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Text Content

 * What We Offer
   
   
    * WHAT WE OFFER
      
      With a comprehensive suite of qualitative and quantitative capabilities
      and 55 years of experience in the industry, Sago powers insights through
      adaptive solutions.
      
      Learn more
    * Audience
      * Recruitment
      * Panel
      * Communities
    * Solutions
      * Platforms
        * Methodify®Automated research
        * QualBoard®Digital Discussions
        * QualMeeting®Digital Interviews
        * QualMobile®Mobile Ethnographies
      * Services
        * Global Qualitative
        * Global Quantitative
        * In-Person Facilities
    * Expertise
      * Research Consulting
      * Europe Solutions
      * Clinical Research
      * Human Factors
      * Neuromarketing Tools
      * Trial & Jury Consulting

 * Who We Serve
   
   
    * WHO WE SERVE
      
      Form deeper customer connections and make the process of answering your
      business questions easier. Sago delivers unparalleled access to the
      audiences you need through adaptive solutions and a consultative approach.
      
      Industries
      
      
   
    * * Consumer Packaged Goods
      * Financial Services
      * Media Technology
      * Consulting
    * * Healthcare
      * Marketing Research
    * 

 * Who We Are
   
   
    * WHO WE ARE
      
      With a 55-year legacy of impact, Sago has proven we have what it takes to
      be a long-standing industry leader and partner. We continually advance our
      range of expertise to provide our clients with the highest level of
      confidence.
      
      About us
      
    * * Leadership
      * Global Offices
      * Partnerships & Certifications
      * News & Media
      * Researcher Events
      * Careers
   
    * NEWS
      
      In the Media
      
      THIRD-PARTY COOKIES ARE CRUMBLING: HOW HUMAN-CENTRIC INSIGHTS CAN CLEAN UP
      THE MESS
      
      News, News & Media
      
      SAGO LAUNCHES ON-THE-GO PRODUCT TESTING TO SIMPLIFY YOUR CONSUMER RESEARCH
      
      News
      
      INTRODUCING SAGO’S VOTER MATCH PANEL: YOUR SOURCE FOR TRUSTWORTHY
      RESPONDENTS
   
    * 

 * Resource Center
   
   
    * RESOURCES
      
      Drop into your new favorite insights rabbit hole and explore content
      created by the leading minds in market research.
      
      See more
      
    * * Blog
      * Insights
      * Case Studies
      * Guides
      * Polling
      * Webinars
      * Knowledge Kit
   
    * FEATURED
      
      BLOG
      
      THE 5 BENEFITS OF ON-THE-GO PRODUCT TESTING
      
      BLOG
      
      EXPECT INTEGRATED SOLUTIONS WITH SAGO’S IN-PERSON RESEARCH FACILITIES
      
      BLOG
      
      QUALMOBILE FEATURE HIGHLIGHT: CUSTOMIZED PING-BACK TIMING
   
    * 

Search

 * Get in touch
 *  * Account Logins
    * 
    * 
    * 

 * En
    * Fr
    * De (Ge)
    * Es (Sp)

 * What We Offer
   
   
   * WHAT WE OFFER
     
     With a comprehensive suite of qualitative and quantitative capabilities and
     55 years of experience in the industry, Sago powers insights through
     adaptive solutions.
     
     Learn more
   * Audience
     * Recruitment
     * Panel
     * Communities
   * Solutions
     * Platforms
       * Methodify®Automated research
       * QualBoard®Digital Discussions
       * QualMeeting®Digital Interviews
       * QualMobile®Mobile Ethnographies
     * Services
       * Global Qualitative
       * Global Quantitative
       * In-Person Facilities
   * Expertise
     * Research Consulting
     * Europe Solutions
     * Clinical Research
     * Human Factors
     * Neuromarketing Tools
     * Trial & Jury Consulting
 * Who We Serve
   
   
   * WHO WE SERVE
     
     Form deeper customer connections and make the process of answering your
     business questions easier. Sago delivers unparalleled access to the
     audiences you need through adaptive solutions and a consultative approach.
     
