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Sponsored


THE NEXT MOVE IN ORGANIC VITAMIN C

Published Jan. 17, 2023
 * 
 * 
 * 
 * 
 * 

AdobeStock / Halfpoint

Sponsored content
By Applied Food Sciences
SPONSORED CONTENT BY

Vitamin c, or ascorbic acid, is a vital nutrient for the human body to maintain
normal function. Vitamin c has been known for its health benefits in energizing
the body, boosting immunity, and providing structural support, such as helping
to form cartilage, bone, and collagen. Vitamin c also has antioxidant properties
protecting cells from damage caused by free radicals.

While vitamin c is naturally found in many fruits and vegetables, most vitamin c
used for supplements and beverages is synthetically derived. Strange considering
that organic sales are ascending to new heights year over year, surpassing $63
billion in the U.S. for the first time in 2021 [1]. Nonetheless, artificial
vitamin c is still the industry norm mostly because of the known challenges in
extracting it from natural sources. Fortunately, for brands trying to maintain a
natural or organic label, there are new vitamin c ingredient solutions emerging
on the market.

In recent years, Applied Food Sciences (AFS), a Texas-based ingredient research
company, has been studying new superfruits across the globe. From the Australian
Kakadu Plum to the Amazonian Camu Camu, AFS has been building its expertise in
understanding and extracting high concentrations of naturally derived vitamin c.
One of the rising stars in this category is acerola cherries, a small stone
fruit that grows predominantly in South America. AFS' latest ingredient launch
appears poised to support the industry at the perfect time when immune health
products are in high demand.


Acerola Cherries - AdobeStock
 

AN EXCELLENT SOURCE OF "ORGANIC" VITAMIN C

Did you know more than 70 fruits and vegetables contain nutritious levels of
vitamin c that can contribute to a healthy diet? However, for most botanicals,
the extractable amounts of vitamin c are insufficient in their raw form to
support a commercially viable ingredient for food, beverages, and supplement
applications. Applied Food Sciences addresses the known challenges of achieving
enough potency, solubility, and stability with a first-of-its-kind ingredient
called PurC® organic vitamin c, extracted from acerola cherry fruits.

Acerola contains seventy times more vitamin c than other fruits and vegetables
by weight [2]. According to AFS, the company can harness a potency of 25%
vitamin c extract in a powdered delivery system that is fully water soluble.
This innovative ingredient adds a subtle tart flavor with a hint of sweetness to
any beverage, gummy, food, or supplement. Businesses can learn more about AFS'
newly developed PurC® organic vitamin c and request a sample by visiting the
website (here).

BENEFITS OF ORGANIC VITAMIN C

Functional organic food and drinks are some of the fastest-growing categories in
the market. According to SPINS, the growth rate for sales of natural and organic
functional food & beverages is outpacing conventional by more than 200% [3]. As
brands switch from synthetic to organic-certified vitamin c, they benefit
greatly by cleaning up their label to better align with consumer hot buttons
like "plant-based" and "free-from artificial ingredients." In addition,
certified organic ingredients provide one more pathway for brands to avoid
synthetic additives.

When it comes to the human body, vitamin c is an essential micronutrient. It can
boost a healthy immune system, protect against oxidation, promote heart health,
assist with iron absorption, and assist with collagen formation to help maintain
healthy skin. Organic vitamin c can also support a nutrient content claim. The
daily value (DV) for vitamin c is 90 mg for adults [4]. A product can be
considered "High in antioxidant vitamin c" if it contains 20% or more of the RDI
for vitamin c, meeting the level for "high" defined by 21 CFR §101.54(b) by the
FDA. For a product to qualify for a "Good Source of Antioxidant Vitamin C"
claim, it must contain 10-19% of the RDI for vitamin c [5].


Beverage assembly line - AdobeStock
 

APPLICATIONS FOR ORGANIC VITAMIN C

By working with thousands of brands each year, Applied Food Sciences has
valuable insights into how manufacturers successfully incorporate vitamin c into
their products. Due to the exceptionally high solubility of PurC® organic
vitamin c extract, the most common applications are liquids such as
ready-to-drink beverages (RTDs).

"Shots and RTDs now can easily add organic vitamin c in their ingredients
because as little as 120mg of our fully-soluble PurC® is considered an excellent
source of vitamin c," explains Jackson Zapp, VP of Innovation at AFS. "Other
products that prioritize solubility include stick packs, powdered drink mixes,
and effervescent tablets, where PurC® can blend with other dry ingredients in
the formula. However, once the end consumer mixes the product with water, PurC®
will readily dissolve into solution."


RTD's - AdobeStock
 

An often-undervalued formulation benefit for organic vitamin c is that it is a
natural pH modifier. Due to its acidic nature, PurC® can alter the pH levels of
the beverages, which can assist in the stability and shelf life of the final
product. A lower pH environment will aid in reducing the growth of pathogenic
bacteria. Experts suggest targeting a pH threshold of 4.5 or below [6].
According to AFS, ongoing lab tests confirm that PurC® can alter beverages with
the baseline pH of water (around 6.27) to below 4.35, meeting the desired target
threshold of many beverage formulations. 

While organic vitamin c in PurC® is most known for its health benefits, it also
has practical formulation advantages for food manufacturers. For example, PurC®
is a potent antioxidant that can help prevent baked goods from going stale. For
bread, pastries, and other baked goods, the powdered delivery system of PurC® is
ideal because it can blend easily with other dry ingredients and is relatively
stable in high heat.

Sustainability and Certifications

Acerola fruit used to make PurC® comes from Brazil through a network of
small-scale agricultural farmers that control its production. Sourcing in this
manner helps improve transparency, monitor environmental impact, and secure a
more stable supply chain that can scale to meet today's organic vitamin c
market. PurC® is also certified Kosher, Halal, Non-GMO Project Verified, and
USDA organic.

For over 20 years, Applied Food Sciences (AFS) has supported the natural
products industry with innovative functional ingredients. From rural farmers to
the largest companies in the world, AFS values every stakeholder and is proud to
introduce PurC® organic vitamin c to the food, beverages, and supplement
industries. To see the entire portfolio of AFS ingredients, please visit
Appliedfoods.com.

Citations:

 1. Kovalcik, Reana. 2022 Organic Industry Survey Shows Steady Growth,
    Stabilizing Purchasing Patterns.
 2. FoodData Central. S.R. Legacy. FDC ID: 171686 NDB Number:9001FDC
 3. SPINS. Top Trends in Natural and Organic. 2020
 4. U.S. Food & Drug Administration. Food Labeling: Revision of the Nutrition
    and Supplement Facts Labels
 5. U.S. Food & Drug Administration. CFR – Code of Federal Regulations Title 21
    CFR §101.54(b).
 6. Wendell, E. Intro To Product Shelf Life Stability And Acidity. Organic Food
    Incubator. 2019



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 * Chris Casey/Food Dive
   
   
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   By Chris Casey • Oct. 12, 2022
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   sustainability.
   
   By Food Dive staff


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Editors' picks
 * Chris Casey/Food Dive
   
   
   U.S. SUPREME COURT WEIGHS IMPACT OF CALIFORNIA ANIMAL WELFARE LAW ON
   INDUSTRY, RETAIL PRICES
   
   The justices asked lawyers representing the pork industry and the state about
   the impact Proposition 12 will have on small producers and interstate
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   companies with new ideas to studies showing positive effects on
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