rootsandwings.io Open in urlscan Pro
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URL:
https://rootsandwings.io/
Submission: On September 23 via api (September 23rd 2024, 4:07:23 pm UTC) from US — Scanned from DE

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Text Content

Who is this forAreas of ExpertiseWhat to ExpectPast EngagementsAbout MeGet In
Touch

HIGH-IMPACT ADVISORY FOR CEOS AND FOUNDERS

Supporting leaders to achieve outstanding results through a focus on building a
solid foundation ("Roots") so you can confidently seize growth opportunities
("Wings").

Contact Me

WHO I WORK WITH

I look to work with executives who have 1) a strong sense of purpose and values;
2) inherently curious and 3) relentlessly pursue growth (personal and
professional)

FOUNDERS

Nothing is more important than your vision and values to making your company
fly. We will dive into any variety of topics on how to make your vision to come
fruition. Through that process we'll dive into what is most important to you now
on both a business and personal level because they are inseparable.

FOUNDERS

CEOS

Real talk about what your company needs now. Fundraising, strategy, priorities,
hiring, team management, KPIs- there are so many things are on your plate, but
we'll key in on what actually is most important and then how to best achieve
them.

CEOS

VCS AND PRIVATE EQUITY

Different companies need different support at different times. I jump in as
someone who built and led venture funded companies but also understands a fund's
perspective to help support your leaders. I'm not a fractional leader but with
sit with the CEO/Founder to have first principles conversations on what needs to
be done for the company to excel.

VCS AND PRIVATE EQUITY

Where I can best help you

AREAS OF EXPERTISE

Having led a high growth company with more than 2,500 employees across more than
10 countries, I specialize in helping you build a high performance organization.

Working With Me

WHAT TO EXPECT

What we won't do is beat around core issues and get distracted by opinions. What
we will do is create clarity on what is most important for you and your
organization and work from first principles on how we get from where you are to
where you want to be.

1. DISCOVERY CALL

Quick call to test fit and values.

2. PRIORITY & GOAL SETTING

This is where we hone in on the top 2 to 3 priorities that will have the
biggest impact. From there, we define what success is and align how we will
work in future calls.

3. REGULAR CHECK-INS

Typically bi-weekly or monthly calls plus telegram/whatsapp conversations as
necessary.

4. 3 MONTH REVIEW

Reflection is a key aspect of learning and growing. We'll carve out time
every 3 months to assess what has changed.

SAMPLE ENGAGEMENTS

My areas of expertise allow me to support you in everything from global
expansion to HR transformation to everything in between

LISTED CO EXPANDS TO NEW MARKETS

Situation: A publicly listed company, built a new delivery tech BU and had
expanded a rapid rate. The rapid expansion had them expand to many new markets
and offer different services for different clients. This put extreme pressure on
the whole organization particularly product and tech which couldn't support some
much customization. It also created inefficiencies in org design and operations
as each market operated different versions of the same business.

The Work: I worked with the CEO to identify the core strengths of the business
in the context of the hold co and dramatically reduce the global footprint and
the number of services they offered. The company closed several under performing
markets that did not leverage the overall company's existing footprint. In
addition, the reduced the number of services they offered the market to limit
the variations in process across operations and product.

Outcome: Streamlining the markets and services dramatically improved the
company's effectiveness and efficiency. It's allowed them to build better
product, higher service levels and establish consistent top line growth while
cutting their cost base by more than 50%. They are now once again looking to
plot more market and service expansion where they can leverage M&A or their hold
co's assets with a much more scalable organization.

LISTED CO EXPANDS TO NEW MARKETS

TO SELL OR TO SCALE

Situation: Founder has been building a company for more than 7 years. The
company is doing more than USD 30M in revenue and has recently become profitable
but top line growth has slowed down. In addition, capital markets for expansion
to take the company to foreign markets has disappeared as there are large
players in nearby markets that would make expansion risky and expensive. The
Founder has put his heart and soul in the business and is conflicted on whether
the prospects of future growth are worth the incremental effort.

The Work: The Founder and I spent a lot of discussing his internal "why". This
included both personal and professional elements. He was able to be honest about
being really tired but not wanting to let existing employees and investors down
by "selling". I helped him reach out to several outside investors in VC, PE and
Corporate to determine what level of interest there was in potential investment
or acquisition. In addition, we clearly defined the need to become more
profitable to either increase a sales price or solidify the sustainability of
the company in the event funding was scarce.

Outcome: The Founder now has a price for which he and existing investors are
willing to sell and also a streamlined business which increased net margin. The
streamlining had the side benefit of making the organization less taxing to run
which has helped him regain his energy for whatever is to come.

TO SELL OR TO SCALE

SECURING INVESTMENT AT AN EARLY STAGE

Situation: Founder of a pre launch product is struggling to raise money for a
media meets commerce concept. An MVP is built but not yet launched.

The Work: Spent considerable time with the Founder redefining the value
proposition, positioning and go forward plan to illustrate to potential
investors that not only was the concept investable, but as importantly that the
Founder was a credible executor with a plan to realize his vision.

Outcome: Founder secured additional investment from angels, institutions and
professional organizations within the space.

SECURING INVESTMENT AT AN EARLY STAGE

Situation: Founder of a pre launch product is struggling to raise money for a
media meets commerce concept. An MVP is built but not yet launched.

Outcome: Founder secured additional investment from angels, institutions and
professional organizations within the space.

Why I started Roots and Wings

A JOURNEY OF GROWTH

I've had the fortunate experience of being part of an incredible journeys
building a few companies from the ground up. Some of those companies fizzled to
nothing and Lalamove grew to more than 10,000 employees and $3B in funding. But
since I left Lalamove, I've spent a lot of time reflecting on what I learned in
all those experiences and what is important to me moving forward. The range of
experiences and I emotions I felt as an entrepreneur, leader and post exit were
something I could never have prepared for. Huge swings in circumstances in
often a very short period of time left me at times feeling confused, lonely, and
facing imposter syndrome. I was fortunate to have an incredible partner to
share this with and keep me grounded during the hardest of time and drew inner
strength from the dedication and discipline of my teams.

My desire with Roots and Wings is to help Founders and CEOs not only nurture and
grow incredible companies, but find a partner in me who understands the behind
the "curtain" experience of building and leading companies. I want to help you
create and maintain a solid foundation (“Roots”) so that when you want to push
it to new heights (“Wings”) you are brave and confident in testing your limits.

What I've found through my own self reflection tends to ring true across most
CEOs and Founders are the following 3 things

1) you absolutely love what you do but

2) you also recognize how challenging and lonely at times the role of the leader
is and

3) it's hard to find the right support that can look at you and your situation
without bias.

My goal is to be that unbiased partner that you can lean on for the hard
questions and provide a structured and outcome driven mindset to what is most
important to you and your organization.

Parts of my journey

PAST PRESS

BLOOMBERG I

www.bloomberg.com/news/videos/2017-03-10/ceo-says-lalamove-aims-to-be-profitable-this-year

Visit

BLOOMBERG II

www.bloomberg.com/news/videos/2020-06-23/food-delivery-demand-increased-amid-lockdowns-lalamove-video

Visit

CNBC

www.cnbc.com/video/2019/12/03/theres-still-a-lot-of-growth-in-our-engine-lalamove.html

Visit

TECH CRUNCH

techcrunch.com/2019/02/20/lalamove-raises-300m/

Visit

CONTACT ME

SEND MESSAGE →
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rootsandwings.io Open in urlscan Pro 137.66.61.42 Public Scan

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rootsandwings.io Open in urlscan Pro
137.66.61.42 Public Scan

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