     Industries
     
     
   
   * * Consumer Packaged Goods
     * Financial Services
     * Media Technology
     * Consulting
   * * Healthcare
     * Marketing Research
   * 
 * Who We Are
   
   
   * WHO WE ARE
     
     With a 55-year legacy of impact, Sago has proven we have what it takes to
     be a long-standing industry leader and partner. We continually advance our
     range of expertise to provide our clients with the highest level of
     confidence.
     
     About us
     
   * * Leadership
     * Global Offices
     * Partnerships & Certifications
     * News & Media
     * Researcher Events
     * Careers
   
   * NEWS
     
     In the Media
     
     THIRD-PARTY COOKIES ARE CRUMBLING: HOW HUMAN-CENTRIC INSIGHTS CAN CLEAN UP
     THE MESS
     
     News, News & Media
     
     SAGO LAUNCHES ON-THE-GO PRODUCT TESTING TO SIMPLIFY YOUR CONSUMER RESEARCH
     
     News
     
     INTRODUCING SAGO’S VOTER MATCH PANEL: YOUR SOURCE FOR TRUSTWORTHY
     RESPONDENTS
   
   * 
 * Resource Center
   
   
   * RESOURCES
     
     Drop into your new favorite insights rabbit hole and explore content
     created by the leading minds in market research.
     
     See more
     
   * * Blog
     * Insights
     * Case Studies
     * Guides
     * Polling
     * Webinars
     * Knowledge Kit
   
   * FEATURED
     
     BLOG
     
     THE 5 BENEFITS OF ON-THE-GO PRODUCT TESTING
     
     BLOG
     
     EXPECT INTEGRATED SOLUTIONS WITH SAGO’S IN-PERSON RESEARCH FACILITIES
     
     BLOG
     
     QUALMOBILE FEATURE HIGHLIGHT: CUSTOMIZED PING-BACK TIMING
   
   * 

 * Get in touch
 * * Account Logins
   * 
   * 
   * 

 * En
   * Fr
   * De (Ge)
   * Es (Sp)

PrivacyErin Jewell2023-07-10T09:59:17-04:00


PRIVACY POLICY

Updated 1 July 2023


1.1. PURPOSE

Privacy policy of SS Holdings Group, LLC D/B/A Sago, branded as “Sago”, for
people who are engaging with us or our digital platforms as research or
prospective clients, as research partners or participants (e.g., consumers,
healthcare professionals, patients, or business individuals).





1.2. POLICY

Your privacy is important to us.

It is Sago’s policy to respect your privacy and comply with any applicable law
and regulation regarding any personal information we may collect about you,
including across our website, and other sites we own and operate.

In the event our site contains links to third-party sites and services, please
be aware that we have no control over the content and policies of those sites
and cannot accept responsibility or liability for their respective privacy
practices.

Our privacy policy aims to bring you all the necessary transparency for a
positive and confident experience with our services. Additional information may
be provided to you as necessary when you sign up for a particular product or
service.

Our privacy policy complies with global research industry Codes and Standards,
as well as all pertinent laws governing privacy.





1.2.1 WHAT INFORMATION DO WE COLLECT

Information we collect falls into one of two categories: “voluntarily provided”
information and “automatically collected” information.

“Voluntarily provided” information refers to any information you knowingly and
actively provide us when using or participating in any of our services and
promotions.

“Automatically collected” information refers to any information automatically
sent by your devices while accessing our products and services.

We only collect and use your personal information lawfully, fairly, and in a
transparent manner. We systematically respect the principle of minimization,
which implies collecting and processing only what is strictly necessary to
achieve our legitimate objective. We do not aim any of our products or services
directly at children under the national child age consent, and we do not
knowingly collect personal information about children under the national child
age consent.

The information notice that is sent to you before any collection or processing
details the applicable legal basis, which depends on the services you use and
how you use them. This means we only collect and use your information on the
following grounds:

In order to respect your choice when we request consent from you:

“Personal information” only includes information relating to natural persons who
can be identified or who are identifiable, directly from the information in
question. Or who can be indirectly identified from that information in
combination with other information. For example, name, contact details,
location, consumer options/preferences, video/audio recordings… We may ask your
consent for processing such information — for example, when you register an
account or when you contact us via email, social media, or any similar
technologies — which may include your name, your email, your phone/mobile
number… When you contact us, you shall consent to your name and email address
being used so we can respond to your inquiry.

