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URL: https://www.amazon.jobs/content/en-gb/our-workplace/leadership-principles
Submission: On July 04 via manual from GB — Scanned from GB

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LEADERSHIP PRINCIPLES

We use our Leadership Principles every day, whether we’re discussing ideas for
new projects or deciding on the best way to solve a problem. It’s just one of
the things that makes Amazon peculiar.




 * CUSTOMER OBSESSION
   
   Leaders start with the customer and work backwards. They work vigorously to
   earn and keep customer trust. Although leaders pay attention to competitors,
   they obsess over customers.


 * OWNERSHIP
   
   Leaders are owners. They think long term and don’t sacrifice long-term value
   for short-term results. They act on behalf of the entire company, beyond just
   their own team. They never say “that’s not my job.”


 * INVENT AND SIMPLIFY
   
   Leaders expect and require innovation and invention from their teams and
   always find ways to simplify. They are externally aware, look for new ideas
   from everywhere, and are not limited by “not invented here.” As we do new
   things, we accept that we may be misunderstood for long periods of time.


 * ARE RIGHT, A LOT
   
   Leaders are right a lot. They have strong judgment and good instincts. They
   seek diverse perspectives and work to disconfirm their beliefs.


 * LEARN AND BE CURIOUS
   
   Leaders are never done learning and always seek to improve themselves. They
   are curious about new possibilities and act to explore them.


 * HIRE AND DEVELOP THE BEST
   
   Leaders raise the performance bar with every hire and promotion. They
   recognize exceptional talent, and willingly move them throughout the
   organization. Leaders develop leaders and take seriously their role in
   coaching others. We work on behalf of our people to invent mechanisms for
   development like Career Choice.


 * INSIST ON THE HIGHEST STANDARDS
   
   Leaders have relentlessly high standards — many people may think these
   standards are unreasonably high. Leaders are continually raising the bar and
   drive their teams to deliver high quality products, services, and processes.
   Leaders ensure that defects do not get sent down the line and that problems
   are fixed so they stay fixed.


 * THINK BIG
   
   Thinking small is a self-fulfilling prophecy. Leaders create and communicate
   a bold direction that inspires results. They think differently and look
   around corners for ways to serve customers.


 * BIAS FOR ACTION
   
   Speed matters in business. Many decisions and actions are reversible and do
   not need extensive study. We value calculated risk taking.


 * FRUGALITY
   
   Accomplish more with less. Constraints breed resourcefulness,
   self-sufficiency, and invention. There are no extra points for growing
   headcount, budget size, or fixed expense.


 * EARN TRUST
   
   Leaders listen attentively, speak candidly, and treat others respectfully.
   They are vocally self-critical, even when doing so is awkward or
   embarrassing. Leaders do not believe their or their team’s body odor smells
   of perfume. They benchmark themselves and their teams against the best.


 * DIVE DEEP
   
   Leaders operate at all levels, stay connected to the details, audit
   frequently, and are skeptical when metrics and anecdote differ. No task is
   beneath them.


 * HAVE BACKBONE; DISAGREE AND COMMIT
   
   Leaders are obligated to respectfully challenge decisions when they disagree,
   even when doing so is uncomfortable or exhausting. Leaders have conviction
   and are tenacious. They do not compromise for the sake of social cohesion.
   Once a decision is determined, they commit wholly.


 * DELIVER RESULTS
   
   Leaders focus on the key inputs for their business and deliver them with the
   right quality and in a timely fashion. Despite setbacks, they rise to the
   occasion and never settle.


 * STRIVE TO BE EARTH’S BEST EMPLOYER
   
   Leaders work every day to create a safer, more productive, higher performing,
   more diverse, and more just work environment. They lead with empathy, have
   fun at work, and make it easy for others to have fun. Leaders ask themselves:
   Are my fellow employees growing? Are they empowered? Are they ready for
   what’s next? Leaders have a vision for and commitment to their employees’
   personal success, whether that be at Amazon or elsewhere.


 * SUCCESS AND SCALE BRING BROAD RESPONSIBILITY
   
   We started in a garage, but we’re not there anymore. We are big, we impact
   the world, and we are far from perfect. We must be humble and thoughtful
   about even the secondary effects of our actions. Our local communities,
   planet, and future generations need us to be better every day. We must begin
   each day with a determination to make better, do better, and be better for
   our customers, our employees, our partners, and the world at large. And we
   must end every day knowing we can do even more tomorrow. Leaders create more
   than they consume and always leave things better than how they found them.



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