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* Products
* * Contact Center & Customer Service
* * InGenius
* –
Computer Telephony Integration (CTI) powering personalized customer
service.
eBook
The Value of Connecting Your Phone System and CRM
Case Study
United Wholesales Mortgage Ignites Agent Productivity and Increases
NPS with InGenius
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See InGenius in Action
Learn More
* Panviva
* –
Compliant, omnichannel knowledge management for highly regulated
industries.
Blog
How to Create a Knowledge Sharing Culture in Your Contact Center
Podcast
Learnings from Contact Center Leaders
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See Panviva in Action
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* Rant & Rave
* –
Customer engagement software that turns insight into action.
Blog
5 Ways to Go Above & Beyond for Your Customers
Case Study
HomeServe Leverages Customer Engagement Software to Improve
Customer Experience and Satisfaction
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See Rant & Rave in Action
Learn More
* RightAnswers
* –
Connected Knowledge Management for enterprise contact centers and
help desks.
Blog
5 Essential Features of a Modern Knowledge Management Platform
Podcast
Connected Knowledge via Integrations, Delivery, and Self-Service
with Stin Mattu
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* Content Lifecycle Automation
* * AccuRoute
* –
Secure document capture, fax, and delivery for the enterprise.
Datasheet
Document Capture, Fax, and Workflow with Upland AccuRoute
Case Study
Post & Schell Digitizes Records and Sees Big Results
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See AccuRoute in Action
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* BA Insight
* –
AI-driven intelligent search that delivers relevant, personalized,
and actionable results.
Datasheet
Intelligent Web-Like Search to Improve Employee Productivity
Case Study
California Consulting Firm Transforms Information Access with
Simplified Search.
Request a Demo
See BA Insight in Action
Learn More
* FileBound
* –
Document management system for reliable, user-friendly content
workflow.
Blog
11 Key Steps to a Successful Digital Transformation
Report
FileBound Named Leader in ECM Data Quadrant
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See FileBound in Action
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* InterFAX
* –
Cloud-based fax service that delivers securely.
Datasheet
Secure Cloud Faxing with Upland InterFAX
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See InterFAX in Action
Request a Free Trial
Get 30 days* of Free Credits Now
Learn More
* Objectif Lune
* –
Optimize transactional and promotional documents and automate
manual processes.
eBook
Digitize, Optimize, and Automate Your Most Important Documents
Datasheet
Objectif Lune Connect Overview
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See ObjectifLune in Action
Learn More
* Qvidian
* –
RFP response and proposal management software to win new business
faster.
Blog
5 Signs You Need RFP Automation Software
ROI Calculator
Calculate your RFP Automation RPOI with Qvidian
ROI Calculator
Calculate your RFP Automation RPOI with Qvidian
Learn More
* Digital & Mobile Marketing
* * Adestra
* –
Full lifecycle email marketing and automation for enterprise
organizations.
Case Study
How Immediate Media Co. gave BBC Good Food Consumers a Personalized
Email Experience
eBook
Your Ultimate ESP Migration Guide
Request a Demo
See Adestra in Action
Learn More
* Kapost
* –
Create and distribute content to convert buyers.
Blog
Implementing Full-Funnel Content
Case Study
Commvault Defines the Difference Between Making Content and Making
Content Work
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See Kapost in Action
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* Localytics
* –
Drive engagement, loyalty, and conversions on mobile apps.
Blog
Mobile App Strategies to Grow Customer Loyalty
On Demand Webinar
How to Create Personalized Campaigns that Deliver Big Results
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See Localytics in Action
Learn More
* Mobile Commons
* –
SMS software for nonprofits built to mobilize supporters and raise
donations.
Blog
Top 10 SMS Marketing Statistics Nonprofits Need to Know
eBook
Buyer’s Guide to Text Messaging Software
Request a Demo
See Mobile Commons in Action
Learn More
* PostUp
* –
Email marketing software purpose-built for publishers and media
companies.
eBook
Supercharge Your Email List: 6 Proven Tactics for Publishers &
Media Organizations
Blog
Expand Your Audience and Grow Revenue Through Targeted Email
Request a Demo
See PostUp in Action
Learn More
* Second Street
* –
Interactive contest & promotions software to grow your database and
drive revenue.
