www.yext.com
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Submitted URL: https://connectwith.yext.com/dc/s9kECvhdCOaKR9unAPYg0f35PFpAbg4hjdIAwGCDUa1s4BNZTQd_resOrqUE-HA_c_Gto44DKbR4Cvo__BYYX09Ca8evF...
Effective URL: https://www.yext.com/customers/peoples-united-bank?utm_medium=email&utm_content=fins_all_02_peoples_united_bank_case_...
Submission: On July 14 via manual from US — Scanned from DE
Effective URL: https://www.yext.com/customers/peoples-united-bank?utm_medium=email&utm_content=fins_all_02_peoples_united_bank_case_...
Submission: On July 14 via manual from US — Scanned from DE
Form analysis 3 forms found in the DOM
<form class="yext-form yext-form--kg" data-formid="1013" data-entity-id="form-us-demo" id="form-us-demo-1013">
<div class="mb-3">
<h5 class="js-yextleadform-title">Tell us About Yourself</h5>
</div>
<div class="js-yextleadform-success" style="display: none;">
<p class="p4">Thank you. Someone will be in touch shortly.</p>
</div>
<div data-form="preact" class="yext-form__inner" style="">
<div class="js-form-from-entity-inputs-container">
<div class="yext-form__content-wrapper">
<div class="yext-form__inputs">
<div class="form-group"><label for="FirstName-form-us-demo-1013">First Name</label><input type="text" id="FirstName-form-us-demo-1013" index="0" class="form-control" required="" name="FirstName" data-form-name="form-us-demo"
aria-label="First Name"></div>
<div class="form-group"><label for="LastName-form-us-demo-1013">Last Name</label><input type="text" id="LastName-form-us-demo-1013" index="1" class="form-control" required="" name="LastName" data-form-name="form-us-demo"
aria-label="Last Name"></div>
<div class="form-group"><label for="Email-form-us-demo-1013">Business Email</label><input type="email" id="Email-form-us-demo-1013" index="2" class="form-control" required="" name="Email" data-form-name="form-us-demo"
aria-label="Business Email"></div>
<div class="form-group"><label for="Phone-form-us-demo-1013">Business Phone</label><input type="text" id="Phone-form-us-demo-1013" index="3" class="form-control" required="" name="Phone" data-form-name="form-us-demo"
aria-label="Business Phone"></div>
<div class="form-group"><label for="Company-form-us-demo-1013">Company Name</label><input type="text" id="Company-form-us-demo-1013" index="4" class="form-control" required="" name="Company" data-form-name="form-us-demo"
aria-label="Company Name"></div>
<div class="form-group"><label for="Country-form-us-demo-1013">Country</label><select name="Country" required="" id="Country-form-us-demo-1013" data-validation="" data-form-name="form-us-demo" aria-label="Country"
data-select2-id="select2-data-Country-form-us-demo-1013" tabindex="-1" class="select2-hidden-accessible" aria-hidden="true">
<option value="United States">United States</option>
<option value="Afghanistan">Afghanistan</option>
<option value="Aland Islands">Åland Islands</option>
<option value="Albania">Albania</option>
<option value="Algeria">Algeria</option>
<option value="American Samoa">American Samoa</option>
<option value="Andorra">Andorra</option>
<option value="Angola">Angola</option>
<option value="Anguilla">Anguilla</option>
<option value="Antarctica">Antarctica</option>
<option value="Antigua and Barbuda">Antigua & Barbuda</option>
<option value="Argentina">Argentina</option>
<option value="Armenia">Armenia</option>
<option value="Aruba">Aruba</option>
<option value="Ascension Island">Ascension Island</option>
<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Barbados">Barbados</option>
<option value="Belarus">Belarus</option>
<option value="Belgium">Belgium</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bermuda">Bermuda</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia, Plurinational State of">Bolivia</option>
<option value="Bosnia and Herzegovina">Bosnia & Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Brazil">Brazil</option>
<option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
<option value="Virgin Islands, British">British Virgin Islands</option>
<option value="Brunei Darussalam">Brunei</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina Faso">Burkina Faso</option>
<option value="Burundi">Burundi</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Canada">Canada</option>
<option value="Canary Islands">Canary Islands</option>
<option value="Cape Verde">Cape Verde</option>
<option value="Bonaire, Sint Eustatius and Saba">Caribbean Netherlands</option>
<option value="Cayman Islands">Cayman Islands</option>
