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Grundlagen
100: Eine Einführung in die DMA103: Grundlegende Einrichtung von Kanälen104:
Inhalte bei Discord melden110: Verhaltensregeln für Moderatoren111: Deine
Pflichten als Moderator151: Eine Einführung in das Moderatoren-Ökosystem

Einrichtung und Funktion
201: Berechtigungen auf Discord202: Umgang mit schwierigen Szenarien203:
Serverregeln aufstellen204: Einsprüche gegen Bans205: Verwendung von
Rollenfarben206: Bewährte Praktiken für Meldetools207: Server-Informationen und
Ankündigungskanäle208: Kanalkategorien und Namen210: Rekrutierung von
Moderatoren211: Moderationsteam-Kanäle erstellen231: Grundlagen
familienfreundlicher Server241: Sichern deines Discord-Accounts

Fortgeschrittenes Community-Management
301: Implementierung von Verifizierungsgates302: Entwicklung von
Moderatorenrichtlinien303: Positive Umgebungen fördern304: Sicheres
Moderieren310: Moderationsteams leiten311: Burnout bei Moderatoren verstehen und
vermeiden312: Interne Konfliktlösung313: So werden Sprachkanäle moderiert314:
Schulung und Einarbeitung neuer Moderatoren321: Automatische Moderation auf
Discord322: WebHooks und Einbettungen verwenden 323: XP-Systeme verwenden324:
Modmail-Bots verwenden331: Engagement in der Community332: Gesunde Communitys
fördern333: Planung von Community-Events334: Community-Partnerschaften341: Die
eigene Community durch Einblicke verstehen345: Bewährte Praktiken für die
Moderation der Erstellung von Inhalten

Moderationsseminare
401: Transparenz in der Moderation402: Vertraulichkeit in der Moderation403:
Sensible Themen404: Psychische Gesundheit in deiner Community berücksichtigen
405: Praktische Aspekte der Moderation von Kanälen für Erwachsene407:
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zu verbessern443: Ban-Umgehung und fortgeschrittene Belästigung444: Umgang mit
zwischenmenschlichen Beziehungen451: Reddit x Discord452: Twitch x Discord453:
Patreon x Discord455: Schulen x Discord459: Andere Communitys zu Discord bringen

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Community-PortalUnderstanding Your Community Through Insights
Weiterentwickeln


UNDERSTANDING YOUR COMMUNITY THROUGH INSIGHTS





After you’ve enabled community features for your server, you can use Discord
Insights to help you understand not just how your members are interacting with
the server, but also what these people are like. In order to understand your
members, you need to understand how to infer characteristics of their
personality, behavior, and knowledge based on your community demographics and
new member traffic sources. Before reading this article, you should have a basic
understanding of how to interpret the charts and tables in the server insights
dashboard. A description of each is provided on the dashboard itself. A brief
glossary of terms is provided at the end of this article for further
clarification.


UNDERSTANDING YOUR MEMBERS

COMMUNITY DEMOGRAPHICS

The information most immediately available about your community is available on
the Audience tab of Server Insights. This does not include demographic
information about all of the members on your server, but rather only members
that have visited your server (i.e. viewed at least one channel) within the past
28 days. Therefore, this provides a snapshot of the nature of your actual
community, including their country of origin, Discord account age, and the
devices they use to access Discord. This information is useful in a variety of
ways.

 * Which countries are my members from? Knowing the countries your members are
   from will help you understand their language competency and cultural
   background. For example, if your members are generally from the U.S., you can
   expect that they mostly speak English as a first language. You can also
   expect that having a wide distribution of represented countries will result
   in members with different concepts of harassment, NSFW content, racism, or
   other topics all interacting with each other.
 * Are my members also new to Discord? If your members are new to Discord (< 1
   day or < 1 month), then they are less likely to be familiar with the app,
   bots, or other Discord functions compared to members that have older
   accounts. They may also not yet understand common Discord etiquette or be
   wholly versed in the Community Guidelines and Terms of Service.
 * What devices do they use? Knowing how your members are accessing Discord let
   you know how members are viewing your server. The screen real estate and
   mobile app experience is different from the desktop experience. If you have a
   high percentage of mobile members, ensuring that your informational channels
   are short will help those members navigate your server more easily.
 * How long have they been a member of the server? Veteran users may have
   different expectations and uses of the server compared to newer members. They
   may be more used to bots or other systems the server uses in operation and
   less accepting of change compared to new members. However, a low proportion
   of veteran users may indicate that the long term value of your server is low
   and that people do not see a reason to stay.

