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 * Get A Demo
 * Why Terminus
   
   Why Terminus?
   
   You can’t afford to miss your pipeline targets, much less revenue goals.
   
   Identify and align on your next best customers, prioritize in-market
   accounts, and execute in the most native channels – including the industry’s
   highest-rated B2B advertising tool.
   
   And do it with proven playbooks and expert guidance for every stage of your
   revenue flywheel.
   
   Learn more
   
    
    * Why Terminus?
    * Customer Experience
      
      We understand your challenges and have the expertise to help solve them.
   
    * Professional Services
      
      ABM expertise on strategy, execution, digital media, and creative.
   
    * Data Services
      
      We make your data accurate, reliable, and actionable.
   
   Featured
   See more featured content
   How CINC Systems Scaled ABM to Drive 111% Increase in Deal Value
   
   The journey from a startup to a market leader is filled with strategic
   choices, and CINC Systems has shown a […]
   
   Learn More
   The Pitfalls of Bad Data
   
   In the realm of B2B marketing, where precision and personalization reign
   supreme, data quality emerges as the unsung hero that […]
   
   Learn More
 * Solutions
   
   Who We Help
    * Revenue Teams
      * CRO
      * CMO
      * Revenue Marketing
      * Customer Marketing
      * Business Development
      * Digital Marketing
      * Customer Success
      * RevOps
   
   
   How We Help
    * Create Awareness
      
      Build targeted, early stage engagement with your best-fit accounts.
   
    * Build Pipeline
      
      Prioritize in-market buyers and turn them into sales opportunities.
   
    * Accelerate Pipeline
      
      Engage buying committees to close more revenue faster.
   
    * Retain Customers
      
      Stay ahead of competitive intent and retain your hard won customers.
   
    * Expand Customers
      
      Create cross-sell and upsell revenue from high-potential customers.
   
   Featured
   See more featured content
   The Total Economic Impact™ of Terminus from Forrester Consulting
   
   Key Benefits from Participating Terminus Customers: 313% ROI over three years
   40% reduction in cost per targeted account 60% more […]
   
   Learn More
   Engineered Serendipity: Marketing and Sales Alignment made easy
   
   Recently, my friend Sam moved to a home near the Indianapolis airport. When I
   was helping her move, I was […]
   
   Learn More
 * Platform
   
   Core Platform
    * Platform Overview
      
      Identify, prioritize and engage best fit accounts.
   
    * Prospect Engine
      
      Discover unknown, best-fit accounts and contacts.
   
    * Data Studio
      
      Target and segment your ICP with firmographic, intent, and more.
   
    * Measurement Studio
      
      Measure and optimize pipeline and revenue outcomes.
   
    * GTM Insights
      
      Make account insights actionable for Sales and CS.
   
   
   Native Channels
    * Ad Experiences
      
      Drive higher ROAS with leading account-based and programmatic ads.
   
    * Conversational Marketing
      
      Convert website visitors with our native chatbot and live chat.
   
    * Email Signature Marketing
      
      Turn every employee email into a targeted marketing channel.
   
    * Web Personalization
      
      Personalize on page and pop-up web content for any target segment.
   
   
    
    * Intent Data
      
      Prioritize and contextualize outreach based on in-market signals.
   
    * Integrations
      
      Integrate with key GTM channels, tools, and data.
   
    * Security
      
      Top-notch data privacy and security are built-in.
   
   Featured
   See more featured content
   Unlocking ABM’s Financial Potential: A CFO’s Guide
   
   In today’s economic landscape, the CFO’s responsibilities go beyond just
   balancing the books; they play a pivotal role in steering […]
   
   Learn More
 * Resources
   
    * Resource Hub
      
      Get the latest ABM resources to help propel your go-to-market strategy.
   
    * Past Webinars
      
      View Terminus webinars on-demand.
   
    * Terminus Blog
      
      The latest from the go-to-market experts.
   
    * Customer Stories
      
      Find out how our customers are driving value with Terminus.

 * About
   
    * History
    * Culture & Values
    * Careers
    * Partners
    * Pressroom
    * Contact Us

 * Help Center
 * Login

Get a demo


PREDICTABLE PIPELINE. REAL REVENUE. NO BS.

Unlock revenue potential by engaging ready to buy prospects and customers with
precision. It’s not a crystal ball or a black box. It’s a real practical tool to
smash your company targets.

Why Terminus? Get a Demo



UNIFY GO-TO-MARKET SUCCESS

Collaboration is key to achieve lasting success. When Sales, Marketing, and
Operations align their efforts, growth becomes not just a forecast but a model
that fuels all areas of the business. Together with Terminus your GTM team can
integrate and enrich first and third party data to make informed decisions and
optimize strategies for success.


MAKE YOUR TOP ACCOUNTS YOUR TOP PRIORITY

Targeting and timing are everything, right? Richer data, a team of experts, and
a 360-degree, multi-channel experience for your top accounts is how you build
pipeline and close deals.


THE REVENUE IMPACT GAP

The often-tried and over-done traditional B2B growth strategies aren’t cutting
it anymore and the industry is learning that intent data alone isn’t a silver
bullet. To hit your revenue target, and to keep your seat at the GTM leadership
table, you need to deliver sustainable growth.


A G2 LEADER FOR 20 CONSECUTIVE QUARTERS

Whether it’s our proven track record as a pioneer in account-based marketing,
our best-in-class digital channels, or our commitment to help marketers close
their pipeline gap, Terminus customers agree that we’re the choice they’re most
likely to recommend.



 


Consolidated Reporting
Bring 1st, 3rd and CRM Data together for a unified look at program health.