<option value="Central African Republic">Central African Republic</option>
<option value="Ceuta & Melilla">Ceuta & Melilla</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China Mainland">China Mainland</option>
<option value="Christmas Island">Christmas Island</option>
<option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Congo">Congo - Brazzaville</option>
<option value="Congo, the Democratic Republic of the">Congo - Kinshasa</option>
<option value="Cook Islands">Cook Islands</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Cote d'Ivoire">Côte d’Ivoire</option>
<option value="Croatia">Croatia</option>
<option value="Cuba">Cuba</option>
<option value="Curaçao">Curaçao</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czechia</option>
<option value="Denmark">Denmark</option>
<option value="Diego Garcia">Diego Garcia</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Equatorial Guinea">Equatorial Guinea</option>
<option value="Eritrea">Eritrea</option>
<option value="Estonia">Estonia</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Falkland Islands (Malvinas)">Falkland Islands</option>
<option value="Faroe Islands">Faroe Islands</option>
<option value="Fiji">Fiji</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="French Guiana">French Guiana</option>
<option value="French Polynesia">French Polynesia</option>
<option value="French Southern Territories">French Southern Territories</option>
<option value="Gabon">Gabon</option>
<option value="Gambia">Gambia</option>
<option value="Georgia">Georgia</option>
<option value="Germany" data-select2-id="select2-data-2-vn87">Germany</option>
<option value="Ghana">Ghana</option>
<option value="Gibraltar">Gibraltar</option>
<option value="Greece">Greece</option>
<option value="Greenland">Greenland</option>
<option value="Grenada">Grenada</option>
<option value="Guadeloupe">Guadeloupe</option>
<option value="Guam">Guam</option>
<option value="Guatemala">Guatemala</option>
<option value="Guernsey">Guernsey</option>
<option value="Guinea">Guinea</option>
<option value="Guinea-Bissau">Guinea-Bissau</option>
<option value="Guyana">Guyana</option>
<option value="Haiti">Haiti</option>
<option value="Honduras">Honduras</option>
<option value="Hong Kong SAR China">Hong Kong SAR China</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iran, Islamic Republic of">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Isle of Man">Isle of Man</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Jamaica">Jamaica</option>
<option value="Japan">Japan</option>
<option value="Jersey">Jersey</option>
<option value="Jordan">Jordan</option>
<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
<option value="Kosovo">Kosovo</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Lao People's Democratic Republic">Laos</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
<option value="Liberia">Liberia</option>
<option value="Libyan Arab Jamahiriya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuania</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macao">Macau SAR China</option>
<option value="Macedonia, the former Yugoslav Republic of">Macedonia</option>
<option value="Madagascar">Madagascar</option>
<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Martinique">Martinique</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mayotte">Mayotte</option>
<option value="Mexico">Mexico</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova, Republic of">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Montserrat">Montserrat</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Myanmar">Myanmar (Burma)</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="New Caledonia">New Caledonia</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="Niue">Niue</option>
<option value="Norfolk Island">Norfolk Island</option>
<option value="Korea, Democratic People's Republic of">North Korea</option>
<option value="Northern Mariana Islands">Northern Mariana Islands</option>
<option value="Norway">Norway</option>
<option value="Oman">Oman</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Palestinian Territory, Occupied">Palestine</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Pitcairn">Pitcairn Islands</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Reunion">Réunion</option>
<option value="Romania">Romania</option>
<option value="Russian Federation">Russia</option>
<option value="Rwanda">Rwanda</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Sao Tome and Principe">São Tomé & Príncipe</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Senegal">Senegal</option>
