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#ETHREmployerBranding
3rd August - 8th September 2023
Virtual
Download Brochure Enroll Now Join as Partner
START IN:
30Days
7Hrs
5Min
28Sec
OVERVIEW
Are you feeling stuck in the same old rut of dipping retention rates? Do you
feel like you're banging your head against the wall when not able to find
employees that fit like a glove in that role? If you can relate to this at all,
the next few sections are for you!
According to the Harvard Business Review, a negative reputation costs companies
at least 10% more per hire! Employers have started recognizing the importance of
understanding their online as well as offline perception and how it impacts
their employees. As per a survey by LinkedIn, 80% of talent acquisition managers
believe that employer branding has a significant impact on the ability to hire
great talent. Employer Branding has been playing a pivotal role in the way
organizations are attracting-hiring-retaining not only the best talent but also
relevant talent. With the increase in the digital presence of companies,
employers worldwide are placing increased emphasis on cultivating an inclusive,
diverse, equitable, and sustainable employer brand.
To help organizations build a strategic and strong employer brand, ETHRWorld is
back with the second edition of the Employer Branding Certification Program
2023. It is a meticulously designed comprehensive program to harness the
potential of a good employer brand. This certification program offers a range of
insights into how employers can establish a distinctive reputation while
covering key concepts, practical case studies, and hands-on experience through a
capstone project.
Join us on this immersive, enriching and engaging journey that will help you
through the ups and downs of Attracting-Hiring-Retaining the best of the best!
Download Brochure
7MODULES
7MODULE LEADERS
1CAPSTONE PROJECT
150+PARTICIPANTS
700+ MINUTES OF
KNOWLEDGE SHARING
KEY FOCUS AREAS
* Understanding the true essence of EB, debunking common myths, and recognizing
its role within organizations
* Discovering the reasons why organizations should consider establishing an
employer branding function
* Developing strategies for measuring employer branding performance, including
defining KPIs
* Crafting an employer branding plan and aligning it with the overall
objectives of the organization
* Defining EVP and its significance, along with methods to develop an EVP based
on core values and objectives
* Making your brand noteworthy through employee ambassadors
* Strategically identifying the talent profiles and personas
* Identifying the vital components of an effective EB strategy to
Attract-Hire-Retain a high potential workforce
WHO SHOULD ATTEND
EMPLOYER/ TALENT BRANDING PROFESSIONALS
TALENT ACQUISITION / ATTRACTION PROFESSIONALS
EMPLOYEE EXPERIENCE PROFESSIONALS
RECRUITMENT AND ONBOARDING LEADERS
EMPLOYEE VALUE PROPOSITION SPECIALISTS
RECRUITMENT MARKETING SPECIALISTS
HR LEADERS, HR GENERALISTS & HR MANAGERS
MARKETING AND COMMUNICATIONS MANAGERS
MODULE LEADERS
BRYAN ADAMS
Founder, and Chief Executive Officer, Ph.Creative
Bryan Adams
Bryan AdamsFounder, and Chief Executive Officer, Ph.Creative
There are many strings to Bryans bow bestselling author, podcaster, creative
strategist, specialist speaker the list goes on, and all delivered with a vision
and drive thats taken the employer brand world by storm. Bryan is a recognised
employer brand thought leader, changing the landscape of how its done with our
Give & Get philosophy and framework.Bryan is CEO and founder of our brilliant
business, and his single- minded determination sees us recognized as one of the
leading employer brand agencies in the world, with clients such as Apple,
American Airlines, Nike, and Blizzard Entertainment. Somehow he still finds time
for friends and family, likes nothing more than bouncing ideas around with the
Ph team, and he still wishes he could play centre forward for Liverpool FC.As
well as leading the line on Ph projects with some of the worlds most well-known
businesses and brands, Bryan is always looking for the next opportunity to add
to his skills and refine his thinking. Thats why he created a podcast and
interviewed over 50 of the worlds greatest storytellers, including Seth Godin,
Gary Vaynerchuk, and Robert McKee, to strengthen his knowledge and to fuel his
passion for what it means to effectively move people with language.His
best-selling books on content marketing and talent attraction, Getting
Goosebumps and Give and get Employer Branding, are a must- read for anyone in
the world of employer brand, and his LinkedIn blogs and articles are always full
of ideas, challenges and insights for the sector that he loves. Wherever there
is disruption in the employer brand world, chances are that Bryan is at the
heart of it.