Participation in all market research projects is voluntary and based on consent.
Respondents may opt out of any market research project, at any time.

Personal information may also include “Sensitive information” or “Special
categories of data” which is a subset of personal information that is given a
higher level of protection. The types of sensitive information that we may
collect about you include:

 * Racial or ethnic origin
 * Political opinions
 * Religion
 * Philosophical beliefs
 * Sexual orientation
 * Sexual practices or sex life
 * Health information

 

We will not collect sensitive information about you without first obtaining your
consent, and we will only use or disclose your sensitive information as
permitted, required, or authorized by law.

In addition, we ensure that strengthened security measures are applied to these
data, in order to avoid any breach of confidentiality, integrity, and
availability.

A “Cookie” is a small piece of data that our website stores on your computer and
accesses each time you visit. We use cookies to collect information about you
and your activity across our site to understand how you use our site and to
enable you to access and use our website. At all times, you may decline cookies
from our site.

Please refer to our Cookie Policy for more information.

You may withdraw your consent at any time using the facilities we provide;
however, this will not affect any use of your information that has already taken
place.

While you may request that we delete your contact details at any time, we cannot
recall any email we have already sent. If you have any further inquiries about
how to withdraw your consent, please feel free to enquire using the details
provided in the Contact Us section of this privacy policy.

In order to allow the performance of a contract or transaction at your request:

For example, if you purchase a product, service, or subscription from us, we may
need to use your personal and payment information in order to process and
deliver your order.

 

In order to follow our legitimate interests:

Where we assess whether it is necessary for our legitimate interests, such as
for us to provide, operate, improve, and communicate our services, we consider
our legitimate interests to include:

 * research and development, understanding our audience, marketing and promoting
   our services, measures taken to operate our services efficiently, marketing
   analysis, and measures taken to protect our legal rights and interests,
 * business development, including operating and improving our website,
   associated applications, and associated social media platforms,
 * security and fraud prevention, and to ensure that our sites and apps are
   safe, secure, and used in line with our terms of use.

 

When you visit our website, our servers may automatically log the standard data
provided by your web browser. It may include your device’s Internet Protocol
(IP) address, your browser type and version, the pages you visit, the time and
date of your visit, the time spent on each page, and other details about your
visit. The data we collect can depend on the individual settings of your device
and software. We recommend checking the policies of your device manufacturer or
software provider to learn what information they make available to us.

Additionally, if you encounter certain errors while using the site, we may
automatically collect data about the error and the circumstances surrounding its
occurrence. This data may include technical details about your device, what you
were trying to do when the error happened, and other technical information
relating to the problem. You may or may not receive notice of such errors, even
at the moment they occur, that they have occurred, or what the nature of the
error is.

Please be aware that while this information may not be personally identifying by
itself, it may be possible to combine it with other data to personally identify
individual persons.

“Transaction data” refers to data that accumulates over the normal course of
operation on our platform. This may include transaction records, stored files,
user profiles, analytics data, and other metrics, as well as other types of
information, created or generated, as users interact with our services.

We consider “User-generated content” to be materials (text, image and/or video
content) voluntarily supplied to us by our users for the purpose of publication,
processing, or usage on our platform. All user-generated content is associated
with the account or email address used to submit the materials.

Please be aware that any content you submit for the purpose of publication will
be property of the client after posting (and subsequent review or vetting
process). User-generated content cannot be used for purposes beyond market
research (i.e., advertisements and customer testimonials) without express
written permission.  Once published, it may be accessible to third parties not
covered under this privacy policy.

In order to comply with the law:

In some cases, we may have a legal obligation to use or keep your personal
information. Such cases may include (but are not limited to) court orders,
criminal investigations, government requests, and regulatory obligations. If you
have any further inquiries about how we retain personal information in order to
comply with the law, please feel free to enquire using the details provided in
the Contact Us section of this privacy policy.





1.2.2 HOW DO WE ENSURE THE SECURITY OF YOUR PERSONAL INFORMATION

Because we are ISO 27001 certified, we comply with high international standards
for computer security and the protection of personal information.

