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Submission: On January 06 via api from SG — Scanned from DE
Submission: On January 06 via api from SG — Scanned from DE
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<form data-intercept="false" id="survey-form" class="w-100">
<section class="w-100">
<h1 class="text-title text-center">2023 Lucep Marketing Trends Survey</h1>
<p class="text-description text-center text-muted">We’re conducting our annual survey on marketing trends in different industries. At the end of 2021, we identified and shared with our past participants, deep correlations between brand market
share growth and the channels used for customer engagement. <br><br> This year, with the shifting economic climate, we're exploring how industry leaders like you are forecasting changes. Our survey should take less than 5 minutes of your time,
and as a contributor, we will send you our full analysis of the survey results for free. </p>
<div class="question-container">
<div>
<label for="email-4869" class="question">Email <span class="red">*</span></label>
<input type="email" name="email" id="email-4869" placeholder="john.appleseed@example.com" class="question">
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="radio-container">
<label for="1226" class="question m-bottom-1">What is your current role? <span class="red">*</span></label>
<label class="fancy-radio">
<input type="radio" name="current_role" id="1226" value="Founder/Co-Founder">
<span>Founder/Co-Founder</span>
</label><label class="fancy-radio">
<input type="radio" name="current_role" id="1226" value="C-Suite">
<span>C-Suite</span>
</label><label class="fancy-radio">
<input type="radio" name="current_role" id="1226" value="Marketing Director/Head of Marketing">
<span>Marketing Director/Head of Marketing</span>
</label><label class="fancy-radio">
<input type="radio" name="current_role" id="1226" value="Marketing Manager">
<span>Marketing Manager</span>
</label>
<label class="fancy-radio">
<input type="radio" name="current_role" data-id="other-role">
<span>Other</span>
</label>
</div><input type="text" class="other question d-none">
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="select-container">
<label for="1088" class="question m-bottom-1 ">Company Size (number of employees) <span class="red">*</span></label>
<select name="company_size" id="1088" class="question">
<option value="">Choose</option>
<option value="Less than 50">Less than 50</option>
<option value="51-200">51-200</option>
<option value="201-500">201-500</option>
<option value="501-1000">501-1000</option>
<option value="1001-5000">1001-5000</option>
<option value="5001-10000">5001-10000</option>
<option value="More than 10000">More than 10000</option>
</select>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="select-container">
<label for="4895" class="question m-bottom-1 ">Industry <span class="red">*</span></label>
<select name="industry" id="4895" class="question">
<option value="">Choose</option>
<option value="Automotive">Automotive</option>
<option value="Banking">Banking</option>
<option value="Insurance (GI/Life)">Insurance (GI/Life)</option>
<option value="Residential Real Estate">Residential Real Estate</option>
<option value="Commercial Real Estate">Commercial Real Estate</option>
<option value="Education (includes EdTech)">Education (includes EdTech)</option>
<option value="Ecommerce">Ecommerce</option>
<option value="Other">Other</option>
</select>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="select-container">
<label for="1262" class="question m-bottom-1 ">Current monthly lead volume </label>
<select name="monthly_lead_volume" id="1262" class="question">
<option value="">Choose</option>
<option value="Less than 1000">Less than 1000</option>
<option value="1000 - 5000">1000 - 5000</option>
<option value="5000 - 10000">5000 - 10000</option>
<option value="10000 - 30000">10000 - 30000</option>
<option value="30000 - 100000">30000 - 100000</option>
<option value="Over 100000">Over 100000</option>
</select>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="m-bottom-1 select-container"><label class="question m-bottom-1">Which channels do you use to generate leads today?</label></div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="4094" class="question m-bottom-1 text-muted sub">Social media (Facebook / Instagram, LinkedIn) <span class="red">*</span></label>
<select name="marketing_channels[social_media]" id="4094" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="9612" class="question m-bottom-1 text-muted sub">Google Ads (Adwords, Display Network, click to call ads) <span class="red">*</span></label>
<select name="marketing_channels[google_ads]" id="9612" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="8697" class="question m-bottom-1 text-muted sub">Cold calling / SMS Marketing <span class="red">*</span></label>
<select name="marketing_channels[cold_calling]" id="8697" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="2528" class="question m-bottom-1 text-muted sub">Lead aggregators <span class="red">*</span></label>
<select name="marketing_channels[lead_aggregators]" id="2528" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="4478" class="question m-bottom-1 text-muted sub">Electronic Direct Mailers <span class="red">*</span></label>
<select name="marketing_channels[direct_mailers]" id="4478" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="1177" class="question m-bottom-1 text-muted sub">Influencer Marketing <span class="red">*</span></label>
<select name="marketing_channels[influencer_marketing]" id="1177" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="3272" class="question m-bottom-1 text-muted sub">Offline (Roadshows / Events, print, television, etc.) <span class="red">*</span></label>
<select name="marketing_channels[offline]" id="3272" class="question">
<option value="">Choose</option>
<option value="No plan in place">No plan in place</option>
<option value="Plan to use in 2023">Plan to use in 2023</option>
