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Submitted URL:
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Effective URL:
https://analytico-academy.co/courses/content-marketing-intensive/?camp=CMI-01-syllabus-1&utm_source=NIB3-8-AA.NIB3-205&utm_me...
Submission: On March 04 via manual (March 4th 2024, 3:02:39 pm UTC) from PL — Scanned from PL

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Text Content

https://analytico-academy.co/wp-admin/admin-ajax.php
Group Created with Sketch.

Menu
 * Courses
   * ChatGPT Intensive
   * Google Analytics 4 (GA4) Intensive
   * Content Marketing Intensive
 * Custom Training
 * Testimonials
 * About
 * Contact


 * Intro
 * Course Overview
 * Online Courses Format
 * Course Program
 * Upcoming Dates
 * Schedule & times
 * Trainer
 * FAQs
 * Im Intrest
 * Book now


CONTENT MARKETING INTENSIVE.

ONLINE COURSE


DELIVERED LIVE!


Apr 30 - May 9Jun 18 - Jun 27Aug 6 - Aug 15

 * 4 x 1½ hour live sessions

 * 6 hours total learning time

 * 100% Trainer-led

Save 15%Early bird price:
$1,595$1,875USD
USD
EUR

Book Now I'm interested Request Syllabus



COURSE OVERVIEW

 * 4 x 1½ hour live sessions

 * 6 hours total learning time

 * 100% Trainer-led

Content plays a vital role in any marketer’s strategy, so gain expert insight
from the frontline with this focused live, trainer-led & online content
marketing class. Book now to receive cutting-edge advice into strategy, copy
creation, distribution, promotion, and measurement.


KEY LEARNING OUTPUTS

 * Get to grip with analytics.
   Exploit proven strategic framework
   
   Develop a content strategy to identify goals and deliver success

 * Proven distribution and promotion tactics
   
   Increase lead generation and traffic to your website from a variety of
   different channels

 * Prove your content’s working
   
   Full rundown of available measurement tools and tactics to chart your success


OUR LIVE ONLINE COURSE FORMAT

100% LIVE &
TRAINER-LED

This course is formed of a program of live classes that emulate a classroom
experience. You can benefit from real-time interaction with an expert trainer,
and your fellow class participants.

INTERACTIVE GROUP
EXERCISES

Every class includes live Q&As and group exercises with fellow course
participants.

ONE-TO-ONE
MENTORSHIP

Ask questions as they pop up and benefit from one-to-one time with the expert
course trainer. You can also take advantage of post-course support from our
training faculty.


COURSE PROGRAM

COURSE PROGRAM

THE ONE THING THAT CONNECTS EVERYTHING IN YOUR DIGITAL MARKETING CAMPAIGNS
TOGETHER IS CONTENT. WITHOUT IT YOU CAN FORGET ABOUT RAISING THE PROFILE OF YOUR
BRAND, GENERATING NEW LEADS OR BOOSTING YOUR BOTTOM LINE.

THIS ONLINE COURSE OPENS WITH A DETAILED EXAMINATION OF CONTENT MARKETING
STRATEGY. START WITH A LOOK AT THE CURRENT STATE OF THE CONTENT MARKETING
LANDSCAPE, RECAP WHICH CONTENT TYPES ARE AVAILABLE TO YOU AND WEAVE IT INTO AN
EFFECTIVE PRODUCTION PLAN, TAILORED TO SPECIFIC AUDIENCES AND PLATFORMS. REFINE
YOUR COMPANY BLOG WITH A GUIDE TO LONG-FORM CONTENT, PLUS LEARN HOW TO
INCORPORATE VIDEO AND EXPLOIT AI.