<option value="Serbia">Serbia</option>
<option value="Seychelles">Seychelles</option>
<option value="Sierra Leone">Sierra Leone</option>
<option value="Singapore">Singapore</option>
<option value="Sint Maarten (Dutch part)">Sint Maarten</option>
<option value="Slovakia">Slovakia</option>
<option value="Slovenia">Slovenia</option>
<option value="Solomon Islands">Solomon Islands</option>
<option value="Somalia">Somalia</option>
<option value="South Africa">South Africa</option>
<option value="South Georgia and the South Sandwich Islands">South Georgia & South Sandwich Islands</option>
<option value="Korea, Republic of">South Korea</option>
<option value="South Sudan">South Sudan</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Saint Barthélemy">St. Barthélemy</option>
<option value="St. Helena">St. Helena</option>
<option value="Saint Kitts and Nevis">St. Kitts & Nevis</option>
<option value="Saint Lucia">St. Lucia</option>
<option value="Saint Martin (French part)">St. Martin</option>
<option value="Saint Pierre and Miquelon">St. Pierre & Miquelon</option>
<option value="Saint Vincent and the Grenadines">St. Vincent & Grenadines</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Svalbard and Jan Mayen">Svalbard & Jan Mayen</option>
<option value="Swaziland">Swaziland</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Syrian Arab Republic">Syria</option>
<option value="Chinese Taipei">Taiwan Region</option>
<option value="Tajikistan">Tajikistan</option>
<option value="Tanzania, United Republic of">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Timor-Leste">Timor-Leste</option>
<option value="Togo">Togo</option>
<option value="Tokelau">Tokelau</option>
<option value="Tonga">Tonga</option>
<option value="Trinidad and Tobago">Trinidad & Tobago</option>
<option value="Tristan da Cunha">Tristan da Cunha</option>
<option value="Tunisia">Tunisia</option>
<option value="Turkey">Turkey</option>
<option value="Turkmenistan">Turkmenistan</option>
<option value="Turks and Caicos Islands">Turks & Caicos Islands</option>
<option value="Tuvalu">Tuvalu</option>
<option value="U.S. Outlying Islands">U.S. Outlying Islands</option>
<option value="U.S. Virgin Islands">U.S. Virgin Islands</option>
<option value="Uganda">Uganda</option>
<option value="Ukraine">Ukraine</option>
<option value="United Arab Emirates">United Arab Emirates</option>
<option value="United Kingdom">United Kingdom</option>
<option value="Uruguay">Uruguay</option>
<option value="Uzbekistan">Uzbekistan</option>
<option value="Vanuatu">Vanuatu</option>
<option value="Holy See (Vatican City State)">Vatican City</option>
<option value="Venezuela, Bolivarian Republic of">Venezuela</option>
<option value="Viet Nam">Vietnam</option>
<option value="Wallis and Futuna">Wallis & Futuna</option>
<option value="Western Sahara">Western Sahara</option>
<option value="Yemen">Yemen</option>
<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
</select><span class="select2 select2-container select2-container--default" dir="ltr" data-select2-id="select2-data-1-ao58" style="width: 100%;"><span class="selection"><span class="select2-selection select2-selection--single"
role="combobox" aria-haspopup="true" aria-expanded="false" tabindex="0" aria-disabled="false" aria-labelledby="select2-Country-form-us-demo-1013-container" aria-controls="select2-Country-form-us-demo-1013-container"><span
class="select2-selection__rendered" id="select2-Country-form-us-demo-1013-container" role="textbox" aria-readonly="true" title="Germany">Germany</span><span class="select2-selection__arrow"
role="presentation"><b role="presentation"></b></span></span></span><span class="dropdown-wrapper" aria-hidden="true"></span></span></div>
<div class="yext-form__steps">
<div class="yext-form__step" style="width: 16.6667%;"></div>
</div>
</div>
<div class="yext-form__submit-button"><button type="submit" class="btn btn-primary" data-form-name="form-us-demo">Schedule My Demo</button></div>
<div class="form-check--explicit form-check__wrapper form-check--opt-in truncated">
<div class="form-check"><input type="checkbox" class="form-check-input" name="Opt_In__c" id="Opt_In__c-form-us-demo-1013"><label for="Opt_In__c-form-us-demo-1013" class="form-check-label">
<p>I would like to receive tailored marketing communications from Yext and its affiliates regarding Yext products, events, offers, surveys and updates. By ticking the box you agree Yext can use pixel tags in its marketing communications
