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 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
 * Company
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo


Close
 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
 * Company
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo

Menu Close
 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
 * Company
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo


Close
 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
 * Company
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo

Menu Close
 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
 * Company
   
   
   COMPANY
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
    * About us
    * Our customers
    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
   RESOURCES
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
    * Blog
    * Case studies
    * Events
    * Guides and white papers
    * Podcasts
    * Press
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo


Close
 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
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   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
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   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
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   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo

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   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
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   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
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   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
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   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
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   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo


Close
 * Solutions
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
   
   PERMUTIVE FOR PUBLISHERS
   
   Premium publishers partner with Permutive for comprehensive data collection
   and enrichment, seamless activation across direct and programmatic channels,
   and robust insights, analytics, and predictions.
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
    * Increase your audience scale
    * Connect and collaborate on data
    * Drive direct revenue
    * Future proof your programmatic
   
   
   PERMUTIVE FOR ADVERTISERS
   
   Advertisers can build audiences to extend the reach of first-party data or
   partner audiences by using unique data from Permutive, the preferred
   infrastructure for the world’s most premium publishers.
    * Connect with premium publishers at scale
   
    * Connect with premium publishers at scale
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
   GET IN
   TOUCH
   
   
   
 * Company
   
   
   COMPANY
   
   Learn more about Permutive, explore our customers, discover career
   opportunities, and review our privacy practices.
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    * Current roles
    * Privacy notice
   
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    * Partners
    * Careers
    * Current roles
    * Privacy notice
   
   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
   
 * Resources
   
   
   RESOURCES
   
   Explore Permutive’s blog, customer success stories, sign up to upcoming
   events or watch on-demand, read our latest press coverage, and discover our
   how-to guides and industry research.
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   Case study
   Direct-sold
    * Direct-sold
   
   
   
   
   PENSKE MEDIA CORPORATION
   
   How PMC developed a data strategy that would enable it to monetise 100% of
   its audience.
   Read more
   
   
 * Request a demo

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UNLOCK ADVERTISING
REVENUE WITH THE
POWER OF AUDIENCE DATA


UNLOCK REVENUE WITH NEXT-GEN ADTECH

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Learn more

Permutive’s revolutionary Audience Activation Platform bridges the gap between
publishers and advertisers in an evolving advertising ecosystem. With Permutive,
publishers can monetize audience data and advertisers can target with precision,
all within a privacy-safe environment.

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THIS IS ADVERTISING REIMAGINED. MOVING OUR INDUSTRY FORWARD, AS ONE.


PERMUTIVE PUBLISHERS ACHIEVE:

in media spend vs Open Marketplace (OMP)
+ 61 %
in spend through first-party data signals
$ 0 B
increase direct and PMP yield
+ 49 %

Explore Permutive for publishers


PERMUTIVE ADVERTISERS ACHIEVE:

improvement in reachability
+ 0 %
uplift in media-attributed sales
+ 0 %
Cost Per Acquisition (CPA)
- 0 %

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FUTURE-PROOF YOUR DIRECT SOLD AND PROGRAMMATIC STRATEGIES


WHY PERMUTIVE?


DRIVE REVENUE AND PROFITABILITY

Access and engage 100% of your attributable audience across all browsers,
including cookie-blocked.


CONNECT AND COLLABORATE ON DATA

Seamlessly integrate with every system you already use, unlock interoperability
with alternative IDs, and collaborate via clean rooms on contextual,
audience-based, and other signals.


ENGAGE AND MONETIZE FAST

Activate audiences in real time on patented Edge technology that processes data
on-device on milliseconds.


WIN NEW BUSINESS

With intelligent, immediate customer insight to target audiences and win RFPs.


PREPARE FOR TOMORROW

Unlock future-proof, lucrative opportunities by embracing the next evolution of
the digital advertising model.


DO BUSINESS SAFER

Enhance trust in a changing world of customer behavior and digital commerce with
privacy-first data.
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A LACK OF ACTIONABLE, QUALITY DATA MAKES AUDIENCES HARDER TO REACH AND INVENTORY
HARDER TO MONETIZE

Permutive is the only platform that combines the functions of DMP, CDP, data
curation, and data clean room delivering the technology to solve tomorrow’s
challenges.




Permutive enables publishers, advertisers and media organizations to do business
more safely and predictably. We help to drive smooth, seamless monetization and
revenue, leveraging first-party data to discover and scale innovative, dynamic
audience activation strategies while upholding the power of user privacy.

“Permutive has been immensely beneficial in growing our business, we’re seeing a
lot more line items per IO with audience requests, which means that Permutive is
helping us bring in more money.”

Paul Likins,
VP of Revenue Operations, a360 Media
Read customer stories




SOLUTIONS




PUBLISHERS


 * Increase your audience scale
 * Connect and collaborate on data
 * Drive direct revenue
 * Future proof your programmatic

 * Increase your audience scale
 * Connect and collaborate on data
 * Drive direct revenue
 * Future proof your programmatic




ADVERTISERS


 * Connect with premium publishers at scale

 * Connect with premium publishers at scale




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