Seller's Guide
The Media Seller’s Guide: Interactive Retail Promotions
Case Study
How Second Street Helped Boone Newspapers Drive $1.2MM in Revenue
Using Digital Ballots
Request a Demo
See Second Street in Action
Learn More
* Waterfall
* –
Text messaging software designed to improve the customer
experience.
Video
See what Waterfall Can Do For You
Blog
4 Ideas for Triggered SMS Campaigns
Request a Demo
See Waterfall in Action
Learn More
* IT and Supply Chain Management
* * Cimpl
* –
Simplify technology expense management for telecom, mobility, and
cloud.
Blog
5 Best Practices in Technology Expense Management (TEM)
On-Demand Webinar
Optimize and Reduce Your Cloud Costs in 30 Days or Less!
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See Cimpl in Action
Learn More
* ComSci
* –
Optimize IT investments to support business growth.
Blog
What Is a Bill of IT and Why Is It Important?
Whitepaper
Find The IT Financial Management Software That Fits Your Needs
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See ComSci in Action
Learn More
* Ultriva
* –
Manufacture what your customers need when they need it.
Datasheet
Balance Supply Chain Planning and Execution with Upland Ultriva
Case Study
Trane Technologies Improves Supply Chain Visibility, Collaboration,
and Execution
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See Ultriva in Action
Learn More
* Knowledge Management
* * BA Insight
* –
AI-driven intelligent search that delivers relevant, personalized,
and actionable results.
Datasheet
Intelligent Web-Like Search to Improve Employee Productivity
On-Demand Webinar
A Law Firm’s Playbook for Implementing Enterprise Search
Request a Demo
See BA Insight in Action
Learn More
* Panviva
* –
Compliant, omnichannel knowledge management for highly regulated
industries.
Whitepaper
Switch Your Contact Center Into High Gear with Consistent Knowledge
Built for Compliance
Infographic
Customer Service Metrics for Omni-channel Customer Journeys
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See Panviva in Action
Learn More
* RightAnswers
* –
Connected Knowledge Management for enterprise contact centers and
help desks.
Blog
The Importance of Knowledge Management Systems by the Numbers
Blog
5 Essential Features of a Modern Knowledge Management Platform
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See RightAnswers in Action
Learn More
* Project Management
* * Eclipse PPM
* –
Set priorities, manage resources, and get things done.
Blog
5 Major Benefits of Implementing a Project Portfolio Management
Solution
Case Study
Eclipse PPM helps Georgia State University’s IT department excel in
project governance.
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See Eclipse PPM in Action
Learn More
* PowerSteering
* –
Oversee transformation and continuous improvement projects from
idea to execution.
Blog
Three Pillars to Continuous Improvement
Case Study
Upland’s PowerSteering Empowers Best Practice Deployment at Johnson
Controls, Inc
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See PowerSteering in Action
Learn More
* PSA
* –
Professional services automation software to help grow your
services business.
Blog
The Secret to Profitability: Resource Forecasting
Case Study
How DRA Saves Hours Every Week with Automation
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See PSA in Action
Learn More
* Sales Productivity
* * Altify
* –
Earn trust and grow revenue with account-based sales software.
eBook
The Practice of Account Planning
Watch Interactive Demo
See the Power of Altify Insights
Request a Demo
See Altify in Action
Learn More
* Qvidian
* –
RFP response and proposal management software to win new business
faster.
Blog
5 Signs You Need RFP Automation Software
ROI Calculator
Calculate your RFP Automation RPOI with Qvidian
Request a Demo
See Qvidian in Action
Learn More
* RO Innovation
* –
Amplify customer references to increase brand awareness and win
more deals.
Blog
Take Your Customer Reference Program from Reactive to Proactive
Case Study
Informatica Enhances Reference-Based Sales Efforts Across Multiple
Global Teams
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See RO Innovation in Action
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* All Products
* Solutions
* * Technology
* * Contact Center & Customer Service
* –
Answer questions easily. Resolve issues quickly. Drive agent
productivity.