THE COURSE INCLUDES AN EXHAUSTIVE GUIDE TO DISTRIBUTING CONTENT, FROM AUDIENCE
SEGMENTATION TO PLATFORM-BY-PLATFORM ADVICE. INCORPORATE INFLUENCERS AND
PAID-FOR CHANNELS INTO YOUR PROMOTION STRATEGY. ALSO RECEIVE GUIDANCE ON
BUILDING AND MANAGING COMMUNITIES, INCLUDING HELP ON DEALING WITH POTENTIAL
CRISES. THE PACKED COURSE FINISHES WITH A COMPREHENSIVE GUIDE TO MEASURING THE
SUCCESS OF YOUR CONTENT-DRIVEN CAMPAIGNS AS WELL AS AN EXHAUSTIVE LIST OF
CONTENT MANAGEMENT TOOLS SPANNING ALL ASPECTS OF YOUR CONTENT MARKETING.

BOOK NOW TO POLISH YOUR CONTENT STRATEGY AND ENSURE IT STANDS OUT FROM THE
CROWD.


CLASS 1: CONTENT PLANNING

CLASS 1: CONTENT PLANNING

 * CONTENT MARKETING LANDSCAPE
   
   Content consumption: Trends and statistics depicting online behavior today
   
   Content marketing: Trends and statistics outlining corporate content
   marketing activity
   
   What makes content successful?: Characteristics of successful content
   
   Web analytics revolution: Technical developments that make content marketing
   highly measurable

 * CONTENT TYPES
   
   Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites
   and more
   
   Visual & spoken word: Full overview of audio, video and infographic
   opportunities
   Interactive content: Apps, games, competitions and webinars
   
   PR-led content: Best practice guidance on how to ‘newsjack’ major
   developments
   
   Internal content: Leveraging intranets to publicize content internally
   
   Customer & user-generated: Expert advice on stimulating user-generated
   content
   
   Events-related content: Full outline of content opportunities tied to events
   
   Third parties: How to integrate third party content into your plans

CLASS 2: CONTENT PRODUCTION & PUBLISHING

CLASS 2: CONTENT PRODUCTION & PUBLISHING

 * CONTENT PRODUCTION
   
   Production guidelines: How to develop a policy to ensure consistent quality
   and brand positioning
   
   Copywriting: Tried-and-tested techniques for drafting effective social copy
   
   Photography: Directions on creating successful photographic content for
   social
   
   Video production: Guidelines on creating online video that drives results
   
   Microsites & Apps: Third party outsourcing guidelines and supplier
   recommendations

 * CONTENT PUBLISHING
   
   Domain choice: Main, sub-domain, separate domain and external hosted solution
   benefits
   
   Content Management Systems: Best practice set-up and use
   Digital Asset Management
   Systems: Best practice set-up and use
   
   Publishing on 3rd party sites: Site selection criteria and best practice
   checklist
   
   Approval process: Establishing an approval and sign-off process prior to
   publishing
   
   Staff advocacy: How to encourage advocacy from staff and contributors
   
   Landing page optimization: A/B testing and conversion rate optimization

CLASS 3: CONTENT PROMOTION & COMMUNITY MANAGEMENT

CLASS 3: CONTENT PROMOTION & COMMUNITY MANAGEMENT

 * CONTENT DISTRIBUTION & PROMOTION
   
   Audience content segmentation: Delivering different content to different
   audience segments
   
   Social media planning: Full overview of the vital role social plays in
   content distribution
   
   Content syndication: Best practice use of RSS and video syndication services
   
   Online influencers: How to work with influencers to widen reach
   
   Email marketing: The important role of email newsletters and targeted
   campaigns
   
   Display advertising: Traffic generation via display ads and retargeting
   
   Programmatic advertising: Understanding the role marketing automation can
   play
   
   Affiliate marketing: Partnering with affiliate sites to widen your
   distribution channels
   
   Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive
   views
   
   Offline marketing: How to extend your distribution efforts offline

 * COMMUNITY & REPUTATION MANAGEMENT
   
   Comments management: Best practice timely response and dealing with negative
   comments
   
   Engagement rate: Checklist to improve positive engagement levels
   
   Crisis management: How to use content marketing for effective reputation
   management

CLASS 4: CONTENT MARKETING TOOLS & ANALYTICS

CLASS 4: CONTENT MARKETING TOOLS & ANALYTICS

 * CONTENT MARKETING MANAGEMENT
   
   Tools: Full overview of recommended content marketing tools

 * ANALYTICS
   
   What does success look like?: How to tie back your analytics to your
   overarching content goals
   