to measure read rates and to deliver a more personalized service. For more information (including a list of Yext's affiliates the cookies and similar technologies used and how to withdraw your consent at any time) please refer to
Yext's Privacy Policy. By submitting this form, Yext and its affiliates will process your personal data as described in <a href="https://www.yext.com/privacy-policy/">Yext's Privacy Policy</a>.</p>
</label></div><button class="collapse-button" type="button" style="margin-left: 30px;"></button>
</div>
</div>
</div><input type="hidden" name="entityId" class="js-form-builder-entity" value="form-us-demo"><input type="hidden" name="pardotFormId" value="webform-product-demo-yext">
</div>
</form><form class="yxt-SearchBar-form" id="CB_FORM_ID_1">
<label class="sr-only" for="yxt-SearchBar-input--navigation-seach-bar" id="yxt-SearchBar-inputLabel--navigation-seach-bar"> Conduct a search </label>
<input class="js-yext-query yxt-SearchBar-input" id="yxt-SearchBar-input--navigation-seach-bar" type="text" name="query" value="" aria-label="Conduct a search" aria-autocomplete="list"
aria-controls="yxt-SearchBar-autocomplete--navigation-seach-bar" aria-haspopup="listbox" autocomplete="off" autocorrect="off" spellcheck="false" placeholder="How can I get ">
<button type="button" class="js-yxt-SearchBar-clear yxt-SearchBar-clear yxt-SearchBar--hidden component yxt-Answers-component" data-eventtype="SEARCH_CLEAR_BUTTON" data-eventoptions="{}" data-component="IconComponent"
data-opts="{ "iconName": "close" }" data-prop="icon" data-is-component-mounted="true">
<div class="Icon Icon--close " aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18">
<g fill="#000" fill-rule="nonzero" opacity=".3">
<path d="M7.99 7.99L0 15.98l1.008 1.008 7.99-7.99 7.99-7.99L15.98 0z"></path>
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</g>
</svg></div>
<span class="yxt-SearchBar-clearButtonText sr-only"> Clear </span>
</button>
<button type="submit" class="js-yext-submit yxt-SearchBar-button">
<div class="yxt-SearchBar-AnimatedIcon yxt-SearchBar-AnimatedIcon--paused js-yxt-AnimatedForward component yxt-Answers-component" data-component="IconComponent"
data-opts="{"iconName":"yext_animated_forward","classNames":"Icon--lg","complexContentsParams":{"iconPrefix":"navigation-seach-bar"}}" data-is-component-mounted="true">
<div class="Icon Icon--yext_animated_forward Icon--lg" aria-hidden="true">
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SCHEDULE YOUR PERSONAL DEMO Learn how the Yext Search Platform enables brands to capture and retain consumer traffic from all corners of the web. What happens next? * A team member will schedule a short call to align on your brand's digital strategy. * We'll follow up with a personalized search consultation to identify gaps in your online performance. * Finally, you'll get a live demo of the Yext solutions that best serve your business goals and target audiences. Today, all customer journeys start with questions. Answer them with Yext. TELL US ABOUT YOURSELF Thank you. Someone will be in touch shortly. First Name Last Name Business Email Business Phone Company Name CountryUnited StatesAfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCaribbean NetherlandsCayman IslandsCentral African RepublicCeuta & MelillaChadChileChina MainlandChristmas IslandCocos (Keeling) IslandsColombiaComorosCongo - BrazzavilleCongo - KinshasaCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzechiaDenmarkDiego GarciaDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacau SAR ChinaMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarRéunionRomaniaRussiaRwandaSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwan RegionTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTristan da CunhaTunisiaTurkeyTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsU.S. Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabweGermany Schedule My Demo I would like to receive tailored marketing communications from Yext and its affiliates regarding Yext products, events, offers, surveys and updates. By ticking the box you agree Yext can use pixel tags in its marketing communications to measure read rates and to deliver a more personalized service. For more information (including a list of Yext's affiliates the cookies and similar technologies used and how to withdraw your consent at any time) please refer to Yext's Privacy Policy. By submitting this form, Yext and its affiliates will process your personal data as described in Yext's Privacy Policy. Skip to content SolutionsPlatformLearnCompany SOLUTIONS Solutions