Computer Telephony Integration (CTI)
Connected Knowledge Management
Customer Feedback Capture and Insights
Omnichannel Knowledge Management
* Content Lifecycle Automation
* –
Automate business workflows, document processes and transactions.
Cloud-Based Fax Service
Content Capture, Routing, and Fax
Document Composition and Automation
Document Management and Workflow Automation
* Digital & Mobile Marketing
* –
Grow your audience, increase engagement, and drive action.
Email & Newsletter Software for Publishers
Email Marketing & Lifecycle Automation
Interactive Content & Contests
SMS for Fundraising & Advocacy
Text Messaging for Brands
* IT and Supply Chain Management
* –
Optimize technology investments and precisely manage procure-to-pay
processes.
IT Financial Management
Supply Chain Execution
Technology Expense Management
* Knowledge Management
* –
Deliver the right answers, to the right person, at the right time.
Connected Knowledge Management
AI Content Search
Omnichannel Knowledge Management
* Project Management
* –
Prioritize, plan, and execute projects from start to finish.
Business Transformation & Continuous Improvement
Professional Services Automation
Project Portfolio Management
* Sales Productivity
* –
Build pipeline and close more deals.
Account Planning & Insights and Opportunity Management
Customer Reference Management
Proposal Management and RFP Response
* Success Stories
* Resources
* Events
* News
* Contact Us
* Why Adestra?
* Integrations
* Training
* Log In
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* Request a Demo
Adestra
* Why Adestra?
* Integrations
* Training
* Log In
* Support
* Request a Demo
×
EMAIL AUTOMATION SOFTWARE THAT INSPIRES ENGAGEMENT
Engage your email audience with personalized content and optimized send times
that drive conversions.
Request a demo
See why we’re loved
DELIVER ENGAGING EMAILS AT EVERY STEP OF THE CUSTOMER JOURNEY.
DEEPEN CUSTOMER RELATIONSHIPS WITH AUTOMATED AND PERSONALIZED EMAIL PROGRAMS
Increase engagement while saving time using a visual journey builder that
enables drag-and-drop creation of complex multi-touch journeys.
* Powerful segmentation allows you to deliver the appropriate next message
based on customer behavior
* Dynamic content increases engagement at every step of the journey
DELIVER EMAIL THAT STANDS OUT ON EVERY DEVICE
Design beautiful emails without knowing a line of code using an intuitive email
builder and built-in render previews.
* Create new email layouts with flexible templates and a modular editor
* Customize based on the subscribers’ device or email client
TAILOR MESSAGES TO EVERY SUBSCRIBER.
Personalize each email with demographic and behavioral data and deliver product
and content recommendations powered by machine learning.
MAXIMIZE THE SUCCESS OF EVERY SEND.
Continually optimize your email with personalized delivery time, multi-variant
testing and device render previews.
UNCOVER CLEAR INSIGHTS WITH RICH REPORTING AND ANALYTICS.
Dig deeper into the data with click-to-conversion tracking, cart abandonment
reporting, click quality mitigation, and more.
> We needed a reliable partner in this endeavour, and that’s why we’ve been a
> long-time partner and advocate of [Upland] Adestra. Their continued focus on
> development, advanced technology capabilities, and support through customer
> service is unrivaled in their industry.
>
> Andrew Hinton
> Head of Procurement, UBM
Award-Winning Solutions
UNLOCK EFFORTLESS SUCCESS WITH ADESTRA
At Adestra, we’re dedicated to simplifying your email marketing journey. Awarded
two G2 badges, including the ‘Easiest To Do Business With’ badge, we strive to
create effortless experiences for our clients. Discover why Adestra is your
go-to email service provider for stress-free, personalized emails that hit the
mark.
Request a Demo
CREATING EFFECTIVE CUSTOMER JOURNEYS WITH EMAIL: A STEP-BY-STEP GUIDE
Everything you need to know about crafting successful customer journeys,
including both a conceptual framework and actionable strategies for getting
started.
Read the guide
EMAIL SOFTWARE THAT MEETS YOUR UNIQUE NEEDS.
Our enterprise software delivers results for leading brands across diverse
industries.
MEDIA & PUBLISHING
Connect your audience with their favorite content.
