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div.tinypass-menu close dialog 1 close dialog Subscribe | Login Hi, Reader * * Digiday+ homepage * FAQ * Account Overview * Logout inline close dialog Sign up to get Digiday's top stories in your inbox Digiday Daily Please enter above The day's top stories in media and marketing, delivered at 6 a.m. ET Future of Work Briefing Please enter above An in-depth look at how the workplace is changing, delivered Mondays Digiday programs and events Please enter above Events, updates, white papers, webinars and more Please enter above Please enter above Sign Up For more on how your information will be used, visit our privacy policy. close dialog News Digiday + Podcasts Events Awards * News * Digiday + * Podcasts * Events * Awards HOT TOPICS * Publishing in the Platform Era * Marketing on Platforms * Brands in Culture * Modern Newsroom * Agency Culture * Video Anywhere * Retail Revolution Login Subscribe My Account Logout * Life Beyond the Cookie * Gaming & Esports * Managing Through Crisis * The Confessions * WTF Series ‘DAOs are the new institutions’: Why Blockworks is training its sales team to pitch to crypto groups * Media * Marketing * Future of TV * Life Beyond the Cookie * Gaming & Esports * Managing Through Crisis * The Confessions * WTF Series DIGIDAY+ MEMBER EXCLUSIVES Member Exclusive Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop Member Exclusive Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain Member Exclusive Media Briefing: The top trends in publishers’ businesses since the start of 2022 ‹› For access to member exclusives, subscribe to Digiday+ Publishing on the Blockchain ‘DAOs are the new institutions’: Why Blockworks is training its sales team to pitch to crypto groups In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. * Member Exclusive Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space * Beyond Ads Morning Brew to host its first ticketed, in-person summits this fall * Evolving Agencies The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership * Future of Measurement WTF is the difference between measurement and currency? * DTC Era ‘Mailboxes crowded’: How DTC brand Parachute is looking to stand out with ‘whimsical’ brand imagery as more brands diversify with direct mail Sponsored by Channel Factory How brands are making values-based marketing decisions * Member Exclusive Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop * Subscriptions How publishers are working to make their Russia-Ukraine coverage available to readers in those countries Sponsored by MNTN Guide: WTF is creative refresh? * Gaming & Esports Why — and how — the IAB is developing new measurement standards for in-game ads * Gaming & Esports ‘The absolute perfect person for it’: Naz Aletaha’s path to the top of League of Legends esports Latest News * Digiday * Glossy * Modern Retail * Awards The Digiday Content Marketing Awards Virtual Announcement * Awards Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists * Beyond Ads Morning Brew to host its first ticketed, in-person summits this fall * Sponsored by Adobe Five questions all marketers should ask of their CDPs * Evolving Agencies The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership * Publishing on the Blockchain ‘DAOs are the new institutions’: Why Blockworks is training its sales team to pitch to crypto groups * Member Exclusive Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space * Future of Measurement WTF is the difference between measurement and currency? Sponsored by AdColony How beelining for the app setup process is the advertiser opportunity marketers are missing * Member Exclusive Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop * * Beauty Beauty & Wellness Briefing: TikTok and Reels have brands finding a balance between ‘unhinged’ and polished content * Fashion Glossy Research: 56% of brands are investing little to nothing in offline marketing this year * Fashion The 2021 wedding boom pushed more men to buy suits, versus rent * Beauty ‘Gossip Girl’ actor Kathryn Gallagher’s business was inspired by #WitchTok * Beauty MAC’s new MACStack mascara has already gone viral on TikTok * Fashion Avatar-based fit technology is coming to the online shopping experience * Fashion ‘This is the new way to dress’: Banana Republic CEO Sandra Stangl on the evolution of workwear * Fashion The cult of the Miu Miu mini skirt * Startups DTC Briefing: How Willow Growth Partners is rethinking the venture capital calculus for consumer brands * Platforms Shopify targets influencers with new link-in-bio tool Linkpop * Retailers Why apparel brands like Abercrombie and Birdies are betting on athleticwear * Retailers ‘Everything on your wishlist is already here’: The rise of supply chain marketing * Member Exclusive Modern Retail Research: 56% of brands are investing little to nothing in offline marketing this year * Startups The shortage of paper, glass and raw materials has upended manufacturing * Platforms ‘Sellers have a much bigger reach’: How eBay plans to stand out in luxury resale * Member Exclusive Unpacked: Why retailers are finally embracing RFID to manage inventory and combat theft SPECIAL SECTION DIGIDAY+ RESEARCH Member Exclusive Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it's potential