, OR IS TEMPORARILY UNAVAILABLE. 404

Try searching again, or browse our most current articles below.


Clean Rooms Alone Won’t Solve TV Measurement

TV industry execs talked clean rooms at CES – including their ironic lack of
interoperability. Advertisers will need more than just clean rooms to solve for
measurement.

... Continue reading »
by Alyssa Boyle // January 11th, 2023 //
 * 
 * 
 * 
 * 

»
Microsoft Advertising Sets Its Sights On Retail Media

Microsoft Advertising is getting more serious about retail media. On Tuesday,
Microsoft Advertising launched an off-site audience extension product and kicked
off a testing phase for in-store activations.

... Continue reading »
by James Hercher // January 10th, 2023 //
 * 
 * 
 * 
 * 

»
Broadcasters Band Together To Create A Cross-Platform TV Measurement Standard

National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are
forming a joint industry committee to create a standard for multiple
cross-platform video currencies in time for the 2024 upfronts.

... Continue reading »
by Allison Schiff // January 9th, 2023 //
 * 
 * 
 * 
 * 

»
IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The
Balance

Belgium’s data protection authority announced on Thursday that it has approved
IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed
illegal by the Belgian agency in

... Continue reading »
by James Hercher // January 12th, 2023 //
 * 
 * 
 * 
 * 

»
The Big Story: Analyzing TV Measurement At CES

First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup
of Big Tech’s antitrust troubles in 2023.

... Continue reading »
by Sarah Sluis // January 12th, 2023 //
 * 
 * 
 * 
 * 

»
Publicis Media On What Has To Happen Before In-Game Ads Can Take Off

Ahead of her appearance at AdExchanger’s Industry Preview on February 7,
Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of
intrinsic in-game ad inventory and the

... Continue reading »
by Anthony Vargas // January 12th, 2023 //
 * 
 * 
 * 
 * 

»
Advertisers, Here’s How To Stop Losing Money On CTV

Connected TV advertising is here to stay. However, there is a downside: ad money
leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new
channels at Adjust,

... Continue reading »
by AdExchanger Guest Columnist // January 12th, 2023 //
 * 
 * 
 * 
 * 

»
Germany Hits Google For Commingling Data; Is Green The New Gold?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Say “Nein” To Sharing The German Cartel Office, Germany’s antitrust regulator,
says Google’s data processing policies violate the

... Continue reading »
by AdExchanger // January 12th, 2023 //
 * 
 * 
 * 
 * 

»
This Verification Startup Is Ranking Publishers Based On Their Approach To
Privacy

When it comes to privacy compliance, who you work with matters. Verification
startup Neutronian just released a new score for ranking whether a company – and
potential partner – has a kosher

... Continue reading »
by Allison Schiff // January 11th, 2023 //
 * 
 * 
 * 
 * 

»
Getting Into It With Intuit, The Brand With Its Own CDP

With 100 million customers and a homegrown CDP, Intuit is a data-driven brand,
says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and
Credit Karma closely tracks

... Continue reading »
by Sarah Sluis // January 11th, 2023 //
 * 
 * 
 * 
 * 

»
Why Content Recommendation Widgets Will Hurt Publishers In The First-Party Web

Success in the first-party web is based first and foremost on relationships,
quality and trust, neither of which are improved by most content currently
provided by recommendation engines, writes audience

... Continue reading »
by AdExchanger Guest Columnist // January 11th, 2023 //
 * 
 * 
 * 
 * 

»
The Power Of Performance; Podcasts Must Cast A Wider Net

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Take It To The Max Google’s Performance Max is a black box that uses automation
to serve ads across

... Continue reading »
by AdExchanger // January 11th, 2023 //
 * 
 * 
 * 
 * 

»

 


POPULAR TODAY

 * Microsoft Advertising
   Microsoft Advertising Sets Its Sights On Retail Media
 * ad measurement
   The TV Industry Will (Finally) Shift To New Currencies In 2023
 * clean room
   Clean Rooms Alone Won’t Solve TV Measurement
 * On TV and Video
   Why Publishers Need A Hybrid Approach To CTV Monetization
 * Privacy
   This Verification Startup Is Ranking Publishers Based On Their Approach To
   Privacy





 * Privacy Policy //
 * Subscribe //
 * Advertise //
 * Contact Us //
 * Diversity Inclusion & Equity

© 2023 Access Intelligence, LLC - All Rights Reserved
 * 
 * 
 * 




Sign up for notifications on the latest AdExchanger news, event updates, &
special offers!


AllowCancel