CRAIG FISHER
CEO, TalentNet Media
Craig Fisher
Craig FisherCEO, TalentNet Media
Craig Fisher Is the founder of recruitment operations & marketing consultancy,
TalentNet Media. He led Global Marketing and Employer Brand functions at Allegis
Global Solutions and tech giant, CA Technologies. His digital branding methods
have been adopted as best practices by companies like Cisco, Linkedin, Toyota,
YUM! Brands, Microsoft, and many more. Craig created the first Twitter chat for
recruiters and partnered in the first Linkedin certified training company in
North America. He also runs the largest recruiting conference series in the
Southwest, TalentNet Live. Hes been detailed in the Wall Street Journal, NPR,
The Economist, and Entrepreneur for his innovative approach to talent attraction
and hiring. Find him on Twitter and Instagram @fishdogs.
DAVID THOMPSON
Co-Founder and Lead Consultant, Employer Branding Made Easy
David Thompson
David ThompsonCo-Founder and Lead Consultant, Employer Branding Made Easy
David is a passionate advocate of employer branding and talent marketing. Hes
accumulated vast experience of the subject over many years, helping to shape the
employer brand strategies for clients such as Asda, National Trust, Clarks,
Capita, The Telegraph and Miele, heading up employer brand agencies and winning
several awards along the way. A regular employer branding podcast guest and
blogger, David is now owner and Lead Consultant of Employer Branding Made Easy,
focusing on EVP and employer brand Consulting, Mentoring and Training.
DESTINY QUINN
Head of Recruitment Operations, Google
Destiny Quinn
Destiny QuinnHead of Recruitment Operations, Google
Destiny is a Talent Acquisition Leader and subject matter expert in attracting
and retaining top talent via Employer Branding and Recruitment Marketing. She
holds 6 certifications in the field of HR, Talent Acquisition, and Leadership as
well as a Master of Science degree in Organizational Development and Leadership.
Currently consulting for Google to assist in targeted branding campaigns
utilizing A/B testing on which strategies will attract the best and repel the
rest!
SARANG BRAHME
Head of Employer (Talent) Branding, ShareChat
Sarang Brahme
Sarang BrahmeHead of Employer (Talent) Branding, ShareChat
Sarang is obsessed with building marketing & branding to attract & retain
employees/candidates. His career started with digital marketing and later moved
into recruitment. In his 13 years journey with Capgemini, he evangelized social
recruiting & employer branding within talent functions. He is currently heading
an employer branding function for Indias largest social media company,
ShareChat. He runs my own podcast and an instagram page about employer branding.
He loves sharing his knowledge and experiences with professionals who would like
to explore employer branding as a career.
SHYAMANTA BARUAH (SAM)
Employer Branding Leader, Delta Air Lines
Shyamanta Baruah (Sam)
Shyamanta Baruah (Sam)Employer Branding Leader, Delta Air Lines
Shyamanta Baruah (Sam) is an Employer Branding and Communications professional
with 18+ years of experience across global corporations, start-up and a
non-profit. A storyteller at heart, he helps brands to show the human side of
the organization through Employer Branding efforts. Sam has worked with global
brands like Zensar, Societe Generale, Deloitte, Fidelity and NatWest Group over
the years. He currently leads Employer Branding, Communications and Employee
Engagement at Delta Air Lines Technology Hub India. Sam has a masters (PGDHR)
from the Institute of Management Development and Research (IMDR) and an MBA
(PGPMx) focused on Digital Marketing from the Great Lakes Institute of
Management. He also holds certifications on Digital Marketing from IIM Bangalore
and Design Thinking from MIT Sloan.