When we collect and process personal information, and while we retain this
information, we will protect it within commercially acceptable means to prevent
loss and theft, as well as unauthorized access, disclosure, copying, use, or
modification.

You are responsible for selecting any password and its overall security
strength, ensuring the security of your own information within the bounds of our
services. For example, ensuring any passwords associated with accessing your
personal information and accounts are secure and confidential.

We comply with laws applicable to us in respect of any data breach.

 


1.2.3 HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION

We keep your personal information only for as long as we need to. This time
period may depend on what we are using your information for, in accordance with
this privacy policy.

For example, if you have provided us with personal information as part of
creating an account with us, we may retain this information for the duration
your account exists on our system. If your personal information is no longer
required for this purpose, we will delete it or make it anonymous by removing
all details that identify you.

However, if necessary, we may retain your personal information for our
compliance with a legal, accounting, or reporting obligation (i) such as
reporting of Incentive payments on a yearly basis to federal and/or state
regulatory authorities pursuant to legal requirements or (ii) for archiving
purposes in the public interest, scientific, or historical research purposes or
statistical purposes.

They will then be destroyed or archived in accordance with legal requirements.

 


1.2.4 WHO ARE THE RECIPIENTS OF YOUR PERSONAL INFORMATION AND WHERE ARE THEY
LOCATED

We may disclose personal information to:

 * a parent, subsidiary, or affiliate of our company in order to provide product
   support
 * third-party service providers for the purpose of enabling them to provide
   their services, including (without limitation) IT service providers, data
   storage, hosting and server providers, analytics, error loggers, debt
   collectors, maintenance or problem-solving providers, professional advisors,
   and payment systems operators
 * our employees, contractors, and/or related entities in order to support the
   product
 * our existing or potential agents or business partners in order to support the
   product
 * credit reporting agencies, courts, tribunals, and regulatory authorities, in
   the event you fail to pay for goods or services we have provided to you
 * courts, tribunals, regulatory authorities, and law enforcement officers, as
   required by law, in connection with any actual or prospective legal
   proceedings, or in order to establish, exercise, or defend our legal rights
 * third parties, including agents or sub-contractors, who assist us in
   providing information, products, services, or direct marketing to you
 * an entity that buys, or to which we transfer all or substantially all of our
   assets and business

 

Third parties we currently use include:

 * Google Analytics for product usage metrics (unless prohibited by national
   data protection authorities)
 * Google Ads and LinkedIn Insights Tag to measure our marketing campaigns
 * Google Cloud Natural Language for text sentiment and for image analytics
   (brand/logo recognition)
 * Azure Application Insights for logging and troubleshooting user issues
 * Azure Cognitive Services for image analytics and machine text translation
 * Amazon web services for data storage, compute, and image processing
 * Help Scout for managing and responding to customer support requests
 * Twilio for video interview capabilities
 * Rev for video transcription services
 * Hotjar for product usage metrics
 * Drift Chatbot to help site visitors to navigate and make decisions
 * Marketo (our Automation tool) to record and process user-submitted
   information
 * Sense to get account insights
 * Research Defender, Imperium, IPQualityScore, RelevantID, and MaxMind to
   identify suspicious respondents, eliminate fraudsters and bad actors, and
   ensure accurate and high-value datasets

 

If we or our assets are acquired, or in the unlikely event that we go out of
business or enter bankruptcy, we would include data, including your personal
information, among the assets transferred to any parties who acquire us. You
acknowledge that such transfers may occur and that any parties who acquire us
may, to the extent permitted by applicable law, continue to use your personal
information according to this policy, which they will be required to assume as
it is the basis for any ownership or use rights we have over such information.

The personal information we collect is stored and/or processed in the United
States, or where we or our partners, affiliates, and third-party providers
maintain facilities.

The countries to which we store, process, or transfer your personal information
may not have the same data protection laws as the country in which you initially
provided the information. If we transfer your personal information to third
parties in other countries: (i) we will perform those transfers in accordance
with the requirements of applicable law; and (ii) we will protect the
transferred personal information in accordance with this privacy policy.

 


1.2.5 WHICH ARE THE SECURITY MEASURES IN PLACE?

Access to private, sensitive, and confidential information, including your
personal information, is restricted to authorized employees with legitimate
business reasons.

