www.geniusawards.com Open in urlscan Pro
2600:1f18:4270:6103:1ed5:5bc:35b5:9e62  Public Scan

Form analysis
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THE ANA GENIUS AWARDS PRESENTED BY NEUSTAR RECOGNIZES EXCELLENCE IN MARKETING
ANALYTICS.

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The Genius Award for Marketing Analytics GROWTH recognizes outstanding
achievement in the use of a data-driven approach to drive significant business
results.


INNOVATION

The Genius Award for Marketing Analytics INNOVATION recognizes outstanding
achievement in the use of a progressive, analytics-based, approach to solve a
business challenge or seize an opportunity.


ADOPTION

The Genius Award for Marketing Analytics ADOPTION recognizes outstanding
achievement in the organizational adoption of data and analytics to boost
business outcomes.


STORYTELLING

The Genius Award for Marketing Analytics STORYTELLING recognizes outstanding
achievement in the use of data to tell an enlightening, visual story that
encourages organizations to make insights actionable.

10%


improvement
to NPS

243%


ROI

64%


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incremental
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Attribution Modeling
Process data
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more efficiently
Audience Generation

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Organizational
restructuring
33%
increase in team
efficiencies

Standard planning process
Standardize
175 million
rows of data
Shift in data storytelling
Shift from in-person
collaboration to virtual
participation

Implementation of New dashboards
Weight customer touch
points across new channels


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