TRAFFIC SOURCES

Once you’ve looked at your user demographics, you should start to analyze your
traffic sources, especially if your user demographics are different from what
you expected. The Audience insights will help you understand the composition of
your community, but analyzing your member growth will help you understand how
you got there.

The first thing to look at is the new members chart on the Growth & Activation
tab. This illustrates your member joins over time by source, including Server
Discovery, vanity URL, and regular Discord invite.

INVITE STATISTICS

While the vanity URL for your server is easy to remember, it still functions
just like a normal invite. You can find out more about the way your invites are
driving traffic to your server by scrolling down to the Most Popular Invites and
Most Popular Referrers tables.

The Most Popular Referrers table shows the website that your members were on
just before they clicked your invite link. For websites that support this
functionality, this is a great way to understand what web pages are driving
traffic to your server regardless of how many invite links you have.

The Most Popular Invites table shows you which server invites are being used the
most (and also includes your vanity URL, if you have one). If you are using only
a single invite to your server, then this table is not informative. However, one
way to make this table more useful is to generate multiple invite links to your
server. Then you can use a unique invite link each place you currently use the
same invite link and will better be able to see which websites are generating
the most traffic.

Once you set up unique invite links, you can measure not just the number of
members that come from a website but the extent to which that website’s invite
link is shared. For example, if 100 people join from an invite link on Twitter,
you could expect to see 100 invite uses and 100 referrals from twitter.com.
However, one of those users may send that same invite link through other methods
to 20 more users. In this case, the invite link will show 120 uses, but widely
different referrals related to those 20 additional members. In the end though,
you can still easily attribute those joins to Twitter and better understand your
traffic sources as a result. However, you should remember that any adjustments
you make to your invite system will take some time to reflect meaningfully in
your server insights.


RELATING TRAFFIC SOURCES TO USER BEHAVIOR

Now that you have detailed information about how members are arriving at your
server, you can start analyzing how this is impacting your community
characteristics. You can also start drawing conclusions about how users might
behave in terms of contribution to discussion, adherence to server rules, and
longevity as a member.

For example, members that join via an invite link found on social media, such as
a Facebook group/page, subreddit, or Twitter may already have prior experience
in your server’s topic.  Having previously been invested in your
topic/community, they may be more well behaved and more likely to stay compared
to other members.

The behavior of members joining from another Discord server will vary. If the
server in question is directly related to your topic, such as the official
Discord server for the game that your Discord server is about, you will likely
get members that are interested in staying on your server long-term. If the
rules of the related server are similar to your own, then these members will
probably be able to follow the rules of your server without issue. However, if
your rules are very different from the other server, there may be a “culture
clash” from new members that aren’t used to your rules.

The types of members that join from a third party server listing site or Server
Discovery can vary wildly depending on the server listing site itself and how
you advertise your server. Members that join via Server Discovery or third party
server listing sites often don’t know exactly what they are looking for and may
not be invested in your topic before joining. They may also just be browsing for
servers that they can troll or raid, and might not be as likely to stay compared
to members that have more personal interest in your topic or server.

You should also consider the way that people from these various sources will
interact with each other. If an overwhelming number of your users is coming from
one source, those people may create a server culture that is not welcoming to
members that come from other places. As a server owner, you will have to
carefully consider how to manage potential conflicts that arise.

Overall though, remember that these examples are still based on deductive
reasoning and may not be applicable to your server, even if the origin of your
server traffic is the same.