<option value="Already in use">Already in use</option>
<option value="Plan to stop using in 2023">Plan to stop using in 2023</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container"></div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div data-section-id="rank_channels_by_volume">
<label id="9946" class="question m-bottom-1 d-block">Rank of channels by lead volume. </label>
<small class="d-block">Hold to drag and drop into other box.</small>
<div class="row2 m-bottom-2 align-items-start question-row">
<div class="rank-container h-100"></div>
<div class="channels h-100 reverse box-container">
</div>
</div>
<label class="fancy-radio">
<input type="checkbox" class="notsure_check">
<span class="text-muted sub question">Not Sure</span>
</label>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div data-section-id="rank_channels_by_revenue">
<label id="6599" class="question m-bottom-1 d-block">Rank of channels by 2022 revenue. </label>
<small class="d-block">Hold to drag and drop into other box.</small>
<div class="row2 m-bottom-2 align-items-start question-row">
<div class="rank-container h-100"></div>
<div class="channels h-100 reverse box-container">
</div>
</div>
<label class="fancy-radio">
<input type="checkbox" class="notsure_check">
<span class="text-muted sub question">Not Sure</span>
</label>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="radio-container">
<label for="5635" class="question m-bottom-1">How do you primarily judge the results of your marketing efforts? </label>
<label class="fancy-radio">
<input type="radio" name="measurement" id="5635" value="By the number of leads generated">
<span>By the number of leads generated</span>
</label><label class="fancy-radio">
<input type="radio" name="measurement" id="5635" value="Customer acquisition cost">
<span>Customer acquisition cost</span>
</label><label class="fancy-radio">
<input type="radio" name="measurement" id="5635" value="Cost of sale per lead">
<span>Cost of sale per lead</span>
</label><label class="fancy-radio">
<input type="radio" name="measurement" id="5635" value="Return on Ad Spend (ROAS)">
<span>Return on Ad Spend (ROAS)</span>
</label><label class="fancy-radio">
<input type="radio" name="measurement" id="5635" value="Amount of engagement">
<span>Amount of engagement</span>
</label><label class="fancy-radio">
<input type="radio" name="measurement" id="5635" value="Number of pageviews">
<span>Number of pageviews</span>
</label>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="m-bottom-1 select-container"><label class="question m-bottom-1">Budget change for 2023 by channel</label></div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="8116" class="question m-bottom-1 text-muted sub">Social media (Facebook / Instagram, LinkedIn) </label>
<select name="budget_change[social_media]" id="8116" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="8013" class="question m-bottom-1 text-muted sub">Google Ads (Adwords, Display Network, click to call ads) </label>
<select name="budget_change[google_ads]" id="8013" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="4064" class="question m-bottom-1 text-muted sub">Cold calling / SMS Marketing </label>
<select name="budget_change[cold_calling]" id="4064" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="9189" class="question m-bottom-1 text-muted sub">Lead aggregators </label>
<select name="budget_change[lead_aggregators]" id="9189" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="1125" class="question m-bottom-1 text-muted sub">Electronic Direct Mailers </label>
<select name="budget_change[direct_mailers]" id="1125" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="5686" class="question m-bottom-1 text-muted sub">Influencer Marketing </label>
<select name="budget_change[influencer_marketing]" id="5686" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="5313" class="question m-bottom-1 text-muted sub">Offline (Roadshows / Events, print, television, etc.) </label>
<select name="budget_change[offline]" id="5313" class="question">
<option value="">Choose</option>
<option value="No plan to spend">No plan to spend</option>
<option value="Planning to spend less">Planning to spend less</option>
<option value="Maintain spend">Maintain spend</option>
<option value="Planning to spend more">Planning to spend more</option>
</select>
</div>
</div>
</div><button type="button" class="question-next">OK</button>
</section>
<section class="w-100 d-none">
<div class="question-container">
<div class="m-bottom-1 select-container"><label class="question m-bottom-1">What is your position on these innovations?</label></div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="6712" class="question m-bottom-1 text-muted sub">Web 3 and NFTs </label>
<select name="innovations[web3_nft]" id="6712" class="question">
<option value="">Choose</option>
<option value="No active plan to use">No active plan to use</option>
<option value="Plan to use">Plan to use</option>
<option value="Currently using">Currently using</option>
<option value="Buzzword/hype so will never use">Buzzword/hype so will never use</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="9341" class="question m-bottom-1 text-muted sub">AR / VR customer experience </label>
<select name="innovations[augmented_vr]" id="9341" class="question">
<option value="">Choose</option>
<option value="No active plan to use">No active plan to use</option>
<option value="Plan to use">Plan to use</option>
<option value="Currently using">Currently using</option>
<option value="Buzzword/hype so will never use">Buzzword/hype so will never use</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="127" class="question m-bottom-1 text-muted sub">Digital Twin, Metaverse and Phygital engagement </label>
<select name="innovations[omnichannel]" id="127" class="question">
<option value="">Choose</option>
<option value="No active plan to use">No active plan to use</option>
<option value="Plan to use">Plan to use</option>
<option value="Currently using">Currently using</option>