All employees are expected to always maintain the confidentiality of personal
information, and failure to do so will result in appropriate disciplinary
measures.

We follow reasonable technical and management practices to help protect the
confidentiality, security, and integrity of data stored on our system. While no
computer system is completely secure, the measures implemented by our website
reduce the likelihood of security problems to a level appropriate to the type of
data involved. We employ physical, electronic, and procedural safeguards in
connection with the collection, storage, and disclosure of any personal contact
information. We encrypt the transmission of sensitive information using secure
socket layer technology (SSL).

 


1.2.6 WHAT ARE YOUR RIGHTS

 * Your choice: By providing personal information to us, you understand we will
   collect, hold, use, and disclose your personal information in accordance with
   this privacy policy. You do not have to provide personal information to us,
   however, if you do not, it may affect your use of our website or the products
   and/or services offered on or through it.
 * Information from third parties: If we receive personal information about you
   from a third party, we will protect it as set out in this privacy policy. If
   you are a third party providing personal information about somebody else, you
   represent and warrant that you have such a person’s consent to provide the
   personal information to us.
 * Marketing permission: If you have previously agreed to us using your personal
   information for direct marketing purposes, you may change your mind at any
   time by contacting us using the details below.
 * Correction: If you believe that any information, we hold about you is
   inaccurate, out of date, incomplete, irrelevant, or misleading, please
   contact us using the details provided in this privacy policy. We will take
   reasonable steps to correct any information found to be inaccurate,
   incomplete, misleading, or out of date.
 * Non-discrimination: We will not discriminate against you for exercising any
   of your rights over your personal information. Unless your personal
   information is required to provide you with a particular service or offer
   (for example processing transaction data), we will not deny you goods or
   services and/or charge you different prices or rates for goods or services,
   including through granting discounts or other benefits, or imposing
   penalties, or provide you with a different level or quality of goods or
   services. Respondents are not discriminated against for their answers.
   Selection for participating in a study relies on research project objectives.
   Participation in studies is not related to any fees, and membership in our
   panel will also have no costs.
 * Complaints: If you believe that we have breached a relevant data protection
   law and wish to make a complaint, please contact us using the details below
   and provide us with full details of the alleged breach. We will promptly
   investigate your complaint and respond to you, in writing, setting out the
   outcome of our investigation and the steps we will take to deal with your
   complaint. You also have the right to contact a regulatory body or data
   protection authority in relation to your complaint.

 

Under European, Australian, and Canadian data protection laws, you also have the
following rights:

 * Access: You may request details of the personal information that we hold
   about you.
 * Downloading of Personal Information: We provide a means for you to be
   provided with the personal information you have shared through our site.
   Please contact us for more information.
 * Restrict: You have the right to request that we restrict the processing of
   your personal information if (i) you are concerned about the accuracy of your
   personal information; (ii) you believe your personal information has been
   unlawfully processed; (iii) you need us to maintain the personal information
   solely for the purpose of a legal claim; or (iv) we are in the process of
   considering your objection in relation to processing on the basis of
   legitimate interests.
 * Objecting to processing: You have the right to object to the processing of
   your personal information that is based on our legitimate interests or public
   interest. If this is done, we must provide compelling legitimate grounds for
   the processing which overrides your interests, rights, and freedoms, in order
   to proceed with the processing of your personal information.
 * Data portability: You may have the right to request a copy of the personal
   information we hold about you. Where possible, we will provide this
   information in CSV format or another easily readable machine format. You may
   also have the right to request that we transfer this personal information to
   a third party.
 * Deletion: The data controller of a project may have a right to request that
   we delete the personal information we hold at any time, and we will take
   reasonable steps to delete personal information from our current records. If
   you ask us to delete your personal information, we will let you know how the
   deletion affects your use of our website or products and services. There may
   be exceptions to this right for specific legal reasons which, if applicable,
   we will set out for you in response to your request. If you terminate or
   delete your account, we will delete your personal information without undue
   delay. Please be aware that search engines and similar third parties may
   still retain copies of your personal information that has been made public at
   least once, like certain profile information and public comments, even after
   you have deleted the information from our services or deactivated your
   account.