ZUSAMMENFASSUNG

Having read this article, you should better understand how to connect the
information from the Audience tab of your server insights with information about
your traffic sources from the Growth & Activation tab.

However, any conclusions you draw from this data assume your new members and old
members are similar, or that most of your visitors within the past 28 days are
either longtime members or new members as seen in the relevant chart. If you
have recently changed the way you advertise your server dramatically, the origin
and demographics of your members may also be changing. If this is the case, you
will need to consider the possibility that your community is changing, or that
two or more communities are developing alongside each other. It is vitally
important that you understand the nature of your members and your traffic
sources before attempting to deduce the relationships between them.

When you can relate traffic sources and demographics towards user behavior, you
give yourself a strong, data-driven foundation for future improvements to your
community that will reflect in server insights. Measuring the demographic
characteristics of your community and how they arrived at your server is the
foundation towards managing your community well. For more information about this
data driven approach to community improvement, check out this article.


GLOSSARY OF TERMS

The following terms are key to understanding what the server insights data is
showing you. Take a moment to understand what each of those terms mean before
continuing with the rest of this article. For more information, check out the
definitions on the Insights portal itself.

Visitors - Members that click on your server and view at least one channel are
counted as “visiting” your server or channel. Any user that joins your server is
automatically a visitor on the day that they joined. Members that join a voice
channel are referred to as Listeners. On the table of channel activity, these
people are described as Readers.

Communicators - Members that have sent at least one message in a text channel or
spoken for at least one second in a voice channel. All communicators are also
visitors. On the table of channel activity, these people are called Chatters.

User Activation - Discord defines a user as being ‘activated’ when they send at
least one message or view at least three channels.

Retention - In general, retention refers to the continued use of a product or
service over time. Members do not need to send a message in order to count as
being retained as long as they view at least one channel. For example, a user
that visits your server one month after joining has been “retained” for a month.





August 22, 2023
Inhalte
Understanding Your MembersRelating Traffic Sources to User
BehaviorZusammenfassungGlossary of Terms



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COMMUNITY-RESSOURCEN


AUFBAUEN

Erste Schritte als Serveradmin und Betrieb deines Servers
Einrichten deines Discord-Servers – Erste Schritte
Deinen Discord-Server sichern und eine sichere Community aufbauen
Einen großartigen Server aufbauen und ein Zuhause für deine Community schaffen
Community Onboarding: Neue Mitglieder willkommen heißen
Wichtige Kanäle, die jeder Community-Server haben sollte
Anpassung und Branding deines Discord-Servers
Das Discord-App-Verzeichnis
Server Information and Announcement Channels
Basic Channel Setup
Utilizing Role Colors
Channel Categories and Names


AKTIV WERDEN

Neue Mitglieder einführen und der Community helfen, ihren Weg zu finden
Regelmäßiges Einbinden deiner Community
Wert schaffen durch Kommunikation
Gemeinsam mit deiner Community kreativ sein – Events, Kunst und Feedback
Community-Aktivierung mithilfe deiner Social-Media-Beiträge
Rollen nutzen, um die Server-Aktivität zu erhöhen
Sprach-Events mit Bühne und Sprachkanälen veranstalten
Das Maximum aus Stage-Kanälen herausholen
Server-Einblicke verstehen


WEITERENTWICKELN

Server-Neuzugänge willkommen heißen
Weiterentwickeln und fördern deines Discord-Servers
Branding, Optimierung und Wachstum deines Servers mit Einladungen
Erweitern deiner Server-Community durch Mitgliederempfehlungen
Erweitern deines Servers durch soziale Medien
Wachstum deiner Community durch Server-Einblicke & Statistiken
Effektive Events gestalten, um deine Community zusammenzubringen
Weiterentwickeln deines Servers durch Community-Events
Event-Metriken verstehen
Understanding Your Community Through Insights
Bringing Other Communities to Discord
Using Insights to Improve Community Growth and Engagement
Ethisch korrektes Community-Wachstum
Community Partnerships