* Deliver curated newsletters tailored to readers’ interests
* Automate newsletter creation
Read more
NONPROFIT ORGANIZATIONS
Motivate your subscribers to take action for your cause.
* Drive donations with targeted fundraising emails
* Deliver personalized content about the issues and causes that matter most to
your supporters
AGENCIES
Manage multiple brands effortlessly with a flexible account structure
* Say goodbye to siloed activity and data use with total control over your
account structure
* Manage cross-brand email campaigns and reporting all in one place
Read more
RELIABLE PRODUCTS.
REAL RESULTS.
* Immediate Media
* Incisive Media
* Naked Wines
Adestra
IMMEDIATE MEDIA CO GIVES BBC GARDENERS’ WORLD MAGAZINE READERS A COMPLETELY
TAILORED DIGITAL EXPERIENCE
Immediate Media needed to curate email content based on individuals' online
behavior. See why they implemented Upland Adestra
Read more
133% More likely to click on a personalized content
Read more
Adestra
INCISIVE MEDIA GETS MORE EMAIL TO THE INBOX WITH DELIVERABILITY WORKSHOPS
One of the world's most established publishers in the finance and technology
sectors, Incisive Media, needed expert advice for improving inbox placement.
Read more
400% more leads
Read more
Adestra
NAKED WINES DRIVES CUSTOMER LOYALTY WITH PERSONALIZED EMAILS.
Naked Wines needed an automated way to deliver highly personalized wine
recommendations at scale.
Read more
7.9% gross profit/customer increase
Read more
AN EMAIL MARKETING SOFTWARE TO DELIGHT YOUR SUBSCRIBERS WITH EVERY SEND.
Get the features you need to make your email program a success.
CAMPAIGN MANAGEMENT
* Drag-and-drop automation builder
* Multi-touch journeys
* Calendar view – see entire email program at-a-glance
EMAIL DESIGN
* Modular email builder
* Device-specific design for mobile and desktop-optimized email
* Flexible templates enable multiple emails from one master template
PERSONALIZATION & TARGETING
* Send targeted emails based on behavioral or demographic data
* Dynamic content, personalized with user data points
* Machine learning assigns contacts to user personas and delivers personalized
content/product recommendations
EMAIL OPTIMIZATION
* Render testing – preview emails across devices/clients
* A/B test up to 26 variables simultaneously
* Automatically deploy winning version
* Test subject lines, copy, creative, and more
REPORTING & ANALYTICS
* User-friendly data visualization, including heatmaps and geographic reporting
* Track user journeys from click to conversion
* Prevent bots from skewing metrics with click quality mitigation
FLEXIBLE ACCOUNT STRUCTURE
* Set permissions for each user level
* Multi-level account structure enables brand management
* Scalable and tailored to fit your business needs
ELEVATE YOUR CUSTOMER EXPERIENCE WITH EMAIL MARKETING SERVICES.
Pair Upland Adestra with other products for engaging customers across every
marketing touchpoint.
MOBILE COMMONS
SMS software for nonprofits built to mobilize supporters and raise donations.
Learn more
WATERFALL
Text messaging software designed to improve the customer experience.
Learn more
See all Marketing products
NEED MORE SUPPORT? WE’VE GOT YOU.
Our Premier Success Plans provide personalized training, custom integrations,
template creation, and more.
Let’s talk
RESOURCES TO DRIVE IMPACT
Article
BULK SENDER BEST PRACTICES FOR GOOGLE & YAHOO: 2024 CHANGES & RECOMMENDATIONS
4 minute read
Webinar
PURPOSEFUL PERSONALISATION: HOW TO ENGAGE AND MONETISE YOUR EMAIL AUDIENCE
Article
MANAGING EMAIL HYGIENE AND ENGAGEMENT
6 minute read
See all resources
READY TO GET THINGS DONE?
Let’s get to work
Products
* Altify
* BA Insight
* InGenius
* Panviva
* Qvidian
* RightAnswers
* View all
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* IT
* Knowledge Management
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* Sales
Company
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Get More
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* Success Stories
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Frost Bank Tower
401 Congress Avenue, Suite 1850
Austin, TX 78701-3788, USA
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