 

We would respond to your requests without undue delay and at the latest within
one month of receipt of your request. That period may be extended by two further
months where necessary, taking into account the complexity and number of the
requests.





1.3. UNITED STATES CONSIDERATIONS

The purpose of this privacy policy is to inform you about the processing of your
personal data by Sago and its entities in accordance with research industry
Codes and Standards relating to the USA and additionally the country in which
each Sago company is based.

Sago companies comply with all pertinent Federal and State laws governing
privacy, including but not limited to the enacted California Consumer Privacy
Act (CCPA) and recently amended California Privacy Rights Act (CPRA).

For questions or concerns relating to privacy, you may contact us by email at
help@focusgroup.com.

All requests to exercise your rights must be accompanied by the details
necessary to process your request. A copy of proof of identity may be requested
if necessary.

 


1.4. EUROPEAN CONSIDERATIONS

The purpose of this privacy policy is to inform you about the processing of your
personal data by Sago and its entities in accordance with the European Data
Protection Regulation (the GDPR) and the UK GDPR, the amended French Data
Protection Act, the new Spanish Fundamental Law on Data Protection (the NLOPD),
the new German Federal Data Protection Act (the BDSG), and the UK Data
Protection Act (the DPA).

Sago has signed internal EU Commission Standard Contractual Clauses and UK
Addendum to safeguard its international transfers of personal data.

You have the right to lodge a complaint with your national data protection
authority. You can find more information about your data protection rights on
your authority’s website.

Sago has appointed a Data Privacy Officer in each European country to be your
privileged interlocutor regarding the processing of your personal data. If you
wish to contact a DPO, you can write to them at the following addresses:

 * DE: de@sago.com
 * FR: fr@ sago.com
 * SP: es@ sago.com
 * UK: uk@ sago.com

All requests to exercise your rights must be accompanied by the details
necessary to process your request. A copy of proof of identity may be requested
if necessary.





1.5. CANADIAN CONSIDERATIONS

The purpose of this privacy policy is to inform you about the processing of your
personal data by the Sago and its entities in accordance with the laws of
Ontario and the applicable federal laws of Canada.

If you have any questions or comments about this Privacy Policy, you may contact
us at methodify.support@sago.com or via postal mail at:

370 King St. West, 5th Floor, Box 4
Toronto, ON, Canada, M5V1J9

 


1.6. AUSTRALIAN CONSIDERATIONS

The purpose of this privacy policy is to inform you about the processing of your
personal data by Sago and its entities in accordance with the federal Privacy
Act, the Australian Privacy Principles, and States and Territories’
legislations.

The Central Server is located in an Australian data centre with a fully
redundant network with No Single Point of Failure, contains Multiple Layers of
Network Security and is also secured with Windows Firewall and IPsec Policy.

You can change your information at any time, through the profile tab in your
member portal. We are obliged by law to ensure that your information is accurate
and up to date at all times.

If you have any queries or complaints in relation to your personal information,
please don’t hesitate to get in touch: help@focusgroup.com

You will need to outline what information you would like access to or identify
your concerns. We will endeavour to respond to you within 3 business days.

 


1.7. HOW CAN YOU FIND OUT ABOUT CHANGES TO THIS POLICY

At our discretion, we may change our privacy policy to reflect updates to our
business processes, current acceptable practices, or legislative or regulatory
changes. If we decide to change this privacy policy, we will post the changes
here at the same link by which you are accessing this privacy policy.

If the changes are significant, or if required by applicable law, we will
contact you (based on your selected preferences for communications from us) and
all our registered users with the new details and links to the updated or
changed policy.

If required by law, we will get your permission or give you the opportunity to
opt in to or opt out of, as applicable, any new uses of your personal
information.





1.8. CONTACT US

For any questions or concerns regarding your privacy, you may contact us using
the following details:

US
 * help@focusgroup.com

EU
 * DE: dpo.de@sago.com
 * FR: dpo.fr@ sago.com
 * SP: dpo.es@ sago.com
 * UK: dpo.uk@ sago.com

Canada
 * methodify.support@sago.com

Australia
 * help@focusgroup.com




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