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Text Content

 * ABOUT
 * Why Coaching?
 * Our Approach
 * Our Team
 * Contact Us

DIRECTION. FOUNDATION.
CONFIDENCE.


WELCOME TO NAVIGATE MARKETING GROUP

If you’re here, you’re wondering if you could be doing things better. You’re
wondering if the people and processes you have in place to drive sales and
relationships with your customers could be stronger. You’re wondering if the
investments you’re making in marketing and communications are the right
investments for your business. You’re looking for guidance, a coach, a trusted
advisor. Someone who can help get you on the right track and provide the tools
and the confidence to manage things on your own.




WHAT WE OFFER

COACHING

We provide strategic coaching to business owners, VP of Sales, and Marketing
Directors of small to mid-size companies wanting to manage their own marketing
and communications more effectively.

STRATEGY

We help you navigate the business of marketing to better support sales, reduce
risk, develop stronger working relationships with outside resources, and empower
your teams to achieve business goals.

FOUNDATION

We work with you and your teams to develop a strong marketing foundation from
which you will build effective communications in the most efficient way
possible.

CONFIDENCE

We instill confidence in your decision making regarding the time and money
you’re investing in your marketing efforts moving forward.



Give a man a fish, you feed him for a day.


TEACH A MAN TO FISH, HE FEEDS HIMSELF FOR A LIFETIME.

Let's Talk



WHY COACHING?

After years of seeing smart business owners pay for marketing plans they never
fully execute, invest in tactics quickly abandoned, commit random acts of
marketing not aligned with customer expectations, and keep sales and marketing
teams distant cousins, I wanted to uncover a better way.

I wanted to give my clients the confidence, and the tools to make marketing and
communication decisions based on what made sense for them, their teams, and
their business goals whether they did the marketing themselves or worked with an
outside expert.

In developing the mission for Navigate Marketing Group, I knew coaching made
sense. A coach taps into the client’s wisdom and asks powerful questions to
understand the why, not simply the what, and how solutions can be implemented
that fit within the business structure. A coach helps you reach your destination
in a way that is more in line with who you are, what you are trying to achieve,
the commitment you can make, and what you and your team really need to get
there.

                                                                               
      – ANNETTE PANNIER




OUR APPROACH

WE CONCENTRATE OUR COACHING ON:

 * Who is buying from you and why
 * What is their journey and what are they seeking at each stage that moves them
   closer to the purchase
 * What sets your business apart in the marketplace to compete more effectively
 * What investments of time and money make the most sense based on your business
   goals
 * Key accountabilities for your internal team
 * When and how to use an outside marketing expert and how to find the right fit
 * How to build a foundation and the tools to make the most of your investments

OUR PROCESS:

 * Strengthens sales support
 * Reduces risk
 * Eliminates frustration when working with outside marketing resources
 * Empowers teams in achieving business goals
 * Helps teams work smarter and faster
 * Ensures greater return on time and money invested in communication and
   marketing efforts
 * Strengthens sales support
 * Reduces Risk

THE RESULTS:

 * A customer-centric approach to your communications
 * Greater alignment between marketing and sales
 * More effective marketing-partner relationships
 * Communication investments that better support business objectives
 * A stronger marketing/communications team
 * The confidence to manage your marketing and communications successfully




OUR TEAM

 * 
 * 


ANNETTE PANNIER

Founder and Principal



Annette is a 30-year marketing and business veteran. Through corporate marketing
at a Fortune 500 company, in leadership roles at two marketing firms, and as a
business manager, Annette has fine-tuned her ability to step back, ask smart
questions, evaluate the big picture, and provide a laser focus to the solutions
at hand.

This well-balanced experience provides the keen insight needed to coach her
clients in developing a marketing and communications foundation and knowledge
base that supports them in managing their investments effectively.

Her expertise in business strategy, brand development, marketing, and customer
engagement along with her collaborative style and passion for excellence makes
her a strong partner for businesses that are ready for their marketing and
communication investments to make a bigger impact on business success.


KELLEY RUDOLPH

Creative Professional



As a creative professional, Kelley works alongside marketing professionals to
develop results-driven communications. She uses her creative skills, strategic
marketing experience and technical expertise to deliver effective messaging
through design.

Kelley knows that people are innately visual. Our attention is immediately drawn
to colors, shapes, pictures and other graphic elements; so the first impression
must deliver a strong message. Kelley’s design philosophy, based on consistency,
does just that. She believes it’s important to make sure all touch points of a
brand tell the same story, a story that sets the client apart from its
competitors.




THOUGHT LEADERSHIP

11 DECEMBER 2018

ALIGNING MARKETING AND HR TO ATTRACT AND ENGAGE JOB CANDIDATES

by Annette Pannier - One Comment

With Wisconsin’s record-breaking unemployment rates, it’s not surprising that
most of the conversations around the “business breakfast table” right now have
something to do with attaining new employees. What is surprising, however, is
how siloed efforts are to connect with job candidates and the lack of knowledge
on the job hunt from the candidate’s perspective.

read more

11 SEPTEMBER 2018

WE DON’T DO MARKETING.

by Annette Pannier - No Comment

“We don’t do marketing.” I’ve heard those words more than once in my career and
I’m usually prepared to respond.  I just didn’t expect to hear it at a family
reunion. A cousin I hadn’t seen in some time asked what I did for a living. It
was a casual setting with lots of reminiscing […]

read more

13 APRIL 2018

MARKETING’S FRONT LINE

by Annette Pannier - No Comment

Every year, millions and millions of dollars are spent on marketing campaigns
with each campaign hoping to engage the customer in an action – a call, a click,
a visit, a purchase, etc. That action, most often, will put the customer front
and center with your salesperson, a customer service representative, the cashier
at your […]

read more

23 MARCH 2018

TIME TO HIRE A MARKETING MANAGER

by Annette Pannier - No Comment

Recently, a friend asked me to look over a job description she had written for a
new marketing manager.  “The bottom line,” she said, “is people who had
marketing tasks added to their other responsibilities over the years just
couldn’t do them …

read more

HIDDENS

Let's start a conversation

get in touch



WE’RE HERE

If you’re ready to shift the marketing conversation for your business from “what
stuff do we need” to “what do we want to accomplish and why, and how can we get
there successfully – let’s connect.

Navigate Marketing Group will meet with your team at no charge up to one hour to
discuss your communications goals, expectations and current strategies. At the
end of that meeting, we will determine if working together makes sense for your
business.

Contact:

Annette Pannier
Navigate Marketing Group LLC
De Pere, WI

Phone: 920.362.8665

Email: annette@navigatemarketinggroup.com

 * 
 * 


CONTACT US