www.compass-homeowners.com Open in urlscan Pro
198.185.159.144  Public Scan

Form analysis
0 forms found in the DOM

Text Content

0
Skip to Content


Open Menu Close Menu

Open Menu Close Menu




“WE ARE WORKING WITH OUR AGENTS AND THEIR CLIENTS TO CREATE A COMPANY THAT
BETTER SERVES HOMEOWNERS.”

ROBERT REFFKIN,
FOUNDER & CEO, COMPASS

Protecting and Maximizing the Value of Homes


YOUR HOME.
YOUR CHOICE.

For years, the traditional way of selling your home has been part of a system
that has put sellers at a disadvantage. The most well-known real estate websites
have built their business models at the expense of homeowners by showing
negative insights on their listings, such as days on market, price drops, and
home value estimates.

--------------------------------------------------------------------------------



Your home is your most valuable financial asset. You deserve the best return so
that you can buy your next home, feel secure in your retirement, or pay for your
child’s education. You shouldn’t have to compromise your financial future
because the system isn’t built for you. 

At Compass, we’re leveling the playing field by giving individual homeowners the
same playbook and best practices real estate developers and professional
homebuilders have benefited from for years. We’re working with homeowners to
build the smartest and safest place to list homes.


COMPASS IS GIVING HOMEOWNERS THE SAME ADVANTAGES AS REAL ESTATE DEVELOPERS AND
PROFESSIONAL HOMEBUILDERS

The marketing strategies that Compass supports are not novel or new. In fact,
they have been used by the largest and most successful group of sellers in the
industry—professional homebuilders and real estate developers. They have a
sophisticated playbook on how to sell homes and just like some homeowners, have
properties they want to advertise that aren’t ready to be shown. Here are the
key things they do:

--------------------------------------------------------------------------------



Eliminate Days on Market & Price Drop History Risk 

They extend their marketing runway by controlling when the property is put on
the MLS, helping them minimize public days on market or price drop history. 
Excessive days on market and price-drop history can devalue their properties in
the eyes of buyers.



Test Aspirational Pricing  

They test an aspirational price or validate a pricing strategy privately before
listing on the MLS.

--------------------------------------------------------------------------------



Learn from Engagement Insights From the Listing Page

They learn from the data and analytics they get from their websites, including
property page views, visits, and engagement insights.



Ensure Their Listing Agent Receives All Inquiries

They put the property on their website first, so all inbound buyer inquiries go
directly to their listing agent, who knows the home best and, therefore, can
serve the seller better.

--------------------------------------------------------------------------------



Harness the Power of Pre-Marketing

They pre-market while staging and preparing the home to create interest and
anticipation before it’s ready to launch.



Protect and Control Their Data

They control which websites their photos, address, and data appear on and
protect their data.

--------------------------------------------------------------------------------


THE COMPASS
3-PHASED MARKETING STRATEGY

Where Homeowners Choose to Market First

--------------------------------------------------------------------------------






COMPASS PRIVATE EXCLUSIVES

PHASE 1

Just like many companies test a product with a smaller audience before launch,
listing your home as a Private Exclusive first allows you to fine-tune its
presentation before going public and extend your marketing runway. 

 * Privately soft launch your listing to a nationwide network of 33,000 top
   agents and their millions of clients.

 * Generate buyer interest without accumulating days on market or damaging
   public price drops.

 * React to feedback from professional, full-time agents on your price and
   positioning so you can build the most buyer demand.

--------------------------------------------------------------------------------





PHASE 2


COMPASS COMING SOON

Publicly launch your property on Compass.com, exposing it to a wider audience
without showing ‘days on market’ or price drop history. Signal to the market
that increased competition for the listing will be coming soon when it’s
launched on all other platforms.

 * Receive key engagement insights from your agent about how buyers and buyers
   agents are viewing, commenting and sharing your listings on Compass.com, data
   that is normally never shared with you on other websites.

 * Have more control over your data, including photos and personal information.
   On other platforms, it’s nearly impossible to know where your data is going,
   how it’s being used, and to get your photos off the internet after you’ve
   sold your home. 

--------------------------------------------------------------------------------






GO LIVE ON ALL PLATFORMS

PHASE 3

Now launch your home on the MLS and public portal sites, where your home will be
seen by a wider audience and it will accrue days on market and visible price
drop history.


YOUR HOME.
YOUR CHOICE.

At Compass, we believe selling your home should be done on your terms, with
control over how it’s marketed and how your data is being used.

Find an Agent

--------------------------------------------------------------------------------


BUILDING THE SMARTEST AND SAFEST PLACE TO LIST YOUR HOME

--------------------------------------------------------------------------------

*Select phases of this marketing plan are not possible in some markets where MLS
and/or association rules restrict public marketing before a listing is input
into the MLS. Check with your Broker of Record to ensure you are compliant with
your local MLS requirements. 

Terms of Service, Privacy Center, Scam Avoidance, Responsible Disclosure,
Compass is an E-Verify employer, Notice for California Applicants, California
COVID-19 Rules of Entry, and Your CA Privacy Rights

COMPASS, the Compass logo, and other various trademarks, logos, designs, and
slogans are the registered and unregistered trademarks of Compass, Inc. dba
Compass in the U.S. and/or other countries.

Corporate Responsibility, Privacy & Legal Notices: Compass is a licensed real
estate broker. Compass is licensed to do business as: Compass in California,
Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland,
Massachusetts, Minnesota, New Jersey, New York, North Carolina, Rhode Island,
Texas, Virginia, and Washington; Compass RE in Delaware, Idaho, Pennsylvania and
Tennessee; Compass Real Estate in Washington, DC, Maine, New Hampshire, Vermont,
and Wyoming; Compass Realty Group in Missouri and Kansas; Launch Powered by
Compass in Arizona; and Compass Carolinas, LLC in South Carolina. California
License # 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359,
1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. No guarantee,
warranty or representation of any kind is made regarding the completeness or
accuracy of descriptions or measurements (including square footage measurements
and property condition), such should be independently verified, and Compass
expressly disclaims any liability in connection therewith. No financial or legal
advice provided. Equal Housing Opportunity. © Compass 2024. 212-913-9058.


Texas Real Estate Commission Information About Brokerage Services
Texas Real Estate Commission Consumer Protection Notice

New York State Fair Housing Notice
New York State Standard Operating Procedures
Notice of Reasonable Accommodations for Prospective Tenants

Compass does not discriminate against voucher holders pursuant to applicable law
and all lawful sources of income are accepted.