Buyer Intent
Identify in-market accounts, both new to your business and existing in your CRM.

B2B advertising
Reach the entire buying committee, without risking marketing budget dollars.

Chat Experiences
Empower website visitors to interact directly with your team and content.

Website personalization
Activate bespoke user experiences, all on your existing web property.

Corporate Signature
Offer individualized experiences directly in your customers and prospects inbox.


NO BUZZWORDS OR ACADEMIC THEORIES HERE.


WE’VE GROUNDED OURSELVES IN A FEW PRINCIPLES:

• Data you trust is non-negotiable.
• Buyers demand a personalized, relevant buying experience.
• Your GTM team has to work together.
• Everything you do needs to have provable revenue impact.


IT’S NOT A BLACK BOX, IT’S A PLAYBOOK.

We’ll bring your disparate first- and third-party data together into a single,
trustworthy source. We’ll deliver the most native engagement channels of any ABM
platform, founded on industry-leading B2B advertising that is prepared for the
post-cookie future. We’ll help you turn insight into action across your entire
GTM team. And we’ll tie it all back to the numbers that matter most: pipeline
and revenue.

Chat With Us


THE HIGHEST RANKED ABM PLATFORM ON THE MARKET

We are the only ABM platform in 2022 to be recognized as a leader in Forrester’s
B2B Advertising Wave, Forrester’s ABM Platform Wave, and Gartner’s ABM Magic
Quadrant. But this is no fluke, Terminus helped create the ABM category and
we’ve been a G2 Leader in ABM for 17 consecutive quarters.

Get the report


EFFICIENCY IS THE NAME OF THE GAME. WHEN TIME AND BUDGETS ARE LIMITED,
OPTIMIZING THE ENTIRE REVENUE FLYWHEEL IS MORE IMPORTANT THAN EVER.

No matter where an account is in the buying cycle, delivering a personalized,
timely brand experience matters. When you do it right, you’ll set your business
up with the opportunity to grow and expand relationships, build loyalty, and
maximize revenue potential.

And once your flywheel starts spinning, it’s hard to slow it down.

Brand Awareness Build Pipeline Pipeline Acceleration Retention Expansion
 


REVENUE FLYWHEEL

 * Brand Awareness
   
 * Build Pipeline
   
 * Accelerate Pipeline
   
 * Retain Customers
   
 * Expand Customers
   

Brand Awareness



BRAND AWARENESS

Whether entering new markets or going after a new ICP, a brand-awareness play
gets buyers familiar with your brand so that when the time arrives to pursue a
decision on a solution, you have a place in that discussion. You can focus
attention on cold accounts that would be ideal for your solution, or accounts
that are showing intent but haven’t engaged with your brand.

Why Terminus? Create Awareness
Build Pipeline



BUILD PIPELINE

Once familiar with your brand, buyers can enter pre-opportunity nurture programs
that can retarget based on interactions with your website and email marketing.
You can build a base of knowledge with your prospects, and even include
closed-lost opportunities to build pipeline with those most likely to buy.

Why Terminus? Build Pipeline
Accelerate Pipeline



ACCELERATE PIPELINE

The right messaging at the right time can get a deal unstuck. You can
multi-thread into prospect accounts by engaging the entire buying committee. You
can even support high-priority and late-stage deals with 1:1 campaigns. Over
time, you’ll see deal velocity and conversion rate between opportunity stages
improve as you grow in your ability to move prospects to a decision.

Why Terminus? Accelerate Pipeline
Retain Customers



RETAIN CUSTOMERS

Customer retention isn’t a single conversation at the end of your contract—it’s
the entire journey with your company. Get ahead of your renewal conversations
with proactive messaging on ROI, product adoption and best practices throughout
the entire lifecycle. As your renewal inches closer, get insight into the
competitive research they may be doing so you can have more meaningful
conversations.

Why Terminus? Retain Customers
Expand Customers



EXPAND CUSTOMERS

Never hear your customers say “Oh, I didn’t know your company did that” again.
Educating your customers exponentially increases your opportunities for cross
selling and upselling. Iff you need a way to get ahead of new divisions or
business units, Terminus makes it simple.

Why Terminus? Expand Customers
“

> In less than six weeks, we launched our first campaign on Terminus after
> integrating it in our toolset, building our plan, creating assets, and
> planning media. This speaks to the ease of use of the platform. It also, as
> importantly, highlights the Terminus team we work with and their level of
> knowledge, commitment, and skill.



JOHN BONAPACE

John Bonapace, Chief Marketing Officer, Secure-24


WE'RE MORE THAN A PLATFORM

A platform alone won’t get you to your goals. We’ve got a team of onboarding,
strategy, media, and programmatic experts that will help guide you on your path
to value. And, they’ll do it fast. Picture it: a world where your technology
maps to your strategy, with tactical playbooks to support your execution so
hitting your goals is no longer a question mark. It’s a beautiful thing.

Learn More
“

> This platform has been really useful in shortening sales cycles via precision
> target market reach and engagement. Has enabled us to stay ahead of the pack
> in terms of reaching and converting prospects.



JOSE P.

Sales Coordinator

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 * How We Help
   * Why Terminus?
   * Create Awareness
   * Build Pipeline
   * Accelerate Pipeline
   * Retain Customers
   * Expand Customers
 * Platform
   * Platform Overview
   * Prospect Engine
   * Ad Experiences
   * Chat Experiences
   * Email Experiences
   * Web Experiences
 * Resources
   * ABM Certification
   * Resource Hub
   * Blog
   * Webinars
   * Customer Stories
 * Company
   * About
   * Careers
   * Contact Us

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