Marketing Support eCommerce Workplace Developer View All Industries Financial Services Healthcare Direct-to-Consumer Consumer Packaged Goods Food Services Public Sector View All PLATFORM Explore the Yext platform Answers Build AI search experiences based on natural language understanding. Listings Surface your brand on 3rd party experiences around the web. Knowledge Graph A brain-like database built on real-world entities. Pages Customizable web pages built for SEO and conversion. Reviews Easily monitor, manage and improve your online reputation. Analytics Actionable insights for your search experiences. Integrations Zendesk Improve your Zendesk help site and streamline the resolution process. Salesforce Easily sync data between Salesforce and Yext to improve workflows. Adobe Supercharge your Adobe website with AI search. WordPress Drag and drop Yext site search onto your WordPress site. Drupal Enhance your Drupal website with AI Search. Freshdesk Empower customers and agents to self serve and get direct answers. View All LEARN Explore Our Content Library Customer Stories Learn how brands are winning big with the Yext Answers Platform. Webinars & Events Find upcoming and on-demand webinars. Publications Read our latest ebooks, reports, and whitepapers. Yext Talks Hear from industry experts in our video and podcast series. Blog Stay up-to-date with news and commentary on all things search. Search Data Hub Gain insight into customer behavior with our interactive dashboard. Resources Documentation Build custom search experiences with APIs, SDKs, and point-and-click interfaces. Help Site Get support and find the answers to your product questions. Hitchhikers Explore our self-serve training platform and user community. COMPANY All About Yext Mission Yext is the next big thing in search. Investors The latest financial information Press News and noteworthy Careers The next big thing in your career. Partners Find or become a Yext partner. SEE HOW YEXT CAN TRANSFORM YOUR SEARCH EXPERIENCE ANYWHERE PEOPLE ASK QUESTIONS ABOUT YOU Get Started Sign inContact Us English (US)English (UK)DeutschFrançais日本(日本語 Conduct a search Clear Submit Sign inContact Us English (US)English (UK)DeutschFrançais日本(日本語 Get Started * Home * Customer * People's United Bank Return to Nav Yext for Financial Services Case Study PEOPLE’S UNITED BANK SEES 15X ROI WITH VIRTUSA’S INTEGRATION OF ADOBE EXPERIENCE MANAGER AND YEXT SITE SEARCH With the help of a few partners, the bank transformed its website and reduced unnecessary support call volume by 70%. Share Copied With the help of a few partners, the bank transformed its website and reduced unnecessary support call volume by 70%. 15X ROI from implementing Locations alone 70% reduction in unnecessary support call volume 44% more clicks to Location Listings THE CHALLENGE People's United Bank, a financial institution founded in 1842, has seen a significant downturn in foot traffic to its 402 branches as a result of the coronavirus pandemic and changes in consumer behavior. Customers have increasingly looked to conduct transactions online, which ultimately has led to a flood of customer support calls. In just three months from May to August 2020, the bank's inbound call volume increased by 161%. "One lesson learned coming out of the peak pandemic — where there was a lot of pressure put on our call centers — was how essential it is to have an intuitive, informative web experience," James Roy, Head of Digital for People's United Bank, says. "We saw a lot of inbound inquiries from people who needed immediate answers. We had to ask ourselves: 'How do we rapidly enhance our user journeys to provide enjoyable and effective customer service at scale?'" Copied THE SOLUTION People's United tapped Virtusa, a leading global IT services company, to improve its online customer experience. "Virtusa accelerates business outcomes with innovative solutions complemented by strong engineering pedigree and a robust partner ecosystem," says Sanjay Deshpande, Virtusa's Executive Vice President and Head of Banking & Financial Services for the Americas. "We're essentially transformation agents for our clients." Virtusa proposed a website redesign that leveraged both Adobe Experience Manager and Yext Site Search. "With Adobe and Yext, we've created a cutting-edge solution for financial brands," says Deshpande. "This two-pronged approach to digital transformation maximizes ROI, reduces support costs, and enhances the overall customer experience." “WITH ADOBE AND YEXT, WE'VE CREATED A