ADITYA CHOPRA
Head Communities - India and International, ETHRWorld
Aditya Chopra
Aditya ChopraHead Communities - India and International, ETHRWorld
MODULES
MODULE 0. INTRODUCTION AND CONTEXT SETTING
Know More
MODULE 1. DEVELOPING AN EFFECTIVE AND IMPACTFUL EMPLOYER BRAND STRATEGY
Know More
MODULE 2. CRAFTING AN EMPLOYEE VALUE PROPOSITION WITH THE GIVE AND GET
METHODOLOGY
Know More
MODULE 3. STRATEGICALLY IMPLEMENTING YOUR EMPLOYER BRAND AND BUILDING EMPLOYER
BRAND ASSETS
Know More
MODULE 4. MEASURING, EVALUATING AND IMPROVISING THE EMPLOYER BRANDING EFFORTS
Know More
MODULE 5. LEVERAGING MARKETING CHANNELS FOR EMPLOYER BRANDING
Know More
MODULE 6. CAPSTONE PROJECT EVALUATION AND ASSESSMENT
Know More
MODULE 0 INTRODUCTION AND CONTEXT SETTING
MODULE LEADERS
Sarang Brahme
Head of Employer (Talent) Branding, ShareChat Aditya Chopra
Head Communities - India and International, ETHRWorld
KEY TAKEAWAYS
* What does employer branding entail and why is it essential?
* How to bring the employer brand thinking to the organization?
* 3rd August, Thursday
* 5:00 - 6:00 PM IST
MODULE 1 DEVELOPING AN EFFECTIVE AND IMPACTFUL EMPLOYER BRAND STRATEGY
MODULE LEADER
David Thompson
Co-Founder and Lead Consultant, Employer Branding Made Easy
KEY TAKEAWAYS
* How to develop an EB strategy to acheive the desired goals?
* How can you craft your employer brand image and generate the necessary
resources?
* What is the significance of advocacy and how does it benefit employees?
* 4th August, Friday
* 4:00 - 6:00 PM IST
MODULE 2 CRAFTING AN EMPLOYEE VALUE PROPOSITION WITH THE GIVE AND GET
METHODOLOGY
MODULE LEADER
Bryan Adams
Founder, and Chief Executive Officer, Ph.Creative
KEY TAKEAWAYS
* How does the Give and Get model differ from Traditional Employer Brand
models?
* The Power of Purpose, Impact and Belonging and Intentional Alignment.
* How to bring your EVP to life through Purpose-told Stories.
* 11th August, Friday
* 10:00 AM - 12:00 PM IST
MODULE 3 STRATEGICALLY IMPLEMENTING YOUR EMPLOYER BRAND AND BUILDING EMPLOYER
BRAND ASSETS
MODULE LEADER
Shyamanta Baruah (Sam)
Employer Branding Leader, Delta Air Lines
KEY TAKEAWAYS
* What steps should be taken to research and establish your distinct Employee
Value Proposition (EVP)
* How can Personas be utilized to gain insights into your intended audience?
* What is the process for implementing your employer brand both inside and
outside your organization?
* 18th August, Friday
* 04:00 - 6:00 PM IST
MODULE 4 MEASURING, EVALUATING AND IMPROVISING THE EMPLOYER BRANDING EFFORTS
MODULE LEADER
Craig Fisher
CEO, TalentNet Media
KEY TAKEAWAYS
* What are the ways to evaluate the the effectiveness and accomplishments of
your employer branding endeavors using the key performance indicators (KPIs)?
* How can you devise innovative approaches to address deviations and unexpected
circumstances in employer branding strategies?
* How can you boost employee engagement and empower them to act as
representatives of your brand?
* 25th August, Friday
* 4:00 - 6:00 PM IST
MODULE 5 LEVERAGING MARKETING CHANNELS FOR EMPLOYER BRANDING
MODULE LEADER
Destiny Quinn
Head of Recruitment Operations, Google
KEY TAKEAWAYS
* Understanding the synergies between the two disciplines and their impact on
overall organizational success.
* How can marketing channels be utilized to enhance employer brand visibility
and attract top talent?
* How to harness the power of employees as brand ambassadors through
coordinated marketing campaigns and initiatives?
* 1st September, Friday
* 4:00 - 6:00 PM IST
MODULE 6 CAPSTONE PROJECT EVALUATION AND ASSESSMENT
KEY TAKEAWAYS
* Working in teams to understand and ideate on a capstone project on Employer
Branding
* Presenting the deck in front of the Jury for evaluation and assessment
* 8th September, Friday
* 03:00 - 6:00 PM IST
PRICING DETAILS
* Register
1-2 participants @
INR 35,000/ Participant (Applicable GST – 18%) Click Here
* Register
3-4 participants @
INR 30,000/ Participant (Applicable GST – 18%)Click Here
* Register
5-10 participants @
INR 22,000/ Participant (Applicable GST – 18%)Click Here
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Tata Consumer Products
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