   Content analytics framework: Tried-and-tested metrics for measuring
   performance
   
   Google Analytics: Advanced techniques to track web traffic and page views
   
   Search performance: How to measure impact in search engines
   
   Platform specific: Full overview of free proprietary analytics tools
   available on all social platforms
   
   Measurement tools: Advice on the free tools available online for tracking
   content results
   
   Competitor benchmarking: How to gauge your performance with key competitors
   and wider industry

UPCOMING DATES


UPCOMING DATES

Change Timezone:

Select TimezoneECT - European Central Time - GMT+1:00EET - Eastern European Time
- GMT+2:00JST - Japan Standard Time - GMT+9:00
Select Timezone
 * Select Timezone
 * ECT - European Central Time - GMT+1:00
 * EET - Eastern European Time - GMT+2:00
 * JST - Japan Standard Time - GMT+9:00

Apr 30 – May 09
Tuesday - Thursday
08:00 - 09:30
$1,595 $1,875
Jun 18 – Jun 27
Tuesday - Thursday
08:00 - 09:30
$1,595 $1,875
Aug 06 – Aug 15
Tuesday - Thursday
08:00 - 09:30
$1,595 $1,875


CLASS SCHEDULE & TIMES

CLASS SCHEDULE & TIMES

Change Timezone:

Select Timezone ECT - European Central Time - GMT+1:00 EET - Eastern European
Time - GMT+2:00 JST - Japan Standard Time - GMT+9:00
Select Timezone
 * Select Timezone
 * ECT - European Central Time - GMT+1:00
 * EET - Eastern European Time - GMT+2:00
 * JST - Japan Standard Time - GMT+9:00

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
Class 1

Class 2

08:00 GMT - 09:30 GMT


 

Class 2

Class 2

08:00 GMT - 09:30 GMT


 

Week 2
 
Class 3

Class 4

08:00 GMT - 09:30 GMT


 

Class 4

Class 4

08:00 GMT - 09:30 GMT


 

 
Mon
Tue
Wed
Thu
Fri
Week 1

Class 1

Class 2

00:00 - 00:00


Class 2

Class 2

00:00 - 00:00


Week 2

Class 3

Class 4

00:00 - 00:00


Class 4

Class 4

00:00 - 00:00



Course trainer

RUPERT HUGHES

Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing.


FAQS

FAQS


 * DO I NEED TO SHARE MY VIDEO DURING A CLASS?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.


 * HOW CAN I PAY?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.


 * WHAT EQUIPMENT DO I REQUIRE?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.


 * WHEN WILL I RECEIVE MY LOG-IN DETAILS?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.


 * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE?
   
   A certificate as proof of your attendance on the course is available on
   request.


 * WILL THE SAME TRAINER BE LEADING EACH MODULE?
   
   No, the trainer may vary for each of the modules related to this online
   course based on their expertise.


I'M INTERESTED

If you're interested in this course, fill in your details and we'll be in touch

 * Full Name
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 * Job Title
   
 * Email Address*
   
 * Cell Phone
   


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YOU ARE BOOKING ON


BOOKING

Content Marketing Intensive
on Apr 30 - May 9
1. Date:
Apr 30 - May 9Jun 18 - Jun 27Aug 6 - Aug 15

Tuesdays + Thursdays / 08:00 GMT - 09:30 GMT

4 classes in total / 2 weeks of instructor-led learning

3. Add your delegates:


 * CONTENT MARKETING INTENSIVE – APRIL 2024
   
   Sale! $1,875.00 $1,595.00
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Total $1,595USD

 * MONEY BACK GUARANTEE
   
   7 day money-back guarantee on all purchases

 * SECURE CHECKOUT
   
   SSL Encryption ensures your details are safe

 * TRUSTED & PROVEN
   
   92% of past customers would recommend Analytico

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Sneak a peek at the whole course program?

Download the course syllabus to see all of the topics covered on our "Content
Marketing Intensive" training workshop

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