VERWALTEN

Die Grundlagen für einen sicheren, aktiven Server
Für die Sicherheit deines Servers und deiner Community sorgen
Vertrauen schaffen mit Social-Media-Verknüpfungen und Rollen
Bestimmung und Zuweisung von Server-Moderatoren
Moderation und Community-Unterstützung für die Verwaltung deines Servers
Mehr über deine Community erfahren


CREATOR-PORTAL

WEITERENTWICKELN


UNDERSTANDING YOUR COMMUNITY THROUGH INSIGHTS




After you’ve enabled community features for your server, you can use Discord
Insights to help you understand not just how your members are interacting with
the server, but also what these people are like. In order to understand your
members, you need to understand how to infer characteristics of their
personality, behavior, and knowledge based on your community demographics and
new member traffic sources. Before reading this article, you should have a basic
understanding of how to interpret the charts and tables in the server insights
dashboard. A description of each is provided on the dashboard itself. A brief
glossary of terms is provided at the end of this article for further
clarification.


UNDERSTANDING YOUR MEMBERS

COMMUNITY DEMOGRAPHICS

The information most immediately available about your community is available on
the Audience tab of Server Insights. This does not include demographic
information about all of the members on your server, but rather only members
that have visited your server (i.e. viewed at least one channel) within the past
28 days. Therefore, this provides a snapshot of the nature of your actual
community, including their country of origin, Discord account age, and the
devices they use to access Discord. This information is useful in a variety of
ways.

 * Which countries are my members from? Knowing the countries your members are
   from will help you understand their language competency and cultural
   background. For example, if your members are generally from the U.S., you can
   expect that they mostly speak English as a first language. You can also
   expect that having a wide distribution of represented countries will result
   in members with different concepts of harassment, NSFW content, racism, or
   other topics all interacting with each other.
 * Are my members also new to Discord? If your members are new to Discord (< 1
   day or < 1 month), then they are less likely to be familiar with the app,
   bots, or other Discord functions compared to members that have older
   accounts. They may also not yet understand common Discord etiquette or be
   wholly versed in the Community Guidelines and Terms of Service.
 * What devices do they use? Knowing how your members are accessing Discord let
   you know how members are viewing your server. The screen real estate and
   mobile app experience is different from the desktop experience. If you have a
   high percentage of mobile members, ensuring that your informational channels
   are short will help those members navigate your server more easily.
 * How long have they been a member of the server? Veteran users may have
   different expectations and uses of the server compared to newer members. They
   may be more used to bots or other systems the server uses in operation and
   less accepting of change compared to new members. However, a low proportion
   of veteran users may indicate that the long term value of your server is low
   and that people do not see a reason to stay.

TRAFFIC SOURCES

Once you’ve looked at your user demographics, you should start to analyze your
traffic sources, especially if your user demographics are different from what
you expected. The Audience insights will help you understand the composition of
your community, but analyzing your member growth will help you understand how
you got there.

The first thing to look at is the new members chart on the Growth & Activation
tab. This illustrates your member joins over time by source, including Server
Discovery, vanity URL, and regular Discord invite.

INVITE STATISTICS

While the vanity URL for your server is easy to remember, it still functions
just like a normal invite. You can find out more about the way your invites are
driving traffic to your server by scrolling down to the Most Popular Invites and
Most Popular Referrers tables.

The Most Popular Referrers table shows the website that your members were on
just before they clicked your invite link. For websites that support this
functionality, this is a great way to understand what web pages are driving
traffic to your server regardless of how many invite links you have.

The Most Popular Invites table shows you which server invites are being used the
most (and also includes your vanity URL, if you have one). If you are using only
a single invite to your server, then this table is not informative. However, one
way to make this table more useful is to generate multiple invite links to your
server. Then you can use a unique invite link each place you currently use the
same invite link and will better be able to see which websites are generating
the most traffic.