<option value="Buzzword/hype so will never use">Buzzword/hype so will never use</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="8234" class="question m-bottom-1 text-muted sub">AI Chatbots </label>
<select name="innovations[ai_chatbots]" id="8234" class="question">
<option value="">Choose</option>
<option value="No active plan to use">No active plan to use</option>
<option value="Plan to use">Plan to use</option>
<option value="Currently using">Currently using</option>
<option value="Buzzword/hype so will never use">Buzzword/hype so will never use</option>
</select>
</div>
</div>
<div class="m-bottom-1 select-container">
<div class="select-container">
<label for="6664" class="question m-bottom-1 text-muted sub">Marketing Automation </label>
<select name="innovations[marketing_automation]" id="6664" class="question">
<option value="">Choose</option>
<option value="No active plan to use">No active plan to use</option>
<option value="Plan to use">Plan to use</option>
<option value="Currently using">Currently using</option>
<option value="Buzzword/hype so will never use">Buzzword/hype so will never use</option>
</select>
</div>
</div>
</div>
<div class="question-container"><button class="question-submit">SUBMIT</button></div>
</section>
</form>Text Content
* Home * Industry Automotive Facebook Lead Ads WhatsApp chatbot BFSI Digital marketing Education Real Estate * Products Callback Lead qualification Lead distribution Abandoned Cart Recovery Customer service reminders * Plans * Media * API API Docs Integration guides * Blog * LOGIN Back 2023 Lucep Marketing Trends Survey Question 0 out of 10 2023 LUCEP MARKETING TRENDS SURVEY We’re conducting our annual survey on marketing trends in different industries. At the end of 2021, we identified and shared with our past participants, deep correlations between brand market share growth and the channels used for customer engagement. This year, with the shifting economic climate, we're exploring how industry leaders like you are forecasting changes. Our survey should take less than 5 minutes of your time, and as a contributor, we will send you our full analysis of the survey results for free. Email * OK What is your current role? * Founder/Co-Founder C-Suite Marketing Director/Head of Marketing Marketing Manager Other OK Company Size (number of employees) * Choose Less than 5051-200201-500501-10001001-50005001-10000More than 10000 OK Industry * Choose AutomotiveBankingInsurance (GI/Life)Residential Real EstateCommercial Real EstateEducation (includes EdTech)EcommerceOther OK Current monthly lead volume Choose Less than 10001000 - 50005000 - 1000010000 - 3000030000 - 100000Over 100000 OK Which channels do you use to generate leads today? Social media (Facebook / Instagram, LinkedIn) * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 Google Ads (Adwords, Display Network, click to call ads) * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 Cold calling / SMS Marketing * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 Lead aggregators * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 Electronic Direct Mailers * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 Influencer Marketing * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 Offline (Roadshows / Events, print, television, etc.) * Choose No plan in placePlan to use in 2023Already in usePlan to stop using in 2023 OK Rank of channels by lead volume. Hold to drag and drop into other box. Not Sure OK Rank of channels by 2022 revenue. Hold to drag and drop into other box. Not Sure OK How do you primarily judge the results of your marketing efforts? By the number of leads generated Customer acquisition cost Cost of sale per lead Return on Ad Spend (ROAS) Amount of engagement Number of pageviews OK Budget change for 2023 by channel Social media (Facebook / Instagram, LinkedIn) Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more Google Ads (Adwords, Display Network, click to call ads) Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more Cold calling / SMS Marketing Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more Lead aggregators Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more Electronic Direct Mailers Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more Influencer Marketing Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more Offline (Roadshows / Events, print, television, etc.) Choose No plan to spendPlanning to spend lessMaintain spendPlanning to spend more OK What is your position on these innovations? Web 3 and NFTs Choose No active plan to usePlan to useCurrently usingBuzzword/hype so will never use AR / VR customer experience Choose No active plan to usePlan to useCurrently usingBuzzword/hype so will never use Digital Twin, Metaverse and Phygital engagement Choose No active plan to usePlan to useCurrently usingBuzzword/hype so will never use AI Chatbots Choose No active plan to usePlan to useCurrently usingBuzzword/hype so will never use Marketing Automation Choose No active plan to usePlan to useCurrently usingBuzzword/hype so will never use SUBMIT Products Callback Lead qualification Lead distribution Abandoned Cart Recovery Customer service reminders API API Docs Integration guides Create target audience Industry Automotive BFSI Digital marketing Education Real Estate Sales Academy Sales training Q&A with Andy Springer, RAIN Group Performance marketing agencies near you How to generate leads from Facebook Lead Ads How to sell without dropping your price Part - 2 | Sales For Startups | Lucep Interview with Rob Galbraith Social Media Marketing Tips - How to Go From 0 to 6 Million Followers How to do Facebook Business verification? What is DLT registration, and how to do it? Contact Lucep Pte Ltd, 2 Venture Drive #14-02 Vision Exchange Singapore 608526 Call Us Terms and conditions Privacy policy Customer support -------------------------------------------------------------------------------- © Copyright 2022, Lucep All rights reserved / Legal / Privacy / Cookie Settings / T&C Click to get a call from our team! Click to call by Lucep