over ot… Member Exclusive Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it's potential over ot… * Member Exclusive Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence * Member Exclusive Digiday+ Research: Nearly half of publishers think they’ll lose staff to the Great Resignation in 2022 * Member Exclusive Digiday+ Research: Nearly two thirds of independent agencies added more capabilities in 2021 Media * Publishing on the Blockchain ‘DAOs are the new institutions’: Why Blockworks is training its sales team to pitch to crypto groups In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. * Evolving Agencies The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership * Beyond Ads Morning Brew to host its first ticketed, in-person summits this fall * Member Exclusive Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop * Future of Measurement WTF is the difference between measurement and currency? See all » Marketing * Member Exclusive Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space Helping founders avoid the possible pitfalls of putting all their eggs in one basket when it comes to advertising and marketing is part of t... * DTC Era ‘Mailboxes crowded’: How DTC brand Parachute is looking to stand out with ‘whimsical’ brand imagery as more brands diversify with direct mail * Member Exclusive Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain * Brands in Culture ‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads * Gaming & Esports Why — and how — the IAB is developing new measurement standards for in-game ads See all » Future of TV * Member Exclusive Future of TV Briefing: How the pandemic reshaped the future of TV, two years later This week's Future of TV Briefing looks at the changes that the TV, streaming and digital video industry has undergone since the start of th... * Business of TV WTF are TV carriage fees? * Member Exclusive Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream * Business of TV How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era * Business of TV Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover See all » more from Modern Retail * Startups * Retailers * Platforms * Events * Modern Retail+ Startups DTC Briefing: How Willow Growth Partners is rethinking the venture capital calculus for consumer brands As more venture capitalists turn their attention toward e-commerce tech startups and away from DTC brands, newer investors say they want consumer startups to rethink the valuations they raise at. Willow Growth Partners, founded by Deborah Benton and Amanda Schutzbank, is one such fund. Benton, the former COO of both Nasty Gal and ShoeDazzle, said in an interview with Modern Retail that she became disenchanted in recent years after seeing many startups that “had raised too much capital at too high valuations. * Platforms Shopify targets influencers with new link-in-bio tool Linkpop * Retailers Why apparel brands like Abercrombie and Birdies are betting on athleticwear * Retailers ‘Everything on your wishlist is already here’: The rise of supply chain marketing * Member Exclusive Modern Retail Research: 56% of brands are investing little to nothing in offline marketing this year * Startups The shortage of paper, glass and raw materials has upended manufacturing Startups DTC Briefing: How Willow Growth Partners is rethinking the venture capital calculus for consumer brands As more venture capitalists turn their attention toward e-commerce tech startups and away from DTC brands, newer investors say they want consumer startups to rethink the valuations they raise at. Willow Growth Partners, founded by Deborah Benton and Amanda Schutzbank, is one such fund. Benton, the former COO of both Nasty Gal and ShoeDazzle, said in an interview with Modern Retail that she became disenchanted in recent years after seeing many startups that “had raised too much capital at too high valuations. more from Glossy * Beauty * Fashion * Pop * Events * Glossy+ Beauty Beauty & Wellness Briefing: TikTok and Reels have brands finding a balance between ‘unhinged’ and polished content As Reels takes over Instagram users’ feeds, brands are navigating how to adjust their pivot to video across two different platforms. * Fashion Glossy Research: 56% of brands are investing little to nothing in offline marketing this year * Fashion The 2021 wedding boom pushed more men to buy suits, versus rent * Beauty ‘Gossip Girl’ actor Kathryn Gallagher’s business was inspired by #WitchTok * Beauty MAC’s new MACStack mascara has already gone viral on TikTok * Fashion Avatar-based fit technology is coming to the online shopping experience Beauty Beauty & Wellness Briefing: TikTok and Reels have brands finding a balance between ‘unhinged’ and polished content As Reels takes over Instagram users’ feeds, brands are navigating how to adjust their pivot to video across two different platforms. SUBSCRIBE TO DIGIDAY+ Get access to tools and analysis to stay ahead of the trends transforming media and marketing Subscribe SIGN UP FOR DIGIDAY DAILY Get Digiday's top stories every morning in your email inbox. Sign Up Sign Up FOLLOW US @DIGIDAY Follow @Digiday for the latest news, insider access to events and more. * * * * * * * * * * * About Digiday * FAQ * Masthead * Privacy Policy * Advertise * Digiday Media