Once you set up unique invite links, you can measure not just the number of
members that come from a website but the extent to which that website’s invite
link is shared. For example, if 100 people join from an invite link on Twitter,
you could expect to see 100 invite uses and 100 referrals from twitter.com.
However, one of those users may send that same invite link through other methods
to 20 more users. In this case, the invite link will show 120 uses, but widely
different referrals related to those 20 additional members. In the end though,
you can still easily attribute those joins to Twitter and better understand your
traffic sources as a result. However, you should remember that any adjustments
you make to your invite system will take some time to reflect meaningfully in
your server insights.


RELATING TRAFFIC SOURCES TO USER BEHAVIOR

Now that you have detailed information about how members are arriving at your
server, you can start analyzing how this is impacting your community
characteristics. You can also start drawing conclusions about how users might
behave in terms of contribution to discussion, adherence to server rules, and
longevity as a member.

For example, members that join via an invite link found on social media, such as
a Facebook group/page, subreddit, or Twitter may already have prior experience
in your server’s topic.  Having previously been invested in your
topic/community, they may be more well behaved and more likely to stay compared
to other members.

The behavior of members joining from another Discord server will vary. If the
server in question is directly related to your topic, such as the official
Discord server for the game that your Discord server is about, you will likely
get members that are interested in staying on your server long-term. If the
rules of the related server are similar to your own, then these members will
probably be able to follow the rules of your server without issue. However, if
your rules are very different from the other server, there may be a “culture
clash” from new members that aren’t used to your rules.

The types of members that join from a third party server listing site or Server
Discovery can vary wildly depending on the server listing site itself and how
you advertise your server. Members that join via Server Discovery or third party
server listing sites often don’t know exactly what they are looking for and may
not be invested in your topic before joining. They may also just be browsing for
servers that they can troll or raid, and might not be as likely to stay compared
to members that have more personal interest in your topic or server.

You should also consider the way that people from these various sources will
interact with each other. If an overwhelming number of your users is coming from
one source, those people may create a server culture that is not welcoming to
members that come from other places. As a server owner, you will have to
carefully consider how to manage potential conflicts that arise.

Overall though, remember that these examples are still based on deductive
reasoning and may not be applicable to your server, even if the origin of your
server traffic is the same.


ZUSAMMENFASSUNG

Having read this article, you should better understand how to connect the
information from the Audience tab of your server insights with information about
your traffic sources from the Growth & Activation tab.

However, any conclusions you draw from this data assume your new members and old
members are similar, or that most of your visitors within the past 28 days are
either longtime members or new members as seen in the relevant chart. If you
have recently changed the way you advertise your server dramatically, the origin
and demographics of your members may also be changing. If this is the case, you
will need to consider the possibility that your community is changing, or that
two or more communities are developing alongside each other. It is vitally
important that you understand the nature of your members and your traffic
sources before attempting to deduce the relationships between them.

When you can relate traffic sources and demographics towards user behavior, you
give yourself a strong, data-driven foundation for future improvements to your
community that will reflect in server insights. Measuring the demographic
characteristics of your community and how they arrived at your server is the
foundation towards managing your community well. For more information about this
data driven approach to community improvement, check out this article.


GLOSSARY OF TERMS

The following terms are key to understanding what the server insights data is
showing you. Take a moment to understand what each of those terms mean before
continuing with the rest of this article. For more information, check out the
definitions on the Insights portal itself.

Visitors - Members that click on your server and view at least one channel are
counted as “visiting” your server or channel. Any user that joins your server is
automatically a visitor on the day that they joined. Members that join a voice
channel are referred to as Listeners. On the table of channel activity, these
people are described as Readers.

Communicators - Members that have sent at least one message in a text channel or
spoken for at least one second in a voice channel. All communicators are also
visitors. On the table of channel activity, these people are called Chatters.

User Activation - Discord defines a user as being ‘activated’ when they send at
least one message or view at least three channels.

Retention - In general, retention refers to the continued use of a product or
service over time. Members do not need to send a message in order to count as
being retained as long as they view at least one channel. For example, a user
that visits your server one month after joining has been “retained” for a month.

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