CUTTING-EDGE SOLUTION FOR FINANCIAL BRANDS. THIS TWO-PRONGED APPROACH TO DIGITAL TRANSFORMATION MAXIMIZES ROI, REDUCES SUPPORT COSTS, AND ENHANCES THE OVERALL CUSTOMER EXPERIENCE.” Sanjay Deshpande EVP, Head of Banking & Financial Services for the Americas For People's United, it wasn't a hard decision. "This technology partnership with two proven platforms — Adobe and Yext — was a no-brainer," says Roy. "Virtusa has been with us every step of the way and the solution they suggested seemed like such a comprehensive plan for meeting our business objectives." Launchpad, Virtusa's AI platform, allowed People's United to seamlessly integrate Adobe Experience Manager and Yext Site Search. The bank now provides its customers with a consistent, intuitive experience across its website, which alleviates the burden placed on call centers. Common search queries like "Where do I apply for a credit card?" and "How do I access my statements online?" receive direct answers, which allows customers to independently resolve issues without resorting to a time-consuming, frustrating support interaction. Yext and Adobe worked together to launch Location, FAQ, and Product information on the bank's search experience. This streamlines the discovery and conversion process, and consumers can now ask natural language questions to receive directions to branches, ATMs, MLOs, and more. As part of their digital transformation efforts, Virtusa also saw an opportunity to improve the bank's discoverability in third-party search results. People's United recognized the importance of maintaining consistent and accurate business information for its many brick-and-mortar locations but had previously not identified an ideal solution to manage this data at scale. Through Virtusa, the bank implemented Yext Location Listings to solve this problem and boost search engine optimization (SEO). With Yext, People's United can now quickly and easily manage location listings across 200+ networks like Google, Amazon Alexa, and Facebook. "Yext has given us such efficiency," says Roy. "Our branch operations team can now input business hours and closures autonomously, without our oversight or input. That's beyond valuable to a small team like ours." “YEXT HAS GIVEN US SUCH EFFICIENCY. THAT'S BEYOND VALUABLE TO A SMALL TEAM LIKE OURS.” James Roy Head of Digital The bank's Experience Manager sites showed up in more than 239,000 unique Google searches this year — 87% of which were unbranded queries like "banks" and "atm near me." Google listings for branches and ATMs also received 44% more clicks year-over-year. "Leveraging trusted partners is an essential part of any successful digital transformation," says Nik Shroff, Senior Director, Global Technology Partners at Adobe. "But it is especially important that those partners provide seamless integrations that can be flexibly deployed. That is exactly what People's United got with Virtusa, Adobe, and Yext. With this partnership, the bank was able to quickly see impressive ROI, improve their team's efficiency, and deliver an ideal experience to their customers." THE RESULTS The launch of Yext Site Search assisted in about a 50% and as much as 70% reduction in unnecessary support call volume in the months following the implementation compared to the months before. By integrating Yext Site Search and Adobe Experience Manager, People's United saw an estimated 15x annualized ROI on the platform for location entities alone — a number that rose to 35x annualized ROI when including locations, FAQs, and products. "Before Yext, we had a very basic, out-of-the-box search experience. Now, our website has encountered a significant increase in search volume and instances of one-stop searches where people are actually finding what they're looking for on the first try," says Roy. "We've already seen some pretty impressive results from this technology partnership and expect to see even more moving forward." 0 0 0 0 0 0 Products Solutions Site SearchLocation Listings EXPLORE YEXT FOR FINANCIAL SERVICES Share Copied MORE CONTENT BBVA USA BBVA USA exceeds customer expectations with Yext and Adobe. DIME COMMUNITY BANK Dime Community Bank uses Yext to enhance its customer experience online. FIRST FINANCIAL First Financial Uses Yext to Give Clients a Great Experience Online SEE HOW YOUR BUSINESS CAN DELIVER ANSWERS TO SEARCHING CONSUMERS, HELPING DRIVE DISCOVERABILITY AND REVENUE. Get Started 61 Ninth Avenue New York, NY 10011Register Number: 09337287 * Privacy and Cookie Policy * Terms * AdChoices * Settings